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The author:(作者)归海一刀published in(发表于) 2013/11/14 3:25:08 Microsoft， Dell， beware： Apple is eyeing for enterprise users
Microsoft, Dell, beware: Apple is eyeing for enterprise users of Apple, Microsoft, Dell-IT news Microsoft, Dell, beware: Apple is eyeing for enterprise users
Should be careful about Microsoft, Dell, Apple is about the food on your plate, eyeing.
For many years, giant Microsoft and Dell a soft hard basically carve up the enterprise area most of the profits, but personal consumption of Golden Apples are onto this fat Wang.
Apple going to Microsoft, Dell's site
Market research firm Forrester Research principal analyst at Taide·shade (Ted Schadler) said: "even before Apple has dominated the computer world, but it is growing day by day. Now Apple is no longer content to personal consumption have ruled, it took Microsoft and Dell's site, to the driver, the enterprise area dominated by giants. "
In order to please the enterprise user, Apple is making a series of stimulating action, including lower hardware costs, free software, and enhanced security of your software, and so on.
In fact, in recent years, Apple has already begun into the area of enterprise-level, and has achieved some success in some areas. A few days ago, according to a Forrester Research survey data, in North America, 18% corporate office employees said they are using Apple's products, which just a few years ago, this figure was only 3%.
What makes Apple products into the Office?
It's simple, because employees have become increasingly fond of Apple products work.
Analysts at Global Equities Research Institute telipu·qiaoduli (Trip Chowdhry) says: "Office of Apple's mobile devices and laptops can be instruments of Labor's biggest driving force is popular with consumers or employees for Apple products".
"Apple's products in a casual way, to a certain extent to the user decompression, but its user interface is user-centric, in this regard, Microsoft seems pales. Employees feel that Office is more efficient when using Apple products, Enterprise IT managers should be aware of that. "
Apple has entered the enterprise market in active preparation
Of course, that customer's identity were not enough, Apple needs to be more active, more positive line. It is understood that in order to make a difference in enterprise level, Apple has started to recruit. On Monday, the LinkedIn professional networking website appears on an Apple publish recruitment information posts for an enterprise sales representative. Moreover, as early as at the beginning of October, Apple would have this in a place not far from the headquarters of the BlackBerry much-circulated advertisement, digging the BlackBerry company enterprise-level sales purposes is obvious.
According to industry analysts, Apple's sales team in market segments such as education has always been very strong, but in the enterprise market, Apple's sales have been all could prove difficult.
In this regard, Chowdhury said: "Apple has never been for the Mac desktop specially equipped sales team, but even so, Mac also has achieved great success in the world. So, if Apple designed specifically for Mac comes with professional sales staff to be of any effect it? Believe that after hearing the news, Microsoft, Dell, and HP will be nervous. ”
Consumer news and business channel CNBC on whether Apple will force in enterprise level approached to an Apple Insider, but Apple is silent about this.
Apple will focus on the mobile side exerting force
It cannot be denied that in the enterprise area, prices for Apple's hardware products than Dell and HP, sharp, Office software, and there was no obvious advantage in comparison with Microsoft Office, so Apple would focus on the mobile end devices through the iPad, iPhone and other mobile devices open the road to enterprise-level areas of the nuggets.
Forrester Research survey data show that in the enterprise market, Tablet sales in 2017 is expected to win share of 18%, which has an absolute advantage in the tablet computers Apple is undoubtedly a major positive news.
However, Gartner analyst Caroline na·milaneixi (Carolina Milanesi) said: "Apple's move away a little too aggressive, as for employees, they need to try to figure out one thing--in the course of work, what iPad can do, how is it".
In response, Apple's Chief Financial Officer, bide·aobenhaimo (Peter Oppenheimer) seems to have had the same concerns. Last month, Apple's quarterly earnings conference call, Peter highlights how to get Apple's mobile devices better suited to the Office.
Peter said: "in fact, 35,000 companies, millions of developers worldwide are being developed for the iPad and iPhone APP to develop."
Mobile APP vendors according to the Good Technology announced in August this year, the second and third quarters of this year, Apple IOS platform for all enterprise-class mobile APP in the application of percentage per cent and 98% per cent respectively. But just a few years ago, Apple's mobile devices is difficult to obtain enterprise IT Department's favor, because they were too expensive, and manipulative is not strong.
But now, as iPhone and iPad the explosive growth of mobile devices and targeted optimization, apples become major vendors in enterprise-class days are not far off.
