Go homepage(回首页)
Upload pictures (上传图片)
Write articles (发文字帖)

The author:(作者)hpmailer
published in(发表于) 2013/11/28 8:45:19
Tablet PCs are more likely to ruin the family？ ，

Tablets are more likely to no-opportunity?
-Tablet PC,-IT shopping information Tablet PCs are more likely to ruin the family?

Change the touch-screen devices, not just our mode of operation, and our behavior patterns. When we browse products in tablet, will have a stronger sense of ownership and thus more likely to make a purchase decision. Recently, Boston University researcher S.Adam Brasel and James Gips did an experiment, proves that the Tablet really can change their buying behavior.

"We have to prove that a core issue is, it touches the content of an interface to be able to radically change how they view content. "Brasel Co.Design website said.

To this end, they designed two experiments. First, they asked the participants to browse online university sweatshirt. Participants are using the computer, but in different ways. Using the mouse, using the trackpad, it was the direct touch-screen operation.

When a participant selects products, they tell researchers if the sale of this product, they are able to accept higher prices. Researchers found that, using a touch-screen operation left prices up by an average of $ 68, while using the mouse's left is US $ 47, given by the person using the trackpad is $ 44.

In traditional economics, there is a term called the Endowment effect. When people have an item, and will give it greater value. From the experiments, and people who use touch-screen operation, for a stronger sense of ownership of the goods.

Touch-screen tablet is still not quite the same. Thus, two people and a second experiment. Participants were using iPad and laptop to browse the merchandise. Researchers found that the Endowment effect was more prominent on the iPad. Those people who use iPad, expect to able to command higher prices. When the notebook when the user gives the price of us $ 154, iPad users gives a price of us $ 213.

"With shopping on the computer than when we were shopping at the plate are more difficult to control one's own desires," Brasel said, "we deal with it. It is out there. We already own it. ”

In addition, the researchers also found that people "touch" sense of ownership of the goods is more intense. Sweatshirt and a trip to New York City when two different commodities, sweatshirt inspired the Endowment effect was more pronounced. "For those people that use the touch interface, emphasize accessible elements of the product is very effective," Brasel said.

平板电脑让人更容易败家？ - 平板电脑,购物 - IT资讯
平板电脑让人更容易败家？

触屏设备所改变的，不仅仅是我们的操作方式，还有我们的行为模式。当我们在平板上浏览物品的时候，会有一种更强的拥有感，从而更易做出购买决策。最近，波士顿大学的研究员S.Adam Brasel和James Gips做了一个实验，证明平板的确能够改变人们的购买行为。

“我们所要证明的一个核心问题是，人们与内容相接触的界面能够从根本上改变他们看待内容的方式。”Brasel对Co.Design网站说。

为此，他们设计了两个实验。首先，他们让参与者浏览网上的大学运动衫。参与者们使用的都是计算机，但是操作方式不同。有人使用鼠标，有人使用触控板，有人则直接进行触屏操作。

当参与者选中产品后，他们告诉研究员，如果出售这件商品的话，他们能够接受多高的价格。研究员发现，使用触屏操作的人给出的价格最高，平均是68美元，而使用鼠标的人给出的是47美元，使用触控板的人给出的是44美元。

在传统经济学上，有一个术语叫做禀赋效应。当人们拥有某个物品的时候，就会赋予它更高的价值。从实验中看，使用触屏操作的人，对于物品的拥有感更强。

触摸屏与平板仍然不太一样。于是，两个人又做了第二个实验。参与者分别使用iPad和笔记本电脑来浏览商品。研究员发现，iPad上的禀赋效应更为突出。那些使用iPad的人，期望自己的物品能够卖出更高价格。当笔记本用户给出154美元的价格时，iPad用户给出了213美元的价格。

“与计算机上购物相比，我们在平板购物时更难控制自己的欲望，”Brasel说，“我们接触了它。它就在那里。我们已经感觉自己拥有了它。”

除此之外，研究人员还发现，人们对“可接触”物品的拥有感更强烈。在面对运动衫和纽约旅行这两件不同商品的时候，运动衫激发的禀赋效应更为明显。“对于那些使用触控界面的人来说，强调商品的可接触要素是非常有效的，”Brasel说。

赞