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The author:(作者)左published in(发表于) 2013/11/12 0:00:43 Association head of lawyer：Don't exchange a purchase the Discount goods online is not fair and not reasonable
CCTV's News 1+1 aired November 11, 2013, the Shopping frenzy, let consumer become God, show lawyer Qiu Baochang, head of the Chinese consumer Association said: "the online buying as operators should abide by laws and regulations, and should respect the consumers, to respect God's right to information, the right to choose and the right to fair trade, you can't use the standard terms to limit the consumer's rights. Because promotions do not return goods, this is typical of unfair and unreasonable, restrict network consumers ' interests. "Full program:
Program Guide:
Narrator:
Turnover broken hundreds of millions of dollars a minute, less than 6 hours turnover surpassed 10 billion turnover exceeded 20 billion less than 14 hours.
Reporter:
Starting from early this morning in a short span of more than 20 minutes of your time, turnover exceeded more than 3 billion.
Gao Yao:
In time for the first hour exceeded 6 billion yuan.
A：
100 million.
Second killing or stay up late, shopping, buying, is simply to purchase, take out is the real money, why can ignite the huge purchasing power of Chinese consumers.
Public:
After opening at 0 o'clock Rob.
People:
Cheaper, more suitable for young consumers.
B the public:
Just like Chinese new year.
Spell price, spelling strategies, keen scrape laws quickly followed up the News 1+1 today focus on shopping spree, let consumer become God.
Commentator, Dong Qian:
Good evening, you are welcome to watch the live broadcasting of the press 1+1.
Five years ago today, a way that discount promotions people were roused to Taobao shopping desires, in which a few years later, one such shopping once it is created, you will see that year after year high. So today it can be seen again and again refreshing figures, then our program today to focus on the holiday by artificially created, and at the Festival on this day, people shown by this powerful consumer force, then we take figures in this group is considered a miracle.
Today a national concern raised consumer war from starting at 0 o'clock in the morning, Taobao's headquarters in Hangzhou has a 65 square meters, weighs 5 tons of big screen real-time update shopping site Taobao's transaction amount and volume of orders, soaring numbers recorded this human services of online shopping spree.
Starting from early this morning, only a minute later statistics Taobao online shopping turnover exceeding 100 million Yuan.
Our reporter Wang Shantao:
Starting from early this morning, a more than 20-minute period, it has successfully achieved exceeded more than 3 billion.
In the first hour of time, its amount is exceeded 6 billion yuan.
B：
As of today, 11:51 A.M., Taobao, Alipay's turnover had hit 17.2 billion yuan.
Today this morning, this fiery spectacle of so many people spent a sleepless night.
Alibaba group public relations department director Yan Qiao:
I was surprised to be zero point out consumer passions.
South some commercial offices:
Not eating, not sleeping, banging on the keyboard to make money. 3, 2, 1. Six minutes (sales) 1 million.
Hangzhou, a commercial customer service:
I am now back here almost collapsed state.
I was probably a bit much (net purchases), and then bought back this morning. All bought, buy clothes, pants, shoes, bags.
I grab the (commodity) we were in that after 0 o'clock opening Rob.
19.1 billion, this is Taobao last year "double 11" a days hit of sales miracle, and in today breakthrough this a records only with has 13 hours 4 minutes, then to night 8:33, Taobao turnover has breakthrough 28.6 billion, this a sales digital also already beyond has United States annually once electric commercial fight war, in United States than China "double 11" also early appeared has four years of network Monday, last year of network sales approximation 2 billion dollars, and history more long of traditional shopping festival Black Friday, Its net sales exceeded 1 billion dollars. Why Chinese consumers who can create some miracles, which is today in nearly 300 domestic and overseas media, Taobao's headquarters to witness and asked why.
United States media Wei Feng:
China had 250 million people are active online consumers, so this activity the day's turnover last year exceeded US $ 3 billion, I'd love to know, this year the company developed to what extent? How many people will be involved.
Taiwan media people of Luo Ying:
We Taiwan people are more and more people like cat or Taobao shop, more and more, we are also very concerned about this matter will not bring Taiwan changed something different, so we want to see the situation.
Today except Taobao also has Beijing East, and suning, and easy purchased, and Amazon, the big electric commercial also joined "double 11" of fighting, they of day orders volume are multiplied of over weekday, which automotive home more is became "double 11" electric commercial of dark horse, as 8:30 A.M., on has sold 6,653 car car, total sales reached 1 billion yuan, peak Shi average a seconds on sold three car car.