微软、戴尔要当心：苹果正对企业用户虎视眈眈 - 苹果,微软,戴尔 - IT资讯微软、戴尔要当心：苹果正对企业用户虎视眈眈
微软、戴尔要当心了，苹果正对你们的盘中餐虎视眈眈。
长久以来，巨头微软和戴尔一软一硬基本上瓜分了企业级领域大部分的利润，不过个人消费领域的吸金王苹果已经盯上了这块肥肉。
苹果要抢微软、戴尔的地盘
市场研究机构Forrester Research首席分析师泰德·沙德乐（Ted Schadler）称：“虽然苹果尚未主宰计算机领域，但是它却在一天天壮大。如今的苹果已然不再满足于个人消费领域称王称霸，它要抢下微软和戴尔们的地盘，要在这个由巨头主宰的企业级领域虎口拔牙”。
为了讨好企业级用户，苹果正在酝酿一系列刺激动作，包括降低硬件成本、软件免费开放以及增强软件的安全性等等。
事实上，最近几年，苹果已经开始涉足企业级领域，而且某些地区也取得了一些成绩。日前，Forrester Research的一项调研数据显示，在北美地区，18%的企业雇员表示他们正在使用苹果的产品办公，而就在几年前，这个数字仅仅是3%。
是什么让苹果的产品走进了办公室？
其实很简单，因为员工已经越来越喜欢用苹果的产品办公了。
Global Equities Research研究所分析师特里普·乔杜里（Trip Chowdhry）认为：“苹果的移动终端和笔记本能够成为办公室的劳动工具的最大驱动力正是消费者或者雇员们对苹果产品的喜爱”。
“苹果的产品很休闲，可以在一定程度上给用户减压，而且它的使用界面是以用户为中心的，这方面，微软显得相形见拙。员工们觉得，用苹果产品办公时效率更高，企业的IT经理们应该意识到这点”。
进军企业级市场苹果已在积极筹备
当然了，只有客户的认同还不够，苹果还需要更加主动、更加积极才行。据了解，为了在企业级领域有所建树，苹果已经开始招兵买马了。本周一，LinkedIn职业社交网站上就出现了一条苹果的发布的招聘信息，职位为企业级销售代表。此外，早在10月初，苹果就曾今在离黑莓总部不远的地方大肆散发招聘广告，要挖黑莓公司企业级销售精英的目的非常明显。
据业内分析人士称，苹果公司的销售团队在教育等细分市场素来很强，但是在企业级市场，苹果的销售们一直以来都显得力不从心。
对此，乔杜里说道：“苹果从来没有为Mac台式机专门配备过销售团队，但是即便如此，Mac也在全球取得了极大的成功。那么，如果苹果专门为Mac配备专业的销售人员会带来什么效应呢？相信听到该消息后，微软、戴尔以及惠普们定会忐忑不安。”
消费者新闻与商业频道CNBC曾就苹果是否会在企业级领域发力一事接洽到了苹果公司内部人士，但苹果对此三缄其口。
苹果将会重点在移动端发力
不可否认，在企业级领域，苹果的硬件产品的价格不如戴尔和惠普犀利，办公软件与微软的Office相比又没有明显优势，所以，苹果将会把重心放到移动终端设备上，通过iPad、iPhone等移动终端设备打开企业级领域的掘金之路。
Forrester Research的调研数据显示，在企业级市场，平板电脑的销量有望在2017年拿下18%的份额，这对于在平板电脑领域拥有绝对优势的苹果而言无疑是一大利好消息。
不过，Gartner分析师卡罗琳娜·米拉内西（Carolina Milanesi）却表示：“苹果的这步棋走的有些过于激进，因为对于企业员工而言，他们需要想办法弄清楚一件事——在工作过程中，iPad能做什么，它怎么用”。
对此，苹果的首席财务官彼得·奥本海默（Peter Oppenheimer）似乎也有同样的顾虑。在上月底苹果公司季度财报电话会议上，彼得特别强调了如何让苹果的移动终端设备更加适合办公。
彼得称：“事实上，全球有35000家公司、几百万开发人员正在针对iPad和iPhone开发制定化APP”。
移动APP销售商Good Technology今年8月份公布的数据显示，今年第二季度和第三季度，苹果IOS平台在所有企业级移动APP应用中的占比分别达到了98%和95%。但是就在几年前，苹果的移动设备很难获得企业IT部门的青睐，因为它们太贵，而且操控性不强。
而如今，由于iPhone和iPad移动设备的爆发式增长以及有针对性的优化，苹果成为企业级领域主要供应商的日子已经不远了。
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