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The author:(作者)左published in(发表于) 2013/11/12 12:35:47 Samsung’s “soft“ rib how to remedy： not bad money， buy it!
Samsung's "soft" rib how to remedy: not bad money, buy it!-Samsung, buying-IT information Samsung's "soft" rib how to remedy: not bad money, buy it!
100 million units, this is Samsung Galaxy s sold in 2013 series and Galaxy Note sale, for other manufacturers (except Apple) is unimaginable numbers. But of course Samsung well ahead on the hardware and software rarely shines on, showing a serious "tend to go overboard on one or some subjects."
Samsung launches ChatON lacks much of the social software, mobile eye-tracking, gestures, actions on gimmick than substance. Contrast is, Google, Apple, Microsoft and other Giants have a killer software services, it was quite embarrassed by competing with Samsung.
In just at the analyst meeting, someone asked Samsung Group CEO and Vice Chairman of Quan Wuxuan (Kwon Oh-hyun) how to troubleshoot Samsung software short Board issues. Quan Wuxuan baseball, for example, in the recently concluded United States Baseball League, the Boston Red Sox won the champion in the finals, but their pitching performance in the League just as an intermediate level. Quan Wuxuan said: "no one can be good at driving, pitching. ”
The Samsung software does not color, also can do the same world. But what is clear is, Samsung cannot and will not willing to give up the software effort, the mobile Internet and the future of wearable devices, the software will play a decisive role. Samsung Smartphone shipments of up to 300 million units per year, with products on the market include smart TV, a total of over 1 billion. There are so many end users through the software will be able to continue to charge, and create greater barriers to competition.
Since Samsung's own software do not, then the best way is to acquire. According to the Wall Street Journal reviewed an internal document, Samsung ready to mass acquisition of Silicon Valley start-ups, area covers games, mobile search, social media, maps, it is mean that Samsung has begun to influence into software.
One of the most famous cases, Samsung took Israel star map company Waze's takeover bid, Samsung had hoped to establish relationships through large investments, but then Google with a $ 1 billion "completely", and foot visible Google's determination to defend the primacy of software.
In addition, Samsung also startups Unity technologies, Green Throttle game companies were evaluated, which is a platform game developers, which is to create game pad and mobile device, TV software company. Because of Samsung's intelligent terminals throughout the various areas, this type of cross-domain, cross-platform software has always been a Samsung extra.
Acquisition is part of Samsung with software, Samsung also started spending more time benefiting from Silicon Valley, not far from Apple's recently launched a large-scale construction of the research and Development Center, and opened two software startup accelerator. Talent poaching the former rivals, who can be an incubator of innovation items, and early-stage investment.
Dwipal Desai, one of the founders of Youtube has opened a new project Palo Alto accelerators, Samsung can provide a great deal of infrastructure including prototypes not for sale, for him, other than those used to take 40% time in, can now 99% inputs. What he did is also a Samsung software service to the Terminal.
In July, Samsung for Boxee to invest 30 million dollars, Boxee is primarily home entertainment software, future products will be integrated into Samsung's smart TV.
As you can see, Samsung investment and acquisitions in the software are not random, but selecting those to their own strengthen the eco-manufacturing operations. Intelligent Terminal is like a skeleton, the software just like flesh-and-blood, which combine to create exceptional experiences and to strengthen the barriers to competition.
While Samsung is not short of money, I don't buy what the biggest challenge the company, but a good at manufacturing and supply chain integration company, in the face of personal software services, can find their own way.
三星的“软”肋怎么补救：不差钱，买！ - 三星,收购 - IT资讯三星的“软”肋怎么补救：不差钱，买！
1亿部，这是三星计划在2013年售出的Galaxy S系列和Galaxy Note系列销量，对于其他厂商（除了苹果）是难以想象的数字。但诚然三星在硬件上遥遥领先，在软件上却鲜有闪光点，呈现出严重的“偏科”现象。
三星推出的社交软件ChatON表现乏善可陈，手机上的眼球追踪、手势操作噱头大于实质。与之相对的是，Google、苹果、微软等巨头都有杀手级的软件服务，这让同台竞技的三星颇显尴尬。
在刚刚举行的分析师会议上，有人问三星集团CEO兼副董事长权五铉（Kwon Oh-hyun）如何解决三星的软件短板问题。权五铉拿棒球举例，在不久前结束的美国职棒联盟中，波士顿红袜队夺得决赛冠军，但其投球表现在联盟中只能算中等水平。权五铉说道：“没有人可以同时擅长击球、投球。”
即三星即使软件不出彩，也同样可以做到世界第一。但显而易见的是，三星不可能、也不甘心放弃软件的努力，在移动互联网与未来的可穿戴设备中，软件将发挥决定性作用。目前三星的智能手机每年出货量可达3亿台，市面上在用的产品包括智能电视，总量超过了10亿台。有了如此多的终端用户，通过软件便可以持续收费，同时塑造更大的竞争壁垒。
既然三星自己的软件做不起来，那么最好的方法便是收购。根据《华尔街日报》审阅过的一份内部文件来看，三星准备大肆收购硅谷初创企业，领域覆盖游戏、手机搜索、社交媒体、地图等，这是意味着三星已经开始将影响力伸向软件。
最知名的一个案例，三星参与了以色列明星地图公司Waze的收购竞价，三星曾希望通过大笔投资建立合作关系，但随后却被Google以10亿美金“一锅端”了，这足可见Google对于捍卫软件老大地位的决心。
此外，三星还对初创公司Unity科技、Green Throttle游戏公司进行了评估，前者是一家游戏平台开发商，后者是制造游戏手柄和移动设备、电视连接软件的公司。由于三星的智能终端遍布各个领域，这类跨领域、跨平台的软件受到三星的额外亲睐。
收购只是三星发力软件的一部分，三星还开始花更多的精力从硅谷获益，不久前启动了一家离苹果公司不远的大型研发中心的建设，并开设了两个软件创业的加速器。前者可对竞争对手进行人才挖角，后者可对创新项目进行孵化，并早期投资。
Youtube的创立者之一Dwipal Desai便在Palo Alto的加速器中开启新项目，三星可以提供很多基础设施包括未发售的原型机，对于他来说，以前要花40%的时间在产品以外，如今可以99%投入。他做的也是一个跨三星终端的软件服务。
在7月份，三星对Boxee投资3000万美金，Boxee主要是做家庭娱乐软件，未来它的产品会整合到三星智能电视里。
可以看到，三星在软件上的投资与收购并非无的放矢，而是挑选那些对自身生态有加强的厂商。智能终端就像是骨架，软件就像血肉，两者结合才能打造优异的体验，并加强竞争壁垒。
而对不缺钱的三星来说，最大的挑战恐怕不是买哪些公司，而是对一家擅长供应链制造与整合的公司，在面对个性化的软件服务时，能否找到属于自己的方法。
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