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The author:(作者)左published in(发表于) 2013/11/12 12:37:58 Visit “Online University“： a diamond worth 2 credits graduates earning USD
Visit "Online University": a diamond worth 2 credits for university graduates earn million-Taobao, Yiwu industrial and commercial college-IT information Visit "Online University": a diamond worth 2 credits graduates earning USD
Entry threshold
Now, wanted to enter the business school's threshold higher, Yiwu industrial and commercial college freshmen only after founded Taobao shop, meet the monthly income of not less than 8,000 yuan, or rating of four diamond one of the two conditions in order to become a member of the College of business.
"Double 11, my cat-store sales are expected to increase 5 times", Wang Peng of the Yiwu industrial and commercial college student, his superhero alter ego is three shop owners.
"I have two Crown Taobao shop, who specializes in canvas belts, double Crown. Another shop specializes in hats, single Crown. Cat shop recently opened three months ago, targeted sales of more than 1 million this year. ”
Three years ago, the college entrance examination to do well $literal Lianyungang guy, when entering the higher vocational colleges, only to "mixed University degree back home to find a construction site, a dynastic's engineering. "Wang Peng-only one representative of this particular school, Yiwu industrial and commercial college as a whole, nearly 2000 students open shop in Taobao," 4 diamonds "is a prerequisite for entrepreneurship Academy graduates of the school," 1 drill worth two credits ". Last year the first batch of 120 graduates leaving school, with an average monthly income of over 10,000 yuan.
When graduates have the most difficult job, "e-commerce" Professional by Shanghai Municipal Education Commission in 2013 when a low employment rate alert professional, more than 200 kilometres away, Yiwu industrial and commercial college these relatively "low score the candidates", has consistently produced rich mythology of the campus. Double 11, reporters and curiosity, and came to this "Online University" armies of business students.
Dasansheng bought a car mainly for purchase
"School of entrepreneurship peaks floor, where are you? ”
"Out front building is full of lorries. ”
Xuefeng's oldest building of Yiwu industrial and commercial college, a four-story school building, is now the school camps to large online stores, in front of the playground was turned into a parking lot two years ago, "many ruins of the students bought vehicles, mainly to purchase. ”
Much can be seen on the roof "venture" two words, "each classroom is a steadily improving team, three floors of nearly 20. Classroom is both their offices and warehouses that were shipped. "Entrepreneurial school teacher Wang told reporters, this building was the last to turn off the light. Now Wang Peng was the "boss" flats "the richest man", is one of the few owned cat shop by the shop owner, "bis 11 sales outlets, and other areas required is high, my store just opened 3 months, certainly don't qualify to participate in this year, but I have decided on promotions early. ”
Wang pengyun's cat shop specializes in canvas belts, an average price of 40 Yuan, belt buckle has a variety of styles, many of which are $literal the cartoon logo. "Double 11, I took out best-selling belt 6 activity, profit 3 postage, envelopes. "Before making plans, Wang Peng compares all sales of goods of the same kind, confident," I expect that sales can be increased by 5 times a week. "Wang Peng now hiring 8 students: 4 customer service utility, 2 Pack, 2, to issue more than $ 20,000 worth of wages each month, but it's less than his monthly income of one-third.
This day is Friday, Wang Peng only morning classes in logistics "hear a half asleep half." After lunch in the cafeteria at noon, he will dive into the snow building, the day's most important tasks is to make double 11 promotional signs, he spent two hours at the computer constantly refreshing the cat shop the other day. "Both simple and powerful", he finally selected a sportswear dual 11-cat shop signs, art Lee have class this afternoon, coming at 5 "work" after Wang Peng immediately asked her "do it in this manner."
Wang Peng students still dress up, and their 8 staff sat in front of the same computer, local tyrant King's latest Apple phone is his only highlight the value of things, just about phones, he instantly demonstrated three years business experience of mature, vendors the phone up about 5-within half an hour, he repeatedly confirm the double 11 the ample supply of goods. 9 computers, "buzz, and buzz" want want dialogue sounds come and go, already dark, sent away last played basketball on the playground of the students, and peaks in the building's electricity supplier, has only just begun.
On the classroom Blackboard while writing gigantic "2 from double 11 days", all over the floor on the other side is the restaurant's takeout near the school phone, "I don't care two meals, dinner and supper. "Wang Peng bitter road. 3 Shop 4 customer service, Wang Peng said this was not enough, as long as someone on the toilet, his own battles, "usually I 10:30 to leave for several days to double 11, and are busy with 12 points. "Wang Peng said it was for double 11" jet lag "," two-day 11, we must take all night till dawn, estimated delivery for two days to finish. ”
According to reporter statistics, student online this year, and Wang Peng participation day cat double 11 sales, mostly Juniors, more than 10 homes.
