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The author:(作者)左published in(发表于) 2013/11/13 7:33:27 11 pair of five major accidents： car House tickets to online shopping
Dual 11-five major accidents: car House tickets online-11, double 11, buy-IT online information Dual 11-five major accidents: car House tickets online
Reporters found that the "double-11" was born in five years, the Internet has not only changed the retail industry, and rebuilt the business model, and even affect most people's consumption.
Accident 1
Car House "tickets" online
Buy clothes online food is now the norm, and now even houses and cars have become a hot commodity, even buy a financial product, net purchase "tickets".
Ali happy COO of yangcheng evening news reporter said that "based on the car's online show offline experience, end-line consumption has begun to take shape, sounds like the cars of the future think online shopping is unthinkable category, eventually entering the e-commerce. "Automotive home according to the" double-11 "that set 17,776 cars in total, total orders reached 2.643 billion yuan, almost sold 3 cars per second.
Sales of gold, diamonds and other luxury goods on the Internet also amazing: a woman with 20.5 million dollars net purchases a 13.3-Carat Diamond ring. Last year, the most surprising big – house, also the first "double 11" during the sale, dozens of well-known developers such as China vanke carrying 138 building clusters, when cats every day cumulative sold 3,700 units.
In addition, Ali "double 11" broken billion sales in the top ten, there are 3 is selling financial products. As of 11th, first "double 11" PayPal financial products total trading value of 908 million Yuan. China life official flagship store of 531 million Yuan, Fund official flagship store 211 million dollars, 101 million Yuan life official flagship store.
Accident 2
Price addition to fight online marketing
This year's "double 11" millet Alipay turnover of 553 million dollars, ranking top sales. Outside comments, millet is hungry marketing approach, the use of "double 11" distribution not only eyeball to make money. Yangcheng evening news reporter noticed, have not officially went on sale before, Ali distributed through the game + bonus set off consumer demand.
Fission envelopes, for example, social delivery cat this year: consumers get lucky red envelopes to share with friends, the friends shared a red envelope at the same time, his own red envelope also have access to more than double.
Alibaba group COO Zhang Yong, said that "overall bonus payment, 60% through the release of fission in the end. Means of social communication, is the entire ' 11' events entertainment new attempt of, a direction for the future. ", Including the cat, Taobao, this year, Ali group" double 11 "cumulative distribution for the period amounted to $ 350 million worth of cash bonus without any use restrictions.
Accident 3
Pre-creating new business models
In addition, after last year's practice, advance mode in this year's "double 11" broke out with amazing power. It is learnt that this year's "double 11" presale activities sold 37,759, 90 tons of Thailand Durian was robbed three days, wild Alaska seafood shipped 50 tons, the equivalent of a Wal-Mart 2 years sales tonnage. Black Cod 24th sold 10,000 pieces, total 10 tons, the equivalent of 667 monthly sales of midsize supermarket. Limited worldwide supply of RMB 999 per Alaskan king crab on the line only half sold out.
Vice President of cat Qiao Feng told reporters, by precise analysis of large data, will provide each user with exclusive shopping pages, showing a thousand faces online shopping experience. "Shopping in this mode, traders can predict the future sales of a quarter or up to a year, can integrate the entire production, inventory in advance, in a real sense to achieve industrial upgrading. "The data show that over the past 5 years, China's retail sales rose 1.8 times, online in the past 5 years had risen 19 times.
Accidents 4
Over eight years old online shopping madness
Yangcheng evening news reporter found, in an interview with Ali, many journalists are for at home parents online, and mothers with a reporter even found his pay because her credit cards for more than a day to pay limits, which most parents years after Pentecost.
Surprising is that on the online banking, the oldest customers are from Fuzhou, Fujian, a 83-year old father, bought 20,000 yuan financing fund. There is a 80 year old gentleman, Jinan, Shandong, e Fund bought 1000 Yuan.
An unexpected 5
Phone line break per cent 20%
According to PayPal's official publication, the "double 11" all day Alipay mobile payment: 45.18 million, accounting for 24.03% of the total number of transactions, PayPal Mobile payments of 11.3 billion yuan, which is currently the highest of global mobile payments. It is reported that just 1 minutes, there were more than 2 million people into their phones Taobao, four minutes and 4 seconds, cell phone breaking of Taobao, Alipay turnover 100 million, has more than 14 million users in an hour by phone to complete the purchase, after an hour and 1 second, mobile Taobao, Alipay turnover surpassed 1 billion phone Taobao daily active users of 127 million.
By cell phones according to Taobao, the Midwest nearly 30% people use their phones to shop, after PSG was ranked. Different from the online shopping in the PC era, from two or three tiers of users prefer online shopping through a mobile phone. In the city rankings, Sanya area number of users of mobile payment transaction accounts for up to 36.5%, near 43% Asian users on "double 11" day by phone to purchase. Shanwei, Chaozhou, Jieyang, Shantou city, Guangdong, Zhejiang Wenzhou, Nantong, Jiangsu, Hohhot, Taiyuan area in mobile shopping deals ranked top.
