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The author:(作者)左published in(发表于) 2013/11/12 12:29:30 Can’t hear sitting at a discount， this is called susceptibility to promotional
At a discount I would sit, this is called a promotional susceptibility susceptibility-promotion, sale, discounted enthusiast-IT information Can't hear sitting at a discount, this is called susceptibility to promotional
55 seconds, 100 million; 6 min 07 sec, 1 billion; four minutes and 13 seconds, 2 billion; 20 minutes 51 seconds ... ... 5 hours and 49 minutes, 10 billion ... ...
Yesterday, every nooks all over the country are going through this crazy 24 hours. Cervical spondylosis have not made? Wallet was there a "sickness" or even destroyed? Hubby is there a heart so that ... ...
Next, the Chinese new year is approaching, Mall anniversary promotions, new year's day promotions ... ... Will also intensively. You are to sit, still ready to ... ...
Before making a decision, and find out how psychologists explain that people passionate about a discount, what's behind the science.
"Promotion and susceptibility to" crowd
Focus solely on your product
United States psychologist presented a concept called "susceptibility to marketing". Popular to say, is a description of a person how much love a discount.
Promotional high susceptibility to consumers, sales promotion is the most restless, see "discount" two words must be a dash, and impulse spending, buying something you don't need.
Attract "control at a discount", is a cheap price or a lower discounts?
NET dimension counting, mistletoe, told us about the United States University of Miami School of business associate professor dewen·deerweijiao (Devon DelVecchio) study.
The team led by Professor, during one experiment, found a lot of interesting conclusions.
In the study, experimental materials is 6 different price, different discounts of shampoo. Researchers, promotions high susceptibility of individuals, respectively, low susceptibility to and promotion of the individual and individual choices are more willing to buy a product.
It turns out, was cheaper, high susceptibility to marketing people are sensitive about the discount.
For example, hit $ 3.14 after 76 percent hit 87 percent of $ 3.49 after shampoo and shampoo, "discount" is not that much different.
Experiments have shown that compared with 76 percent of 22.4 dollars after shampoo, more enthusiasts at a discount after you select 57 percent to 24.9 dollars of shampoo. This shows that attract them is not cheap, but the lower discount itself.
Integrated two experiments, researchers have come to the conclusion that: love to kiss at a discount, do not buy a cheaper, does not single out simply discount the lowest, they tend to only buy expensive giving discounts to the most ruthless of the original price!
So when a high-price items, find a discount just because, is indeed a perfect than espresso + milk combo – good partners to stimulate people's minds.
Buy a lot of useless things
Or impulse control disorder
Internally, a psychology professor told reporters that Chinese consumption, and the West are not the same. "In China, you may buy this thing, beyond its use as simple, it is endowed with social meaning and personal significance of self-realization. ”
Shopping maniac, never tired of buying, buy a table ... ... Is designed to be filled with everything, just like they want? Probably hard to justify.
"Eastern people's spending habits, with Eastern philosophy, look at the problem you want to turn a corner. "Why the trouble to" shopping "substance than is needed? Is to express their own different styles and brands, shows that--my purchasing power!
Those expensive items to be able to help us achieve, when we put them into the bag, which becomes a part of yourself, it is noble, so their value also seems to have increased along with it.
If this is the case, buy a bunch of useless things, cannot be said to have impulse control disorder.
Provincial tongde hospital Zhejiang psychosomatic attending Chen Zhengxin told reporters, the reason why people are so keen to buy discounted goods, because item discount price (regardless of original price no higher), lower than that of their original price, that is, lower than our expectations. This time, it's easy to have expectations, forming motivation, leading to buying behavior. "As long as it meets two o'clock-price enough (varies), goods to be of practical value, those purchases are prone to impulse. ”
Chen Zhengxin are found in other clinics, more anxiety and nervous patients, preferring shopping to relieve my emotions. "Buy something they like, they would have a sense of satisfaction, sense of existence, temporarily forget unpleasant. ”
However, consumption is divided into both rational and irrational. Chen Zhengxin said, the majority of online consumers, buying is needed daily necessities of life, stock up on some stuff, wouldn't hurt.
However, if there is no demand, also bought a bunch of bad-doctors have reason to believe that you may have the impulse control disorder, a bit of a mania.