Dong Qian:
Dang "double 11" such of a consumption of Festival entered to fifth years of when, it what has more big of influence, we in Sina online see has a investigation, more than 6,000 more people participation, we can see over 80% of people said he participation has this year of promotions, didn't participate in of only not to 20%, so such of a digital performance in really gold silver Shang, it reflected out of changes is what? We may see backwards, you see this year, Ma said last month he is expected to exceed 30 billion, so this figure is less than 20 billion last year, 19.1 billion. Further prosecution for a year, 2011, 2010, was less than 100 million in 2009, then you can be seen from figure change, it is really a miracle of evolution. Well, then we will connect and then is Hangzhou Alibaba CC Park to interview our reporter Gao Yao, Gao Yao first times tell us that a number is an immediate one, how much turnover is now?
Our reporter Gao Yao:
Well, Dong Qian. Through the large screen behind me, we can take a look at right now, Alipay is the total turnover has reached 30.5 billion yuan, broke through the 30 billion, 30 billion is a kind of concept? You said Dong Qian.
Today, because we understand that there are a lot of reporters not only domestic, but also many foreign journalists to the scene to interview, then you're at the scene and observed, what are their concerns?
Well, Dong Qian. Media reporters today is very, very much, total, including us 222, and that figure is still incomplete statistics, comes to Hong Kong, Macao, and overseas media even up to 31. And one of these communication processes, they also consulted many of their ideas, their interest, and they arrived here to see some of the new changes and generating new ideas. Just see has blurbs inside you also refers to has is United States of network Monday, we on said a said United States of media peer of ideas, we with this Wall Street daily under of peer do has Exchange, Wall Street daily under to this place to concern we national of "double 11", they of intended is wants stimulus about China so huge of consumption groups how can put this consumption capacity with to United States to, because they knows China is currently world Shang maximum of consumption national, network of consumption capacity is world Shang most strong of, They really want to absorb through the network's consumer group in China. But at the scene, after the interview they found that today total sales of more than 30 billion yuan of sales amount has far exceeded the United States Cyber Monday online shopping day last year total sales. What about Cyber Monday sales last year how much is that? 12.08 billion, we can see that this figure is more than 1 time has more than doubled. Since the United States online shopping section on December 28, so we have to do with last year's data a comparison, that they now see this kind of data, after seeing such a comparison, United States colleagues not only to figure out how to get China's consumers to the United States to spend, they think more about the what is it? Is the United States's online trading platform data that the quickest way to catch up with China, can stimulate the United States within their own State's spending power, Dong Qian.
Well, thank you Gao Yao. I don't think that Americans don't have to go to, because Chinese population here, compared to the 1.3 billion population, and their population of about 300 million, this base is not the same. Well, when we look to more the more electricity will go to this one "double 11" Shopping Festival at the same time, we also are concerned about consumers is what kind of person for consumption? What was the composition of the consumer? We continue to focus on.
Public c:
More than more than 4,000.
Favorite piece of clothing was being robbed in the first 5 minutes, then I am particularly sad.
Seconds killed, staying up late, shopping, buying and consumption binge impress a lot of people today, Ma said "double 11" for "Chinese consumers." Wife says to buy me, been waiting for this day, the phrase "double 11" campaign slogan is reflected in reality, some people choose to big spending, also expressed caution on the sidelines, what is behind it?
Cheaper, more suitable for young customers, students or something, is hoping to find some cheap stuff.
D the public:
(This section), with the lunar new year, nor that you wait for this day to purchase, is playing. Things on the Web, first of all, prices are very seductive and very attractive. On one hand, I think the advantage is advertising, publicity, after all, than the store, a lot stronger.
People crowded, is the crowd. But the most important thing is to get cheaper, industry sources online sales of so-called discount rates, mainly operating fee is less Mall, the price is equivalent to hit 70 percent or even lower. Employees can get the price of some brands, professional purchasing abroad, using foreign and store them at low prices, and other goods at a discount because of the low price seems to be responsible for the Internet. And on the other hand as a sales force after the crowd, who came as young, strong purchasing power, adept technology determines the hot e-commerce will be a long-term trend. Online hot, hottest, however for those that are store store brings the cost of the human body is feeling the winter, changes in consumer habits make a lot of people try to store light does not sell, and sparked copy people, making businesses feel a sense of helplessness.
