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The author:(作者)hpmailerpublished in(发表于) 2013/12/1 2:37:39 You don’t know Coca Cola
Don't you know that Coca-Cola-Coca-Cola-it news You don't know Coca Cola
Busy day sweating returned home from the fridge pulling out a classic red-and-white outfit--crack! THUMP THUMP! Half fill listening to cool down the esophagus, and next comes a stream of giddy jump from the tail bone to the head. Half a SIP to SIP is a SIP, let your body from the inside out and cool down--this is a typical Coke powder often have to do things.
Of course, the tired and have a little shine-cool and refreshing drink, of course, drink cold liquids must feel cool, but just a glass of ice water, can you get that special feeling? So far worse. Although from a taste perspective alone, many of them pinched nose and drink it, have no common soft drink, but this, after all, only in doing the experiment.
Consuming a can of Coca Cola is not just for drinking some water, but enjoy a complete process. Saw the red-and-white knew it was Coca-Cola 's, into the hands of touch that kind of cold, and then listening to opening the "black" sound that, finally, the whole digestive tract and body to feel rushed to cool. As you can see, except drinks and contact occurs when the tongue that some reactions, in fact many of your senses, even your emotions and experiences will influence your feelings for drinks.
Among them, the history is probably a very important factor. Coca-Cola invented 127 years up to now, if not, then were eliminated by the market earlier, how can do, now more than more than 200 countries and regions can have and drink 1.7 billion cups a day, received a total of 74 million on Facebook like it?
When it comes to Coca-Cola's history, I am afraid have to mention its invention. In 1886, a pharmacist in Atlanta, Georgia, yuehan·pengbodun (Dr. John s. Pemberton), the selection of different ingredients, invented a delicious beverage, unexpectedly, cool, refreshed by Coca-Cola's magically appeared! Of course, coke invented the stories of many of my friends know, but Coca-Cola's 127-year history, there are many, many interesting stories, most technical content here to share with you a little bit.
Generation of Classic Coke bottles turned out to
This bottle was first introduced in 1915 Coca-Cola bottle, if styling is very special, very look unforgettable? Coca-Cola was a big success and the unique shape of this bottle are closely related, so this is how to design out of the bottle?
Legend is because designers see their girlfriends legs wearing tight pants pretty inspiration obtained under that curve but the truth more dramatic than it.
Because Dixie Cup bottle shape waking, label is the only difference between a variety of beverages, and selling drinks to keep the drinks cool, need to keep the beverage in barrels filled with ice water. Easy to imagine, because the bottle is the same, touch a bottle is not of the customer, touch a bottle but you still is not of the customer, this must be what a bad experience it.
So, want a personalized bottle of Coca-Cola, a competitor is difficult to counterfeit, even the fragments can be recognized is a bottle of Coca Cola bottles. Yalishanda·samiuersen intends to challenge, he thought the bottle should do the drum a little bit, shape, it is best to featured and good grip.
After a chance encounter, designer for the classic bottle. The bottle itself was a big success, in addition to look chic, but also thanks to the shape of the bottle easier to grip, so when people drank iced cokes grabbed a bottle, bottles will not slip, even more secure.
Our journey is star of the sea
When it comes to the bottle, there is a container you probably never heard of Coca-Cola, it's "space tank", that is, this thing in the next figure. Watched on the big Geek fan ourselves? These complex structures are designed to ensure that astronauts on the deck lid when not floating all over the cabin is Coke, drink Coca Cola seems to be on Earth.
Incidentally, as an aside, this is the "space tank" in 1985, with space on the space shuttle, Coca-Cola's soft drinks also became the first to fly to space.
That isn't finished, and after 10 years in space at the beginning of 1995, Coca-Cola's simply heaven sent a cold drink machines, able to provide astronauts with icy Diet Cokes and Coke coolers to work in space for the first time. Note that figures working in coolers are specially designed for space on the polycarbonate cups.
Jingle jingle
Bottom and cultural customs to speak a little about business. See the "Jingle Bell" 5 characters, your head would pop up Santa's image, but you may not know is that Coca Cola Santa Claus advertising as early as 1930.
Moreover, the classic image of Santa Claus was in those days, created by Illustrator hadun·sangdebuluomu, slowly forming in Coca-Cola's publicity. Sangdebuluomu classic Bridge works include Santa Claus greet stayed up all night waiting for his children, Santa drinking a coke and watch the letters, and so on. The most interesting, presumably following 1951 work Santa night raids the fridge drank Coke. To communicate probably Santa from the North Pole to open the fridge to drink Coca Cola, how cool is that happy.
It happened in the 1920 of the 20th century, Shanghai, has something called the "构词成分。 构词成分。 eating wax" listing. Unsuspecting masses, if just as the name suggests, you may think it is, small animals gnawing candles. Actually, the "构词成分。 构词成分。 eating wax" who do not know God entered the translation of Coca-Cola in China! This exotic flower names, led directly to the Coca Cola Company paper heavily reward request for translation, and finally won the and master.