A "diamond" worth two credits
College of business, the reporter asked Wang, "entrepreneurship student, if Taobao excellence, double Crown, but fail, to graduate? "The result is the answer is Yes," a drill arrived two credits, up worth 12 credits per year, the equivalent of 6 classes. "Here, you Taobao business is more important than classroom learning courses.
Zhu Yingying is entrepreneurship College sophomore, who runs a major Crown Taobao shop that sells leggings, an able Wenzhou girl with short hair, and he resolves to do business like a hardware factory opened by parents, "I can't get in at all, but my family and I say things in business, I enjoyed it. "And others because of the low test scores and by chance into the school's students are different, Zhu Yingying ever since this day knows Yiwu industrial and commercial college, and was determined to" students ".
September 2012 into the school in October, Taobao shop, rose drilled two weeks, less than a year, rose Crown, Zhu Ying ying was considered to be her most commercial talent in this class. "Our school hours later than other schools, first class in the morning starting at 9:40, because the school knows what we do online stores generally stay up very late. "Zhu Yingying likes wearing black-framed glasses without lenses, because" dark circles can hide. "
Zhu Yingying of the Warburg team are currently 6 people, she and another student were to invest, hire 4 other professional students, spent most of a day shop, business-bashing, "except eat, sleep, one-fifth hours a day learning in class, more than three-fifths time on your own online store.
Jia Shaohua, Deputy Director of Yiwu industrial and commercial college, and is the founder of the school of business, students are known as the "Godfather of entrepreneurship", speaking of the original Academy rules of "heresy" still feeling. "In 1999 I was involved in setting up the school, college entrance examination students are losers, no self-confidence, no goals for process-diploma. Through entrepreneurship, ' save ' student, comes from a survey of Yiwu small commodity market, ' at the market who didn't read the book to be the boss, you read the book, but they '? ”
After an initial stall failed students in 2005, Taobao's rise, Jia Shaohua found the target, "as long as the identity cards will be able to set up shop, received a list of delivery, low threshold, the low-risk, too for our students. "Jia Shaohua found some students to do a pilot, resulting in some excessive Internet game boys, approved a Taobao shop to earn several times after the parents ' allowance, it is like a different person, hardworking, confident. But there have been teachers in the school reflect the students open shop busy with orders, purchase, orders, shipping, classroom discipline and teaching order being challenged, but also often started to skip school to purchase. Which Jia Shaohua most wanted to see, "they are called learning midgets, I'll let them do business giants. ”
In 2008, the established business park Yiwu industrial and commercial college, in the Department of international trade and the Department of business administration pilot program; in 2009, the school decided to set up a school of entrepreneurship, venture completely severed from the syllabus, Jia Shaohua as "one school, two systems". Yiwu industrial and commercial college for students in business class offers a unique assessment system: single at the bottom in class; allowed to skip class, as long as the final qualification; Taobao levels to reach credits, a diamond worth two credits, store reaches a certain level, it can take up to 12 credits per year.
Now, wanted to enter the business school's threshold higher, Yiwu industrial and commercial college freshmen only after founded Taobao shop, meet the monthly income of not less than 8,000 yuan, or rating of four diamond one of the two conditions in order to become a member of the College of business. In the College of business, led by hopping entrepreneurship in school, according to school statistics, 2,493 2012 school graduates, Zhejiang Provincial Department issued the "self-employment permits" of 308 members, graduates rate was 12.3%, ranking colleges and universities across the country for the first time.
"The rich" and "old man" side-
6 o'clock in the afternoon, approaching the express order cut-off time, when it is peaks most lively, stairwell filled with big boxes, or was pushed by car or by a couple of guys even pulled, sending 4 Express points to the first floor. Shuttle express in order to facilitate business college students, school approved yuantong, shentong express company in the final four schools set up specifically for student services. Reporters found after careful observation, bosses of commodity homogeneity of students is very serious, shipping mainly slippers are close to 10, is almost the same style. In addition Footless, carrying case is also common.
"All goods in through trade city, Yiwu, Yiwu market sells anything, what we in Taobao, cats are also sold. "Zhu Ying ying said. Because the sources of the same, to do it better than others, can only spell price and how to join Taobao manufactured gimmick. Reporter observed the scene, these students inside boss product, few over 50 dollars per piece, though, because online market giant, hard head, sales remain significant.
Zhu Yingying to reporters her finest piece of goods – a mini Pocket weight like a regular belt, fastened to the waist, loading capacity is very terrible, "put an iPhone cell phone no problem. "Such a provision for the urban road running is very practical and night rider merchandise, receiving low prices let the reporter dropped glasses," this purse, I participate in online organization a few months ago, $ 9 postage activity, for three consecutive days, sold more than 1000 a day or more. "", $ 9 postage don't lose money in business, do you? "Asked Zhu Yingying smiled and replied," can each earn nearly a dollar. ”
Put together, Zhu Yingying is such a footless tights, a package each earn a dollar, not only rapidly accumulated credit and earn more than 20,000 yuan a month. Her business is, "will find the best sellers, and ability to participate in activities to promote themselves. "She also encountered business difficulties recently, declining sales compared to the past," everybody in one place getting goods, sell the same things, some people sell money, homogenization of the competition too much. "She said her future goal is to open his own factory, through online marketing and offline supply channels," is critical to your pricing power. ”
Fair and cruel business games, have also frustrated people to succeed. Money (asked by interviewer not his real name) is Zhu Yingying classmate, started her Taobao shop is so smooth, with high scores in school of business, but then a few missteps, especially blindly spending money to make the promotion, let her by "rich" into a "minus millionaires".
