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The author:(作者)左published in(发表于) 2013/11/12 12:13:51 Listing of Twitter! First open up 73%
Listing of Twitter!First day opening up 73%-Twitter, Twitter-IT information Listing of Twitter! First open up 73%
World's leading social networking site Twitter today listed on the New York Stock Exchange, opened at $ 45.1, representing US $ 26 price rose one.
Twitter is a social network to share text, each of which Tweets are limited to 140 characters. From the formal point of view, SINA weibo compare it with similar, but Sina weibo can directly share images, video and other multimedia content, the user can directly under each tweet comments. Currently, Twitter's monthly active users (MAU) of more than 232 million, more than 100 million daily active users.
Initially, the proposed issue price: US $ 17-20 Twitter, later raised to us $ 23 per cent to finalize the issue price is $ 26, according to this calculation, finance volume reached 1.82 billion dollars in 2004, Google listing raised US $ 19 billion, surpassing the Facebook financing amount of $ 16 billion last year.
Calculated in accordance with the opening price of $ 45.1, Twitter a market capitalisation of US $ 25 billion, $ 24.27 billion in market capitalization at more than Linkedin, 46% higher than hot electric car company Tesla's market value.
United States renowned investor Steve Rattner had sent a message that laments: "the $ 45? Price to Sales Ratio reached almost 50 times times! We really step into another tech bubble. ”
Twitter make money?
Roadshows giving information according to Twitter, its main revenue is advertising, which includes three main types of products:
Message promotion. Promotion messages appear as tweets in user timeline or in the search results. Charges are based on single interaction cost (CPE) through the auction of the dynamic pricing. Could impact the price of "interaction" including click, respond, forward, collecting or concern.
Account promotion. Outreach account to "recommendation concerns" form. This form of advertising can be for advertisers to increase fans. Account promoted by single interaction cost (CPE) for sale and priced through an auction.
Hot topic promotion. This generalization arise in a country or place the top of the list of hot topics. When the user clicks on a hot topic, advertising messages are displayed at the top of search results. Featured promotion in accordance with fixed costs to sell on a daily basis.
Unlike other forms of advertising is, Twitter ads in real-time, cross-platform launch, advertisers can be based on current hot spots, changing stocking policy at any time, advertising content can be displayed no differences in any PC, mobile synchronization. Also can be based on user's interest for targeted delivery.
Valuation disputes
Twitter's valuation is the most controversial pre-IPO focus. Calculated according to the $ 26 offer price, Twitter's market value reached $ 14.2 billion, almost twice times the coupon site Groupon.
However, Twitter is still in status from years of losses. In fiscal year 2010, a loss of $ 67.32 million; in fiscal year 2011, a loss of $ 128 million in fiscal 2012 loss of $ 79.4 million, while fiscal 2013 is likely to be one of the biggest losses in 4 years years, because the amount has reached $ 134 million in the third quarter.
On the bright side is that Twitter's revenue, number of monthly active users, and the main timeline views are sustained and rapid growth. 2011 revenue of $ 106 million, is per cent in 2010 in 2012, had revenues of $ 317 million in 2011, 3 times. 2013 year revenue hit a record $ 422 million in the first nine months, an increase of 106%. September 2013 reached 232 million monthly active users, an increase of 38.9%.
Analysts believe that Twitter sales in 2014 is expected to reach us $ 1.14 billion, calculated according to the $ 26 offer price, market sales of 12.4 times times. Facebook the same target Price to Sales Ratio of 11.6 times times, Linkedin is 12.2 times. Twitter is more expensive than Facebook and Linkedin, Twitter's value was significantly overvalued.
"The difficulty of Twitter advertising income will be larger than Facebook, and they are currently faced with Google and other companies in the fierce competition in the mobile advertising market. "JIEYI·Lite, a professor at the University of Florida has written, High Price to Sales Ratio of enterprises such as Twitter, had to face pressure to increase revenues as soon as possible, if revenue does not meet investors ' expectations, there is a crisis.
Many investors believe that faithful mobile users is Twitter important selling points. According to Twitter's prospectus, third quarter of 2013, more than 75% of active users who are using mobile devices to log on Twitter, only 69% in the same period last year. Twitter has more than 70% of advertising revenue from mobile devices, this proportion was higher than Facebook, Twitter reasonable values.
