Go homepage(回首页) Upload pictures (上传图片) Write articles (发文字帖)
The author:(作者)qqpublished in(发表于) 2013/11/26 9:08:48 Cat double just missed 11， Taobao dual 12-here we go again，
Cat double just missed 11, Taobao dual 12-11, 12, cat, Taobao-IT information Cat double just missed 11, Taobao dual 12-here we go again
This year's "double 11" gains of 35 billion yuan of record, cat owned by Alibaba group, pocketed the silver and face. The upcoming "double 12" make 7 million Taobao sellers to find the featured marketing arena. Large data sets using Taobao "12·12" with more new and interesting gameplay attract the attention of consumers, while Taobao and the cat is constantly finding a clear positioning in the game.
Beginning in 2011 come armed with "12·12" change promotional strategies in recent years. In 2011, the company announced that the "12·12" that has attracted 120 million consumer consumption, and received $ 4.38 billion yuan in sales. Starting from 2012, however, sales figures began to be gradually fade to Taobao, "Taobao time machine" closer to consumers, such as distances, more impersonal marketing tool became the theme for the year. This year, this trend further. Taobao President Mr Tommy Cheung said that 2013 Taobao "12·12" is the theme of "universal treasure", the starting point is the hope that more small and medium potential development of Taobao sellers find themselves in space. Using large data, Taobao will be based on demand for different people, divided into more than 200 various shopping scenarios, while out shopping in the shopping process to predict, will launch the automatic cruise marketing activities, such as the shopping cart.
Worthy of note is that emerged from the Taobao cats created one of high consumption, "two 11" has also become a household labor holiday. On November 11, 2011, the Taobao net sales reached 5.2 billion yuan, which cats accounted for 3.36 billion dollars on November 11, 2012, Taobao and cat to create a total of 19.1 billion yuan of sales figures, contributed cat 13.2 billion yuan. This year's "double 11", 35.019 billion worth of statistics has become the "2013 cat dual 11-PayPal transaction amount. ”
"Taobao relay traffic, cat harvesting cash" business model makes small sellers Taobao really grow? In this regard, the company CEO Mr Tommy Cheung said that "double 11" volumes "double 12" is more sellers on this platform to find a way to survive. Cat got out from Taobao, Taobao, and should not be separated from the cat.
天猫双十一刚走，淘宝双十二又来了 - 双十一,双十二,天猫,淘宝 - IT资讯天猫双十一刚走，淘宝双十二又来了
今年“双11”斩获350亿元的战绩，让阿里巴巴集团旗下的天猫赚足了银子和面子。而即将到来的“双12”，则让700万淘宝卖家找到了特色营销的舞台。利用大数据，淘宝“12·12”将通过更多新鲜有趣的玩法吸引消费者的眼球，而淘宝与天猫也在不断的博弈中找到了逐渐清晰的定位。
始于2011年的淘宝“12·12”的宣传策略近年来不断变化。2011年，淘宝网宣布，“12·12”当天吸引了1.2亿用户消费，并获得了43.8亿元的销售额。但从2012年开始，销售数字开始被淘宝网逐渐淡化，“淘宝时光机”等拉近消费者距离、更重人情味的营销工具成了当年的主题。今年，这种趋势进一步扩大。淘宝网总裁张宇表示，2013年淘宝“12·12”的主题是“万能的淘宝”，出发点是希望更多的中小卖家在淘宝中发现自身的潜在发展空间。利用大数据，淘宝将根据不同的人群需求，划分出200多个购物场景，同时会在购物的各个环节中推出购物预测，还将推出购物车自动巡航等营销活动。
值得注意的是，从淘宝网中孕育出来的天猫创造了一个又一个的消费高点，“双十一”更是成为家喻户晓的人工节日。2011年11月11日，淘宝全网销售达到52亿元，其中天猫占33.6亿元；2012年11月11日，淘宝和天猫共创造了191亿元的销售数字，天猫贡献了132亿元。而今年的“双11”，350.19亿元的统计口径已经变成了“2013年天猫双11支付宝成交金额。”
“淘宝贡献流量，天猫收割现金”的商业模式能否让淘宝网的中小卖家得到真正的成长？对此，淘宝网总裁张宇表示，“双11”要交易额，“双12”则要更多的卖家在这个平台上找到生存方式。天猫是从淘宝身上长出来的，不应将淘宝和天猫割裂开来。
赞