Money online sales are dominated by Footless, but after entering the business school because she is in love from taking up too much time, Commerce and goods once a week to once a day, sales continued to decline. But she began to spend money on Taobao express promotion. As long as money can be close to the top. Money said she once worked as a through train, buyers whether to buy it or not to buy, as long as, to money paid 7 bucks to Taobao. A month of continuous promotion, costs more than 2000 Yuan spent in, none of the Contract Note. This obviously doesn't work for the already stretched a little money. In desperation, she stopped an online shop through-train. Because you have no money to hire men to money purchase, packaging, delivery and after-sale one arranged two online stores all of your work, she said, most grievances is a shop for activity, a person is too busy to care about, she only slept for 4 hours in two days, will still receive a bad review. "Someday, I'm connected to 5 bad review, tears can't help it stay at that time. ”
Last June, entrepreneurial graduates College junior first hand over answer sheet 115 Crown above store more than 20 graduates from more than 10 registered companies, registered Taobao Mall, 8, and Alibaba shop 12, more than 10 pieces of a registered trademark, patents, five in the per capita monthly income of over 10,000 yuan, the employment of more than 200 people. "There are some students learn to protect your privacy after becoming a millionaire, some students do very difficult, business really need emotional intelligence and talent. "Entrepreneurial school teacher Wang said.
Too busy to have any time to learn
The rapid development of business, bring wealth of entrepreneurial boss peers catch up college students, during the course of interviews to reporters, some of them are not even aware of Taobao, who is the creator.
Busy, is that these students have in common, someone said, "are too busy to have any time to China: good sound", it was quipped "too busy to have any time to learn."
Reporters encountered part of the students ' parents, they'll tell you don't know what electricity is, they would never buy something on the Internet that "feel goods an invisible on your computer, do not fly. "School of entrepreneurship bring to their greatest joy is to see their children away from the bar, away from the gambling, to pay for itself.
Wang Peng started going to school, went to a professional, "I told my parents on the phone, his transfer to the College of business when starting an online shop, called a pass by scold, they said I was off limits. Starting next month, I would not ask them to living expenses, tuition is after my own, until last year, I used my own money to buy a car, drive home, the amazing voice of parents in the neighborhood was admitted for the first time, I made the right choice. ”
One noteworthy phenomenon is that the outstanding student in the College of business, most of them operating in the online shop, came up with idea to active learning: "I particularly want to learn business management, online shop increasingly large scale, his employees more and more, especially want to know how to manage those elite entrepreneurs thousands of tens of thousands of people. "Wang Peng said. During an interview with Xinhua learned that 2012 first entrepreneurial graduate, now opted to continue to learn there, "EMBA of Zhejiang University classes this year, there will be four or five of our graduates. "Jia Shaohua, told reporters. Whether it's Wang Peng and Zhu Yingying, rich man dressed all these students are very plain, "back in high school, I also like to wear designer clothing, and bought a coat, spent thousands of dollars, now has his own shop, knows the real value of these goods, nor the pursuit of brand-name. "Zhu Ying ying said.
Wang Peng told reporters that Taobao, and the cat gave him the most valuable is not money but confidence, "back home, I was common in the past, don't talk much, because there are many people learn better than me. Now, I'm not going to say how much money they earn, truly makes me feel good that I was able to bring wealth, I can give lower grades, students pay, allow parents to be proud of me. These feelings are not making money can be realized. ”
Controversy
"Shortsighted" and "utility" is the most commonly mentioned by opponents
Venture Academy was established in 2009 in 4 years, for its controversy was never stopped, "shortsighted" and "utility" are two of the opponents brought up the word. In their view, opening shop in Taobao is constantly reinvent the delay were supposed to learn in the school system's valuable time. In this regard, Jia Shaohua said that a model could not solve all problems, but their school's test now provides at least one possibility.
