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The author:(作者)qqpublished in(发表于) 2013/11/15 13:01:51 Ding Lei， internal exposure： micro-believe it or 5 min 0 negative scores，
Ding Lei, internal exposure: micro-5 min easy to 0 score is negative-letter, Ding Lei, internal mail-IT information Ding Lei, internal exposure: micro-believe it or 5 minutes 0 minutes
@ Sterling Silver v this morning prior to NetEase employees through their Sina weibo exposed a suspected internal mail NetEase CEO Ding Lei, Ding Lei of letter in the mail, micro-, and from these three recent reviews application of heat. He said that now several similar products, micro-5 minutes, Mo Mo, 4 minutes, 0, negative, then do something to at least 6 points.
Sterling Silver v: NetEase old colleagues complained last night, said big brother down such a request, do, blabla. That's right ... ... Communication can be based on an acquaintance, can also be based on a common topic, whose warm – a fool knows more in communication. But the topic social or the strong community gene (watercress), or by continuous and accurate triage user channel (paste), easy to use social networking to promote the product, but what about promoting social?
Ding also share in the message of social understanding, he believes, "social networking between the more people who are not so well, for fun or for cooperation", "instead, communication between acquaintances are saying things, it's all right or leave it, this was more chatting, far from social. But strangers who share a common interest in each social instinct. ”
Ding said that Telecom person will ask a variety of data every day, he took his first job, "you do not pressure, pressure on me than most of you. ”
In the message Finally, Ding said, "a great product to look bigger. If only defines communication as chat, that letter into a blind alley. ”
Following is the internal message full text:
Re: "update" feature product architecture
Whole idea is right, but "acquaintances social" this statement has a problem.
Social networking is more between the people who are not so well, for fun or for cooperation. I added a lot of groups to easily, 200 girls in a sea washes the group can talk about four thousand or five thousand a day, when you fall in love with my wife can't talk so much, right? Shaofeng Feng fan base there is no obligation to live in the Idol News, there are thousands. The communication needs is strong demand, have a common interest, under the same theme, some stranger or someone not too familiar and therefore begin socializing.
Instead, the acquaintance, communication between vehicles is something saying, nothing down, which was more chatting, far from social. With your contacts with your credulity, call or send text messages are the same. But know the stranger everyone share a common interest in social instinct.
Now several similar products, micro-5, Mo Mo, 4 minutes, we 0, negative score. Then you show me something, at least to 6 points. Don't have a neat freak, I know you don't like micro-wave, and I don't like it, but users like, this experience is very bad, but address the core needs for us to learn.
On social functions as soon as possible, next version, I'd like to see. Before that you did very good chat, social networking to do better, feel free to connect with me on the progress of the project. Do not stress, most of my stress than you, Telecom person will ask me all kinds of data every day, is the first time I had to work. We have to be in the next version, sigh up activity.
A great product to look bigger. If only defines communication as chat, that letter into a blind alley.
In 2013-11-14
william ding
D boss ambitions seem to be big, just dry micro-Ah! Reader, do you think believe it or can do more than slightly badass right?
丁磊内部邮件曝光：微信5分易信0分来往负分 - 易信,丁磊,内部邮件 - IT资讯丁磊内部邮件曝光：微信5分易信0分来往负分
网易前员工@纯银V今天上午通过其新浪微博曝光了一封疑似网易CEO丁磊的内部邮件，丁磊在邮件中对易信、微信、来往这三个最近大热的应用进行了点评。他表示，现在几个同类产品，微信5分，陌陌4分，易信0分，来往负分，接下来易信做的东西最少要到6分。
纯银V：网易老同事昨晚诉苦，说大佬下这种要求，易信还怎么做嘛blabla。没错……沟通可以基于熟人关系，也可以基于共同的话题，后者的沟通会更热烈——傻子都知道。但话题社交或者靠强大的社群基因(豆瓣)，或者靠源源不断精准分流用户的渠道(贴吧)，易信打算用社交来推动产品，却又拿什么来推动社交呢？
丁磊还在邮件中分享了对社交的理解，他认为，“社交其实更多的是在不那么熟的人之间，为兴趣或者为合作”，“相反，熟人之间的沟通大都是有事说事，没事拉倒，这顶多算聊天，离社交很远。但认识有共同兴趣的陌生人是每个人的社交本能。”
丁磊表示，电信的人每天都会问各种数据，自己第一次有打工的感觉，“你们不要压力大，我的压力比你们大多了。”
在邮件最后，丁磊表示“做一款大产品，眼光也要更大一点。如果把沟通只定义成聊天，那易信会走进死胡同。”
以下为内部邮件全文：
回复：【更新】易信新功能产品架构
整体的思路是对的，但“熟人社交”这个说法有问题。
社交其实更多的是在不那么熟的人之间，为兴趣或者为合作。易信上我加了很多群，200个姑娘在一个海淘群里每天可以聊四五千条，你们和老婆恋爱的时候也聊不了这么多吧？冯绍峰粉丝群里没有有人义务直播偶像消息，也有上千条。这种沟通需求才是强需求，有共同兴趣、在同个主题下，一些陌生人或者不太熟的人因此开始社交。
相反，熟人之间的沟通大都是有事说事，没事拉倒，这顶多算聊天，离社交很远。跟熟人，你用易信、打电话或者发短信其实都一样。但认识有共同兴趣的陌生人是每个人的社交本能。
现在的几个同类产品，微信5分，陌陌4分，我们0分，来往负分。接下来你们给我看的东西，最少要到6分。不要有洁癖，我知道你们都不喜欢微信摇一摇，我也不喜欢，但用户喜欢，这个体验很糟糕，但解决的核心需求值得我们学习。
社交功能要尽快上，下个版本我要看到。之前你们把聊天做的很好，社交要做得更好，项目进度随时跟我沟通。你们不要压力大，我的压力比你们大多了，电信的人每天都会问我各种数据，我是第一次有打工的感觉。我们必须要在下一版里，一口气把活跃度提上去。
做一款大产品，眼光也要更大一点。如果把沟通只定义成聊天，那易信会走进死胡同。
2013-11-14
看来丁老板野心很大啊，要直接干过微信啊！看官们，你们觉得易信能够做到比微信牛逼吗？
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