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The author:(作者)左published in(发表于) 2013/11/12 12:32:00 Humayun to regain “Alibaba“ General website
Humayun to regain "Alibaba" generic-generic URLs and online brand protection, Alibaba-IT information Humayun to regain "Alibaba" General website
Electricity industry, has always been the brand infringement the worst-hit areas. A few days ago, I learned from the Asia domain name arbitration centre, through arbitration, General Web sites for Alibaba Group Holding Limited Company successfully recaptured "Alibaba", which is the "Taobao", "Harbin" and other common address after the contested case, world-renowned brand case for successful online brand protection.
"Alibaba" General Web site down
Laiti Ju Jiang·simayi is the cause of this dispute before the "Alibaba Group Holding Limited" has registered "Alibaba" General Web site. After several twists and turns, finally Ma back "Alibaba" General website, but the case took a long time, as well as malicious cybersquatting on the negative impact of corporate brand, or to all well-known corporate brand protection sounded the alarm.
It is reported that in 2007 "Taobao" General Web site has also been squatting, Alibaba has recaptured by arbitration. The Alibaba group is choosing the wrong ones, did not conduct a comprehensive network of brand protection, led to only passively through arbitration to take back its own network of brand equity.
In this regard, the experts say, this approach is not only so that enterprises themselves by means of publicity via the Internet, to the detriment of sales as consumers confuse the two products, has also hurt the brand image.
The rapid development of the Internet today, General Web site has also become an important enterprise on the Internet sign function with a business identity and significance, is an integral part of the enterprise brand asset. With a pair of the trademark registration system is different, common address one registration principle and pursues international practice on a first note, trademark right of no use against a domain name, registration is difficult to recover. Marks compared with the entity, the network logo competition will become even more popular.
Enterprise online brand protection shoulders heavy responsibilities
With the rise of the Internet, gaming, reading, shopping, business ... ... It would seem to be a net in hand, will be able to survive in this age of information. Because of this, the Internet became the battleground of large enterprises, and online brand protection fight cood. Author in-depth survey found that commercial industry as a whole there is a serious lack of brand awareness to your network. In addition to General Web sites for Alibaba was squatting outside, such as the "East", "the first shop", "when" the well-known commercial enterprises such as General Web site had been squatting, on the loss of electricity supplier network brand in the industry as a whole is extremely serious, industry brand protection of every Member of the network can be seen.
In fact, not only is the Internet industry, similar to the "hijack keyword search thrown bait" abound. By contrast, once a "brand protection tool," said General Web site is lost, and consequences for enterprises will be more brutal: in Chinese Internet address bar enter the hard earned brand keywords, jump will likely be irrelevant, or even a competitor's Web site. Many renowned companies have been planted on this fall, pay a tuition fee.
The "Alibaba" common address cybersquatting incidents, it can be said to be shrewd and flexible small businesses to large enterprises had a vivid lesson in online brand protection. Experts believe that, at present, the enterprise brand protection, a better approach is to "trademark + domain name + Web site resource" means the whole network and brand protection.
马云夺回“alibaba”通用网址 - 通用网址,网络品牌保护,阿里巴巴 - IT资讯马云夺回“alibaba”通用网址
电商行业，历来是品牌侵权重灾区。日前，笔者从亚洲域名仲裁中心获悉，通过仲裁，Alibaba Group Holding Limited公司成功夺回通用网址“alibaba”，这是继“淘宝网”、“哈尔滨啤酒”等通用网址争夺案后，又一起世界知名品牌成功进行网络品牌保护的案例。
“alibaba”通用网址尘埃落定
这场纠纷的起因是居来提江·司马义早于“Alibaba Group Holding Limited”注册了“alibaba”通用网址。虽然几经波折，最终马云拿回“alibaba”的通用网址，但是案件耗时之久，以及恶意抢注对企业品牌所造成的负面影响，还是给所有知名企业的品牌保护敲响了警钟。
据悉，2007年“淘宝网”通用网址也曾被人抢注，阿里巴巴也通过仲裁夺回。这次阿里巴巴集团也是百密一疏，没有进行全面的网络品牌保护，导致最后只能被动通过仲裁来夺回自己的网络品牌资产。
对此，有关专家认为，这种做法不仅使企业自己丧失了通过互联网进行宣传的途径，损害销售业绩的同时使消费者混淆两方产品，也损害了品牌形象。
在互联网飞速发展的今天，通用网址也已成为企业在互联网上的重要标志，具有商业标识的功能和意义，是企业品牌资产不可或缺的一部分。与一对多的商标注册体系不一样，通用网址采取一对一的注册原则，并奉行先注先得的国际惯例，商标权无法对抗域名权，一经注册很难追回。因此与实体商标相比，网络商标的争夺将会更加火爆。
电商企业网络品牌保护任重道远
随着互联网的崛起，游戏、阅读、购物、商业……似乎只要一网在手，就能在这个信息时代存活下来。正因如此，互联网成为了各大企业必争之地，网络品牌保护战日趋白热化。笔者深入调查发现，整个电商行业存在着严重的网络品牌保护意识缺位状况。除alibaba通用网址被抢注外，如“京东”、“一号店”、“当当”等知名电商企业的通用网址都已被抢注，整个电商行业网络品牌流失问题极其严重，电商行业网络品牌保护工作任重道远可见一斑。
其实不仅是互联网行业，类似这种“劫持网络关键词引发的偷梁换柱”事件比比皆是。与之相比，一旦有“品牌保护利器”之称的通用网址丢失，后果对企业会更加残酷：能在中文上网的地址栏输入苦心经营的品牌关键词，直接跳转的将有可能是风马牛不相及，甚至是竞争对手的网站。不少知名企业都在这上面栽过跟头，付出了学费。
此次“alibaba”通用网址被抢注事件，便可算是精明灵活的小企业给大企业上了一堂生动的网络品牌保护课。有关专家认为，目前，对于企业的品牌保护，一种较好的做法就是以“商标+域名+网址资源”为手段的全网品牌保护。
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