The entrepreneurs also touts
Yiwu louzhongping local entrepreneurs, who believe that through open Taobao shop to complete the business practice model is not sustainable, if future business structure and online rule changes, these premature children took to the road it's hard to mind right to go back to the track of employment. Also said to start colleges should develop awareness with leading entrepreneurs, rather than Tomi Ann network vendors. In this regard, Jia Shaohua is not worried: "we were just a vocational college, aimed only at students out of school and you can feed themselves, and now they are not only able to feed themselves, but also create employment opportunities for others, isn't that better? ”
College of business leaving Yiwu okay
Backed by China's largest small commodity wholesale market, by a lot of people think that is a prerequisite for school of business model to survive, and that this pattern is not in the soil of Yiwu promotion outside the area, "most of these students shop there is no technical content, is to use post to run. Without the Yiwu market sources of supply, to sustain. "Over the years, Jia Shaohua has been trying to break the findings, national vocational education counterparts, also hopes to copy the Yiwu industrial and commercial college experience back. In 2011, the Chaoshan of Guangdong Polytechnic finished examining business after college, trying to duplicate the success and experimental half a year later, gave birth to more than 50 students earning million bosses. Jia Shaohua said: "they could prove, even if it is not backed by huge entities like Yiwu market, this model will be successful. ”
In addition to cheap slippers, leggings can sell
Wang Peng and Zhu Yingying's success, have in common is the largest wholesale market in Yiwu, found levels on vendor and got a more favorable price than the market, and Wang Peng aiming canvas belt the relatively unpopular market segment, doing it all in depth. Nevertheless, remained not out both low prices inherent in running mode. Wang Peng said his future transformation of fast moving consumer goods, "such as food, done you have to buy new ones, like a belt can be worn for years. "Although not yet implemented, but it proves that the owner of these students is not Tomi Ann, but always thinking about their future path.
What masters to teach a millionaire apprentice
Business institutions are currently 6 trainers, in addition to Jia Shaohua is a Professor, two associate professors and two masters. While teachers continue to strengthen, but because the area relied on too fast, applied materials last year to May this year went out of fashion.
During an interview with Xinhua also found that teachers do exist about inconsistent with the students, "said warehouse, what should the teacher is 100 warehouse management, but I only have two warehouses, listening to you, these are simply useless. "Wang Peng said. 6 mentors, with only one person own a Taobao shop, selling local products, who made the object of students willing to ask him precisely. "What we're going to focus on faculty, these people please go to our first shop here to lecture, to arrange for our teachers to go practice. "Jia Shaohua said.
Views
Should be recognized and encouraged the idea of running a differentiated
Xiong bingqi, Deputy Director of 21st century Education Research Institute believes that, for "Online University", we should first recognize "Online University" did transfer to the community, a lot of successful entrepreneurs. But on the other hand, the "Online University" currently facing the main problem is personnel training mode of "rough" and low level. Top priority should be to improve its educational model, talent cultivation process as a whole. Schools can require students to read books, hand experience, filling the lack of students ' academic level. Schools should focus on enhancing students ' literacy, rather than train a number of only the most primitive way of doing business to generate income and does not seek innovative Web merchants.
"Taobao, University of" start your own amid controversy has never shut up. Critics say that "Online University" skill, shallow and shortsighted, praised think they solve the employment problem, regarding this, Xiong bingqi believes that we should be recognized and encouraged the idea of running a differentiation. Today's domestic mode of running a single, resulting in many colleges and universities cannot even dare tried to adapt its own modes of school operation. So the crux of the problem lies in improving the national education system, and advocates autonomy of universities to select mode.
Xiong bingqi mentioned in Finland have a Merriam, bent at the University (JAMK University), Finland ranked first at application-oriented universities. School has a College, in order to encourage student entrepreneurship, students studying in the University four years completely involved in corporate entrepreneurship in the process. College requires students composed 20 people of company, established Board, regularly held various Conference, coach in side observation; students in four years school during, each school year read teacher layout of 20 this book, and combines themselves of venture practice wrote reading experience, by teacher scoring; students in four years during, at least to engaged in 15 a around project of venture activities, themselves looking for project, and for operating management, from earn.
"Taobao" can refer to the University's educational philosophy and training interdisciplinary talents more fully. Now, undergraduate and graduate students have suffered the most difficult job, on the contrary, some stars of vocational school student was TT, for example, lanxiang, New Oriental chef School University of Taobao, obligations, and so on. In this connection, Xiong bingqi believes that now needs of job market for graduates of vocational schools, does not mean that the school capacity is higher. The root causes of this phenomenon lies out of industrial structure development and university education. Domestic services sector only accounted for GDP45% or so, while first, farmers demand larger, which far exceeds the demand for vocational college students in undergraduate and graduate students, on the contrary, the main employment services for university graduates. This leads to undergraduate and graduate students in the job market demand. Therefore, the fundamental way to solve the employment difficulty of college graduates lies in promoting economic restructuring and improve service industry.
