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The author:(作者)左published in(发表于) 2013/11/12 12:31:02 Foreigners NET purchased Carnival： Japan gift bag， United States Cyber week
Foreigners NET purchased Carnival: Japan gift bag, United States Cyber week-online shopping Carnival, the dual 11--IT information Foreigners NET purchased Carnival: Japan gift bag, United States Cyber week
Today's "singles day", the country's major shopping sites will set off a new wave of online shopping spree. Market forecast, this year's "double 11" net purchase amount or more than 30 billion yuan, an increase of 60%. Has a similar online shopping spree abroad? Online store, what impact?
As electronic commerce well matured and global logistics and distribution system, cross-border online shopping was no longer fresh. "Made in China" goods are cheap and reputation improve year by year, "Cyber China" began in some countries has demonstrated the unique charm and great potential of consumer groups continues to expand.
Online shopping section
Japan
"Gift bag" promotion with surprise
For domestic electricity supplier, the "double 11" has become a launch promotion, draw more attention to online retail sites and expand market share in one of the most important days, called "Cyber Festival." Chao Zhu of journalists in Tokyo said that Japan have a similar website Taobao, named Rakuten NET. Rakuten Web product of the same all-inclusive, you name it. Website according to its elite baseball team's games, not regular promotions. Lotte network website has been opened. Chao Zhu says Japan has some of the more novel promotions, for example in sales during Christmas and new year "gift bag". "Gift bag" product is unknown, price 10,000 yen (about 100 dollars), "gift bag" merchandise might be worth as much as 100,000 yen (about $ 1000).
Impact on the store:
Though the shop has a price advantage, but according to Chao Zhu observation, comparison shop, Japan store shopping points will always attract a lot of customers.
United States
Front "Cyber Week"
Reporter in New York, said Yang Qi, Americans net purchases "Fiesta" with "Cyber Monday," said, in November the first Monday after Thanksgiving fourth Thursday, winning a sales opportunity. With the popularity of online shopping and fiery, since 2005 's "Cyber Monday" now getting front pull long, was becoming "Internet week" trend. Yang Qi said that, with the exception of "Cyber Monday", the United States frequently in the United States "may day" and other small holiday when it comes to launch promotions.
Net purchases on the traditional store sales constitute a certain impact. Yang Qi said that in the United States, in addition to traditional shops like Macy's have relatively fixed group or popular with tourists on the other side, many shopping malls usually appears deserted.
Promotions terms
Virtual shopping guide
Smart online store owners know and hold customers and cultivating "repeat customers" is effective in increasing online sales. Amazon customers have released a long time ago for something called a "virtual shopping" service. Solicit customers for certain books well versed to finishing the book in a bookstore and recommended, all of this is done in the virtual on site, which was selected by the customer is responsible for the books they sold to other customers, you can get from Amazon sales to 3% per cent. Amazon currently has about 30,000 such "virtual shopping".
Virtual stores
United States specialty retailer bulukesidong has recently launched a three-dimensional virtual shopping, people here experience, a little bit like a "second life" game, but there are real sales of goods. Virtual store to recreate the original appearance of the real stores and planning, customers are able to walk in the hallway, stopping to browse products and enlarge them, this can be achieved through the mouse and keyboard. When customers stopped in front of one item, and its details will emerge.
China hot
Advantages of Chinese goods cheap
"Made in China" goods cheap, global reputation increase year by year. As mature developed e-commerce technologies and increasingly sophisticated global logistics and distribution system, "Cyber China" show unique charm and great potential in overseas in recent years, consumer groups continue to grow.
"The ' net purchase of China ' is nothing new to me, and I often e-Bell (eBay), shop for and buy clothing, electronics and toys, many sellers have come from China. "Who lives in Denmark's capital Copenhagen urban industrial designer Masi·aoersen told reporters. "Price is the main factor in attracting my online shopping. Denmark price levels are higher than in other countries, online shopping is a good choice to me, not out of the country will be able to enjoy the low prices. "Olson said," other than personal consumption, and I usually make my purchase online design manufacture product model specific materials, such as carbon fiber tubes etc. These things in China, ' Ali Baba ' can be purchased on the Web site, and the price is higher than other places more attractive. ”
Among Chinese, many Singapore network of local citizens are also keen to purchase Chinese goods. Singapore business market potential attracted Chinese business giants. Famous East Beijing and Singapore iKnow groups to co-operate with local enterprises, Jingdong and some products have been assigned to iKnow company's experience in local shops. Starting from May this year, Singapore and taxi appeared on the wall "Taobao Singapore hundreds of millions of products you find" ad. Taobao in Singapore has 210,000 registered users, the company intends to turn Singapore into a company's first bilingual electronic trading platform.
