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The author:(作者)左published in(发表于) 2013/11/12 12:30:19 Double 11 businesses stock up in， mop up and there are 23 Everest high
Dual 11-business stock, mop up there are 23 Everest high-11, double 11, stock-IT news Double 11 businesses stock up in, mop up and there are 23 Everest high
Picking goods for half a month earlier collections, overnight fighting grab the "Spike", this obsession with buying bane white hard? This year's "double 11", although business out of popular "fast men" when put into service, parcel of diamonds, buy things to win, get Smart and a series of gimmicks, but buyers do nothing but care express "slow hand", the second wanted to ask: "blast" oversold it, really buy it?
Cat close to millions of people, "mind"
Last year's "singles day" after a week, including UNIQLO, jieke·qiongsi, many well-known clothing brands such as adidas, Nano-pattern appears in the delivery process, "oversold", apologies restitution to customers, although the final did not cause economic loss on the books, but still raised buyer dissatisfaction.
Cat of the year "two 11" had 20,000 businesses involved, more than doubled last year. From July, many businesses began to "double 11" stock, total amount of stock is mind-boggling. According to cat-related category Koji revealed that this year the "double 11" all the milk powder business in bulk, available for 1 month in the country since birth to eat for a whole month and MOP out of our home supplies, prepare for more than 100 million Yuan, all laid over a MOP is equivalent to 23 Everest high.
Who does not know "double 11" how much that will be, so advance allow businesses to prepare a more accurate. "This year, we ' 11' six months begin to prepare in advance, stock originally priced up to the value of 120 million Yuan, the signature gelly is well set up with 300,000 bottles. Combined pre-sale situation now, the day is expected to receive 300,000 "Niu Erna Monroe CEO Shi Xianzhao revealed. The Taiwan "beauty gurus" brand founded by Niu er network maintenance, last year on the day the cat "double 11" sold 24.6 million dollars, Pai the heaven of domestic cats nearly 2000 of beauty brands in second place. "Hunger marketing" famous brand of millet, this year also marks the first time cats "double 11" on open to buy, cat Spotlight users has exceeded 500,000, stocking 110,000 millet mobile phone, 3 red rice, 110,000 millet millet phone 2S and 50,000 Taiwan boxes. Currently, cat: advance payment of deposit accumulated nearly million, number will reach 1 billion yuan more than at the end, in which winter clothing, home textile, beauty, 3C, etc are all popular categories.
The competition "cats" take food
This year, however, the "double 11" cat can't "eat all by oneself", because "cat" take food into the other large electricity supplier synchronized rhythm. National Gold week just had, dangdang on entered "shop celebration months + double 11" of gauntlet rhythm; Beijing East November 1 to 12th joint 30,000 businesses do "double 11", appliances 40 percent, and furniture 30 percent up directly versus days cat of 50 percent; Tencent its of trade quicker Inc Monrovia network from November 4 up release 100 million Yuan cash coupons, for 8 days of stocking total up 700 million Yuan; also has from traditional appliances chain transformation and to of "beauty Su", GOME online from November 1 put "double 11" promotions has been pulled to November end of, Is in full swing in transition to the Internet suning launch line is out of line with the price of the first O2O Shopping Festival.
Meanwhile, the catwalk this year's only us network, Le bee network, wine, automotive home and other types of vertical-type electric outlets also piled on "grab double 11". Like pioneered imports wine straight purchased platform mode of wine beauty network, "double 11" liquor not only has audience 10 percent up, and 50 percent capped, also has full 199 reduction 40, series fold Shang fold; are busy with went to beauty IPO of automotive home, this year first war "double 11", not only pulled to BMW, and Mercedes-Benz, and Cadillac, and Audi, luxury car brand, and minimum 65 percent of sold car discount also let industry speechless, is expected to stocking involves more than 80 multiple brand of 10,000 car car.
From the nation's largest provider of business software and services provider of data displayed: Wonderland, this year 40% online brands will choose "double 11" long on the platform, before and after all channels of distribution, and not "hanging cats on the day it is a tree." For buyers grab the goods, is the "East West", if the cat is out of stock of the day on other platforms to pick; for businesses to prepare, and can have a chance to find more affordable platform and advertising; for the industry as a whole, might also be a pattern in the industry the opportunity to reshape.