Xiong bingqi view, between China's vocational schools and institutions of higher learning should not be mangled, on the contrary, they should perform their respective duties, explore their applicable model, in order to achieve complementarity. Vocational college should current low-level of school-running mode, increasing levels of running, enhancing students ' Humanities accomplishment. For colleges and universities, today this difficult employment environment, in addition to helping students establish employment measures, should also encourage students to entrepreneurship, cultivating the compound talents. (By staff reporter Cheng Ji)
探访“淘宝大学”：一颗钻抵2学分 毕业月入万元 - 淘宝大学,义乌工商学院 - IT资讯探访“淘宝大学”：一颗钻抵2学分 毕业月入万元
入学门槛
现在，想要进入创业学院的门槛越来越高，义乌工商学院的新生只有在创办淘宝店之后，满足月收入不少于8000元或者信用等级四钻两个条件之一，才能成为创业学院的一员。
“双11，预计我的天猫店销售额能增5倍”，王鹏是义乌工商学院的大三学生，他的另一个身份是三家网店的老板。
“我有两家淘宝皇冠店，一家专卖帆布腰带，双皇冠。另一家店专卖帽子，单皇冠。天猫店三个月前刚开张，今年目标销售额100万元。”
三年前，这个高考没考好的90后连云港小伙，在踏入这个高职院校时，想法仅是“混张大专文凭，回老家找个建筑工地，子承父业搞工程。”王鹏只是这个特殊学校的一个代表，整个义乌工商学院，有近2000名学生在淘宝开网店，“4颗钻”是该校创业学院学生毕业的先决条件，“1颗钻能抵两个学分”。去年该学院第一批120名毕业生离校时，平均月收入超过1万元。
当本科毕业生遭遇最难就业季，“电子商务”专业被上海市教委列入2013年低就业率警示专业时，200多公里外，义乌工商学院这些相对的“低分考生”，却在不断生产校园造富神话。双11之前，记者带着好奇和疑问，来到这所“淘宝大学”的电商学生军中。
大三生买车主要为了进货
“创业学院的雪峰楼在哪里？”
“门口停满货车的那幢就是。”
雪峰楼是义乌工商学院年代最久的一幢四层教学楼，现在是这所学校大型网店的集中营，门口的操场两年前被改造成停车场，“很多大三的学生都买了车，主要是为了进货。”
远远就能看见楼顶上“创业”两个大字，“每间教室里都是一个电商团队，三个楼面近20间。教室既是他们的办公室，也是发货的仓库。”创业学院的王老师告诉记者，这幢楼一直都是学校最晚灭灯的。王鹏现在是这幢“老板楼”的“首富”，也是这里为数不多拥有天猫店的店主，“双11对电商销售额等各方面要求都很高，我的店刚开3个月，今年肯定不够资格参加，但我的促销方案早就制定好了。”
王鹏的天猫店专卖帆布腰带，平均售价40元左右，腰带扣有各种各样的款式，很多都是90后热衷的卡通logo。“双11，我拿出店里最畅销的6款腰带做活动，让利3元包邮，再抽红包。”制定计划前，王鹏比较了所有销售同类商品的电商，信心满满，“我预计一周的销量能增5倍。”王鹏现在雇了8个同学：4个客服、2个美工、2个打包，每个月要发给他们超过2万元的工资，但这不到他月收入的三分之一。
这天是周五，王鹏只有上午一节物流课，“听了一半睡了一半”。中午在食堂吃过午饭后，他就一头扎进雪峰楼，这一天最重要的任务是制作双11的促销招牌，他用了整整两个小时在电脑上不断刷新其他天猫店铺。“既要简洁又要有冲击力”，最后他选中一家运动服饰天猫店的双11招牌，美工小李下午有课，5点过来“上班”后，王鹏马上要求她“就照这个样子做”。
王鹏依然学生打扮，和自己的8名员工坐在同样的电脑前，土豪金的最新苹果手机是他唯一彰显身价的东西，只要一讲起电话，他立刻就能表现出三年商界历练后的成熟，半小时内接了5通供应商电话，他反复确认双11商品的货源充足。9台电脑，“叮咚、叮咚”的旺旺对话声音此起彼伏，此时早已天黑，学校操场送走最后一个打篮球的同学，而雪峰楼里的电商时间，才刚刚开始。
