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The author:(作者)qqpublished in(发表于) 2013/11/27 9:26:52 A boy genius advertising ideas
A boy genius advertising-Kiip-IT information A boy genius advertising ideas
No one likes advertising, both the desktop side and the mobile station.
But before you find better ways to profit, advertising is still the best means of making money. How to improve the forms of advertising that allows users to accept advertising, and attempts to interact with Kiip.
Kiip is bulaien·Wang (Brian Wong) move in 2010 to create incentives and advertising platform. It tries to provide users with a more acceptable form of aversion to advertising--Kiip advertising offer prizes as incentives, as long as users in the built-in Kiip services or reach a certain achievement in the game, Kiip will provide incentives for users.
A drink, a lipstick, or even a Amazon coupon can be Kiip prize. In Kiip ad interface, users enter their email address, the system will automatically discount code send.
Kiip self-service system was open to developers last year. Developer account registration as long as the binding, and Kiip website a short code into the application can implement self-service. Five months ago, they also try to open some advertisers the same content, now they decided to ad self service open to all advertisers.
Look, small area before try seems to work. Kiip team blog said, they and the video site Hulu Lyft order the website Hotels.com, hotel and taxi service and several other business cooperation, provides users with exclusive discounts like free car rental, as well as a full package of benefits, such as free sample. Results show that user engagement rate up to an impressive 5-7%, message opening the ratio is as high as 30%.
Now they are the total number of users has exceeded 60 million and serves more than more than 1500 games and applications. Brian said to TechCrunch, similar to big brands like Pepsi and McDonald's are also using their service, because self service a higher conversion rate and a tracking system and the credit system.
Brian is ethnic Chinese aged 22, grandparents are from Hong Kong. In 1985, his parents emigrated from Hong Kong to Canada, six years later, they gave birth to Brian in Vancouver.
Brian, very clever, even jump twice while reading levels, 14 years old to enter Canada UBC Sauder School of business marketing. In 2009, at only 18 years old, Brian came to the childhood dreams of Silicon Valley after graduation. The following year, he entered the Silicon Valley technology genius, Kevin Rose (Kevin Rose) Digg social news company created to co-ordinate the Digg Android application development and deployment. But after May, for various reasons, Brown dismissed by Digg. It also led directly to the birth of Kiip.
After he was fired, and Brian combined Digg employee Courtenay · Gu Erting (Courtney Guertin) and their common friend aimadesi·demazi (Amadeus Demarzi), combine to create Kiip. In August of the same year, they raised from True Ventures, Vast Ventures and peiqi·keleige (Paige Craig), who invested $ 300,000 in seed financing in April 2011, they get $ 4 million into the Hummer Winblad leading a round of financing; wait until July 2012, their total has reached $ 11 million series b financing.
The end of 2011, only 20 years old and Quora founders Brian yadang·deanjieluo (Adam D'Angelo), founder of Tumblr Dawei·Kapu (David Karp) and Instagram and co-founder of kaiwen·siteluomu (Kevin Systrom) has been named in the Forbes ranking of the 30 under 30 "stars of tomorrow". Forbes ' description of him is "believed to be the youngest entrepreneur getting venture capital."
一个天才少年的广告点子 - Kiip - IT资讯一个天才少年的广告点子
没有人喜欢广告，不管是桌面端还是移动端。
但在找到更好的盈利方式之前，广告依旧是最佳的赚钱手段。而如何改善广告形式，让用户接受广告、并与之互动正是Kiip眼下在进行的尝试。
Kiip是布莱恩·王（Brian Wong）在2010年创建的移动奖励和广告平台。它试图为厌恶广告的用户提供一种更易接受的形式——Kiip的广告提供奖品作为激励，只要用户在内置Kiip服务的应用或游戏中达到某项成就，Kiip就会对用户提供奖励。
一瓶饮料，一支口红，甚至一份亚马逊优惠券都可以是Kiip的奖品。用户在Kiip的广告界面中输入自己的邮箱地址，系统会将优惠码自动发送过去。
Kiip在去年向开发者开放了自助服务系统。开发者注册后只要绑定账号，然后从Kiip网站上下载一段简短的代码加入到应用中就能实现自助服务。五个月前，他们又试着向部分广告商开放了同样的内容，现在他们决定将广告自助服务向所有广告商开放。
看起来，之前的小范围尝试效果还不错。Kiip团队在博客里说，他们与视频网站Hulu、酒店订购网站Hotels.com以及打车服务Lyft等多名商家合作，为用户提供诸如免费租车、独家折扣以及免费试用装等多项优惠。结果显示，用户参与率达到令人瞩目的5-7%，邮件打开的比例更是高达30%。
现在他们的用户总数已经突破6000万，服务覆盖1500多款游戏和应用。布莱恩对TechCrunch说，类似百事可乐和麦当劳这样的大型品牌也在使用他们的服务，原因是自助服务转化率更高，并且拥有追踪系统和信用系统。
22岁的布莱恩是名华裔，祖辈是香港人。1985年，父母从香港移民到加拿大，六年后，他们在温哥华生下了布莱恩。
布莱恩很小时就聪明过人，读书时曾两次连跳两级，14岁就进入加拿大卑诗大学尚德商学院学习市场推广。2009年，年仅18岁的布莱恩在毕业后来到儿时梦寐以求的硅谷。第二年，他进入了硅谷科技天才凯文·罗斯（Kevin Rose）创建的社交新闻公司Digg，负责统筹Digg Android应用的开发和发布。但5月后，由于种种原因，布莱恩被Digg解雇。这也直接导致了Kiip的诞生。
遭到解雇后，布莱恩联合Digg前员工考特尼·古尔汀（Courtney Guertin）和两人的共同好友艾马德斯·德玛兹（Amadeus Demarzi），一起创建了Kiip。同年8月，他们募集到来自True Ventures、Vast Ventures以及佩奇·克雷格（Paige Craig）等人投资的30万美元种子资金；2011年4月，他们又拿到Hummer Winblad领投的400万美元A轮融资；等到2012年7月，他们的B轮融资总额已经达到了1100万美元。
2011年底，年仅20岁的布莱恩和Quora创始人亚当·德安杰罗（Adam D’Angelo）、Tumblr创始人大卫·卡普（David Karp）以及Instagram联合创始人凯文·斯特罗姆（Kevin Systrom）一起入选了《福布斯》评选的30名30岁以下的“明日之星”。《福布斯》当时对他的描述是“相信是拿到风险投资最年轻的企业家”。
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