听到打折就坐不住，这叫促销易感性 - 促销易感性,打折促销,打折热衷者 - IT资讯听到打折就坐不住，这叫促销易感性
55秒，1亿；6分07秒，10亿；13分22秒，20亿；20分51秒30亿……5小时49分，100亿……
昨天，全国各地每个犄角旮旯都在经历这疯狂的24小时。颈椎病有没有作出来？钱包有没有“憔悴”乃至毁灭？老公有没有心碎以至于……
接下去，年关将至，商场店庆促销、元旦促销……也将排山倒海而来。您是按兵不动，还是蠢蠢欲动……
做决定之前，且先看看心理学家是怎么解释人们热衷于打折，背后有什么样的科学道理。
“促销易感性”人群
只关注贵的商品
美国心理学家提出一个概念叫做“促销易感性”。通俗地说，就是形容一个人到底有多热爱打折。
高促销易感性的消费者，看到促销是最坐不住的，看到“打折”两个字就一定要冲过去看看，而且冲动消费，购买并不需要的东西。
吸引“打折控”的，到底是更便宜的价格，还是更低的折扣呢？
网友维晨mistletoe，向我们介绍了美国迈阿密大学商学院副教授德文·德尔韦基奥（Devon DelVecchio）的一项研究。
这位教授带领的团队，曾在一次比对实验中，发现了很多有趣的结论。
在研究中，实验材料是6种不同价钱、不同折扣的洗发水。研究人员，分别让促销易感性高的个体，和促销易感性低的个体，各自选择更愿意购买哪一款产品。
结果发现，对于本来就比较便宜的东西，高促销易感性的人对于打折多少并不敏感。
比如，打了76折后3.14美元的洗发水和打了87折后3.49美元的洗发水，对于“打折热衷者”来说没有多大区别。
实验显示，相比于76折后22.4美元的洗发水，更多的打折热衷者选择了57折后24.9美元的洗发水。这说明吸引他们的不是低价，而是更低的折扣本身。
综合两个实验，研究人员得出的结论是：爱打折的亲们，不买最便宜的，也不挑选单纯折扣最低的，他们往往只买原价很贵同时打折最狠的！
所以当一个原价很高的物件，遇到一个辣手的折扣，确实是一个比咖啡+奶还完美的组合——刺激人心的好搭档。
买一堆没用的东西
或有冲动控制障碍
国内一位心理学教授告诉记者，中国人消费特点，和西方不一样。“在中国，可能买东西这件事，已经不止是取其所用这么简单了，它被赋予了社会意义和个人自我实现的意义。”
有些购物狂人，不厌其烦地买包、买表……是为了装东西、看时间这样的刚需吗？恐怕难自圆其说。
“东方人的消费习惯，跟东方哲学一样，要拐个弯看问题。”为啥要不厌其烦地“血拼”超出需求的物质呢？是为展示自己拥有各个款式、各个品牌，表明——我有购买力！
那些昂贵的物品能够帮助我们自我实现，我们把它们纳入囊中时，它们成为自己的一个部分，它是高贵的，那么自己的价值也好像随之提高了。
如果是这种情况，买一堆没用的东西，还不能说有冲动控制障碍。
浙江省立同德医院心身科的主治医师陈正昕告诉记者，之所以人们对买打折货如此热衷，是因为物品的折后价格（不管原价拉没拉高），比它们原来的价格低，也就是说，比我们的心理预期要低了。这个时候，人很容易产生期望值，形成动机，从而促成购买行为。“只要符合两点——价钱足够吸引（因人而异）；货品具有实用价值，这种购买行为就很容易形成冲动。”
陈正昕在门诊中也发现，心情比较焦虑、紧张的病人，喜欢用购物来缓解自己的情绪。“买到自己喜欢的东西，他们会有满足感，存在感，暂时忘却不愉快。”
不过呢，消费分成理性和非理性两种。陈正昕说，大部分网购的消费者，买的都是生活所需的日用品，一下子囤积点货，也没啥大碍。
但是呢，如果没有需求的东西，还买了一大堆，就不妙了呃——医生们有理由认为，您可能有冲动控制障碍，有那么点躁狂了。
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