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The author:(作者)左published in(发表于) 2013/11/12 12:32:26 Kill Lenovo when laodadaier planned 2000-retail stores
Kill Lenovo when planning new laodadaier 2000 retail stores – Dell, PC-IT information Kill Lenovo when laodadaier planned 2000/retail stores
According to United States BusinessWeek reported, after a year of effort, Michael Dell, Dell finally completed the privatization process of the same name. Now, Dell and private-equity firm Silver Lake capital will focus on changing corporate decline. Under the conditions of global PC downturn, Dell is still make a difference, but not every market it can play--particularly its wanted to establish a series of franchise stores in China.
Dell tries to overtake Lenovo to become the world's largest PC manufacturers, plans to market new 2000 retail stores in China, the number grew nearly 25%, involving a total of 600 Chinese cities. Dell is intended to move by expanding sales while the initiatives also show Dell's last "high profile" policy change, low margin business back to its line of sight. Although it has to be done, but the harsh realities of the PC market has not changed. Gartner report shows that in 2011, shipments of PC World's top 12% reduction in the following year, however, fell to 322 million units. Dell earnings that showed August, PC sales fell 5%, and revenues of $ 9.1 billion.
Gartner analysis report also showed that the Chinese market last year, Lenovo has about one-third market share, followed by Dell accounted for 8.4%, and this figure rose to 10.1% in the third quarter, significantly better than the 6.8% of the competitors HP and ASUS. Dell better thanks to its good relationship with Government and the robustness of the business relationship.
On the Chinese market, PC shipments for several quarters in a row of decline than the third quarter of last year, among other things, was a significant decline of 16.7%. Comes from the depressed economy on the one hand, on the other hand, China 90%-cent wealthiest cities, PC ownership is nearing saturation. Dell itself, buynow sales staff in Beijing said, Dell's most popular products are XPS12 as well as the spirit of the 7,000, will cost about $ 500. Associate and compare products of similar configurations, Lenovo cheaper.
Currently, Dell said the most urgent of which is a wide range of issues, its customers are buying PC-based two-thirds. Dell PC will serve as a platform to customers sell processors, data centers, storage, and network components. Dell insiders, while Lenovo has started out with some heavy expansion of sales in China, but it has yet to dominate, so Dell's opportunities are still available.
干掉联想当老大 戴尔计划新增2000家零售店 - 戴尔,PC - IT资讯干掉联想当老大 戴尔计划新增2000家零售店
据美国《商业周刊》报道，历经一年多的努力，迈克尔·戴尔终于完成了戴尔公司同名私有化的进程。现在，戴尔和私募股权投资公司银湖资本将集中精力转变公司颓势。在全球PC低迷的状况下，戴尔依然有所作为，但并不是每个市场它都能玩儿得转——特别是其想要新建立一系列专营店的中国市场。
戴尔试图取代联想成为全球第一大PC销售商，计划在中国市场新开2000家零售店，数量增长近25%，涉及600个中国城市。戴尔意在通过此举扩大销售，同时该举措也显示戴尔过去的“高姿态”策略有所转变，低利润商业重回其视线。尽管它已经有所行动，但目前PC市场的残酷现实并未即刻得到改变。高德纳咨询公司报告显示，2011年PC全球出货量登顶，但随后一年减少12%，降至3.22亿台。戴尔8月公布的财报也显示，PC销量下降了5个百分点，营收91亿美元。
高德纳的分析报告还显示，去年中国市场，联想占据约三分之一的市场份额，戴尔紧随其后约占8.4%，三季度这一数据升至10.1%，明显优于各占6.8%的竞争对手惠普和华硕。戴尔的好转得益于其良好的政府关系以及稳健的大企业合作关系。
就中国市场而言，PC的出货量连续数个季度持续下降，尤其较去年三季度而言，更是大幅度下降16.7%。一方面源自不景气的经济，另一方面，中国90%-95%的富裕城市，PC拥有量已接近饱和。就戴尔本身而言，北京百脑汇销售人员称，戴尔最受欢迎的产品是XPS12以及灵越7000，售价约500美元。但和联想相似配置的产品进行比较，联想价格更为低廉。
目前，戴尔称其最迫切的是多元化的问题，其三分之二的客户都是从购买PC开始的。戴尔将以PC为平台，向客户出售处理器、数据中心存储和网络配件。戴尔内部人士称，尽管联想已经开始了相关重合产品在中国的扩展销售，但其目前还未处于主导地位，所以戴尔机遇仍在。
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