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The author:(作者)左published in(发表于) 2013/11/12 12:32:17 In the eyes of foreigners “double 11“ is a pattern
In the eyes of foreigners "double 11" what is a pattern?-11, online-IT information In the eyes of foreigners "double 11" is like?
How big is double 11 charms? Not only domestic wives expect, that husbands have to leave home to see her children, and even the foreign media on this matter very seriously! Other than on a variety of digital Marvel, and, of course, there are a variety of slots, BA has compiled some of the foreign media for double 11, look in the eyes of foreigners, two-11 is a pattern.
1, online shopping section is the biggest victim of the retail industry
Internet shopping is actually between the consumer and electrical goods section of the Festival, but in the eyes of foreign media, in fact the party more than the participation of the two parties, there lies a gun at the same time China's retail industry, in fact, must be the cover for this kind of activity for the retail industry make. Many foreign analysts believe that such activities will undoubtedly hurt the country's economy.
2, dual-11 was upgraded to a "festive"
In the foreign media reports, a lot of media attention to the details, MA recently was met by Prime Minister Li keqiang, during a meeting with Li keqiang bis 11 Ma said: "creates a point in time." This key statement was marked by many foreign media, it is clear that 11 is not a simple pair of corporate activity days, gradually turned into a consumer and commercial festivals.
Jumping into the tall in the eyes of the "holiday", its significance has gone beyond the Internet itself. Future will rise to a higher level? Imagination, or Yes!
3, the clustering effect of China is clear
More different compared to the flow of foreign, domestic electricity flow in the double 11 protruding points will reach the volume and turnover of the day, Reuters to point out that double 11 for China's contribution to seven online sales for the year, while the United States's most famous "Cyber Monday" can only contribute 0.5%. The double surcharge last year, Ali, who attracted only by as much as 213 million of unique visitors, uh, catch up with the United States population, equivalent to one-third of the total number of Internet users in the country.
4, logistics will be the biggest problem
A report by Bloomberg News noted that "logistical" problems will be the key to success of the ROC, too much product will significantly impact the user experience. Shentong already had 15,000 couriers, and therefore intentionally increased nearly thousands of temporary workers is, of course, to deliver quality at risk.
Here, of course, have to say on a big SF, it is said that at the end of the month to purchase a Boeing 757 freight plane, to respond in a total of 31 cargo plane double 11. And Courier industry as a whole is emergency recruited more than 100 aircraft to fix "double 11" transportation on the day of issue. This, undoubtedly, is without precedent in a foreign country.
5, this year's double ten IPO rally
Bloomberg noted that IPO rally will double 11 maximum implied meaning. Foreign analysts expect Ali listed will be the biggest Internet IPO since Facebook and its IPO after the market value is estimated to be US $ 190 billion, this will also affect the global Internet community. Two-11 burst table numbers are undoubtedly the best pre-IPO "stories". Although the listed sites is still hanging by the end, but during the year "prepared" should always be.
6, Ali's monopolistic tendencies strengthened
Chinese brands, although there are many, including East, trade quicker Inc Monrovia, SUNY. But it is undeniable, dual 11-Ali, suppliers of logistics systems will experience a huge test, and this experience is undoubtedly the passive resistance double-11 companies which can not be compared. Dual 11-Ali was undoubtedly strengthened contacts with its suppliers, logistics system, laying the foundations for further consolidation of market position for the future.
In General, foreign media in the eyes of the mixed double. While many there have been, of course, is in the country, but these seem to match consumer expectations for it.
Someone had previously broke, mass of the dual 11 sales are counterfeit, many businesses using a brush and cumulative acts as a pair of 11 sales track record, though, the phenomenon was not confirmed, but the bubble will eventually become the market with the presence of a more rational catalyst. Presumably, that appeared to conclude if Ma were planned, the next day how can I play it?
老外眼中的“双11”是个啥样儿? - 双11,网购 - IT资讯老外眼中的“双11”是个啥样儿?
双十一到底有多大魅力？不光国内主妇们翘首期待，以至于老公们纷纷请假回家看媳妇儿，就连国外媒体都对此事相当重视！除了各种对于数字上的惊叹外，当然还有各种吐槽，巴人为此整理了一些外媒对于双十一的看法，看看老外眼里，双十一到底是个啥样儿。
1、网购节的最大受害方是零售业
网购节实际上是消费者和电商品牌之间的节日，但在国外媒体看来，事实上这场party的可不止这两方的参与，同时躺枪的还有中国的零售业，事实上，这样的活动对于零售业来说铁定是赔本赚吆喝。不少国外分析师认为，这样的活动无疑会损害中国的经济。
2、双十一正在升级为一个“节日”
在外媒报道中，不少媒体关注了这样一个细节，马云在近日受到了李克强总理的接见，在会见中李克强就双十一对马云表示：“你们创造了一个时间点”。而这一关键语句被不少外媒着力标注，显然，双十一已经不是一个简单的企业活动日，逐渐变成了一场消费者和电商的节日。
而跃入高层眼中的“电商节日”，其意义也已经超越互联网本身。未来是否会上升到更高层面？想象空间还是有的！
3、中国的群聚效应非常明显
相比国外的流量较为分散不同，国内的电商流量在双十一当天将达到流量和交易额的双爆点，路透社对此指出，双十一为中国贡献了2%的全年在线销售额，而美国最著名的“网络星期一”则只能贡献0.5%。在去年的双十一中，仅阿里一家吸引的独立访客就有2.13亿之多，呃，快赶上美国全国人口总数了，相当于国内网民总数的三分之一。
4、物流将是最大的问题
彭博社的一篇报道里指出，“后勤”问题将是双十一成败的关键，过多的积单现象将严重影响用户体验。而已经拥有1.5万快递员的申通，为此特意增加了近万名临时工也无疑为送货质量带来风险。
当然，这里不得不说高大上的顺丰，据说其在月底增购了一架波音757货运飞机，以总计31架货机应对双十一。而整个快递行业更是紧急征调了100多架飞机解决“双十一”当天货运的问题。这无疑在国外是没有先例的。
5、今年的双十一是为IPO造势
彭博社同时指出，IPO造势将是这次双十一最大隐含意义。国外分析师预计，阿里的上市将成为自facebook之后的最大规模的互联网企业IPO，并估计其IPO后市值将达到1900亿美元，这也必将影响全球互联网界。而双十一的各种爆表数字无疑是上市前的最好“故事”。虽然上市地点依然悬而未定，但在年内做好“充足准备”总是应该的。
6、阿里的电商垄断趋势加强
虽然中国的电商品牌还有很多，包括京东、易迅、苏宁等。但不可否认的是，每次双十一阿里的物流、供应商等等系统就将经历一次巨大大考验，而这样的历练，无疑是哪些消极抵制双十一的公司所无法比拟的。而双十一无疑也加强了阿里与旗下供应商、物流体系的联系，为今后的进一步巩固市场地位打下基础。
总的来说，外媒眼中的双十一是喜忧参半的。而在国内质疑声当然也是不绝于耳，但这些似乎都抵不过消费者对它的期待。
有人此前曾爆料，双十一的大量销售额是伪造的，不少商家采用了刷单和将以往业绩累计的方式充当双十一销售额，虽然，这一现象未经证实，但泡沫的出现将最终变成市场趋于理智的催化剂。想必，造势目的达成的马云是不是正在盘算着，未来的双十一还能怎么玩儿呢？
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