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The author:(作者)hpmailerpublished in(发表于) 2013/12/1 2:36:56 Micro-circle of friends-marketing fire： frequent sell quality doors， backdoors，
Micro-marketing fire circle of friends: quality, frequent back-micro-sales letters, circles of friends, friends marketing-IT information Micro-circle of friends-marketing fire: frequent sell quality doors, backdoors
QQ space, school from a student, to today's micro-blogging, micro-, with the development of Internet era, we are changing the social networking tools. Targeting "acquaintances model" of social marketing, is being more and more micro-platform fires.
"Circle of friends" opportunities blossom
Micro letter made a living, but twenty or thirty friends reply, but a smart bracelet for sale, in a circle of friends at night, hundreds of friends to buy ... ... Not long ago, Peng 芃 with their own micro-accounts start with a second-hand goods businesses for sale, brokering a deal, charging turnover 5% Commission.
"Funds are themselves! "Put up loud slogans, on micro-platforms in March of this year she successfully applied for his second account" NANA ". This account is designed to sell idle Secondhand items of the month, then gives her a sum of more than 3,000 yuan of income. Peng 芃 didn't think his "circle of friends" deal they sleepwalk debuted.
In a pharmaceutical industry Chamber of Commerce has been working four or five years, usually not too busy to luxuriant Pang "bothered". And the micro-business, are due to publish on their own circle of friends at the beginning of a message.
"90% the new Jawbone bracelet, margin of the eyes ' adoption '. "Just use the contemporary fashion sport bracelet just two months, friends in Hong Kong on a business trip and sends exactly the same, try holding mood, accompanied by some photos from different angles, Peng 芃 marketing in the circle of friends.
The news before going to sleep the night before, looking to get a day or two until somebody cares, on my way to work the next day habits "brushed micro-" Peng 芃 scared-of-78 comments! Because this bracelet was not much domestic sales channels, we worried about buying online will have fakes, made news almost as she released one of the most popular messages.
Why is not alone to have a transfer platform?
Using more than two years, Peng 芃, classmates, colleagues, peers, was already saved 1000 smaller one's circle of friends. Himself likes to play with digital products themselves have a lot of spare camera, home game consoles. Peer around the House, there are also many virtually didn't unpack Massager, therapeutic apparatus ... ... Before and after spending half a month, Peng 芃 in micro-50 friends in the circle of friends instantly touched bottom in the Middle, "a seller, a buyer, this business can be done! ”
Never pay to apply for a new account, to come up with extra money to hire men to "shop" dispensers, small second, Hall chaired by Peng 芃 race. Each had a friend sent her information to sell, Peng 芃 charge coupled with a featured article in the account, accompanied by merchandise linked through Alipay middle of her party, after the completion of the transaction volume 5% Commission charged to the seller.
Strength of micro-letter to our lives "invasion", the economics of Peng 芃 is no longer the case.
"Micro-circle of friends recently opened on the screen, ' water, a ' sell, simply acting like Taobao shopping! "People used fine brushes while micro-letter Lady Sun said with some frustration. On the Web, "micro-circle of friends to sell Thailand Buddha image, turnover of nearly 70,000 yuan a day" and "the circle of friends running beauty Eyelash and nail products, monthly sales million" in the two cases is madness reprint, appears frequently in discussions of micro-marketing website.
"Quality" and "sold back"
Flowers everywhere, hilarious exception "circle of friends" business behind, made a half-year business James fanchone (not his real name) is not easy. Taobao shopping service site choose from instantly make progress on their micro-account for sale of goods, her business suffered a credibility crisis.
"Not one month, taping went dead. "" Quite a color, how to counter so much difference. ”…… August early who do purchasing business of Taobao shop in she of "micro-letter shop" in new Shang has several marked for LV of brand package, because is from manufacturers into of tail cargo, Shoppe price probably each only more than 30,000 more block money of high was fell has 9,000 yuan around, cheap of price makes more than 10 over package sold out, can with of and to of is friends circle in get together to chat of discontent.
First encountered this dispute, some fear of God's James fanchone found Taobao shop owners quickly. Although each other, explained that as long as extras, there will be some defects, after several twists and turns, a lot of mouth James fanchone is coordinated to the buyer for the goods. This experience give her a big shadow, "and cooperate Taobao shop, sometimes I don't even need to look at the goods, customer orders, I give the money back, and then shipped by them. Convenience is convenience, but risks too big! ”
Not only that, but the accident has a more direct impact in-store credit. The bitter experience and pay 10,000 dollars on deposit, James fanchone relieved Taobao shop business with. How to take care of your micro-"little shop" business, remains a conundrum before her.
Buy Sony cameras don't know where to go to after-sale maintenance, people Mr Gao ran into a "circle of friends shopping" embarrassment. Look on at a friend's tiny letter a few days ago on a Sony micro-camera, limited edition "local despot gold" color made it look pretty. Because there are no invoices, camera prices are a lot cheaper. Wanted to enjoy the benefits of he accidentally fell through the cracks after the lens cap, although the camera is still under warranty, but it is "no insured."
Meanwhile, more and more product information in the circle of friends are using his followers to be patient. A Netizen named "kite" feeling, can't stand being "painted screens", within a week, he quietly crossed out in the address book of two specializes in luxury goods a friend information.
