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The author:(作者)左published in(发表于) 2013/11/12 12:30:28 Double 11 next year how to play
Dual 11-how to play the double 11 next year, 11, cat shopping Carnival, the cat-it news Double 11 next year how to play
Users listening to stories of the cats:
Double 11 exciting, but still limited sale of the past few years. When the volume of data is only of symbolic importance, indicating significance has diminished a lot of competition for that purpose, established rules be changed into what's new play about?
Double 11 this year in terms of gameplay already showed some signs of a new, but for whatever reason didn't become mainstream. Next year, the double 11 really attract the eye part may be the following two.
Game 1: logistics
Alibaba is worried that after trading volumes broke 30 billion yuan, logistics, Express is able to keep up, visible or clear where the constraints of size to continue to enlarge, meanwhile, has also become part of the shopping experience for users with the most injuries.
To this end, several Giants have in the logistics field have spent more.
MA United many logistics companies had launched "intelligent logistics backbone network of China" project, which is known as "Rookie network."
Ma's idea is to establish a common platform, instead of "own position yourself".
Trade quicker Inc Monrovia Jingdong and practice is the opposite.
East from the 2007 started building its own distribution system, currently there are over 1 million square metres of warehouse space, 2012 in terms of logistics is the input of more than 3.6 billion yuan. This year, we have a double 11, cat logistics slow East for days, making those provocative slogans, advertising posters attached even to the day next to the cat.
Trade quicker Inc Monrovia network is in 2013, punches, invested more than $ 1 billion of logistics project was started. Several of the positions are in full swing in course of construction.
Two years ago, MA Chinese express overtakes United States judged the need to 8-10, but this time down to two or three years.
Next year, perhaps at the House in bayonet fighting, logistics experience.
Game 2: line total win over
Logistics is the largest obstacles that take full advantage of online logistics present situation of insufficient resources might be able to make up for the short term.
Online store customer service, last mile logistics can be solved, as well as user feedback, this is the weak point in earlier. In the future, sellers can the goods in accordance with the online needs of a reasonable distribution to various online stores, it saves the cost of delivery to each consumer. Users through the online store, since they can reduce the cost of return.
This year Alibaba interaction on and off line businesses in O2O, consumers or will be used to "pay on line fitting, line" mode. In Chaoyang District, Beijing joy city in Gap stores, all the tags with a number of goods were dug out and put them in striking position, give the user the bar code.
However, the reason is to try, because at present in docking and physical retail, e-commerce, there is still a problem.
On one hand, online interest has not been allocated properly. For example, if a list of customers online, online delivery, then the income distribution? Previously, there are some attempts to offline the inadequate staff subsidies, leading to line staff actively don't even bother with the customer acceptance of goods purchased online. This deal a severe blow to the enthusiasm of consumers, can also cause this pattern was slow.
Meanwhile, offline shops on how to embrace the double 11, and there is no clear mode of operation. Cat home stores to boycott day events have taken place this year, the reason for this is the day the cat model will rely on slotting allowances as a main line home stores under the impact of income. Meanwhile, home of Red Star meikai Dragon, and other household stores through their own models to build an e-commerce platform to avoid the cat.
However, as the physical retail e-commerce integration gradually, next year will see more involved in the O2O offline shops, prompting the physical retail industry to adjust to the business philosophy. Perhaps next year-11 there will no longer be shopping online, while the real retail shopping festival as a whole.
Soft media Editor: double 11 tomorrow, what do you want to play? Have any ideas and recommendations, welcomed the message.
明年双11要怎么玩 - 双十一,双11,天猫购物狂欢节,天猫 - IT资讯明年双11要怎么玩
网友听故事的猫：
双11很热闹，但玩的其实还是过去几年限量打折促销的那一套。当交易额数据只具有符号意义的时候，说明为此而比拼的意义已经降低很多，既有的玩法要改，会换成什么新玩法呢？
今年的双11在玩法方面已经显示了一些新的迹象，但因为种种原因没能成为主流。明年，双11真正吸引眼球的地方可能就是以下两个。
玩法1：搞物流
阿里巴巴担心交易额破300亿元后，物流快递是否能够跟上，可见还是很清楚规模要继续放大的掣肘在哪里，同时，这也成了用户购物体验最受伤的环节。
为此，几大巨头已经纷纷在物流领域加大了投入。
马云联合诸多物流配送企业启动了“中国智能物流骨干网”项目，也就是所谓的“菜鸟网络”。
马云的思路是建立一个物流平台，而不是“自己建仓自己弄”。
但京东和易迅则是相反做法。
京东从2007年开始建设自有物流体系，目前仓储面积已超过100万平方米，2012年在物流方面的投入更是超过了36亿元。我们已经在今年双11看到，京东针对天猫物流配送慢，打出的那些带有挑衅意味的广告语，广告海报甚至贴到了天猫的旁边。
易迅网也在2013年发力，启动了投资超过10亿的物流仓储项目。数个大仓也在紧锣密鼓建设之中。
两年前，马云对中国快递赶超美国的判断是需要八到十年，不过现在这个时间缩短到了两到三年。
明年，或许到了各家在物流体验拼刺刀的时候了。
玩法2：把线下彻底拉拢进来
既然物流是最大掣肘，那充分利用线下资源或许可以弥补短期内物流不足的现状。
线下实体店可以解决客户服务、最后一公里物流，以及用户反馈等工作，这是此前电商的薄弱环节。在未来，卖家可以将货按照线上需求合理地分配到各个线下门店，这就节省了配送到每一个消费者的成本。用户通过线下实体店自提又可以降低退换货的成本。
从今年阿里巴巴和线下商家在O2O上的互动来看，消费者或将习惯“线下试衣、线上买单”的模式。在北京朝阳大悦城Gap店内，所有商品带有货号的标签被翻出，放在了醒目的位置，提供给用户扫码。
不过，之所以说是尝试，是因为目前电子商务在与实体零售业对接时，仍有一定的问题。
一方面，线上线下的利益尚未分配得当。举个例子，如果一个顾客在线上下单，在线下提货，那么产生的收益如何分配呢？此前，有个别电商在尝试中对线下工作人员的补贴力度不够，导致线下工作人员不积极甚至不愿意配合顾客验收线上购买的商品。这严重打击了消费者的积极性，也会造成这种模式的推广缓慢。
另一方面，线下店对如何拥抱双11并没有明确操作模式。今年发生了家居卖场抵制天猫的事件，其原因是天猫的模式会对依靠进场费作为主要收入的线下家居卖场造成冲击。与此同时，红星美凯龙、居然之家等家居卖场也希望通过自建电子商务平台的模式避开天猫。
不过，随着实体零售业逐渐电子商务融合，在明年会看到更多参与到O2O的线下商铺，从而促使实体零售业的经营理念作出调整。或许明年的双11就不再是网络购物节，而真正成为整个零售业态的购物节。
软媒小编：明天双十一，你想怎么玩？有何高招和建议，欢迎留言。
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