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The author:(作者)delvpublished in(发表于) 2013/10/29 2:02:39 FRIMUS was selected domestic focus on the development of milk powder brands
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Dairy is a quack. "The rivers and Lakes of the dairy industry" continue to the people for China-made milk powder confidence collapses. "The ocean of milk" concentrate price increase, but still difficult to get crazy buying tide. A number of countries and regions have "ocean of milk" sales.
State antitrust investigations of the dairy prices. "The rivers and Lakes of the dairy industry," will be released "shuffle the cards". 6 milk first won the national focus on the promotion of enterprise product support. China's dairy industry in the tide of mergers and acquisitions will be "reborn".
Readers deeper rethinking China's dairy industry, to regain faith in the Chinese dairy industry, we began the creation of the milk industry information column for the current period, from a legal and timely introduction of dairy news. Contributions welcome.
Submission email: shengxueyou@163.com
Uphold the principle of "professional, focused" faith
Practicing "safe production, quality first" commitment
Keep doing Chinese baby has always been a good formula
American wins the domestic focus on the development of milk brands
Correspondent/Cheng Xueyou
In order to further improve the level of quality and safety of domestic infant formula milk powder to encourage enterprises to innovate and create home-made milk powder brands to promote consumer confidence and boosting community, on September 28, the China dairy industry association of domestic infant formula milk powder product launching event was held in Beijing.
At the meeting, yili, mengniu (yashili), fly, cranes, and wandashan, Ming Po 6, Highland dairy enterprises released the infant formula milk powder products.
Song Kungang, Honorary President of the China dairy industry association introduction, above 6 companies are selected through field research, is milk source-controlled rates, advanced production technology, management systems, specifications, product safety and reliability, traceability and integrity management system evaluation criteria are established and demanding enterprise. Posted on these products, commissioned a national third party testing organizations many times inspection and quality safe and reliable, high quality and put on the market, to good effect.
Feihe dairy, Chairman of Leng Youbin represented flying cranes at the press conference, secure solemn commitment and quality to the consumer.
As a focus on infant milk powder production enterprises, American can stand out from national 127 milk prices, domestic focus on the development of selected brands, caused great concern of the news media, including CCTV.
Since its establishment in 1962, American has been focused on specializing in the production of infant milk powder. More than 50 years, American is committed to provide consumers with safe, high quality products and services, in many industries during the wave of migration, created more than 50 years of accident-free safety record.
In order to guarantee the high quality and safety of each can of powdered milk, American forage cultivation and intensive feed into the whole industrial chain, ensure a source of dairy forage planting indigenous control over safety of milk.
At the same time, feihe industrial chain to control the ranch apply scientific and rational feeding to each link, alongside fresh milk quality produced by the EU standards.
Indeed, American has built a grass planting, feed processing, standardized dairy product processing, logistics and transport, channel management, consumer services and integration of the entire value chain, has its own completely controlled by the very high quality of milk source, leading technology and production capacity.
Feihe rigorous processes of the world class models have served as pharmaceutical manufacture of powdered milk, layers of checks, Flash solution for wet process technology creates good prerequisites for the implementation of advanced production technology. Thanks to the feihe dairy production chain-wide focus to the production of, forming a unique "biosphere 2 hour" production mode.
Controlled production system relying on industry-wide chain, American first to market with a product traceability system throughout. This series of initiatives can effectively ensure the safety of American products, nutrition, fresh.
In order to make Chinese baby get more attentive care and pampering, American launched "stars Christian Pfeiffer star-order Designer" series. "Star star Christian Pfeiffer-order Designer" is in breast milk infant formula--"flying star sail" technology platform for further optimizing the formula results.
"Flying star sail" powdered milk formula in terms of fat and protein has a significant breakthrough: OPO added close to breast milk composition structure of fats, keep the baby away from anger; α-lactalbumin is helpful to baby's quality of sleep. "Star rank nursing" continuation series "flying star sail" from the core strengths of also adding probiotic bacteria (Bifidobacterium milk) and FOS (Prebiotics), double defending baby gut health, regulate baby's intestinal microflora balance, improving intestinal absorption.
Meanwhile, "Star rank nursing" for different stages of your baby's nutritional needs, and baby care at different levels. 0-6 months, golden ratio of nutrients, care of baby's fragile stomach; 6-12 months, nucleotides, rich in zinc and vitamin a solid resistance and resistance to the baby; 1~3sui, balanced DHA/ARA ratio, combined with walnut oil, taurine, choline and lutein, enhanced eye baby brain development.
Over the years, American efforts in his own way for practicing "safety and quality first" commitment, because the American people understand that only an enterprise practicing good internal strength, good milk to produce excellent quality, able to gain consumer acceptance.
Leng Youbin introduced, next, fly crane will continues to followed modern breast industry development law, continued optimization and extended full industry chain can controlled mode, solid do milk safety of each items work, further integration resources, in expanded quality original milk production based Shang, continued perfect channel expansion, and formula research, and consumers service, links, adheres to professional, and focused of faith, insisted do most for China baby of consistently good milk.
Dairy merger and reorganization issues, told correspondent Leng Youbin, give full play to market mechanism, actively involved in mergers and acquisitions, will facilitate the internationalization of American resources, intensive development, and further enhance the competitiveness of enterprises in domestic and foreign markets, "at present, we are also considering buying other milk with a value and enterprise".
