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The author:(作者)qqpublished in(发表于) 2013/11/26 9:09:10 Press your face： Yahoo employed the famous anchorwoman revitalization of the video business，
News on face: Yahoo hired famous anchorwoman to revitalize the video business-Yahoo, Yahoo News, Yahoo Video-IT information News on face: Yahoo employed the famous anchorwoman to revitalize the video business
Meyer once said to the media that, Yahoo is the key word entertainment. Recently, Yahoo punches in the entertainment, United States popular TV host Katie Couric (Katie Couric) will join Yahoo. Now Yahoo's Chief Executive, malisha·meiyeer (Marissa Mayer) has confirmed the news and said Ke Like is "Yahoo News a face (the Face of Yahoo News)".
United States sci-tech blog AllThingsD reported today, Yahoo said the company has been owned by America's famous TV anchorwoman Ke Like to. Ke Like Yahoo will handle the video interview type column, major interviews with celebrities.
According to Meyer's blog said, Ke Like one from 2014 period to open Yahoo's new job. Meyer claimed that Ke Like will be responsible for "Yahoo News growing team of journalists, these journalists will be responsible for coverage of the world's news and information content of concern". The industry believe that the job is certainly attractive for Ke Like, because in the last few years, she had used different ways to get involved in the digital realm.
According to multiple sources, Ke Like access to Yahoo's millions of dollars in compensation, as she works in Yahoo's specific plans are still at an agreed. For hire Ke Like a thing. Meyer said: "the news will be daily habits of our users, while Ke Like working with our talented editorial team, to turn over a new chapter in Digital News Yahoo. ”
United States well-known television presenter Katie Couric
Joining Yahoo, a Ke Like saying: "joining Yahoo in terms of both content and technology company in a leading position, really exciting. Join Yahoo will give me the users today use the media to reach more people in the world to provide unlimited opportunities. "As part of the deal, Ke Like will no longer serve as ABC (United States Broadcasting Corporation) news channel correspondent, but she will be able to continue to do her" Kitty "shows, this program is in its second season, it is not clear whether updated. In addition, Ke Like will also keep in touch with ABC, because ABC is Yahoo News online partners.
In fact, it had kicked off a transaction since the beginning of this year, and personally led by Meyer. Currently, Meyer is building a new Yahoo, and in an effort to improve Yahoo's powerful content channels. Strengthening network video is Meyer revitalizing Yahoo, one of the major tasks in addition to Yahoo in effort to build mobile business. To that end, Yahoo has acquired France Dailymotion, and will work more and larger business mergers and acquisitions in the mobile field.
Video advertising has become a major channel for online revenue growth, while traditional advertising business has continued to drop. During the charge at Meyer Yahoo, Yahoo's online advertising business has been suffering from stress, perhaps Meyer efforts to revitalize the network video, one of the important reasons. According to sources, Yahoo's current lack of a video content business executive, Meyer will identify a senior TV managers to this post to highlight Yahoo's efforts to revitalize the company's videos.
However, the unclear Ke Like Yahoo Video interview when launched. Allegedly, Yahoo new programs primarily exclusive interview many celebrities and business executives, will also broadcast some news.
新闻靠脸：雅虎聘用著名女主播振兴视频业务 - 雅虎,雅虎新闻,雅虎视频 - IT资讯新闻靠脸：雅虎聘用著名女主播振兴视频业务
梅耶尔曾说向媒体表示，雅虎的关键词是娱乐。近来，雅虎在娱乐上发力，美国著名电视节目主持人凯蒂·柯丽克(Katie Couric)将加盟雅虎。目前雅虎首席执行官玛丽莎·梅耶尔（Marissa Mayer）已经证实了这一消息，并称柯丽克将是“雅虎新闻的一张脸（Face of Yahoo News）”。
美国科技博客AllThingsD今天报道称，雅虎声称该公司已经将全美著名电视主播柯丽克招至旗下。柯丽克在雅虎将负责视频采访类栏目，主要采访一些名流。
据梅耶尔的博客透露，柯丽克将从2014年某个时段开启雅虎的新工作。梅耶尔声称，柯丽克将负责“雅虎新闻栏目不断增长的记者团队，这些新闻记者将负责报道全球最令人关注的消息和新闻内容”。业界认为，这项工作对柯丽克而言肯定具有吸引力，因为在过去的几年间，她已经通过不同方式涉足数字领域。
据多方消息称，柯丽克将获得雅虎的数百万美元的报酬，至于她在雅虎的具体工作计划目前仍在商定之中。对于聘用柯丽克一事。梅耶尔称：“浏览新闻必将成为我们用户的日常习惯，而柯丽克将与我们的天才编辑团队合作，以翻开雅虎数字新闻的新篇章。”
美国著名电视节目主持人凯蒂·柯丽克
对于即将加盟雅虎一事，柯丽克也称：“能够加盟雅虎这样一个在内容和技术方面都处于领先地位的公司，的确令人兴奋。加盟雅虎将为我按照用户当今使用媒体的方式来接触全球更多的人提供无限机会。”作为此次交易的一部分，柯丽克将不再担任ABC（美国广播公司）新闻频道的专栏记者了，但她仍将能够继续做她的“凯蒂”秀节目，这一节目正处于第二季，目前还不清楚是否会进行更新。另外，柯丽克还将和ABC保持联络，因为ABC一直是雅虎在线新闻的合作伙伴。
事实上，这一交易自今年初开始就已拉开序幕，并由梅耶尔亲自促成。目前，梅耶尔正在倾力打造新的雅虎，并在努力提升雅虎强大的内容频道。加强网络视频节目也是梅耶尔振兴雅虎的重要工作之一，除此之外，雅虎也在倾力打造移动业务。为此，雅虎已经收购了法国的Dailymotion，并将努力在移动领域开展更多更大的业务并购。
视频广告业已成为网络营收增长的一大渠道，而传统的广告业务却不断下滑。在梅耶尔执掌雅虎期间，雅虎的在线广告业务却饱受压力，这可能也是梅耶尔努力振兴网络视频节目的重要原因之一。另据消息称，雅虎目前还缺少一位视频内容业务主管，梅耶尔将会物色一名高级电视节目主管来担任此职，以此凸显雅虎公司在努力振兴公司的视频节目。
不过，目前还不清楚柯丽克在雅虎的视频采访节目将在何时开播。据称，雅虎这一新节目主要是独家采访众多名流和企业高管，当然也会直播一些新闻。
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