教室黑板上一边写着硕大的“距离双11还有2天”，另外一边满满地都是学校附近餐馆的外卖电话，“我管他们两顿饭，晚餐和宵夜。”王鹏苦笑道。3个网店4名客服，王鹏说这根本不够，只要一有人上厕所，他就亲自上阵，“平时我一般10点半离开，这几天要准备双11，都要忙过12点。”王鹏说这是为双11“调时差”，“双11那一天，我们肯定是要通宵忙到天亮的，估计货要整整两天才能发完。”
据记者统计，今年学生网店中，和王鹏一样参与天猫双11促销的，大多是大三学生，数量超过10家。
一颗“钻”能抵两个学分
在创业学院，记者问王老师，“创业学院的学生，如果淘宝业绩优秀，做到双皇冠，但考试多门挂科，能毕业吗？”结果得到的答复是肯定的，“一颗钻抵两个学分，每年最多可以抵12个学分，相当于6门课。”在这里，经营淘宝是比课堂学习更重要的一门课。
朱盈盈是创业学院大二学生，经营着一家主要卖打底裤的淘宝皇冠店，这个一头短发干练的温州小姑娘，从小就立志要像开五金工厂的父母一样做生意，“我书一点都看不进去，但家里人和我说生意上的事情，我都听得津津有味。”和其他因为考分低误打误撞进入学校的学生不同，朱盈盈自从知道义乌工商学院这天起，就下定决心要来“学生意”。
2012年9月份入校，10月淘宝开店，两个星期就升钻，不到一年就升皇冠，朱盈盈被认为是她这一届学员里最有商业天赋的一个。“我们上课时间比其他学校晚，早上最早的课9点40分开始，因为学校知道我们做网店的一般都很晚睡觉。”朱盈盈平时喜欢戴没有镜片的黑框眼镜，因为“能遮黑眼圈”。
朱盈盈的电商团队目前有6个人，她和另外一个同学是投资人，雇了4名其他专业的同学，每天大部分时间都扑在小店经营上，“除了吃饭睡觉，每天五分之一时间上课学习，超过五分之三的时间用在自己的淘宝店上。
义乌工商学院的副院长贾少华，是创业学院的创办人，被学生尊称为“创业教父”，说起当初制定学院规则时的“离经叛道”依然感慨。“1999年我参与筹建这所学校，学生都是高考失败者，没自信没目标，就为混张文凭。通过创业’拯救’学生的想法，源于对义乌小商品市场的调查，‘市场里那些没读过书的也能做老板，你们读过书的还比不过他们’？”
在最初组织学生摆摊失败后，2005年淘宝的兴起让贾少华找到了目标，“只要身份证就能开店，接到单子再发货，低门槛、低风险，太适合我们学生做了。”贾少华找了一些学生做试点，结果几个平时沉迷网络游戏的男生，在通过开淘宝店赚到数倍于父母给的零花钱后，都像变了个人，勤奋、自信起来。但学校里不断有老师反映开网店的学生每天忙于接单、进货、打单、发货，课堂纪律和教学秩序受到了挑战，还经常开始逃课去进货。这正是贾少华最希望看到的，“他们被称为学习上的侏儒，我要让他们做创业巨人。”
2008年，义乌工商学院成立创业园，在国际贸易系和工商管理系做试点；2009年，校方决定成立创业学院，彻底将创业与教学大纲脱离开来，贾少华称其为“一校两制”。义乌工商学院为创业班学生提供了一套独特的评价体系：上课时可以在下面接单发单；允许逃课，只要期末成绩合格；淘宝等级可以抵学分，一颗钻抵两个学分，店铺达到一定的级别，每年就可以替代最高12个学分。
现在，想要进入创业学院的门槛越来越高，义乌工商学院的新生只有在创办淘宝店之后，满足月收入不少于8000元或者信用等级四钻两个条件之一，才能成为创业学院的一员。在创业学院的带动下，创业精神在学校里蔚然成风，根据校方的统计，2012年学校2493名毕业生，获得浙江省教育厅颁发的“自主创业证”者达到308名，毕业生创业率为12.3%，排名全国各高校第一。
“富翁”与“负翁”并存
下午6点，迫近快递接单截止时间，这是雪峰楼最热闹的时候，楼道里塞满大箱子，或被小车推着或被几个男生连拉带拽，送到一楼的4个快递点。为了方便创业学院学生接送快递，学校批准让圆通、申通等四家快递公司在学校设点，专门为学生服务。记者仔细观察后发现，学生老板们的商品同质化现象非常严重，发货主要是拖鞋的就有近10家，几乎是相同的款式。此外打底裤、便携包等也很常见。
“大家都是从义乌商贸城进的货，义乌市场里卖什么，我们在淘宝、天猫也卖什么。”朱盈盈说。因为货源相同，要做得比其他人好，只能拼价格和多参加淘宝的活动制造噱头。记者观察后发现，这些学生老板的商品里，很少有单件超过50元的，尽管如此，因为网购市场巨大，只要勤奋肯动脑子，销量依然很可观。
