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The author:(作者)hpmailerpublished in(发表于) 2013/11/28 8:45:31 Yahoo go beyond Google to return to United States number one website，
Yahoo go beyond Google to return to United States the first major sites-Yahoo, Google-IT information Yahoo go beyond Google to return to United States largest website
United States financial website The Motley Fool published entitled Yahoo's content strategy beginning today (Here's Proof That Yahoo!'s Content Strategy Is Working) review article said that through the recent traffic data is not hard to see, Yahoo's transition to a content business model have made some progress, according to the independent visit user quantity calculation, it has overtaken Google to return to United States market leader position.
Following is the full text articles:
As a search engine, Yahoo has slipped to third last month in the United States share of only 11.1%, well below Google's 66.9%, even more than the second-ranked Microsoft (18.1%) also has a small gap.
Not long ago, search traffic steadily decline Yahoo also worries--after all, people almost all of Yahoo.
On Monday, Yahoo and United States famous news anchor Katie Couric (Katie Couric) to sign up. The matter itself is very notable, but for Yahoo and its shareholders, and the deal also highlights the CEO malisha·meiyeer (Marissa Mayer) Grand plan. Recombination of comScore's latest data, it is easy to see, does this plan have had an effect.
A new direction
Complicated nearly lost Yahoo home page Yahoo's future, especially in slower times. While Google's simple pages that attract a lot of users who valued speed. Obviously, large model does not work, but served as CEO of Yahoo over the past 5 years and no one can understand this point.
Regardless of whether you authorized Meyer's model, but what cannot be denied is her direction at least Yahoo: mobile and content. As Meyer said recently, Yahoo's focus on "entertainment" for Couric and science reporter Begg, David (David Pogue) recruit exemplified. Latest quarterly results showed that Meyer's focus on content has not been effective, but corporate culture and direction of adjustment does take time.
Think about AOL, before they've started is similar to Yahoo's transformation. Realize that after the end of the era of dial-up Internet access is, AOL had become a content site, provides users with a variety of news and entertainment information. Yahoo is still in the process of transformation, but its up to 800 million monthly active users and carry a great advantage. Yahoo's focus on mobile platform has produced results, about half month active users are from the mobile station.
The good news
ComScore statistics in October this year Yahoo is pretty well. First, a large number of desktop Internet users flock to the Yahoo website. Yahoo Web site ahead of Google's site of the month, became America's largest Internet destination, months of both independent and 195.8 million visitors respectively. AOL still had the opportunity, to 120.1 million individual users access to the desktop for fifth. This is Yahoo's 4th consecutive month surpassing Google.
More exciting than the data is, desktop users most popular content is news and advice, and lifestyle categories, fashion the same concern. And this is what Yahoo's transformation priorities. Meyer deserves.
Got it right
Yahoo search is still the source of income, this will not change in the short term. But Yahoo needs to reinvent itself, no longer relying solely on traffic to boost growth, after all, Google is not easy to climb that mountain.
For long-term investors, Yahoo's focus on content will ultimately determine the success of the company. Because of Yahoo's recent focus on developing entertainment content combined with comScore's data would have the advantage of Yahoo seems to have embarked on the right track at the right time.
雅虎超越谷歌重回美国第一大网站 - 雅虎,谷歌 - IT资讯雅虎超越谷歌重回美国第一大网站
美国财经网站The Motley Fool今天刊登题为《雅虎内容战略初见成效》(Here's Proof That Yahoo!'s Content Strategy Is Working)的评论文章称，通过近期的流量数据不难看出，雅虎向内容业务的转型模式已经初见成效，按独立访问用户量计算，它已经超越谷歌重回美国市场的领先位置。
以下为文章全文：
作为一家搜索引擎，雅虎已经滑落至市场第三，上月在美国的份额只有11.1%，远低于谷歌的66.9%，甚至比排名第二的微软(18.1%)也有不小的差距。
不久前，搜索流量的稳步下滑还令雅虎忧心忡忡——毕竟，搜索几乎就是雅虎的全部。
本周一，雅虎如愿与美国著名新闻节目主持人凯蒂·库里克(Katie Couric)签约。此事本身的确很值得关注，但对雅虎及其股东而言，这一交易也凸显出CEO玛丽莎·梅耶尔(Marissa Mayer)的宏伟计划。再结合comScore最新的数据，不难看出，这一计划的确起到了效果。
新方向
内容繁杂的雅虎主页险些葬送了雅虎的前程，尤其是在网速较慢的时期。而谷歌简洁的页面则成功吸引了很多看重速度的用户。很显然，大而全的模式无法奏效，但过去5年的历任雅虎CEO却无一能够参透这一点。
无论你是否认可梅耶尔的模式，但不可否认的是，她至少给雅虎指明了方向：移动和内容。正如梅耶尔最近所说，雅虎的重点是“娱乐”，对库里克和科技记者大卫·伯格(David Pogue)的招募便是例证。最新季报显示，梅耶尔对内容的重视尚未收到成效，但公司文化和发展方向的调整的确需要时间。
想想AOL，他们之前也曾展开过与雅虎类似的转型。在意识到拨号上网的时代已经结束后，AOL变成了一家内容网站，为用户提供各种新闻和娱乐信息。雅虎仍处于转型之中，但其高达8亿的月活跃用户却带来了很大的优势。雅虎对移动平台的关注已经产生了效果，大约有半数月活跃用户都来自移动端。
好消息
comScore今年10月的统计数据对雅虎颇为有利。首先，大量的桌面网民都在涌向雅虎网站。雅虎旗下网站当月领先于谷歌旗下网站，成为全美第一大上网目的地，二者的月独立用户访问量分别为1.958亿和1.941亿。AOL仍有机会，以1.201亿的桌面独立用户访问量位居第五。这也是雅虎连续第4个月超越谷歌。
比数据更令人振奋的是，桌面网民最青睐内容是新闻和咨询，以及生活方式类的内容，时尚同样引人关注。而这正是雅虎转型的重点方向。梅耶尔功不可没。
走对路
搜索仍是雅虎的收入来源，这一点在短期内不会改变。但雅虎需要重塑自我，不再单纯依靠流量来推动增长，毕竟，谷歌这座大山并不容易翻越。
对中长线投资者来说，雅虎对内容的关注将最终决定该公司的成败与否。由于雅虎最近重点发展娱乐内容，加之comScore的数据较为有利，所以雅虎似乎已经在正确的时间走上了正确的道路。
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