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The author:(作者)左published in(发表于) 2013/11/12 11:56:53 Three friends sold fruit in the micro-ring， Acura customers profit doubles
Micro-circles three young partners sell fruit, need for customer profits more than double-micro, sell his micro--IT information Three friends sold fruit in the micro-ring, Acura customers profit doubles
Lift the fruit seller, impressed many consumers still at fruit shops and grocer's fruit vendor. But three name Guangzhou 85 Hou boys is with a car car and three phone in micro-letter friends circle opened up has "phone document mouth" sold fruit, and business also quite good, business two months, first a months has sold a container, second a months profit doubled has 1 time times, team also quickly expanded to ten people, and has has themselves of sorting center and cold storage.
Out by friends
A friend of a friend is a customer
Main "full sealed preservation" "Dang quarter most delicious of fruit" of concept, three name 85 Hou boys, a origin fruit wholesale family, a zhiqian is Beijing road a clothing stores shop long, a is Qian advertising company staff, per person a Department phone, plus a Taiwan computer and a car car, will phone Shang of micro-letter friends circle Dang "fruit document mouth", began has online sale fruit of health fresh electric commercial business.
"We sold months after another, already starting from the second month profit doubled. "Trinity notched one of said," but make hard money, because we don't have the logistics company, all driving the delivery, the first time, dad and joined the delivery team! ”
Do not advertise, do not have a physical, circle of friends marketing, three young men believed their luck more successful efforts. "Micro-publishing product information in the letter, and attract customers of receipt in your circle of friends ' Sun ', if a person has 100 friends, ten people have 1000 friends, then we have 1000 potential customers, but also spread fermented. "Xiaoliang believed that circle of friends benefits of marketing higher credibility is to disseminate information, vulnerable only in circles of friends marketing, and good word of mouth as fast and bad word of mouth spread, wrong business badly.
Businesses rely on feelings
Customer is not God "girlfriends"
"Residents online business is not the same as traditional marketing, previously said the customer is God, but we felt ' micro-businesses ', customer service and customer relations more like friends and girlfriends, customers ' delivery guy handsome enough ' no receipt, even angry, but our customer service will get customers ' putting the good ', then be allowed to pay up. "Notched told reporters, there is a time to launch" handsome delivery "propaganda, leaving customers because the deliverer not" handsome "standards and refuse to accept the goods, they had to change back into handsome colleague to delivery, is to laugh or cry. He explains, because in the "circle of friends" to do business, customers are likely to be a friend of a friend, everyone's "butt", but also because of this, requires more patience and sense of humor.
Shops are avant-garde customers the best
Foreign customers:
Prints of fruits do not
Foreign fruit around consumer spending thousands of dollars at a time, under the single most generous, the most critical. But it is also the most squeamish clients, because the "prints of fruit all SAY NO." "In particular, they will monitor the grapes and Brin, and there are no fingerprints, because grapes and Brin above a white fruit wax, fingerprints are clear. "Notched said.
It is interesting, because the fruits of different colors, different Breen English words, some foreign friends are black Brin, the result was sent to the wrong red Brin, I made a mistake. "Team member after cramming corresponds to the English name of the fruit. ”
Beauty clients:
You flowers
Delivery in the circle of friends, "three's company" sister's team found beauty are not punctual. "A delivery at about ten, then customers slept to 12, we are downstairs waiting for two hours. "Notched said," if it is express, bye-but because it is a circle of friends marketing, not neglect, had to wait for fear of bad word of mouth. ”
But it's not the most exaggerated, notched to tell "has a death wish experience". "About good time to has downstairs, beauty said also to, half clock, I bottled up with urine has been, has half clock, results beauty said next door buy things, to ten minutes, results half hours down, I has began waist pain has, results beauty a phone had for ' in taxi Shang '......" notched said, "but didn't way,, micro-letter circle are is friends, we can't snub. ”
"Drying fans":
Got changed to a handsome man photo express
"Of course they have a fresh fruit, but choose a micro-purchase, a fresh psychological, buy your photos because they require Sun, I usually like the self, which, of course, that would be great. "LUCY looked said.
As far as "fruit Prince" broke, and sister, "drying fans" customer request the handsome deliverers themselves to apply makeup photo onto the circle of friends "Sun".