双11商家备货，拖把堆起来有23个珠穆朗玛峰高 - 双十一,双11,备货 - IT资讯双11商家备货，拖把堆起来有23个珠穆朗玛峰高
提前半个月挑货收藏，连夜作战抢到“秒杀”，这样的执着抢购到头来竟是白辛苦？今年“双11”，尽管商家甩出请人气“快男”当客服、包裹里放钻石、买东西赢送Smart等一系列噱头，但买家除了关心快递别成“慢递”外，第二个就想问：“爆款”还会超卖吗，是不是真买得到呢？
天猫近百万人“下定”
去年“光棍节”过后一周间，包括优衣库、杰克·琼斯、阿迪达斯、纳纹等多个知名品牌服饰在发货过程中出现“超卖”，纷纷向顾客致歉退赔，尽管最终并没造成账面上的经济损失，但还是引发买家不满。
今年天猫“双11”有两万商家参与，数量比去年翻倍。其中不少商家从7月份就开始为“双11”备货，总的备货量将是一个天文数字。据天猫相关类目小二透露，今年“双11”各奶粉商家的备货，将可供全国1个月内的新生儿食用整整一个月；而居家用品中仅拖把一项，备货额就超过了1亿元，所有拖把叠加起来相当于23个珠穆朗玛峰高。
谁也不知道“双11”那天具体会有多少单，于是预售让商家的备货更准。“我们今年为‘双11’提前半年就开始备货，备货货值原价高达1.2亿元，招牌晚安冻膜更是备足30万瓶。现在结合预售情况看，当天预计会拿到30万单”，牛尔娜露可CEO施显钊透露。这个由台湾“美容教主”牛尔创立的网络保养品牌，去年在天猫“双11”上卖掉2460万元货、排上天猫美妆近2000个品牌中的第二名。而以“饥饿营销”出名的本土品牌小米，今年也是首次到天猫“双11”上开放购买，在天猫上的关注用户量已突破50万人，为此备货11万台小米手机3、11万台红米手机、11万台小米手机2S和5万台小米盒子。目前，天猫预售累计已有近百万人支付定金，尾款数量将达十亿元以上；其中，冬装、家纺、美妆、3C等都是热门类目。
竞争对手“猫”口夺食
不过，今年“双11”天猫没法再“吃独食”了，因为“猫”口夺食已成其他电商大户的同步节奏。国庆黄金周刚过，当当网就进入“店庆月+双11”的应战节奏；京东11月1日至12日联合3万商家做“双11”，家电4折、家具3折起直接对战天猫的5折；腾讯旗下的易迅网从11月4日起放出1亿元现金券，一连8天的备货总量达7亿元；还有从传统家电连锁转型而来的“美苏”，国美在线从11月1日把“双11”促销一直拉到11月底，而正全速向互联网转型的苏宁则明起推出线下线上同价的首届O2O购物节。
与此同时，今年唯品会走秀网、乐蜂网、酒美网、汽车之家等各类垂直类电商也一拥而上抢“双11”。像首创进口葡萄酒直购平台模式的酒美网，“双11”卖酒不光有全场1折起、5折封顶，还有满199减40等一系列折上折；正忙着赴美IPO的汽车之家，今年首次参战“双11”，不仅拉来宝马、奔驰、凯迪拉克、奥迪等豪华车品牌，且最低6.5折的卖车折扣也让业内咋舌，预计备货涉及80多个品牌的1万辆车。
来自国内最大的电商软件及系统服务提供商商派的数据显示：据不完全统计，今年有40%的网购知名品牌会选择在“双11”前后做多平台、全渠道铺货，而不会“吊死在天猫这一棵树”上。这对于买家抢货而言，可谓“东方不亮西方亮”，假如天猫上当天没货还能去其他电商平台再淘；对于商家备货而言，能有机会找到更多低价位的平台和广告位；对于整个电商行业而言，还可能是又一次业内格局重塑的机会。
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