朱盈盈拿给记者看一件她最得意的商品——一款迷你腰包，粗细像普通腰带，但系在腰间装载能力却很惊人，“放一个iphone手机肯定没问题。”这样一款对于城市路跑和夜骑者来说非常实用的商品，进货价格之低让记者大跌眼镜，“这个腰包，我拿来参加几个月前淘宝组织的9块9包邮活动，连续三天，每天卖掉一千多个。”“9块9包邮不折本吗？”记者问，朱盈盈笑嘻嘻答道，“每个还能赚近一块钱。”
聚沙成塔，朱盈盈就是这样一条打底裤、一个包，每个挣一块钱，不仅迅速累计了信用，而且每个月净赚超过2万元。她的生意经就是，“要会发现畅销货，善于参加活动推销自己。”最近她也遇到了生意上的难题，销量相比过去下滑，“大家都在同一个地方拿货，卖一样的东西，有些人贴钱也卖，同质化竞争太厉害。”她说自己未来的目标是自己开厂，打通线上销售和线下供应的渠道，“关键是要自己掌握定价权。”
既公平又残酷的创业游戏，有成功者必然也有失意人。小钱(应采访者要求化名)是朱盈盈的同班同学，她的淘宝店虽然起步顺风顺水，以高分进入创业学院，但随后几次决策失误，特别是盲目花钱做推广，让她由“富翁”变成“负翁”。
小钱的网店销售商品也以打底裤为主，但进入创业学院后她因为恋爱占用太多时间，原本每天去一次商贸城看货变成每周一次，销量持续下滑。无奈她开始花钱在淘宝上做直通车推广。只要烧钱就能排到前面。小钱说她曾经做过直通车，买家不管买不买，只要，小钱就要给淘宝网交7块钱。连续做了一个月推广，2千多元的费用花进去，没有一个成交单。这对本来就捉襟见肘的小钱来说显然行不通。无奈之下，她停掉了网店的直通车。因为没钱雇人，小钱从进货、包装、到发货、售后一个人包办两个网店的所有工作，她说，最委屈的是有一次网店做活动，一个人实在忙不过来，她两天只睡了4个小时，到头来还是收到差评。“有一天我一连接到5个差评，当时眼泪就忍不住留下来。”
去年6月，创业学院第一批大三毕业生交出答卷，115名毕业生皇冠以上店铺20余个，注册公司10家，注册淘宝商城8个，阿里巴巴诚信通店铺12个，注册商标十余件，专利五项，人均月收入超过1万元，带动就业200余人。“有一些学生成为百万富翁后学会保护隐私，也有一些学生做得很艰难，经商确实需要情商和天赋。”创业学院王老师说。
忙得连学坏的时间都没有
电商的迅猛发展，带给创业学院部分学生老板同龄人望尘莫及的财富，在记者的采访过程中，他们中的一些人甚至不知道淘宝网的创始人是谁。
忙碌，是这些学生的共同点，有人说“忙得连看中国好声音的时间都没有”，还有人打趣说“忙得连学坏的时间都没有”。
记者遇到部分学生家长，他们讲不清楚电商是什么，自己也从来没有在网上买过东西，“总觉得电脑上的商品看不见摸不着，不靠谱。”创业学院带给他们最大的欣喜是看到自己的孩子远离了网吧，远离赌博，能够自食其力。
王鹏刚入校时读的是建筑专业，“我电话里告诉父母，自己转学到创业学院开网店时，被劈头盖脸骂了一通，他们说我不务正业。结果第二个月开始，我就不问他们要生活费了，之后学费也是我自己交的，直到去年，我用自己的钱买了车，开回家后，父母在邻居们的赞叹声中才第一次承认，我做的选择是正确的。”
一个值得一提的现象是，创业学院中的优秀学员，大多都在网店经营中，萌生了要主动学习的想法：“我现在特别想学企业管理，网店规模越来越大，手下的员工越来越多，特别想知道那些优秀的企业家是如何管理几千几万个人的。”王鹏说。记者采访中了解到，2012年第一批创业学院毕业生中，目前主动选择继续学习的人不在少数，“今年浙大的EMBA班中，就有四五名我们这里的毕业生。”贾少华告诉记者。无论是王鹏还是朱盈盈，这些学生富翁的穿着打扮却都非常朴素，“高中的时候我也喜欢穿名牌，买过一件大衣就花了近千元，现在自己做网店，知道这些商品的真正价值后，就再也不追求名牌了。”朱盈盈说。
王鹏告诉记者，做淘宝和天猫带给他最宝贵的不是金钱而是自信，“过去在老家我很普通，也不怎么说话，因为身边很多人学习都比我好。现在我不去说自己挣了多少钱，真正让我感觉愉快的是我能带给别人财富，我能给低年级的同学发工资，让父母为我自豪。这些感受都不是光挣钱能体会到的。”
争议
“短视”和“功利”是反对者提到最多的
创业学院2009年成立4年来，针对它的争议声就从来没有停止过，“短视”和“功利”是反对者提起最多的两个词。他们认为，在淘宝上开店铺是不断地重复劳动，耽误了本该在学校系统学习知识的宝贵时间。对此，贾少华说一个模式不可能解决所有的问题，但自己学校的试验现在至少提供了一种可能。
该培养企业家还是小贩
义乌当地知名企业家楼仲平等人认为，这种通过开淘宝店来完成创业实践的模式并不可持续，如果今后商业结构和网店规则发生质变，这些过早走上创业路的孩子很难再摆正心态回到就业的轨道。还有人说创业学院应该培养具有领先意识的企业家，而非小富即安的网络小贩。对此，贾少华并不担心：“我们本来就只是一个高职院校，目的只是在于学生走出校园后能够养活自己，而现在他们非但能养活自己，还能给别人制造就业机会，这难道不是更好吗？”