微信朋友圈营销渐火：质量门、售后门频发 - 微信,朋友圈,朋友圈营销 - IT资讯微信朋友圈营销渐火：质量门、售后门频发
从学生时代的QQ空间、校内，到如今的微博、微信，随着网络时代的发展，我们不断更换着网络社交的工具。而瞄准“熟人模式”的社交营销，正在微信平台上越来越火。
“朋友圈”商机处处开花
用微信发个生活状态不过二三十好友回复，可一条智能手环的出售信息，在一夜间引得朋友圈里近百好友抢购……不久前，彭芃用自己的微信账号做起了二手物品买卖的生意，每促成一笔交易，收取成交额的5%作为佣金。
“钱花出去了才是自己的！”贴上响亮的标语，今年3月她顺利地在微信平台上申请了自己的第二个账号“NANA”。当月这个专门用来出售闲置二手物品的账号，便给她带来了一笔3000多元的收入。彭芃没想到自己的“朋友圈”生意，就这么稀里糊涂地开张了。
在一家医药行业商会已经工作了四五年，平时工作不算太忙碌给了彭芃不少“见缝插针”的时间。而想到在微信上做生意，还是源于自己年初在朋友圈上发布的一条信息。
“九成新的Jawbone手环一条，有眼缘的可‘领养’。”刚用上这个当下时兴的运动手环没两个月，朋友在香港出差时又送了一个一模一样的，抱着试试看的心情，配上几张不同角度的照片，彭芃在朋友圈里推销起来。
前一天晚上临睡前发的这条消息，本想着怎么也得一两天后才会有人搭理，可第二天上班路上习惯“刷微信”的彭芃被吓到了——78条评论！因为当时这款手环在国内的销售渠道不多，大家担心在网上买会遇到假货，使得这条消息几乎成为她发布的最火爆的一条消息。
为什么不单独开个物品转让的平台呢？
使用微信有两年多时间，彭芃已经攒下了同学、同事、同行在内小一千人的朋友圈。自己平时喜欢玩儿数码产品，本身家里就有不少闲置的相机、游戏机。身边不少同行家里，也有不少几乎没拆封的按摩仪、治疗仪……前后花上半个月时间，彭芃在微信朋友圈里相熟的50个朋友中间摸了底，“有卖方、有买方，这生意可以做！”
没花钱申请了新账号，拿不出多余的钱雇人，“店”里掌柜、小二、跑堂全由彭芃出任。每有一个朋友给她发来想要出售的物品资料，彭芃负责在账号里配上一篇推荐文章、附上商品链接，通过她的支付宝做中间方，交易完成后则向卖方收取成交额的5%作为佣金。
在微信对我们生活的强力“入侵”下，彭芃的生意经不再是个例。
“最近打开微信朋友圈，屏幕上‘一水儿’卖货的，简直跟逛淘宝似的！”已经习惯没事儿刷会儿微信的市民孙女士有些无奈地说道。而在网络上，“微信朋友圈卖泰国佛牌，一天交易额近7万元”和“朋友圈经营美睫和美甲产品，月销售额过百万”的两个营销案例更是引得疯狂转载，频繁出现在不少微信营销网站的讨论区内。
“质量门”“售后门”多发
处处生花、热闹异常的“朋友圈”商机背后，做了大半年生意的方琼（化名）却算不上轻松。选择从相熟的淘宝代购网站上进些商品放在自己的微信账户里代售，她的生意遭遇了一场诚信危机。
“用了没一个月，包带就断了。”“比较了下颜色，怎么和专柜的差别那么大。”……8月初一家做代购生意的淘宝店在她的“微信店”里新上了几个标明为LV的名牌包，因为是从厂商进的尾货，专柜价大概每只3万多块钱的高价被降到了9000元左右，便宜的价格使得10多只包销售一空，可随之而来的是朋友圈里扎堆儿的不满。
第一次遇到这种纠纷，有些慌了神的方琼赶忙找到了淘宝店主。尽管对方解释说只要是尾货，就会存在一定的瑕疵，几经周折，费尽了嘴皮子，方琼还是协调着给买主换了货。可这次经历还是给她留下了不小阴影，“和淘宝店合作，我有时都不需要看货，顾客下单后，我把钱打过去，再由他们直接发货。方便是方便，可风险太大了！”
不仅如此，这次事故更直接影响了店面信誉。痛定思痛，赔上1万元的押金，方琼解除了淘宝店的合作生意。可如何把自己的微信“小店”经营下去，仍是她面前的一道难题。
买到手的索尼相机不知道去哪儿售后维修，市民高先生也遇到了“朋友圈购物”的尴尬。前几天在朋友的微信上瞧上一款索尼微单相机，限量版的“土豪金”颜色让他挺心动。因为没有发票，相机的价格也便宜不少。本想着享受了把实惠的他却在不小心把镜头盖摔出裂痕后，尽管相机还在保修期内，却是“投保无门”。
与此同时，朋友圈里越来越多的商品信息也在消耗着关注者的耐心。网友“追风筝”感慨，因为忍受不了被“刷屏”，他在一个星期内默默地在通讯录里划掉了两个专卖奢侈品A货的朋友信息。
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