Eventual champion was a famous painter, calligrapher, poet, writer Chiang Yee. After he saw the advertisement NewAddress, with "Coca-Cola" four words to defeat all opponents well, won the 350 pound bonus. Taking this into account proven superior translation value, I'm afraid should also append a Mr Jiang Lao free drink Coke privileges for life.
About Coca-Cola's story, you know?
On May 8, 1886 pharmacies sell Coca-Cola in Atlanta.
1886 fulanke·luobinxun pen ink writing the first Coca-Cola trademark, see my notes around is, he must be very proud of.
1915 Alexander. samiersen arc designed Coca-Cola bottle prototype, from the root glass company holds patents, through the bottles bottling business association recognized to be standard.
1927 Coca-Cola first entered China, set up bottling plants in Tianjin and Shanghai.
In 1931 on behalf of Coca-Cola's first Santa Claus appeared, designed by Illustrator HaddonSundblom.
1934 Coca-Cola vending machines appeared in Chicago.
1941 Coca Cola used in advertising for the first time, "Coke".
1943 General Eisenhower in North Africa Headquarters from stardestroyer requested drinks Coca-Cola's overseas military personnel eventually 64 mobile Coca-Cola plant was established during the second world war, at the cost of supplies to us troops for 5 cents per bottle Coca Cola
In 1945, "Coke" registered trademark of the Coca-Cola company.
1950 Colombia Coca-Cola's broadcasting company broadcast its first television advertising
In 1960, the first steel cans of Coca Cola came out, more convenient to carry
1971 "give the world a Coke! "TV commercials, popular around the world.
1985 United States space shuttle to bring Coke into outer space, becomes the first human in space to drink pop.
In 1994, the year of all Coca-Cola bottlers sold in 8-ounce bottles, bottle touches the end to travel to the Moon 76
Much as Santa Claus, fought World War II, went into space and get a gorgeous festive in the ancient land of names, this is probably the where Coca-Cola's remarkable. Today it sounds you're drinking coke, maybe it's just filling in the last month, but Coke also crossed for 127 years. It was soft drinks, wines.
你不知道的可口可乐 - 可口可乐 - IT资讯你不知道的可口可乐
忙乎一天一身汗回到家从冰箱里拽出一听经典的红白装——啪！咕咚咕咚！半听清凉顺着食道灌下去，紧接着就是一股微醺从尾巴骨蹿到天灵盖。剩下半听则要一小口一小口抿干，让身体从里到外凉下来——这是一个典型的可口可乐粉经常要做的事情。
当然喽，人疲乏了找点畅爽怡神的饮料喝理所当然，而冰凉的液体喝下去那必须觉得凉快，可是，随便倒杯冰水，就能喝出那种特别的感觉吗？差得太远啦。尽管单从味觉的角度来说，不少人捏着鼻子喝的话，根本分不出来常见的那些汽水，但这毕竟只是在做实验。
