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The author:(作者)qqpublished in(发表于) 2013/11/23 23:52:03 Lenovo investor selling agricultural products， like millet Lei June sold phones，
Liu: selling agricultural products should be like Lei June sold millet phone-Liu, Lenovo, agriculture,-IT millet phone information Lenovo investor selling agricultural products should, as Lei June millet as cellphones
On November 18, better world group owned by Legend Holdings Announces a move into the wine industry.
Day, Lenovo holding chairman Liu accept reporter interview Shi summary, Lenovo strongly development agricultural industry at least has three a reasons: a is new of technology, except modern agricultural technology outside, also include computing, and Internet technology will into traditional agricultural, two is policy trend conducive to agricultural industry of upgrade transformation; three is China will became global maximum of agricultural products demand country, is should will China market and global resources docking of when has.
Mr Liu believes that under the influence of small-scale peasant economy, in households, and opportunity of China's agricultural industry for at least two technical upgrades, a modern agricultural technology upgrades, and the other is Internet technology upgrades.
Wine in addition to Jia Wo Group has listed products also include Kiwi (named after Liu as Liu Tao, Kiwi has built the second largest base in Sichuan province) and from Chile's Blueberry.
The new agriculture
Internet how to reform agriculture? Mr Liu believes that first of all is the transformation of sales and selling agricultural products should be like Lei June millet as cellphones in the future.
Mr Liu believes that in terms of marketing, the Internet will play an important role, even more than the current level of consumer electronics. Jia Wo Group has not established its own Web site, he says did not rule out the establishment of the future Web site. He said: build your own Web site to sell fruit, said to wolai with little trouble.
Chen Shaopeng, President of Wolf group were of the view that cloud computing, Terminal technology can be used for agricultural production: through the Internet of things technologies collect land-air temperature and humidity data, timely information, and make the appropriate decisions. In addition to the production, Stockpiling, operational process, also needs to be applied to the Internet, cloud computing, big data technology.
During the course of operation, LIU Chuanzhi believes that "knowing the rural grass-roots organizations and cooperation" is important. Wal-at each place requires local governments to help create an environment of land circulation, Lenovo will give a portion of the start-up funding, the Government will initiate a bank loan, Pratt and Whitney of the State agricultural support policies, Lenovo will also help farmers to submit applications.
Farmers receive benefits: in addition to the formation of land rent income, can also work in the plantations worth doing something to earn a wage, and became farmers.
All these things are done, association management, agricultural technology, a set of standards (such as quality standards, process standards) was introduced into the garden, to achieve agricultural modernization.
A new business
His observation on agriculture, both from technological evolution, such as land policy point of view, from a business point of view: for agriculture, associate private enterprise can do this, the key question is if I can make a profit, it is assumed that did lose money, no profit space, or great risk, you can't do.
Can do first is the transformation of agricultural technology space is enormous. Mr Liu believes that compared with the PC industry, China's agricultural technology and wider than in the developed countries.
Second because of policy changes, especially the third plenary session of the new policy trends, such as the right to land transfer, suitable for large-scale operations. Another policy trend is that countries will reduce examination and approval procedures, and help them to associate in the global purchase of agricultural resources.
Chen Shaopeng introduction, better world group in Chile to buy land, an acre of land to more than 3,000 yuan, but also long-term ownership, are much cheaper than in China, much more fertile, Chile is the bottom of soil organic matter content 5%-cent, well up to 12%, only 0.2%-cent average Chinese soil organic matter content.
Another advantage is the anti-season food supply: as China's winter, when fruit is out of season, Chile happens to be the summer fruit season, brought to China can sell for a good price.
Liu said that in many areas in China, like in the PC field, has become the world's largest consumer.
The third reason is market demand, Mr Liu believes that in order to eat safe food, there is quite a large number of people are willing to pay a premium for brands, well worth the investment to build a secure food brands.
Mr Liu that "agriculture is the Association should do business", rather than any business can do: agriculture is different from other businesses, cannot quickly return, a large private enterprises to have a certain amount of tonnage, there is enough investment in capacity, including investment in a row, to do such a thing.