双十一的五大意外：车子房子票子都能网购 - 双十一,双11,网购 - IT资讯双十一的五大意外：车子房子票子都能网购
记者发现，“双11”诞生五年以来，互联网不仅改变了零售业，还再造了商业模式，甚至影响了大部分国人的消费观。
意外1
车子房子“票子”都能网购
网购衣服食品已司空见惯，如今竟然连房子、车子也成了热销商品，甚至还能买理财产品、网购“票子”。
阿里COO逍遥子对羊城晚报记者表示，“基于汽车的线上展示线下体验，最终网购消费的方式已初具规模，未来像汽车等从前听起来觉得网购是不可思议的品类，最终都会进入电子商务。”汽车之家数据显示，“双11”当天总共订出17776辆汽车，订购总额达到26.43亿元，几乎每秒卖出3辆车。
金子、钻石等奢侈品在网上的销量也惊人：一位女士用2050万元网购了一枚13.3克拉的钻戒。去年，最让人意外的大件——房子，也首次在“双11”期间开卖，万科等数十家知名开发商携138个楼盘组团，当天天猫累计出售3700套。
此外，在阿里“双11”破亿销售的前十名中，还有3家是卖理财产品的。截至11日24点，首次参加“双11”的理财产品支付宝总成交金额9.08亿元。其中国华人寿官方旗舰店5.31亿元，易方达基金官方旗舰店2.11亿元，生命人寿官方旗舰店1.01亿元。
意外2
除了拼价格网购也靠营销手段
今年“双11”，小米支付宝成交金额达5.53亿元，排名销售榜首。有外界评论称，小米一直都是饥饿营销的方式，此次利用“双11”铺货不仅赚眼球还赚钞票。羊城晚报记者注意到，还没有正式开卖之前，阿里就通过游戏+红包派发引爆消费需求。
以裂变红包为例，今年天猫采用社交化方式派送：消费者抢到的红包可与好友分享幸运，在好友得到分享红包同时，自己的红包也有机会获得翻倍。
阿里巴巴集团COO张勇透露，“整体红包发放，最终60%是通过裂变的方式发放出去的。社交化的沟通方式，是整个‘双11’活动娱乐当中采用的新的尝试，也是未来的一个方向。”包括天猫、淘宝、来往等在内，今年阿里集团“双11”期间累计派发总额高达3.5亿元的无任何使用限制的现金红包。
意外3
预售开创新商业模式
此外，经过去年的实践，预售模式在今年“双11”也爆发出惊人力量。据悉，今年“双11”预售活动成交37759件，90吨泰国榴莲三天被抢光，阿拉斯加野生海产售出50吨，相当于一个沃尔玛超市2年的销售吨数。主黑鳕鱼24日提前售罄10000件，合计10吨，相当于667个中型超市的月销量。而全球限量供应的999元/只的阿拉斯加帝王蟹则上线半日即售罄。
天猫副总裁乔峰曾对记者表示，通过大数据的精准分析，将给每一个用户提供专属的购物页面，呈现千人千面的网购体验。“在这种购物模式下，商家能够预知未来一个季度乃至一年的销量，可以提前对整个生产、库存进行整合，从真正意义上实现产业升级。”数据显示，过去的5年，中国零售涨了1.8倍，网络零售过去5年涨了19倍。
意外4
年过八旬老人网购也疯狂
羊城晚报记者发现，在阿里采访现场，许多记者都在为家里的父母网购，而有一个记者的母亲甚至找他代付，因为她的信用卡超过了当日支付限额，而这些记者的父母大多年过五旬。
令人惊讶的是，在淘宝理财上，年纪最大的客户是来自福建福州的一位83岁老大爷，买入2万元理财基金。还有一位80岁的山东济南的老先生，买入1000元易方达基金。
意外5
手机网购占比突破两成
据支付宝官方公布，“双11”全天支付宝实现手机支付笔数4518万笔，占整体交易笔数的24.03%，支付宝手机支付额突破113亿元，这是目前全球移动支付的最高纪录。据悉，开场仅用1分钟，就有超过200万用户涌入手机淘宝，4分10秒，手机淘宝支付宝成交额破1亿，一个小时中有超过1400万的用户通过手机完成购买，1小时10秒钟以后，手机淘宝支付宝成交额突破10亿，手机淘宝单日活跃用户达1.27亿。
来自手机淘宝的数据显示，中西部地区近三成用户用手机购物，北上广却排名靠后。与在PC时代的网购不同，来自二三线城市的用户更喜欢通过手机进行网购。在城市排名中，三亚地区用户的手机支付成交数占比高达36.5%，近四成三亚用户在“双11”当天通过手机完成购买行为。广东汕尾、潮州、揭阳、汕头等市，浙江的温州市，江苏南通市，呼和浩特市，太原市等地区位居手机购物成交笔数排行前列。
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