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published in(发表于) 2013/11/12 11:57:11
Why Taiwan people do not like to use millet phone

Why the Taiwan people do not like to use millet phone-millet phone, Remy-IT information Why Taiwan people do not like to use millet phone

Analysts said, for the first time to enter the Taiwan market millet technology companies will find in Taiwan to build customer base more difficult than mainland China. Millet company production of mobile phones like iPhone, but cheaper.

According to Hong Kong, the South China Morning Post website reported on November 9, the millet technology limited liability company headquartered in Beijing was established 3 years ago, now has become China's fifth-largest Smartphone brand, shipments of 7.19 million units last year. Millet tech company about 6 months ago began selling its products in Taiwan.

Home appliances, analysts say, Remy handset may be difficult to meet Taiwan consumers ' needs, because they usually like to use has a long history and their trusted brand.

Reports of poor quality products because they believe the Mainland, some Taiwan people do not like to use the mainland products. Millet mobile phones in Taiwan sales is expected to provide clues to the company, their millet mobile performance in other overseas markets.

Market research firm Gartner analyst c company's Smartphone market · K · Lou (voice) said: "I think that some consumers will be interested in millet, but the consumer groups would certainly not as large as the mainland market. "In Taiwan, is a brand of attention, not everyone knows that Remy phone this brand, and not everyone trusts millet.

C· K · Lu said millet using Android smartphones in sells for $ 320 on the continent, now millet is eroding its rival Lenovo and ZTE handset market share, Remy Mobile Smartphone is likely to appeal to people who like customization and more concerned about the price of Taiwan consumers.

Analysts expect, millet in the lower income of Taiwan people developed customer base, and final foothold in emerging markets outside the Mainland, but its popularity in other areas may not be as high as the continent.

Head of Strategy Analytics wireless device Neil mawston says, "millet company's marketing channels is limited in areas outside the Mainland, design and most of its smartphones using Android phones and no significant difference, but also for Western consumers, millet is a bad word pronunciation and spelling, hard to impress. ”

Mauston said: "we expect millet strategy likely to Huawei and ZTE Corporation is similar to methods used in recent years, first by a few countries to expand sales channels and rapidly increase sales and subsequent years to a long and difficult campaign, so as to allow more countries to understand their brands and products. ”

Reports quoted analysts said, millet company probably will end up in Taiwan sell 300,000 mobile phones, but by making the scarcity effect, millet plans to distribute 100,000 to attract Taiwan consumers ' attention. Millet in mainland China used the same sales strategy has succeeded in attracting the attention of consumers.

为什么台湾人不爱用小米手机 - 小米手机,小米 - IT资讯
为什么台湾人不爱用小米手机

分析人士称，首次进军台湾市场的小米科技公司将发现在台湾打造客户群体比大陆更加困难。小米公司生产的手机酷似iPhone，但价格更便宜。

据香港《南华早报》网站11月9日报道，总部设在北京的小米科技有限责任公司3年前刚刚成立，如今已成为中国内地第五大智能手机畅销品牌，去年出货量达到719万部。小米科技公司大概在6个月前开始在台湾地区出售其产品。

家用电器分析人士称，小米手机可能将很难满足台湾消费者的需求，因为他们通常喜欢使用历史更加悠久且自身更加信任的品牌。

报道称，由于认为大陆产品质量差，一些台湾人不喜欢使用大陆产品。小米手机在台湾的销售状况预计将给该公司提供一些线索，使其了解小米手机在其他海外市场的表现。

市场研究机构高德纳咨询公司的智能手机市场分析师C·K·卢（音）说：“我认为，有些消费者会对小米产品感兴趣，但这个消费团体肯定不会像大陆市场那样庞大。”在台湾，人们关注的是品牌，并非每个人都知道小米手机这个牌子，也并非每个人都信任小米。

C·K·卢称，使用安卓系统的小米智能手机在大陆的售价仅为320美元，如今小米正在侵蚀其竞争对手联想和中兴手机的市场份额，小米智能手机可能将吸引那些喜欢定制手机并且比较在意价格的台湾消费者。

分析人士预计，小米将在收入较低的台湾民众中开发客户群体，并且最终在大陆以外的新兴市场中站稳脚跟，但它在其他地区的受欢迎程度可能不会像大陆那样高。

战略分析公司无线设备部门负责人尼尔·莫斯顿说：“小米公司在大陆以外地区的供销渠道是有限的，其智能手机的设计与大多数使用安卓系统的手机并无明显区别，而且对于西方消费者来说，小米一词不好发音和拼写，很难让人印象深刻。”

莫斯顿说：“我们预计，小米采取的策略可能将类似于华为和中兴公司近几年使用的方法，首先通过在少数国家扩张销售渠道而快速增加销量，随后用多年时间进行长期而艰难的推广活动，从而让更多国家了解其品牌和产品。”

报道援引分析人士的观点称，小米公司可能将最终在台湾出售30万部手机，但通过制造稀缺效应，小米计划只发行10万部以吸引台湾消费者的关注。小米在大陆地区使用的同样的销售策略已经成功吸引了消费者的注意力。

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