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published in(发表于) 2013/11/12 12:13:22
Ali double-11 turnover targets： 38.2 billion yuan

Ali double-11 turnover objectives: 38.2 billion yuan-11, double 11, cat-IT information Ali double-11 turnover targets: 38.2 billion yuan

Less than 1 hour later, 2013 cat shopping festival will be kicked off, according to sources in contact with Ali, double 11 washes the trading target this year doubled compared to last year, which means double 11 sales target this year is expected to reach twice times the turnover of 38.2 billion yuan last year. According to the cooperation with Ali said, in its communications with Ali insiders, Ali disclosed this year's double doubled last year compared to 11 turnover goal of hope, Amoy is double the 111-day sales last year reached a record high of 19.1 billion yuan.

In fact, this goal seems conservative compared with previous years many in the past four years, since turnover is showing tremendous growth. In 2009, cat turnover of 50 million yuan of the first dual 11-2010 cat double-11 turnover of 936 million Yuan. 2011 Taobao and cat double 11 transactions amounted to 5.2 billion yuan. 2012 double 11 Taobao transaction volume of 19.1 billion yuan and cat.

It is easy to see, over the past four years grew by respectively for nearly 20 times, and nearly 6 times, nearly 4 times times and washes the target was set for this year twice times do not seem obtrusive.

However, after Ali dual 11-sales target this year was reticent. Several public occasions, Ali's executives do not directly answer the question.

Alibaba COO Zhang Yong having just said, double-11 has become a marketing brand, and Festival consumption. He announced that as of November 10, scouring Web sites visited over 2012-year double-peak of 11. More than 50 million people attended the 11 pair of warm-up activities, 6 million people in shopping cart quantity has reached 40 Pack.

According to understanding, and in previous years compared to, Ali this year of double 11 prepared of more full, focus has several big play--achieved 020, and line Xia entity shop linkage, national more than 1000 more City County of 30,000 home line Xia door through; introduced social of elements, through micro-Bo and from issued bonus; took out 600 million bonus free delivery; stressed that personalized experience, implementation thousand people thousand surface, way; while introduced has rookie network became double 11 of logistics support.

阿里双11交易额目标：382亿元 - 双十一,双11,天猫 - IT资讯
阿里双11交易额目标：382亿元

不到1个多小时后，2013年1111天猫购物节将会拉开序幕，据有跟阿里具体接触的人士透露，今年双11淘系的交易目标要相比去年翻番，这意味着今年双11的销售目标有望达到去年交易额的两倍即382亿元。据与阿里合作方人士表示，其在与阿里内部人士的沟通中，阿里透露今年双11的交易额目标希望相比去年翻番，而去年淘系双11一天的销售额达到了创纪录的191亿元。

事实上，这一目标与往年相比还显得保守很多，过去四年，淘系一天的交易额都是呈现出几何倍数的增长。2009年，天猫第一届双11的交易额为5000万元；2010年天猫双11交易额突破9.36亿元。2011年的淘宝和天猫双11交易总额达到了52亿元。2012年双11淘宝和天猫的交易总额达到191亿元。

不难看出，过去四年的同比增长倍数分别为近20倍、近6倍、近4倍，而今年淘系将这一目标定为2倍则并不显得突兀。

尽管如此，此前，阿里对于今年双11的销售目标一致讳莫如深。多次公开场合，阿里的高管都没有正面回答这个问题。

阿里巴巴COO张勇在刚刚表示，双11已经成为一个营销的品牌，和消费的节日。他宣布，截止11月10日晚上10点，淘系网站的访问量已经超过2012年的双11的峰值。5000多万人参加了双11的预热活动，600万人的购物车中的购物数量达到了40件。

据了解，与往年相比，阿里今年的双11准备的更加充分，重点有几大玩法——实现020，与线下实体店联动，全国1000多市县的3万家线下门打通；引入社交化元素，通过微博和来往发放红包；拿出6亿红包免费派送；强调个性化体验，推行千人千面等方式；同时引入了菜鸟网络成为双11的物流支撑。

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