(Web video)
Son:
MOM, I want this.
MOM:
No way, MOM said, great things to come.
I have to this.
Crying mother was gone.
Oh, MOM.
Behind today's online consumer of huge numbers, is under great pressure from retailers, business tycoons in Beijing Wangfujing department store in "double 11" launches shopping for three consecutive days before the feast, in quality, quantity, the further development of e-commerce on fair competition, the Fiery behind is exactly what we should seriously think of. Consumer day is not just a political rally and mobilize popular shopping spree, is not without potential for consumption and capacity in China, but a question of what approach to take to activate it. Innovative forms of consumption and consumption channels, promotion of convenient consumption should also pay attention to guide rational consumption, safeguard the legitimate rights and interests of good consumers.
As individuals over the years, we feel that online shopping has brought a kind of change, and we're at a macro-level look at the data, what has changed over the years, we can see that in the last year, 2012 's online retail market deals in the country the figure is 1.31 trillion, then the figure is an absolute value, then how much is it per cent better than last year? Is the growth of 67.5. Look at what this figure accounted for retail sales of social consumer goods is how much? 6.23% compared to the previous year increased by nearly two percentage points. Well, this is the contrast in 2012 with the 2011, we see that the online share of the total retail sales of social consumer goods retail sales, from 2004 to 2012, the number rose from 0.08% to 6.2%, such an increase is how large a change, some people laugh at the same time, you'll be crying. We see this number is growing at the same time, that certain numbers are falling.
Then we'll take a look at the traditional shopping industry, 2012 sales chain hundred per cent of total retail sales of social consumer goods was? 9%. So relative digital than Qian a years declined has 2.2%, please note this is 2003 yilai first appeared share declined, again view a digital 2012 81 home medium department store of retail enterprise, it rose growth is 8.92%, and this digital from 2006 has been to 2011, is has been maintained in 16.5% of growth, 8.92% and 16.5% you see declined is how much, this a rose a down we from can see what? Next we connect research centre of the Academy of social sciences information Secretary-General Jiang Qiping, Mr Kang Hi, we have just said that the rise of Internet shopping and the decline of traditional shopping, one up, one down, we could see something?
Informationization of Chinese Academy of Social Sciences Research Center of the Secretary-General Jiang Qiping:
I think that e-commerce is mainly save intermediate joints consumption, then this intermediate consumption from our statistics, average online prices than offline prices to less than 6% per cent and that's it, through online retail profit 8% per cent, which means that intermediaries also nearly 25% difference, which I think has created huge differences in online and offline.
Ginger Mr we analysis network purchased of crowd what is who of when, will found they main are is young people such a age constitute, so they probably also are is General of working-class, that you see such of a groups can suddenly pulled out so more of really gold silver, has so more, so strong exuberant of a purchasing power, you of analysis is, this is a pan came of, from entity shop inside Pan came of consumption capacity, also is said this is a inspired out of a new of consumption capacity? Your analysis.
Jiang Qiping:
According to a McKinsey survey report online like 61% is translated, and offline is the same consumer, to buy online. 39% is offline no, created by the new consumer, then people buy most of it is from 26 to 35 crowd, he was mainly three reasons, an online commodity-rich, while the second is well-known and the third is the low price.
60% Pan numbers, surely come traditional vendors will get a lot of pressure, so it doesn't mean that we're looking at the Internet no problem, look at online shopping problems in recent years have to say, then why in the case of so many problems, so consumers ' enthusiasm is more matters a year is a year, why not?
Main thing some net online shopping cannot replace some of these advantages, such as low prices, such as variety, style, then I also note there's a poll, survey on young people, who don't want to spend a lot more time to shopping, which is an important reason.
Well, finally, ginger and we see a problem, this rise is down, you feel like it. In addition, provides a translation of the 60% you just now, that this trend will continue to grow, that you feel will exhibit the kind of situation in the coming years?
First of all, I think that the growth of online sales is currently 120%, so that by the year 2020, when selling online brings out a new part of personal consumption, not only is an integer between 4%. So for the three or four tier stimulating effect more pronounced. That impact on commercial real estate real estate, now in the United States have been seen, which means that selling pressure will increase on the real economy, then many will turn to online sales, online trading volumes at the moment we are buying the second largest, soon will become the first nation, these trends are very favorable.
Well, thank you ginger Secretary-General. So we see the consumer shopping quietly changed over the years, however, consumer rights protection on both online and offline should not be changed. Well, we continue to pay attention.
