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The author:(作者)hpmailerpublished in(发表于) 2013/11/19 11:57:06 Push the Han Geng Geng Phone， fans： quality ratio makes no difference
Han Geng Geng Phone push fan: quality ratio makes no difference-g Phone-IT information Han Geng Geng Phone push fan: quality doesn't matter price/performance
12th, Idol singer Han Geng launches personal customized cell phone, and began for them in 3 days in the Amazon; after 2 days, "a big-star custom phone" went to the front of the visitors, a technology company in Shenzhen confirmed customized cell phone will launch on November 22 over more than 30 stars, and is open on the East site advance. Two after the news, IT rapidly badmouthing some operators in the field: "a layman's trip into the muddy water. "" More than 3,000 bucks for this configuration of the phone, who's buying? "And they bad-mouth instead, some suggest that" fan "high heat, the big brokerage team is passionate about this matter, in the mobile phone market matures, subdivided under the trend of demand is strong, as represented by the star custom mobile phone personalization mobile phones, content customization of the mobile phone market with a new idea to try.
If has a paragraph 3,000 yuan around of phone, can in you birthday of when by you most like of stars through phone blessing you birthday happy; he weekly of events trip also will automatically update in you phone of calendar this Shang; phone of design has the stars of personally participation; buy has this paragraph phone Hou, purchased the stars of around products Shi can enjoy offers price...... A phone like this, would you buy it? "This phone can be purchased the same price even Samsung that makes a nice configuration level, and who would want to buy an OEM machine? "Ms Zhang expressed negative views of the public. However, she is not any Star of "fans".
Ms Zhang instead, stars of "fans" have expressed a great deal of eager buyers.
"Quality value for money or something, whatever, all Han Geng was involved in designing, just about him, I would be decisive support. "Hear Han Geng launches customized cell phone news, college friends" loved Xiao Xiao Kola "said. While still a student, in order to have enough money to buy cell phones, he intended to use a winter vacation time to earn money to buy this phone. He and Han Geng's other "fans", Star custom mobile phone online and offline activities priority voice and surrounding events of the product purchase price, audio/video privileges such as priority push, can spend money to buy cell phones to get something really "value" deals.
Senior technology analyst Zhao Saipo believes that the C2B (consumer demand before and after the production of customized business models) industrial chain, the most difficult part was how to quickly find the consumer end user requirements, and guarantees the ultimate personalized custom group of users a degree of stability. These two issues, the stars "fan base", all have been well resolved, so exploration of the mobile phone market segments, industry stars customized mobile phones should make greater mockery of expectations, less predictive.
韩庚推庚Phone 粉丝：质量性价比都无所谓 - 庚Phone - IT资讯韩庚推庚Phone 粉丝：质量性价比都无所谓
本月12日，偶像派歌手韩庚推出个人定制手机，并在3天后于亚马逊上开始预售；2天后，“一大波明星定制手机”又来到了观众眼前，深圳某科技公司确认将于11月22日推出30多名群星的定制手机，并开始在京东网站开放预售。两则消息传出后，IT领域一些从业人士迅速唱衰：“又一个不懂行的趟进了浑水。”“3000多块钱买这种配置的手机，谁买啊？”与这些唱衰声相反，一些声音认为，“粉丝”热度高、各大明星经纪团队也热衷此事，在手机市场发展成熟、细分需求逐渐旺盛的趋势下，以明星定制手机为代表的个性定制手机，不失为手机市场的一种新的内容定制尝试。
如果有一款3000元左右的手机，能在你生日的时候由你最喜欢的明星通过手机祝福你生日快乐；他每周的大事行程也会自动更新在你手机的日历本上；手机的设计有这位明星的亲自参与；买了这款手机后，购买该明星的周边产品时可以享受优惠价……这样一款手机，你会买吗？“这种手机，同样价格连三星这种牌子都能买个不错的配置水平了，谁会愿意买个贴牌机？”市民张女士对此表示了消极意见。不过，她不是任何明星的“忠实粉丝”。
与张女士相反，明星们的“粉丝”都表示了极大的购买热情。
“质量性价比什么的都无所谓啦，重要的是韩庚参与设计了，只要和他有关我就会果断支持。”听到韩庚推出定制手机的消息后，大学生网友“爱晓晓的kola”说。虽然还是一名学生，为了凑够买手机的钱，他打算用一个寒假的时间打工赚钱来买这款手机。在他和其他韩庚的“粉丝”看来，明星定制手机的线上线下活动优先参与权、周边产品购买价格优惠、大事记音视频优先推送等特权，能花买手机的钱获得一件很“值”的交易。
资深科技分析人士赵赛坡认为，在C2B（先有消费者需求、后有企业生产的个性化定制商业模式）的产业链里，最难的环节莫过于如何快速找到消费者一端的用户需求，并且还要保证最终的个性化定制用户群有一定程度的稳定性。而这两个问题，在明星们的“粉丝群”中，全都得到了很好的解决，所以，在手机细分市场的探索中，业界对于明星定制手机应多些期待、少些预判性的嘲讽。
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