三个小伙伴微信圈里卖水果，极品客户助利润翻倍 - 微信,微信卖水果 - IT资讯三个小伙伴微信圈里卖水果，极品客户助利润翻倍
提起卖水果，许多消费者的印象还停留在水果店和菜市场的水果小贩。但三名广州85后小伙子却凭着一辆车和三台手机在微信朋友圈开起了“手机档口”卖水果，而且生意还相当不错，营业两个月，第一个月已经卖出一货柜，第二个月利润翻了一倍，团队也迅速扩充到十人，并有了自己的分拣中心和冷库。
出门靠朋友
朋友的朋友都是客户
主打“全程密封保鲜”“当季最好吃的水果”的理念，三名85后小伙子，一个出身水果批发世家，一个之前是北京路某服装专卖店店长，一个是前广告公司职员，每人一部手机，外加一台电脑和一辆车，将手机上的微信朋友圈当“水果档口”，开始了网上售卖水果的生鲜电商生意。
“目前我们月售一货柜，从第二个月开始已经实现利润翻倍。”三人行之一的小梁说，“不过赚的可是辛苦钱，因为我们没有请物流公司，全部自己开车送货，最开始的时候，老爸也加入了送货队伍呢！”
不做广告，没有实体店，利用朋友圈营销，三个小伙子认为自己的成功有运气更有努力。“在微信里发布产品信息，并吸引收货客户在朋友圈进行‘晒单’，如果一个人有100个好友，十个人就有1000名好友，那么我们就有1000个潜在客户，而且还会发酵传播。”小梁认为，朋友圈营销的好处是传播信息的可信度更高，弱势是只能在朋友圈营销，而且好口碑和差口碑传播的速度一样快，出了差错生意就砸了。
生意靠感情
顾客不是上帝是“闺蜜”
“做网上街坊生意和传统的营销不一样，以前说顾客是上帝，但我们感觉‘微生意’里边，客服和顾客之间更像是朋友和闺蜜的关系，顾客会因为‘送货员不够帅’不收货，甚至发火，但是我们的客服可以把客户‘哄乖’，然后让其买单。”小梁告诉记者，有一段时间推出“帅哥送货”的宣传，结果有客户因为送货员不够“帅哥”标准而拒绝收货，他们只好换回帅的同事重新送货，令人哭笑不得。他解释道，因为在“朋友圈”做生意，顾客很可能是朋友的朋友，大家的关系比较“嬉笑怒骂”，但也正因如此，需要更多的耐心和幽默感。
店铺很前卫客户也极品
老外客户：
有指纹的水果不要
外国消费者普遍一次就消费千元左右的水果，下单最大方，也最挑剔。但也是最有洁癖的客户群，因为对“有指纹的水果统统SAY NO”。“他们尤其会留意提子和布林上面有无指纹，因为提子和布林上面有白色果蜡，有了指纹会十分明显。”小梁说。
有意思的是，由于不同颜色的水果布林对应不同的英文单词，有外国网友本来定的是黑色布林，结果送错了红色布林，闹了乌龙。“之后团队成员恶补了水果的专业英语对应的名称。”
美女客户：
等你等到花都谢了
在朋友圈里送货多了，“三人行”团队发现美貌妹子们最不守时。“有一次约十点送货到，后来客户睡到十二点，我们在楼下等了两个小时。”小梁说，“如果是快递，一般就拜拜了，但因为是朋友圈营销，不敢怠慢，只好一直等，因为怕坏了口碑。”
但这还不是最夸张的，小梁讲述起“有一次想死的经历”。“约好时间到了楼下，美女说还要等半个钟，我憋着小便一直等了半个钟，结果美女说到隔壁买东西，要十分钟，结果半个钟头下来，我已经开始腰疼了，结果美女一个电话过来说‘在出租车上’……”小梁说，“但是没办法啊，微信圈都是朋友，我们不敢怠慢。”
“晒单迷”：
化完妆再和帅哥快递合影
“当然他们的水果很新鲜，但是选择在微信购买，一个是因为新鲜心理，因为他们要求买完要拍照晒单，我平时就喜欢自拍，所以当然很乐意。”顾客LUCY说。
而据“水果皇子”爆料，还有妹子“晒单迷”客户要求帅哥送货员等自己化完妆合影，放到朋友圈“晒单”。
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