MA:
I'll tell all such as Wang, traditional retail a good news, could not completely replace the retail industry, also told the bad news, it will replace you.
Growths:
After 10 years, if the electricity supplier in China's retail market, the retail market accounts for 50%, I gave him a hundreds of millions of dollars, if not here and he paid me a million.
Competition between reality and traditional retailers, like Ma and Wang Jianlin bet look so easy, the famous shangtian cat announced in mid-October this year, their O2O in the home improvement business plans. Days cat of plans is consumers in electric commercial website Shang see themselves favorite of home products Hou to electric commercial paid deposit, then to entity shop scene experience, decided purchased Hou, through days cat in these shop within installed of POS machine completed payment, entity shop will is responsible for merchandise of delivery, and installed, and debugging, but this a plans just began on suffered to has national 19 home large home stores of collective of boycott, led to days cat was forced to suspended has the plans.
Che Jianxin, Chairman of Red Star meikai Dragon:
Our China furniture Association Marketing Committee also held a meeting, we strongly disapprove of it (CAT) this practice, Jia Yi us shopping malls, as it, I feel it is inappropriate.
Resistance on the one hand, on the other hand retailer's sales practices are changing, more and more entities began to enter the field of electronic commerce, is gradually entering traditional stores, shops, such as suning appliance launched online, strategy in line with prices, and also has businesses in accordance with the different needs of the consumers adopted different coping strategies.
Che Jianxin:
I think the long-term phase, under our line of high-end furniture, purchased through the offline experience, or a long-term trend. We used red star meikai long line, we are positioned in the high-end and our positioning is on the low end of the line, end low, such a position. I think both online and offline, we are a good complement.
Intense business competition is good for consumers should, as far as the law to protect the rights of people at the same time, publicity in the face and do not correspond to the actual goods, express slow delivery, problems such as restitution problems, national people's Congress last month passed the revised law on the protection of consumers ' rights, which expressly provides that the net purchases may have no reason to return within seven days.
Pi Xiaolin, Deputy Director of the Ministry of zhongxiaoxie complaints:
This method for consumer protection is an unprecedented increase in, for example, online shopping site such as shopping on the way, gave customers a certain amount of regret over it.
Newly revised the law on protecting consumers ' rights and 3.15 will go into effect next year, has a new protection method, customers can wait to gamble in the Ma and Wang Jianlin, who is who wins. Now from this year's "double 11" this collective orgy over there for more than two hours of time, end of data is going to create a new history, and we hope that this is a consumer the true coming of age.
In "double 11" of this online of shopping feast inside has many businesses said such of Word, said promotions merchandise cannot returned cargo, seems line Xia exists of some problem, line Shang is cannot avoid of, how regarded such of a phenomenon, we to line China consumers Association lawyer mission head of Qiu Baochang, Qiu Mr, I wanted to regardless of online Shang also is line Xia, in you consumers pay zhiqian, consumers are is God, so cut has money zhihou, consumers also can became God, this problem in online should how to settlement?
Lawyer Qiu Baochang, head of the Chinese consumers Association:
I think either through a traditional deal, or non-live shopping is shopping online as operators should abide by laws and regulations, and should respect the consumer and to respect God's right to information, the right to choose and the right to fair trade, you can't use the standard terms to limit the consumer's rights. Because promotions do not return goods referred to just now, that is typical of unfair and unreasonable, restrict network consumers ' interests. If consumers buy goods has problems, because it is a promotional price cuts, rather than the prior declaration is a flawed, in accordance with us law on protection of consumers ' rights and interests, the relevant provisions of the law on product quality, you should return, but not because of price, discounts, they refuse to return, actually, this is a case of unfair and unreasonable terms. We have also talked about next year after 3.15, the way we sales for operators to take Internet consumption, should give the consumers no reason to return.
Well, I'm sorry, because our time is very limited, unable to allow you to put this question out, thank Qiu Baochang lawyers, in fact, whether online or offline, how to ensure that the interests of consumers, this is the crux of the problem, which takes online, and offline to work together.
Well, thank you for watching.
