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The author:(作者)hpmailer
published in(发表于) 2013/11/18 8:35:56
How strict is the secret of the Apple? Designed 30 years ago was exposed,

How strict is the secret of the Apple?
Exposure-Apple designed 30 years ago was confidential, trade secret-IT news How strict is the secret of the Apple? Designed 30 years ago has been exposed

According to foreign media reports, despite all the high-tech companies have tried to take measures to protect their trade secrets, Apple's approach in this respect in the industry is especially known for because the classified object even consisted of computer design to the company 30 years ago.

Focus on Apple's Cult of Mac technology website recently reported that Apple's ban on former designer hatemute·aisilinge (HartmutEsslinger) to design a museum to donate some old documents. These documents are referred to as the Red Book in brief (Red Book Briefing) bond, as part of, the Red Book newsletter was aisilinge during the Apple designers to Steve Jobs (Steve Jobs) established.

In the early 1980 's, Steve Jobs hired aisilinge design firm Frog Design. Cult of Mac reports that aisilinge developed the company's reputation and was then immediately by the fourth set of models of the Apple II's "snow white" (Snow White) designs. However, Apple's reasons for blocking these documents public is not concerned with its white design thoughts. According to aisilinge said, Apple worried about leaks as well as in some of the computers in the bond program. Allegedly, plan describes a powered by 1 GHz chip and configure a 1-megapixel display computer data design.

Aisilinge on Cult of Mac says, "this is what they are trying to protect commercial secrets! Very funny. "Initially, the designers hope that their books which are written into the keeping of early minimalist design-Apple (KeepItSimple-The Early Design Years of Apple). Aisilinge Apple designer Jonathan Ive (Jony Ive) asked if we could use these documents in their own books, but he has been told it must have the consent of Apple intellectual property Office agrees. Later, Apple's intellectual property office notification aisilinge, he was not allowed to publish or donation of those documents.

Aisilinge tell the Cult of Mac says, he did not agree with Apple's decision, think Apple should open up its historical documents. The designer pointed out that "Apple stories foreign narrative and description is important. ”

United States Web version of Wired magazine's former editor liande·kahani (Leander Kahney) book--Jonathan Ive: Apple genius behind great products (Jony Ive:The Genius Behind Apple's Greatest Products), is now officially the shelves. Jonathan is described in many little-known "secrets", but it also involves many confidential Apple design team. Jonathan Ive is to Apple's Senior Vice President of design business. Aisilinge is issued in the book will be published in my comment above.


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苹果的保密有多严?30年前设计才遭曝光 - 苹果,保密,商业秘密 - IT资讯
苹果的保密有多严?30年前设计才遭曝光

据国外媒体报道,尽管所有的高科技公司都极力采取措施保护自己的商业秘密,在行业内苹果在这一方面的做法却是尤其出名,因为保密对象甚至包括了对该公司30年前的电脑设计。

关注苹果产品的科技网站Cult of Mac日前报道称,苹果禁止公司前设计师哈特穆特·艾斯林格(HartmutEsslinger)向一家博物馆捐赠一些老的设计文档。这些文档是称作《红皮书简报》(Red Book Briefing)保证书中的内容之一,该红皮书简报是艾斯林格在担任苹果设计师期间向史蒂夫·乔布斯(Steve Jobs)建立。

于1980年代初,乔布斯雇用了艾斯林格的设计公司Frog Design。Cult of Mac报道称,艾斯林格开发了该公司享有盛誉的后来立即被Apple II的第四套机型采用的“白雪公主”(Snow White)设计。不过,苹果阻止这些文档公开的原因并非与它的白色设计思潮有关。据艾斯林格称,苹果担心会因此泄露同样包括在该保证书中的一些电脑计划。据称,计划描述了一款搭载1兆赫兹芯片和配置1兆像素显示屏的电脑设计资料。

艾斯林格对Cult of Mac表示,“这是他们正在设法保护的商业秘密!很可笑。”最初,这位设计师希望把这些文档写到自己的书籍《保持简约——苹果设计早期》(KeepItSimple - The Early Design Years of Apple)。艾斯林格向苹果设计师乔纳森·伊夫(Jony Ive)询问是否可以在自己的这本书籍中使用这些文档,但他被告知这必须征得苹果知识产权办公室同意。后来,苹果知识产权办公室通知艾斯林格,不允许他出版或捐赠这些文档资料。

艾斯林格告诉Cult of Mac称,他不赞同苹果的决定,觉得苹果应当开放它的历史文档。这位设计师指出,“苹果的故事对外叙述和得到记述是重要的。”

美国《连线》杂志网页版的前任总编利安德·卡哈尼(Leander Kahney)新书——《乔纳森·伊夫:苹果伟大产品背后的天才》(Jony Ive: The Genius Behind Apple's Greatest Products),目前已经正式上架销售。书中介绍了乔纳森很多不为人知的“秘密”,但也涉及苹果设计团队许多秘闻。乔纳森·伊夫现为苹果设计业务高级副总裁。艾斯林格就是在该书发行会上发表以上评论的。


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