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The author:(作者)左published in(发表于) 2013/11/12 11:56:28 Singles day to day， emotions are traded
From a single section to section, is an emotion or a sale-11, double 11, shopping Carnival, the cat-it news Singles day to day, emotions are traded
Q1. "singles day" to "the Festival", is an emotion or a sale?
She said: "looks like emotions, actual for sale"
Email, SMS, telephone, Instant Messenger ad ... ... From the beginning in late October, the writer were disturbed several times by businesses in many ways. Showered with promotional information made me more inclined to believe that this is a business, it is a competition. Last year, data showed, near singles day one week, users report the number of spam messages reached 550,000, including discounted promotional SMS spam accounted for 23%, up to 127,000.
Singles day for no reason, and soon became a shopping Festival, for your sake, help you get naked, but not so friendly. "Online payment traffic, several bank online payment system crash", "snapped up 18 hours leading to admission men sat a computer", "logistics companies wagons package wars" ... ... "double 11" appears to be emotional, it is a sale, even a toss.
Q2: the price discount is a discount or a bait?
Answer: "discount prices are common marketing method"
Advertising practitioners Miss Zheng, aged 30. At a store a few months ago to a 50 percent discount to buy a pair of shoes, Zheng received store phone a few days ago, told "double 11" full discount of 30 percent. Miss Zheng, preparation was found to be empty and rejoiced when selected, originally purchased 50 percent of shoes or that price. Indeed, some styles have discount, but most also maintain our original price.
Many users may query all hit 50 percent, the merchant did not lose money? If you do not lose money, that business profits. Yes, discounted bottom line, through a number of old price discounts to attract customers to buy other products, similar marketing both online and off.
Q3: dig in consumption was saved or waste?
A: "men leave home to see his wife"
In recent days, about "double 11" leave the fire, the leave was to "go home and watch live wife" because "one day last year she lost 30,000 pieces on the Internet. "Such worries some, below the low price bait, ladies and gentlemen, a hand is big. However, a lot of things "not to buy not buy white instead of white. ”
"Taobao controlled" Deng last year "double 11" and bought a few clothes, a Polaroid camera, and until this year, some clothes not to wear, the camera is unopened. The girls, in advance and also take into account "there is no scope. ”
Q4: the online shopping boom logistics challenges right beside you?
She said: "for banking online banking is great test"
Last year's "double 11" period, Jingdong, days, competitors such as cats, suning, the smoke of battle, deal size is constantly being refreshed. But as an important channel for online payment – Bank online bank suffered a great ordeal. Influx of orders put great strain on various online payment systems. In November 11, 1 hour before, many domestic banks online banking or even downtime that they cannot pay. Of course, banks more and more experienced, how is this year, wait and see.
Q5: deliver unprecedented popular passion still lag?
A: "10 days of unloading"
Mr Chen is an individual businessman, 28 years old this year. A "slow hand razor, when beards were long" advertising, in Mr CHAN's view, is indeed a microcosm. This time last year, he is going to go on vacation in Southeast Asia, bought a pair of glasses on the Internet who waited more than a week, glasses when it finally arrives, Mr CHAN has just arrived in Southeast Asia.
This year's "double 11" express flat warehouse is certainly practice news, many sellers in advance to get good shots, telling buyers may delay delivery, sold as a shelf of home businesses made clear that from cash on delivery to 10 working days.
从光棍节到电商节，是情感还是买卖 - 双十一,双11,网购狂欢节,天猫 - IT资讯从光棍节到电商节，是情感还是买卖
Q1.从“光棍节”到“电商节”，是情感还是买卖？
答：“看着像情感，实际为买卖”
邮件、短信、电话、即时通讯软件广告……从10月下旬开始，笔者就受到商家多种方式的多次打扰。铺天盖地的促销信息让我更相信，这是一场生意，是一场竞争。去年有数据显示，临近光棍节一周，用户举报垃圾短信的数量达到55万条，其中，打折促销类垃圾短信占23%，达12.7万条。
莫名其妙有了光棍节，转眼成了购物节，为你着想，帮你脱光，但方式并非那么友善。“网络支付大塞车，多家银行网络支付系统瘫痪”，“男子坐电脑前抢购18小时导致入院”，“物流公司严阵以待包裹大战”……“双十一”，看似情感，实是买卖，甚至是一种折腾。
Q2：价格折扣是优惠还是诱饵？
答：“打折降价是常见营销方式”
广告从业人员郑小姐，30岁。前几个月在一家店以5折优惠价买了一双鞋，前几天郑小姐又收到这家店的电话，告知“双十一”全场打3折。郑小姐心动了，准备选货时却发现是空欢喜一场，原来购买的5折鞋还是那个价。确实，有一些款式打了折，但大多数还是维持原价。
有不少网友会质疑，全部打5折，商家不是大赔本了吗？如果不赔本，那原来商家可暴利了。是的，打折有底线，通过一些老款降价打折，吸引顾客来购买其他产品，线上线下都有类似的营销方式。
Q3：扎堆消费是节省还是浪费？
答：“男人请假回家看住老婆”
近几日，关于“双十一”的请假条火了，请假是为了“回家看住老婆”，原因是“去年一天她在网上败了3万块。”这样的担心不无道理，在低价诱饵之下，女士们一出手就是大手笔。但是，很多东西“不是不买白不买，而是买了也白买。”
“淘宝控”邓小姐去年“双十一”买了几身衣服、一部拍立得相机，而直到今年，有些衣服还没穿过，相机亦未开封。姑娘们，下手前还要考虑“有无用武之地。”
Q4：网购大繁荣除了物流还考验谁？
答：“对银行网银是巨大考验”
去年“双十一”期间，京东、天猫、苏宁等群雄并起，大战硝烟弥漫，交易规模也不断被刷新。但作为网购支付的重要渠道——银行网银也承受了巨大考验。不断涌入的订单给各网上支付系统带来巨大压力。在11月11日凌晨1点之前的1个小时之内，国内多家银行的网银甚至出现宕机，以至于无法支付。当然，各家银行经验越来越丰富，今年情况如何，拭目以待。
Q5：配送空前火爆是热情还是滞后？
答：“到货要10个工作日”
陈先生是个体生意人，今年28岁。某电商“慢递剃须刀，等到胡须都长了”的广告，在陈先生看来，确实是一个缩影。去年此时，他准备去东南亚度假，在网上购买了一副眼镜，谁知等了一周多，眼镜送到时，陈先生刚刚到达东南亚。
今年“双十一”快递爆仓肯定也是惯例新闻，许多卖家也提前打好预防针，告诉买家可能推迟发货，如一家卖搁板的家居商户就明确表明，从拍货到到货可能要10个工作日。
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