央视《新闻1+1》2013年11月11日播出《购物狂潮，让消费者成为真正的上帝》，节目中中国消费者协会律师团团长邱宝昌说：“网络购物作为经营者应该遵守法律法规，都应该要尊重消费者，要尊重上帝的知情权、选择权和公平交易权，不能用格式条款来限定消费者权利。因为是优惠促销不退还商品，这是典型的不公平、不合理，限定了网络消费者的权益。”节目实录：
节目导视：
解说：
一分钟成交额破亿，不到6小时成交额突破100亿，不到14小时成交额突破两百亿。
记者：
从今天凌晨开始，短短的20多分钟的时间里，成交额突破了30多亿。
高珧：
在第一个小时的时间里突破了60亿元。
1个亿。
秒杀、熬夜、血拼、抢购，虽是点击购买，花出的却是真金白银，中国消费者为什么可以迸发出巨大的购买力。
市民A：
零点过后开抢。
市民：
比较便宜，比较适合青年消费者。
市民B：
就跟过年似的。
拼价格，拼策略，市场激烈拼杀，法律迅速跟进，《新闻1+1》今日关注购物狂潮，让消费者成为真正的上帝。
评论员 董倩：
晚上好，欢迎您收看正在直播的《新闻1+1》。
在五年前的今天，淘宝网用一种折扣促销的方式激起了人们的购物的欲望，在这之后的几年，人们的这种购物热情一旦被激发出来，你就会发现一年比一年更高涨。那么到了今天大家可以看到一次又一次正在刷新的数字，那今天我们的节目就来关注这个被人为创造出来的节日，和在节日这一天，人们所表现出来的这股强大的消费的力量，那么我们就先关注这组被视为奇迹的数字。
今天一场引发举国关注的消费大战从凌晨零点开始，在杭州淘宝总部有一块65平方米，重达5吨的大屏幕实时更新着淘宝购物网站的成交金额及订单数量，数字的不断飙升记录下了这场数以人参议的网购狂欢。
从凌晨开始，一分钟以后仅淘宝数据统计的网购成交额就超过了1亿元。
本台记者 王善涛：
从今天凌晨开始，短短的20多分钟的时间里，那么就已经成功实现了突破了30多亿。
在第一个小时的时间里，它的交易金额就已经是突破了60亿元。
截止到今天上午11点51分，淘宝的支付宝的交易额已经突破了172亿元。
今天的这个凌晨，这一番的火爆景象让很多人渡过了一个不眠之夜。
阿里巴巴集团公关部总监 颜乔：
出乎我意料的是零点所爆发出来的消费者的热情。
河南某电商办公室：
不吃饭，不睡觉，猛敲键盘赚钞票。3、2、1。六分钟(销售额)一百万。
杭州某电商客服：
我现在后台这里几乎是崩溃的状态了。
我大概一点多(网购)，然后今天上午的时候又在买。全身都买了，衣服、裤子、鞋子、包包都买了。
我抢到(商品)了，我们都是等在那，零点过后开抢。
191亿，这是淘宝去年“双十一”一天创下的销售奇迹，而在今天突破这一记录只用了13小时零4分钟，接着到晚上8点33分，淘宝营业额已经突破286亿，这一销售数字也早已超越了美国每年一度电商厮杀战，在美国比中国“双十一”还早出现了四年的网络星期一，去年的网络销售额逼近20亿美元，而历史更悠久的传统购物节日黑色星期五，其网络销售额也只突破了10亿美元。为什么中国的消费者们可以创造出惊天的奇迹，而这也是今天在淘宝总部的近300家海内外媒体见证和追问的原因。
美国媒体人 威峰：
中国有两亿五千万人都是活跃的网购消费者，所以去年这个活动一天的成交额就超过了30亿美元，我很想知道，今年这个公司发展到什么程度？会有多少人会参与其中。
台湾媒体人 罗之盈：
其实我们台湾人也开始越来越多人喜欢在天猫或者淘宝购物，越来越多，其实我们也很关注这件事情会不会带来台湾一些不一样的改变，所以我们希望在现场看看即时的现况。
今天除了淘宝还有京东、苏宁、易购、亚马逊等各大电商也加入“双十一”的激战，他们的日订单量都成倍的超过平日，其中汽车之家更是成为“双十一”电商的黑马，截至早上8点30分，就已卖出6653辆汽车，总销售额达到10亿元，最高峰时平均一秒就卖出三辆车。
董倩：
