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The author:(作者)qqpublished in(发表于) 2013/11/21 1:42:05 NFC killer!Apple iBeacon into U.S. retailers
NFC killer!Apple March iBeacon United States-iBeacon,NFC outlets, Apple-IT news NFC killer! Apple March iBeacon United States retailers
On the WWDC in June this year, as one of the most important new features in the iOS 7, Apple officially released iBeacon. Although Apple Software Engineering Vice President Craig Federighi did not announce details of the technology, does not even mention iBeacon, but iBeacon's name appeared on the WWDC Keynote.
Although silent, but iBeacon technology has begun to commercial. According to TechCrunch reported, United States veteran retailer Macy's stores (Macy's Store) has already started iBeacon sensors deployed inside the Mall, called ShopBeacon. Which two Macy's in Manhattan and San Francisco first time customers will be able to experience the convenient ShopBeacon. Users carry iPhone on different floors, will be able to receive a variety of business information.
Macy's shopping malls also have cooperated with the Shopkick, enhance the consumer experience. Shopkick is a location-based shopping service, and sign rewarding consumers into stores. Consumers at home and pick a product in advance, when Macy's when you enter, ShopBeacon will automatically remind consumers buy directly in selected goods.
IBeacon technology is based on a low power Bluetooth (Bluetooth Low Energy), can create a iBeacon base station signal area, when the device enters the area, the appropriate application will prompt the user whether you need to access the signal network. By small objects can be placed in any wireless sensors and low power Bluetooth technology, users will be able to use the iPhone to transfer data.
Such as a shopping mall created a iBeacon base station, when the consumer marketplace also entered the iBeacon signal, after consumers allow consumers iPhone can receive coupons and discount information from the Mall, Mall maps, navigation, and so on.
Similar with NFC technology, iBeacon can not only access to information may also complete the payment. Relative to the NFC,iBeacon has a wide range of information transmission. The other hand, rely on Bluetooth transfer iBeacon more common people--almost all cell phones support Bluetooth, does not necessarily support NFC chip. IBeacon base station with built-in accelerometer, Flash, ARM architecture processor and the Bluetooth module, a small button batteries can provide a iBeacon base station with battery life of up to two years.
Based on this advantage, iBeacon known as NFC killer.
It should be said that iBeacon's business prospects are very broad, it can easily reach potential consumers, pushing business information, on the other hand, it can also provide consumers with the necessary services, such as indoor navigation, and this is the General map services cannot be overwritten.
NFC杀手！苹果iBeacon进军美国零售商 - iBeacon,NFC,苹果 - IT资讯NFC杀手！苹果iBeacon进军美国零售商
在今年6月举行的WWDC上，作为iOS 7中最重要的新特性之一，苹果正式对外发布了iBeacon。尽管苹果软件工程副总裁Craig Federighi没有对外公布这项技术的细节，甚至并未提及iBeacon，不过iBeacon的名称还是出现在了WWDC的Keynote上。
尽管无声无息，但iBeacon技术已经开始走向商用。据TechCrunch的报道，美国老牌零售商梅西商店（Macy’s Store）已经开始在商场内部部署iBeacon传感器，称之为ShopBeacon。其中曼哈顿和旧金山两家梅西百货的顾客将能第一时间体验到ShopBeacon的便捷。用户携带iPhone在不同楼层间走动，便能够接受到不同的商家信息。
梅西商场还与Shopkick进行了合作，提升消费体验。Shopkick是一款基于地理位置的购物服务，奖励消费者进入商店进行签到。比如消费者可以事先在家里中挑选好某款商品，当进入梅西百货时，ShopBeacon便会自动提醒消费者直接在这里购买选好的商品。
iBeacon技术基于低功耗蓝牙技术（Bluetooth Low Energy），iBeacon基站可以创建一个信号区域，当设备进入该区域时，相应的应用程序便会提示用户是否需要接入这个信号网络。通过能够放置在任何物体中的小型无线传感器和低功耗蓝牙技术，用户便能使用iPhone来传输数据。
比如一个商场创建了一个iBeacon的基站，当消费者进入商场后也就进入了这个iBeacon信号区域，经过消费者的允许，消费者的iPhone便能收到来自商场的优惠券、打折信息、商场地图导航等等。
与NFC技术相似，iBeacon不仅能够获取信息，还可能完成支付。相对于NFC，iBeacon拥有更广泛的信息传输范围。另一方面，依赖蓝牙传输的iBeacon更加平民化——几乎所有手机都支持蓝牙，却不一定支持NFC芯片。每个iBeacon基站内置有加速度计、闪存、ARM架构处理器以及蓝牙模块，一小块纽扣电池便能为一个iBeacon基站提供长达两年的续航时间。
基于这样的优势，iBeacon被成为NFC杀手。
应该说，iBeacon的商业前景十分广阔，它可以十分方便地触达潜在的消费者，推送商家信息，另一方面，它还能为消费者提供必要的服务，比如室内导航，而这也是普通地图服务无法覆盖到的。
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