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published in(发表于) 2013/11/12 12:31:41
Google is using smartphones to track consumer location

Google are using smartphones to track consumer location-smart-phone location service, Google-IT information Google is using smartphones to track consumer location

Technology companies large and small have been trying to use smart phones to the Internet activities of consumers and actions associated with the real world. Google to show advertisers that it has been able to do this, which involves keeping track of location of consumer smartphones.

According to the advertising agency executives said, Google tested a service with intelligent mobile phone location data about consumers ' shopping time, to consider this factor when consumers with mobile search service, improve the relevancy of search advertising.

Google did not comment on this.

For example, if consumers search for keywords in Google mobile search service "screwdriver", near the hardware shop will buy advertisements published to the user. By combining the user's location data and store the database, Google users can know whether to advertise shops. Google this service is based on user location service on opens smartphones.

Electronic Frontier Foundation privacy protection agencies (Electronic Frontier Foundation) employees Dan·aoerbahe (Dan Auerbach) said that selection on "location services", consumers may not realize that they would be uninterrupted track, "such information is not fully disclosed to consumers, I assume that the consumer expectations and actual ' action ' there is a gap between".

Google Android user tracking location is the easiest, because Android Built-in location tracking feature. Once the user turn on location services, Google may collect a user's geolocation data without interruption. Market research company eMarketer's data shows that Android is the United States largest mobile operating systems, the market share of 45.9%. 20.3% of the United States population using the Android Smartphone.

Google map to apply continuously tracking iPhone users. EMarketer says iOS United States market share of 38.3%, is second only to Android United States's second-largest mobile operating system. Nearly 17% of the United States population using the iPhone. Even iPhone users do not use a software application, and the applications can run in the background. Although consumers may not be aware of, but the application continues to run. Even Google's mobile search service running in the background, also continues to collect consumer information on the location. This information can be used to determine whether consumers go shopping at a store, as well as shopping and applications related to search.

For years, Google has been collecting consumer location data. Currently, Google location data is used to determine whether consumers go shopping at a store, to advertisers to promote its mobile advertising effectiveness.

谷歌利用智能手机跟踪消费者地理位置 - 智能手机地理位置服务,谷歌 - IT资讯
谷歌利用智能手机跟踪消费者地理位置

大大小小的科技公司一直在尝试利用智能手机将消费者的上网活动与现实世界的所作所为联系在一起。Google向广告客户称它已经能做到这一点，其中涉及跟踪消费者智能手机的地理位置。

据广告代理公司高管称，Google在测试一项服务，利用智能手机位置数据了解消费者逛商店的时间，在向消费者提供移动搜索服务时考虑这一因素，提高搜索广告的相关度。

Google未就此置评。

例如，如果消费者在Google移动搜索服务中搜索关键字“螺丝刀”，附近的五金工具商店会购买向该用户发布的广告。通过结合用户的位置数据及其商店数据库，Google可以了解用户是否到发布广告的商店购物。Google这项服务的基础是用户开启智能手机上的地理位置服务。

隐私保护机构电子前沿基金会(Electronic Frontier Foundation)员工丹·奥尔巴赫(Dan Auerbach)说，在选择开启“位置服务”时，消费者可能没有意识到，他们会受到不间断的跟踪，“这类应用向消费者披露的信息不充分，我认为消费者预期和应用实际‘操作’之间存在差距”。

Google要对Android用户的地理位置进行跟踪是最为容易的，因为Android内置有位置跟踪功能。一旦用户开启位置服务，Google就会在可能的情况下不间断地收集用户的地理位置数据。市场研究公司eMarketer的数据显示，Android是美国第一大移动操作系统，市场份额为45.9%。20.3%的美国人口使用Android智能手机。

Google可以通过地图应用不间断地跟踪iPhone用户位置。eMarketer称，iOS美国市场份额为38.3%，是仅次于Android的美国第二大移动操作系统。近17%的美国人口使用iPhone。即使iPhone用户不使用一款应用，应用也可能在后台运行。尽管消费者可能没有意识到，但应用在继续运行。Google的移动搜索服务即使在后台运行，也会继续收集消费者的地理位置信息。这些信息可以用来判断消费者是否到一家商店购物，以及购物是否与在应用中进行的搜索有关。

多年来，Google一直在收集消费者的地理位置数据。目前，Google将地理位置数据用于判断消费者是否到一家商店购物，向广告客户宣扬其移动广告的效果。

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