当“双十一”这样的一个消费的节日进入到第五年的时候，它究竟有多大的影响力，我们在新浪网上看到了一个调查，6000多人参与，我们可以看到超过八成的人说他参与了今年的促销，没参加的只不到两成，那么这样的一个数字表现在真金白银上，它体现出来的变化又是什么？我们不妨倒着来看，你看今年马云在上个月说，他预计会突破300个亿，那么在去年这个数字是不到200亿，191亿。再往前追诉一年，2011年52亿，2010年19亿，在2009年的时候还不到1亿，那你从数字的变化可以看出来，这真是一个奇迹般的一种演变。那好了，接下来我们就连线此时正在杭州阿里巴巴西西园区进行采访的本台记者高珧，高珧首先告诉我们一个数字就是实时这样的一个时刻，现在的交易额是多少？
本台记者 高珧：
好的，董倩。透过我身后的这个大屏，我们可以看一下，此时此刻支付宝总的成交金额已经是达到了305亿元，突破了300亿，300亿是一个什么样的概念呢？你说董倩。
就是因为我们今天了解到有很多的记者不仅国内，也有很多国外的记者到现场去采访，那么你在现场观察，他们关注的是什么？
好的，董倩。其实今天到的媒体的记者非常非常的多，包括我们在内的总共是有222家，而这个数字还是不完全的统计，那涉及到的港澳台以及海外的媒体甚至达到了31家。在跟这些同行的交流过程当中，他们也是咨询了很多他们的想法，他们的初衷，以及他们到这之后看到的一些新的变化和产生新的想法。刚刚看到了导语里面你也提到了就是美国的网络星期一，我们就说一说美国的媒体同行的想法，我们跟这个《华尔街日报》的同行做了交流，《华尔街日报》到这个地方来关注咱们国家的“双十一”，他们的初衷是想要刺激一下中国这么庞大的消费群体如何能够把这种消费能力带到美国去，因为他们知道中国是目前世界上最大的消费国家，网络的消费能力也是世界上最强的，他们很想通过网络的方式来吸收在中国的消费群体。可是到了现场，经过采访之后他们发现，今天的销售金额300多亿元的销售金额已经远远超过了美国网络星期一去年网购节一天的销售金额。那去年网络星期一的销售金额是多少呢？120.8亿，我们可以看到这个数字是超过了一倍还要多。那由于今年美国的网购节是在12月28日，所以我们只能拿去年的数据做一个对比，那现在他们看到这样的数据，看到这样的对比之后，美国的同行们不仅仅想办法如何让中国的消费者到美国去消费，他们更多的思考是什么呢？是美国的网络交易平台如何能够以最快的办法赶超中国的数据，能够刺激一下美国自己国家内部的消费能力，董倩。
好，非常感谢高珧。我觉得美国人大可不必这么去比，因为中国的人口基数在这里摆着，13亿的人口和他们3亿左右的人口相比，这个基数是不一样的。好，当我们把更多的目光投向这个更多的电商进入到这一次“双十一”的购物节的同时，我们还是要关注消费者到底是什么样的人在进行消费？消费的构成又是什么？我们继续关注。
市民C：
4000多吧。
特别特别喜欢的一件衣服，就是在开场的5分钟之内就被抢光了，然后我特别伤心。
秒杀、熬夜、血拼、抢购，今天的消费狂欢让很多人印象深刻，马云甚至称“双十一”为“中国消费者日”。媳妇说要帮我买，就等这一天了，这句“双十一”活动宣传语映照进现实中，有人选择大手笔消费，也有人谨慎观望，这背后又是怎样的心理？
比较便宜，比较适合青年消费者，学生什么的，就是希望找到一些物美价廉的东西。
市民D：
(这节)就跟过年似的，也不说非要等到这一天大家来采购，就是玩。网络上东西，首先价格很诱惑，很吸引人。再一方面我觉得它的优势是广告，毕竟宣传效应比实体店强很多。
有人为了热闹，有人是随大流。但是最重要的是抢便宜，业内人士透露网上销售所谓的折扣价，其实主要就是少了商场的进场费，价格相当于打了七折甚至是更低。一些品牌的员工可以拿到内部价，海外职业代购人利用国外打折及低价囤货等都似乎造成网上低价的原因。而另一方面作为销售主力的80后人群，他们正值中青年时期，旺盛的购买力，娴熟的操作技术都决定了电子商务的火爆将是长久的趋势。网购火爆，电商火爆，然而对于有店面人体成本的实体店带来的却是严冬般的感觉，消费习惯的转变使得不少人到实体店光试不卖，并且还催生了抄号一族，这让商家感到无奈。
(网络视频资料)
儿子：
妈妈，我一定要这个。
妈妈：
不行，妈妈说过，好东西要等来的。