Courtesy of the law and violators in October 2013, the second half of life
开栏的话
乳业是一个江湖。“乳业江湖”事件不断，国人对国产奶粉信心坍塌。“洋奶粉”集中涨价，但仍难挡疯购大潮。一些国家和地区纷纷对“洋奶粉”限购。
国家对乳业价格进行反垄断调查。“乳业江湖”将被重新“洗牌”。6家乳企产品首获国家集中推广扶持。中国乳业在兼并重组大潮中将得以“重生”。
为了广大读者更深层次地重新认识中国乳业，重拾对中国乳业的信心，本刊从本期开始增设《乳业资讯》栏目，从法律和生活的层面及时推出乳业最新资讯。欢迎来稿。
投稿电子信箱：shengxueyou@163.com
秉持“专业、专注”信念
践行“安全生产、质量为先”承诺
坚持做中国宝宝的一贯好奶粉
飞鹤入选国产重点发展奶粉品牌
本刊记者/盛学友
为进一步提高国产婴幼儿配方乳粉质量安全水平，鼓励企业创新和创建国产乳粉品牌，促进、提振社会消费者的信心，9月28日，中国乳制品工业协会在北京举行国产婴幼儿配方乳粉新品发布会。
会上，伊利、蒙牛(雅士利)、飞鹤、完达山、明一、高原之宝6家乳制品企业发布了婴幼儿配方乳粉新产品。
中国乳制品工业协会名誉理事长宋昆冈介绍，上述6家企业是通过实地调研遴选出的，是具备奶源自控率高、生产工艺先进、管理制度规范、产品安全可靠、追溯体系建立并通过诚信管理体系建设评价条件和严格要求的企业。会上发布的这些产品，均委托国家级第三方检测机构多次抽检，质量安全可靠、品质优良，投放市场，效果良好。
飞鹤乳业董事长冷友斌代表飞鹤出席发布会，并向广大消费者作出质量安全郑重承诺。
作为一家专注于婴幼儿奶粉生产的民营企业，飞鹤能从全国127家乳企中脱颖而出，入选国产重点发展品牌，引起包括央视在内的众多新闻媒体的极大关注。
从1962年成立以来，飞鹤就一直专注于婴幼儿奶粉的专业生产。50余年来，飞鹤致力于给消费者提供安全优质的产品和服务，在多次行业风波中独善其身，创造了50余年无事故的安全生产纪录。
为了保证每一罐奶粉的优质、安全，飞鹤将饲草种植和精饲料加工纳入整个产业链中，确保从奶源的源头到饲草种植自主掌控奶源安全。
同时，飞鹤全产业链可控牧场将科学合理的饲养方式运用到各个环节，所产鲜奶品质比肩欧盟标准。
事实的确如此，飞鹤已建成集牧草种植、饲料加工、规范化奶牛饲养、产品加工、物流运输、渠道管理、消费者服务为一体的全产业链，有自己完全可控的国内非常优质的奶源，有国内领先的技术和产能。
飞鹤世界级样板工厂一直以制药的严谨工序制造奶粉，层层把关，为湿法工艺、闪溶技术等先进生产工艺的实现创造了良好的先决条件。而得益于飞鹤乳业全产链的集中兴建，形成了独有的“2小时生态圈”生产模式。
依托全产业链可控的生产体系，飞鹤率先推出产品全程可追溯系统。这一系列举措有效地保障了飞鹤产品的安全、营养、新鲜。
为了让中国宝宝获得更贴心的关爱与呵护，飞鹤推出“星飞帆星阶优护”系列产品。“星飞帆星阶优护”是在具有母乳化婴幼儿配方奶粉——“星飞帆”的技术平台上进一步优化配方的成果。
“星飞帆”奶粉的配方在脂肪和蛋白质方面有重大的突破性进展：添加了贴近母乳成分的OPO结构化油脂，使宝宝远离火气；α-乳白蛋白则对宝宝的优质睡眠有帮助。而“星阶优护”系列在延续“星飞帆”的核心优势之外，还添加了活性益生菌(乳双歧杆菌)和FOS(益生元)，双重保卫宝宝肠道健康，调节宝宝肠道菌群平衡，提高肠道吸收力。
同时，“星阶优护”针对不同阶段宝宝的营养需求，给予宝宝不同层面的呵护。0～6个月，营养素黄金配比，呵护宝宝脆弱肠胃；6～12个月，核苷酸、锌和丰富的维生素坚实宝宝抵抗力和抗病能力；1～3岁，均衡的DHA/ARA配比，配合核桃油、牛磺酸、胆碱和叶黄素，强化宝宝眼脑发育。
一直以来，飞鹤以自己的方式努力践行着“安全生产、质量为先”的承诺，因为飞鹤人明白，只有企业修炼好内功，生产出品质过硬的好奶粉，才能赢得消费者的认可。
冷友斌介绍，下一步，飞鹤将继续遵循现代乳业发展规律，持续优化和扩展全产业链可控模式，扎实做好奶粉安全生产的每一项工作，进一步整合资源，在扩大优质原奶产量基础上，持续完善渠道扩容、配方研发、消费者服务等环节，秉持专业、专注的信念，坚持做最适合中国宝宝的一贯好奶粉。
对于乳业兼并重组问题，冷友斌告诉本刊记者，充分发挥市场机制作用，积极参与到兼并重组中，将有利于飞鹤整合资源实现国际化、集约化发展，进一步提升企业在国内外市场的竞争力，“目前，我们也在考虑收购有价值的其他乳企”。
摘自《法律与生活》半月刊2013年10月下半月期
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