创业学院离开义乌还行不行
背靠中国最大的小商品批发市场，被很多人认为是创业学院模式得以生存的先决条件，进而认为这种模式没有在义乌以外地区推广的土壤，“这些学生网店其实大多没有技术含量，就是利用差价跑量。没有了义乌市场的货源，就难以为继。”这些年来，贾少华一直努力试图打破这种定论，全国其他职业教育同行，也希望能将义乌工商学院的经验带回去复制。2011年，广东潮汕职业技术学院在考察完创业学院后，尝试复制并且取得了成功，实验半年之后，诞生了超过50名月入过万的学生电商老板。贾少华说：“事实会证明，即使没有像义乌这样背靠庞大的实体市场，这种模式也会成功。”
除了低价拖鞋、打底裤还能卖啥
王鹏和朱盈盈的成功，最大的共同点是在义乌批发市场之外，找到了再上一级的供应商，拿到了比市场更优惠的价格，而王鹏瞄准帆布腰带这个相对冷门的细分市场，做全做深。尽管如此，两者依然都没有摆脱低价跑量的固有模式。王鹏说，他未来想转型做快速消费品，“比如食品，吃完了就必须买新的，不像一条腰带可以戴好多年。”尽管尚未实施，但这证明这些学生老板并非小富即安，而是始终在思考自己未来的电商之路。
师傅拿什么来教百万富翁徒弟
创业学院目前的6名导师中，除了贾少华是教授，还有两名副教授和两名硕士。尽管师资力量不断强化，但因为电商领域知识更新太快，去年适用的教材到了今年可能就过时了。
记者采访中也发现，确实存在教师讲的与学生需要的不符的情况，“比如说讲仓储，老师讲的内容是100个仓库应该怎么管理，但是我只有两个仓库，听你讲的这些根本没用。”王鹏说。6名导师中，只有一人拥有自己的淘宝店，卖土特产，而此人恰恰成为学生最愿意讨教的对象。“接下来我们要重点抓师资力量，要把一号店这些人请到我们这里来讲课，也要安排我们的教师去一线电商那里去实习。”贾少华说。
观点
应认可并鼓励办学理念的差异化
21世纪教育研究院副院长熊丙奇认为，对于“淘宝大学”，我们首先应当认可“淘宝大学”确实向社会输送了许多的成功创业者。但另一方面，“淘宝大学”目前面临的最主要的问题，就是培养人才模式的“粗糙”和低层次。当务之急应当是完善其教育模式，开展整体人才培养过程。校方可以通过要求学生阅读相关书籍，上交心得体会的方式，填补学生在课业水平上的不足。校方应当注重提升学生的素养，而非培养出一批只会用最原始的经营方式创造收入，不求创新的网络商贩。
“淘宝大学”自办学起，外界争议就从未消停。批评者说，“淘宝大学”功力浅且短视，称赞者却认为他们解决了就业问题，对于这点，熊丙奇认为，我们应当认可并且鼓励办学理念的差异化。现今国内的办学模式单一，致使许多高校无法探索甚至不敢尝试适应其自身的办学模式。所以最核心的问题在于改良国家教育管理制度，提倡大学自主选择办学模式。
熊丙奇提到，在芬兰有一所韦斯屈莱大学(JAMK University)，在芬兰应用型大学排名第一。学校里有一个学院，为鼓励学生创业，完全让学生在大学四年求学过程中参与到公司创业之中。学院要求学生组成20人的公司，成立董事会，定期召开各种会议，教练在一边观察；学生在四年求学期间，每学年读老师布置的20本书，并结合自己的创业实践写读书心得，由老师评分；学生在四年期间，至少要从事15个左右项目的创业活动，自己寻找项目、进行经营管理，从中挣钱。
“淘宝”大学可以参考这样的办学理念，培养更全面的复合型人才。现如今，本科生、硕士生遭遇最难就业季，相反，一些明星职校的学生却成了香饽饽，例如蓝翔技校、新东方厨师学校、义务淘宝大学等等。就此，熊丙奇认为，如今就业市场对于职校毕业生的需求大，并不意味着这些学校培养能力更高。出现这类现象的根本原因，在于产业结构发展与高校教育的脱节。目前国内的服务业只占到总GDP45%左右，而第一、第二产业的人才需求量更大，这些行业对于中职生的需求远超过本科生、硕士生，相反，服务业正是高校毕业生的主要就业方向。这就导致了就业市场上本科生、硕士生的需求不足。所以，解决目前提高高校毕业生就业难的根本办法，在于推动经济转型，提升服务业比重。
熊丙奇认为，中国职业学校与高等学府之间，不应当存在错位的情况，相反，他们应各司其职，探索出各自适用的办学模式，以实现互补。职业学院应当在现有低层次的办学模式下，提升办学水平，提升学生的人文素养。而对于高校，在现如今这个就业难的大环境下，除了帮助学生确立就业方向外，还应当鼓励学生积极创业，培养出复合型的人才。（记者程绩）
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