我一定要这个。
再哭妈妈就走了。
不要啊，妈妈。
今天网上巨额的消费数字背后，是线下零售商的巨大压力，商业巨头北京王府井百货在“双十一”之前就曾连续三天推出购物盛宴，要在保质、保量、公平竞争上进一步发展电子商务，火爆的背后恰恰也是我们该认真冷静思考的。消费者日并不只是造势，动员民众疯狂购物，中国不是没有消费潜力和能力，而是采取什么方式将其激活起来的问题。要创新消费方式和消费渠道，促进方便快捷消费，更应该注重引导理性消费，保障好消费者的合法权益。
作为个体这些年来我们能够感受到网络购物给我们带来了什么样的变化，而我们在从宏观上看这个数据，这些年来发生了什么样的变化，我们可以看到去年的数字，2012年国内网络零售市场交易规模这个数字是1.31万亿，那么这个数字是一个绝对值，那么它比去年同比增长是多少？是67.5的增长。那再来看这个数字占当年社会消费品零售总额是多少呢？6.23%要比上一年提高了近两个百分点。好，这是2012年跟2011年的对比，我们再来看那么网上零售额占社会消费品零售额总额的比重，从2004年到2012年这个数字从0.08%上升到了6.2%，这样的一个增幅是多么大的一种改变，有人笑的同时，也就有人哭。我们当看到这个数字有增长的同时，那一定有的数字是在下落。
那接下来我们再来看一下传统的购物行业，2012年连锁百强销售额占社会消费品零售总额是多少？9%。那么相对数字比前一年下降了2.2个百分点，请注意这是2003年以来首次出现比重下降，再来看一个数字2012年81家大中型百货的零售企业，它同比增长是8.92%，而这个数字从2006年一直到2011年，是一直维持在16.5%的增长，8.92%和16.5%你看下降又是多少，这一升一降我们从中能够看出什么？接下来我们就连线社科院信息化研究中心的姜奇平秘书长，姜先生您好，刚才我们说了互联网购物的上升和传统购物的下降，一升一降我们能看到什么？
中国社会科学院信息化研究中心秘书长 姜奇平：
我认为电子商务主要是节省了中间关节的消耗，那么这个中间环节消耗从我们的统计来看，网上价格平均比网下价格能够低于6%到16%，就是这样，通过网上零售业的利润还有8%到10%，也就是说中间环节也有接近25%的差别，这个我认为就造成了网上和网下的巨大的差别。
姜先生我们分析网购的人群到底是谁的时候，会发现他们主要都是中青年人这样一个年龄构成，那么他们大概也都是一般的工薪阶层，那你看这样的一个群体能够一下子掏出这么多的真金白银，有这么多，这么强旺盛的一种购买力，您的分析是，这是一个平移过来的，从实体店里面平移过来的消费能力，还是说这是一个激发出来的一个新的消费能力？您分析。
姜奇平：
根据麦肯锡的调查报告，网上有大概61%是平移过来的，就是和网下同样的消费，到网上去买。39%是网下没有的，新创造出来的消费，那么这里面主要的购买人群是26岁到35岁的人群，他主要是三个理由，一个是网上的商品丰富，第二是知名度高，第三是价格低。
60%平移过来的数字，肯定让传统的销售商会感到非常大的压力，那么我们在看网上也不是说一点问题都没有，你看网购这几年应该说问题不断，那为什么在问题如此之多的情况下，这样消费者的热情还是一年被一年更多的被激发出来，什么原因？
对主要的就是网上有一些网下购物无法替代的一些优势，比如说价格低，比如说品种、样式多，那么我还注意到有一个调查，对年轻人的调查，他不希望花费更多的时间到商场购物，这也是一个重要的原因。
嗯，姜先生我们再来看最后一个问题，就是这一升一降，你感觉。另外，刚才您也提供一个数字百分之六十几的平移，那这种态势继续发展下去的话，您觉得会在未来几年呈现出一种什么样的局面？
首先我认为网上销售目前是120%的增长，那么到了2020年的时候，网上销售会激发出新增一部分个人消费，不仅是在4%到7%之间。那么对于三四线城市的刺激作用更加明显。另外就是说对商业房产的地产的影响，现在在美国已经看出，也就是说对实体经济的销售压力会加大，那么很多的销售会转向网上，那么网上交易额目前我们是网购第二大国，马上就会成为第一大国，那么这些趋势都是非常有利的。