Canada Chinese Taobao's shopping habits. Some people shopping for yourself, some people shopping for parents at home. Some still retain the domestic credit card and PayPal account for easy online shopping.
Challenges of logistics speed and pay taxes
However, the "Cyber China" overseas development also faces challenges, speed is one of logistics. Currently, consumers either after a long wait to enjoy the benefits of low-cost online, pay high shipping costs to either feel the quick convenience of online shopping.
According to Denmark the consumer regulations, consumers buy goods within 14 days of return, and get a full refund, postage is borne by businesses. Some businesses in order to attract consumers, even unconditional return date will be extended to 30 days. "Online shopping in China", the logistics, and the postage is often a big factor affecting Internet users choose.
Olson says: "in General, I write for more than a month after the order to receive Chinese goods to the seller. Therefore, I tend to be from Chinese vendors order there will be no return of merchandise. If logistics cycle can be shortened, I think I will buy more Chinese goods on the Internet. ”
In addition, pay taxes are EU citizens "online shopping in China," another set of constraints encountered. At the point of entry of goods from China will come under the EU customs checks. According to Denmark law, import value 80 Denmark CZK (about collection 15 dollars) following of goods not need pay any import tax, value in 80 Denmark CZK to 1150 Denmark CZK (about 15 to 210 dollars) of goods need pay import duties and the VAT, two items tax, and value in 1150 CZK (210 dollars) above of goods is need pay tariff, and import duties, and VAT three items tax. However, sellers can make use of the product price and the postage clever matching skills, helping buyers to avoid taxes. According to Xinhua News Agency
老外的网购狂欢节：日本的福袋，美国的网购星期 - 网购狂欢节,双十一 - IT资讯老外的网购狂欢节：日本的福袋，美国的网购星期
今天“光棍节”，国内各大购物网站将掀起新一波网购狂潮。市场人士预测，今年“双十一”网购总额或将超过300亿元人民币，同比增长60%。国外也有类似的网购热潮吗？网店对实体店产生何种冲击？
随着电子商务技术日趋成熟和全球物流配送体系日益完善，跨境网购已不再新鲜。“中国制造”商品价廉物美，声誉逐年提升，“网购中国”开始在一些国家展现出独特魅力和巨大潜力，消费群体不断扩大。