Twitter上市！首日开盘大涨73% - Twitter,推特 - IT资讯Twitter上市！首日开盘大涨73%
全球知名的社交网站Twitter今日在纽交所挂牌上市，开盘报45.1美元，较26美元的发行价大涨73.46%。
Twitter是一个以分享文字为主的社交网络，每一条推文被限制为140个字符。从形式上看，新浪微博与之比较相似，但是新浪微博可以直接分享图片、视频等多媒体内容，用户可以直接在每一条微博下评论。目前，Twitter的月活跃用户(MAU)超过2.32亿，每日活跃用户超过1亿。
最初，Twitter拟定的发行价为17至20美元，随后上调至23至25美元，最终确定的发行价是26美元，按此计算，融资额达到18.2亿美元，与2004年Google上市190亿美元的融资额相当，超过了Facebook去年160亿美元的融资额。
按照45.1美元的开盘价计算，Twitter市值达到250亿美元，市值一举超过Linkedin的242.7亿美元，比热门电动车公司特斯拉市值高46%。
美国著名投资人Steve Rattner发了一条消息感叹道：“45美元？市销率几乎达50倍！我们真的迈入又一个科技泡沫了。”
Twitter如何赚钱？
根据Twitter在路演中给出的信息，其主要收入都在于广告，其中包括三种主要的广告产品：
消息推广。推广消息以推文的形式出现在用户的时间轴或搜索结果中。收费方式是按照单次互动成本(CPE)，通过动态的竞拍定价。能够影响价格的“互动”包括点击、回复、转发、收藏或关注。
账号推广。被推广账号以“推荐关注”的形式出现。这种广告形式可以为广告主增加粉丝。账号推广也是按照单次互动成本(CPE)出售并通过竞拍定价。
热门话题推广。这种推广形式出现在某国或某地的热门话题列表的顶部。当用户点击一条热门话题时，广告消息会显示在搜索结果的顶部。热门推广按照每日固定费用出售。
与其他广告形式不同的是，Twitter的广告可以实时、跨平台的投放，广告主可以根据时事热点，随时更改投放策略，广告内容可以在PC、移动端同步无差别的显示。同时也可以根据用户的兴趣进行有针对性的投放。
估值争议
Twitter的估值是上市前最具争议的焦点。按照26美元的发行价计算，Twitter的市值达到142亿美元，几乎是团购网站Groupon的两倍。
不过，目前Twitter仍然处于连年亏损状态。2010财年，亏损6732万美元；2011财年，亏损1.28亿美元，2012财年亏损7940万美元，而2013财年很可能将成为4年中亏损最大的一年，因为前三季度亏损额就已经达到1.34亿美元。
好的一面是，Twitter的营收、月活跃用户数和主时间线浏览量都在持续高速增长。2011年营收1.06亿美元，是2010年的3.8倍；2012年营收达到3.17亿美元，是2011年的3倍。而2013年前九个月营收就达到创纪录的4.22亿美元，同比增长106%。2013年9月月活跃用户达到2.32亿，同比增长38.9%。
有分析人士认为，Twitter预计2014年销售额将达到11.4亿美元，按照26美元的发行价计算，市销售率为12.4倍。而Facebook相同指标的市销率只有11.6倍，Linkedin是12.2倍。Twitter比Facebook和Linkedin都要贵，Twitter的价值被明显高估。
"Twitter利用广告创收的难度将大于Facebook,而且他们目前还面临着谷歌等其他企业在移动广告市场的激烈竞争。“佛罗里达大学教授杰伊•利特撰文称，像Twitter这样的高市销率企业，必须面临尽快增加营收的压力，一旦营收不能满足投资者预期，就将出现危机。
看多的一方投资人认为，忠实的移动用户是Twitter的重要卖点。根据Twitter的招股书，2013年第三季度，有超过75%的活跃用户使用移动设备登录Twitter，去年同期仅为69%。Twitter有超过70%的广告收入来自移动设备，这一比例高于Facebook，因此Twitter估值合理。
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