消费一听可口可乐，其实并不只是为了喝那点儿水，而是在享受一个完整的过程。从看到那红白相间知道那是可口可乐，到触碰手中那种冰凉，然后开罐聆听“啪”的那一声响，最后用整个消化道和身体去感受涌上来的清凉。你看，除了饮料和舌头接触时发生的那点儿反应外，其实你的很多感官，甚至包括你的感情和经历都会影响你对饮料的感觉。
其中，历史悠久大概是个很重要的因素。可口可乐发明到现在已经127年了，要是不怎么地的话，早被市场无情淘汰了，怎么可能做到现在200多个国家地区都能喝到，而且每天要喝掉17亿杯，Facebook上收到7400万个赞呢？
说到可口可乐的历史，恐怕必须提一下它的发明。1886年，乔治亚州亚特兰大市的一个药剂师，约翰·彭伯顿(Dr. John S. Pemberton)，精选不同配料，发明出一款美味的饮料，没想到，清凉、舒畅的可口可乐就奇迹般的出现了！当然喽，可口可乐这发明的故事很多朋友都知道，不过在可口可乐127年的历史中，还有很多很多有趣的故事，这里跟大家分享一点儿最有技术含量的。
一代经典可乐瓶横空出世
下面这个瓶子是1915年问世的可口可乐瓶子，是不是造型很特别，很让人过目难忘呢？当时可口可乐大获成功确实也和这瓶子的独特造型密切相关，那么这个瓶子是如何设计出来的呢？
传说是因为设计者看到自己的女友穿着紧腿裤很好看，根据那个曲线获得的灵感，不过，真实情况比传闻还要有戏剧性。
因为当时装饮料的瓶子造型千篇一律，只能靠标签区别不同的饮料，而卖饮料的为了让饮料保持冰爽，需要把饮料都放在装着冰水的桶里。可以简单想象一下，因为瓶子都一样，摸出来一瓶不是顾客要的，再摸出来一瓶还不是顾客要的，这得是多么糟糕的体验啊。
因此，可口可乐公司想要一种有个性的瓶子，一种竞争对手难以仿冒，连碎片都能被认出是可口可乐瓶的瓶子。亚历山大·萨缪尔森打算挑战一下，他觉得瓶子应当做的鼓一点儿，形状么，最好又好握又有特色。
一番波折之后，设计人员设计出了这个经典的瓶子。瓶子本身大获成功，除了样子别致外，还要归功于这种形状的瓶子更容易抓牢，所以当人们抓起瓶子畅饮冰爽的可乐时，瓶子不会滑脱，更加安全。
我们的征途是星辰大海
说到瓶子，有一种可口可乐的容器你可能听都没听说过，那就是“太空罐”，也就是下图中这个东西。看着特别的高大上Geek范儿吧？这些复杂的结构都是为了保证宇航员在舱内开盖的时候不至于飘得满舱都是可乐，看来还是在地球上喝可口可乐方便啊。
顺带提一句，就是这种“太空罐”，在1985年，跟着航天飞机上过太空，可口可乐也成为了第一种飞向太空的软饮料。
这还不算完，在初上太空10年后的1995年，可口可乐干脆送了一台冷饮机上天，能够为宇航员提供冰爽的健怡可乐和可口可乐，这也是冷饮机第一次在太空中工作。注意，图中正在工作的冷饮机上接的是特制的用于太空的聚碳酸酯杯子。
铃儿响叮当
下边要讲一点和文化风俗有关的事儿。看到“铃儿响叮当”5个字，你脑海里肯定会冒出圣诞老人的形象，不过你可能不知道的是，可口可乐早在1930年那会儿就用圣诞老人做广告了。
而且，圣诞老人的经典形象，就是在那个年代，由插画家哈敦·桑德布罗姆创作，在可口可乐的宣传中慢慢定型的。桑德布罗姆的作品经典桥段包括圣诞老人跟熬夜等候他的小朋友打招呼，圣诞老人边喝可乐边看信等等。最有意思的，大概是下边这幅1951年的作品圣诞老人夜袭冰箱偷喝可乐了。大概还是为了传达圣诞老人来自北极还得打开冰箱喝可口可乐，这可乐得有多冰爽吧。
这事发生在20世纪20年代的上海，有一种叫做“蝌蝌啃蜡”的东西悄然上市。不明真相的群众如果仅仅顾名思义的话，可能会觉得那是什么小动物在啃蜡烛吧。其实，这个“蝌蝌啃蜡”是不知道哪位大神给刚进入中国的可口可乐起的译名！这个奇葩的名字，直接导致了可口可乐公司登报重金悬赏征求译名，而最后夺魁的这位，也是一代大师。
最后的冠军就是当时著名的画家、诗人、作家、书法家蒋彝。他看到广告后苦思良久，用“可口可乐”四个字干脆利索地击败所有对手，夺得350英镑奖金。考虑到这业界公认的超一流译名带来的价值，恐怕还应当追加一个让蒋老先生终生免费喝可乐的特权才对。
关于可口可乐的故事，你还知道吗？
1886年5月8日可口可乐在亚特兰大的药房首卖。
1886年弗兰克·罗宾逊提笔着墨书写了首个可口可乐商标，看到现在自己的笔记满世界都是，他一定会非常骄傲的。
1915年亚历山大.萨米尔森设计了可口可乐弧形瓶的原型，由鲁特玻璃公司持有专利，经由装瓶商协会认可成为标准包装瓶。
1927年可口可乐首次进入中国，在天津及上海设立装瓶厂。
1931年代表可口可乐的第一个圣诞老人出现，由插画家HaddonSundblom设计。
1934年可口可乐的自动贩卖机出现在芝加哥。
1941年可口可乐第一次在广告上使用“Coke”。
1943年艾森豪威尔将军在北非指挥部发来急电要求可口可乐为海外军人提供饮料，最终二战期间建立了64家移动式可口可乐工厂，不惜成本以每瓶5美分的价格向美军供应可口可乐
1945年“coke”成为可口可乐公司的注册商标。
1950年哥伦比亚广播公司播出了可口可乐的第一只电视广告
1960年第一听钢罐可口可乐问世，更加方便携带
1971年“给世界来杯可口可乐！”的电视广告播出，风靡全球。
1985年美国航天飞机将可口可乐带进外太空，成为人类在太空饮用的第一个汽水饮料。
1994年当年售出的全部可口可乐装在8盎司包装瓶中，瓶子首尾相接能够往返月球76次
搭过圣诞老人，打过二战，上过太空，还在古老神奇的国度里获得了华丽喜庆的名字，这大概就是可口可乐的非凡之处。今天你喝的这听可乐，也许是上个月刚灌装的，但这罐可乐，也跨越了整整127年时光。它是汽水，也是陈酿。
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