网购节
日本
“福袋”促销带惊喜
对国内电商来说，“双十一”已经成为推出促销活动、为网上零售站点吸引更多关注和扩大市场份额最重要的一个日子，堪称“网购狂欢节”。驻东京记者朱超说，日本有一家类似淘宝网的网站，名为乐天网。乐天网的商品同样包罗万象，应有尽有。网站会根据旗下精英棒球队的比赛情况，不定期推出大促销。乐天网的中文网站已经开通。朱超说，日本电商有一些较为新奇的促销手段，比如在圣诞和新年期间销售“福袋”。“福袋”内商品是未知的，标价1万日元(约合100美元)的“福袋”，其内商品价值可能高达10万日元(约合1000美元)。
对实体店冲击：
虽然网店具有价廉优势，但据朱超观察，相比网店，日本实体店的购物积分往往能吸引不少顾客。
美国
战线拉长成“网购星期”
驻纽约记者杨琪说，美国人网购的“节日”有“网络星期一”之称，即11月第四个星期四的感恩节过后第一个星期一，那也是电商必争的销售良机。随着网购的普及和火热，自2005年引入的“网络星期一”如今战线已越拉越长，颇有成为“网络星期”之势。杨琪说，除“网络星期一”外，美国电商经常在美国“劳动节”等小长假来临时推出促销活动。
网购对传统实体店销售构成一定冲击。杨琪说，在美国，除类似梅西百货公司的传统老店拥有较为固定的顾客群或受游客追捧，很多商场平时显得比较冷清。
促销计
虚拟导购
精明的网上商店业主知道，拉住顾客和培养“回头客”是增加网上销售额的有效手段。亚马逊很久前在顾客之间推出了一种名为“虚拟导购”的服务。它征集对某些书籍十分精通的客户来对书店中的书进行整理和推荐，这一切是在网站上虚拟完成的，这些被选中的客户如果把他们负责的书卖给了其他客户，就可以从亚马逊那里分得销售额的3%至7%。亚马逊目前已经有了3万个左右这样的“虚拟导购”。
虚拟商店
美国专业零售商布鲁克斯东最近推出了一个三维的虚拟购物店，人们在这里的体验会有点像“第二人生”的游戏，但这里的商品都是真实在售的。虚拟商店再现了真实商店的原貌和规划，顾客们可以在走廊走动，停下来浏览商品并把它们放大观看，这一切都可以通过鼠标和键盘实现。当顾客在一件商品前停下来的时候，它的细节信息会浮现出来。
中国热
优势中国商品价廉物美
“中国制造”的商品价廉物美，全球声誉逐年提升。随着日趋成熟发达的电子商务技术和日益完善的全球物流配送体系，“网购中国”近年来在海外展现出独特魅力和巨大潜力，消费群体不断扩大。
“‘网购中国’对我来说不是什么新鲜事儿，我经常在亿贝(eBay)上购物，买过服装、电子产品和玩具，不少卖家都来自中国。”家住丹麦首都哥本哈根市区的工业设计师马斯·奥尔森对记者说。“价格是吸引我网上购物的主要因素。丹麦的物价水平比其他国家高，网购对我来说是一个很好的选择，不出国门就可以享受到低物价。”奥尔森说，“除个人消费品外，我有时还会在网上购买设计制作产品模型的专用材料，如碳纤维管等。这些东西在中国的‘阿里巴巴’网站上就可以买到，而且价格比别的地方更优惠。”
除华人外，许多新加坡本土公民也热衷网购中国商品。新加坡电商市场的发展潜力吸引了中国电商巨头。国内知名电商京东与新加坡本地企业iKnow集团建立合作关系，京东的部分产品已入驻iKnow公司在当地的体验店。从今年5月开始，新加坡出租车和广告墙上出现“淘宝网新加坡上亿商品任你淘”的广告。淘宝网在新加坡拥有21万注册用户，公司有意将新加坡打造成淘宝网首个双语电子购物平台。
加拿大一些华人有逛淘宝的习惯。一些人为自己购物，也有一些人为身在国内的父母购物。有些人仍保留国内信用卡和支付宝账号以方便网购。
挑战物流速度与缴纳税费
不过，“网购中国”在海外的发展也面临着挑战，物流速度就是其中之一。目前，消费者要么经过长时间等待以享受低成本网购的实惠，要么支付高昂的运输费用以感受网购的迅捷便利。
根据丹麦消费法规，消费者在购买商品后的14天内都可无条件退货，并获得全额退款，邮资也由商家承担。有些商家为吸引消费者，甚至将无条件退货的日期延长到30天。而在“网购中国”时，物流时长和邮费问题往往是影响网民选择的一大因素。
奥尔森说：“一般来说，我下单后一个多月才能收到中国卖家寄来的货品。因此，我倾向于从中国卖家那里订购不会发生退换情况的商品。如果物流周期可以缩短，我想我会在网上买更多的中国货。”
另外，缴纳税费是欧盟居民“网购中国”时遇到的另一大制约。来自中国网站的商品在入境时会面临欧盟海关抽查。根据丹麦法律，进口价值80丹麦克朗(约合15美元)以下的商品不需要缴纳任何进口税费，价值在80丹麦克朗至1150丹麦克朗(约15至210美元)的商品需要缴纳进口税及增值税等两项税费，而价值在1150克朗(210美元)以上的商品则需要缴纳关税、进口税、增值税三项税费。不过，中国卖家可利用商品费用与邮费的巧妙搭配等技巧，帮助买家规避税费。据新华社
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