好，非常感谢姜秘书长。那么我们看消费者的购物方式这些年在悄悄的发生变化，但是消费者的权益保护不管是在线上和线下是不应该发生变化的。好，我们继续关注。
马云：
我先告诉所有的像王总这样的，传统的零售一个好消息，电商不可能完全取代零售行业，同时也告诉一个坏消息，它会基本取代你们。
王健林：
10年后，如果电商在中国零售市场，整个大零售市场份占了50%，我给他一个亿，如果没到他还给我一个亿。
现实中电商与传统零售商之间的竞争，可不像马云和王健林打赌那样看着那么轻松，著名电商天猫在今年10月中旬公布了自己在家居装修业务方面的O2O计划。天猫的计划是消费者在电商网站上看到自己心仪的家居产品后向电商支付定金，而后到实体店现场体验，决定购买后，通过天猫在这些店内安装的POS机完成付款，实体店将负责商品的送货、安装、调试，但是这一计划刚刚开始就遭遇到了全国19家大型家居卖场的集体的抵制，导致天猫被迫暂停了该计划。
红星美凯龙董事长 车建新：
我们中国家居协会市场委员会也召开了会议，大家都非常不赞成它(天猫)这种做法，因为把我们的商场作为它的嫁衣，我觉得这是不妥的。
一方面抵制，另一方面零售商的销售方式正在发生变化，越来越多的实体行业开始进入电子商务领域，一些传统卖场、商店也在逐步进军电商，比如苏宁电器就推出了线上、线下同价格的策略，而也有商家在按照消费者的不同诉求采取不同的应对策略。
车建新：
我觉得长远的阶段来说，中高端的家具在我们线下的，通过线下的体验来购买，还是一个长期的趋势。我们原来红星美凯龙线下的，我们都是定位中高端，然后线上我们定位的是中低端的，中端偏低一点的，这样的一个定位。我觉得这两个线上和线下，我们目前是一个很好的互补。
商家白热化的竞争对消费者应该是好事，只要法律能够同时保障大家的权益，面对现实中宣传与实际货品不符，快递变慢递，退赔麻烦等问题，上个月全国人大通过了修改后的《消费者权益保护法》，其中明确规定网购商品可在七天内无理由退货。
中消协投诉部副主任 皮小林：
这次消法对消费者的保护力度是空前的加大了，比如说在网络购物等非现场购物的方式上，给予了消费者一定的后悔权。
新修订的《消费者权益保护法》明年3.15就将正式实施，有了新消法的保障，消费者就可以静观马云和王健林的这场豪赌，到底谁输谁赢。现在距离今年“双十一”的这场集体狂欢结束还有两个多小时的时间，最终的数据已经肯定会创造出一个新的历史，我们希望这是消费时代的真正来临。
在“双十一”的这种网上的购物盛宴里面有不少商家说这样的一句话，说促销商品不能退换货，看来线下存在的一些问题，线上也是不能避免的，怎么看待这样的一种现象，我们来连线中国消费者协会律师团团长邱宝昌，邱先生，我想不管在线上还是线下，在你消费者掏钱之前，消费者都是上帝，那么掏了钱之后，消费者还能不能成为上帝，这个问题在网上应当怎么去解决？
中国消费者协会律师团团长 邱宝昌：
我认为不管是通过传统的交易，还是非现场购物，也就是网络购物作为经营者都应该要遵守法律法规，都应该要尊重消费者，要尊重上帝的知情权、选择权和公平交易权，不能用格式条款来限定消费者权利。像刚才讲到的因为是优惠促销不退还商品，这是典型的不公平、不合理，限定了网络消费者的权益。如果说消费者购买的商品有问题，因为是促销降价，而不是事先声明有瑕疵，那么按照我们《消费者权益保护法》，《产品质量法》的相关规定，你就应该去退货，而不是说因为你优惠了，打折了就拒绝退货，实际上这就是一个典型的不公平、不合理条款。另一方面我们刚才也讲到了明年3.15以后，我们对经营者采取网络消费的经营销售的方式，应该给消费者无理由退货。
好，很抱歉，因为我们时间非常有限，没法让您把这个问题再说完了，非常感谢邱宝昌律师，其实不管是在线上还是线下，怎么去保证消费者的这种权益，这才是问题的核心，这是需要线上、线下共同去努力解决的。
好，感谢您的收看。
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