柳传志：卖农产品应像雷军卖小米手机一样 - 柳传志,联想,农业,小米手机 - IT资讯柳传志：卖农产品应像雷军卖小米手机一样
11月18日，联想控股旗下的佳沃集团宣布进军葡萄酒产业。
当日，联想控股董事长柳传志接受记者专访时总结，联想大力发展农业产业至少有三个原因：一是新的技术，除了现代农业技术外，还包括计算技术、互联网技术将融入传统农业，二是政策趋势有利于农业产业的升级转型；三是中国将成为全球最大的农产品需求国，是应该将中国市场与全球资源对接的时候了。
柳传志认为，受以户为单位的小农经济影响，中国农业产业至少面临两次技术升级的机会，一是现代农业技术升级，二是互联网技术升级。
葡萄酒之外，佳沃集团已上市的产品还包括弥猴桃（以柳传志的名字命名为柳桃，在四川已经建立全球第二大弥猴桃基地）和产自智利的蓝莓。
互联网新农业
互联网如何改造农业？柳传志认为首先改造的是销售，未来卖农产品应该像雷军卖小米手机一样。
柳传志认为，在市场销售方面，互联网会起到重要的作用，甚至超过目前的电子消费品。佳沃集团目前并未建立自己的电商网站，柳传志表示未来不排除建立电商网站。柳传志说：建一个自己的网站卖水果，对佳沃来说毫不费事。
佳沃集团总裁陈绍鹏则认为，云计算技术、终端计算技术可以用于农业产品的生产：通过物联网技术搜集土地空气中的温度、湿度数据，适时了解情况，并适时决策。除了生产之外，在储存、运营过程中，同样需要应用到互联网、云计算、大数据技术。
在运作的过程中，柳传志认为“懂得与农村基层组织合作”十分重要。佳沃到每个地方需要地方政府帮忙营造一个土地流转的环境，联想会给予一部分启动资金，政府会发动银行给予贷款，国家普惠的农业扶植政策，联想也会帮助农民去提交申请报告。
农民得到的好处是：除了土地流转形成的租金收入外，还可以在佳沃的种植园做一些工作，挣一份工资，成为产业农民。
上述一切事情做好之后，联想会把一整套管理方式、农业技术、标准（比如质量标准，生产流程标准）引进到园子，实现农业现代化。
新的生意
柳传志观察农业，既从技术进化、土地政策等角度，也从生意的角度考虑：对于农业，联想这样的民营企业能不能做，关键问题是能不能盈利，假定做了赔钱，没有盈利空间，或者风险极大，就不能做。
可以做的第一个原因是农业改造的技术空间极大。柳传志认为，与PC制造业相比，中国农业在技术方面与发达国家的差距更大。
第二个由于土地政策的变化，特别是此次三中全会一些新的政策趋势，比如土地确权流转，适合规模化经营。另一政策趋势是国家将减少审批程序，对联想在全球购买农业资源有帮助。
陈绍鹏介绍，佳沃集团在智利购买土地，一亩地才3000多元，而且是永久产权，比中国便宜很多，也肥沃得多，智利土地有机质的含量最差是5%-6%，好的高达12%，中国土地的有机质含量平均只有0.2%-0.3%。
另一个好处则是反季节食品的供应：当中国的冬季到来，水果过季的时候，智利恰好是夏季，是水果旺季，运到中国可以卖个好价钱。
柳传志说，中国在很多领域，就像在PC领域，已成为全球最大消费国。
第三个原因则是市场需求，柳传志认为，为了吃到安全食品，有相当大一部分人愿意为品牌付出溢价，佳沃有能力投资打造一个安全食品品牌。
柳传志认为“农业是联想应该做的生意”，而不是任何企业都可以做的：农业与其他生意不同，不能快速回报，一个民营企业要大到有一定的吨位，有足够的投资能力包括连续投资能力，才能做这样的事情。
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