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The author:(作者)hpmailerpublished in(发表于) 2013/12/1 20:40:42 Jobs don’t like white， duped designers little trick pass，
Jobs don't like white, designer tricks deceived clearance jobs, Apple-IT news Jobs don't like white, designer tricks deceived clearance
Recently, Apple "Design Director" Evie (Jony-Ive) a new book came out, revealed in the book, Apple boss Steve Jobs was initially not like white product design, and the design team through a "grey" transition "cheat" and eventually was accepted by Steve White.
In 2001, almost all of Apple's products, are all white, but Steve Jobs appearance not originally white supporters.
Recently, Leander-Kahney write a book, qiaoni·aiwei, the genius behind Apple superior products (Jony Ive, The Genius Behind Apple's Greatest Products). Disclose in the book: "originally, he instinctively against the use of white appearance. ”
Ivy was in charge of Apple product design, claims Apple turned to white. From a student, Ivey liked white, have been designed with white plastic product.
Was revealed, Ivey claims Apple turned to a white appearance, in part because of changing color designs through the iMac to Apple. Multi color one of Apple computer iMac, shocked the whole world, because past computers, colors are more staid.
Later, Apple introduced the iBook using white plastic laptops , Evie wanted to stick with white, also used in the iPod player white.
Ivy when it comes to iPod: "from the beginning, we would imagine iPod look like we think it should be stainless steel and white, simple to the extreme without the use of color, a little neutral, but it is not going to let people confuse and startling a neutral color. ”
Apple's designers took the white iPod sent to Steve before, he does not like. Thus, designers had a little trick they have opted for a near-white color, but not pure white so that jobs accepted.
The designers chose a white cloud white, snow white, the icebergs, or moon-like grey-white, they look white, but in fact are grey. Jobs like the Moon-gray, and approved as a color of the keyboard.
IPod earphone, also employs this moon gray, but many fruit powders in General "white headphone cord."
Worked in the Apple design team Doug-Satzger said that Moon grey or gray sea shells was invented by Apple's designers color tones, this color and white very close to look like white, but actually are gray.
It is worth mentioning that, Apple's iPhone product was mainly dominated by white and black. In 2013, invested heavily in exterior colors of Apple innovation, launched a colorful, highly visual impact of the iPhone5c, as well as "local despot gold" iPhone5s, phone color covers of "originator" Nokia even publicly ridiculed, Apple's "Cottage" a multi-colored ideas of their own.
乔布斯不喜白色，设计师小伎俩蒙骗过关 - 乔布斯,苹果 - IT资讯乔布斯不喜白色，设计师小伎俩蒙骗过关
最近，有关苹果“设计大总管”艾维（Jony-Ive）的一本新书问世，书中披露，苹果掌门人乔布斯，最初并不喜欢白色的产品外观设计，而设计团队通过一种“灰白色”的过渡“欺骗”，最终让乔布斯接受了白色。
2001年，苹果几乎所有的产品，都成了白色，然而，乔布斯最初并不是白色外观的支持者。
最近，Leander-Kahney撰写的著作《乔尼·艾维，苹果卓越产品背后的天才》（Jony Ive, The Genius Behind Apple's Greatest Products）出版。书中披露：“最初，乔布斯本能地反对使用白色外观。”
负责苹果产品设计的艾维，主张苹果转向白色。从学生时代，艾维就喜欢白色，一直在用白色塑料设计产品。
据披露，艾维主张苹果转向白色外观，部分原因是针对苹果通过iMac向多彩色外观设计转变。苹果多颜色的一体电脑iMac，震惊了全世界，因为过去的电脑，颜色都比较古板。
后来，苹果推出了使用白色塑料材质的iBook笔记本电脑，艾维想把白色坚持下去，在iPod播放器中也使用白色。
艾维谈及iPod时说：“从一开始，我们就在想象iPod的外观，我们认为它应该像是不锈钢和白色，简单到极致，不使用彩色，有点中性，但却是一种不会让人混淆、令人吃惊的中性色。”
苹果的设计师拿着白色的iPod送到乔布斯面前，他并不喜欢。于是，设计师动了一个小伎俩，他们选择了一种接近白色的颜色，但并非纯白，从而让乔布斯接受。
设计师选择了一种云白色、雪白色、冰山白色，或是类似月亮的灰白色，它们看上去是白色，但实际上是灰色。乔布斯喜欢这个月亮灰色，于是批准作为键盘的颜色。
在iPod的耳机线中，也使用了这种月亮灰色，但许多果粉一般说“白色耳机线”。
曾经在苹果设计团队工作的Doug-Satzger说，月亮灰色或是贝壳灰色是苹果的设计师发明的颜色色调，这种颜色和白色非常接近，看上去就是白色，但是实际上的确是灰色。
值得一提的是，苹果iPhone产品后来主要以白色和黑色为主。2013年，苹果在外观颜色上大举创新，推出了五彩斑斓、极富视觉冲击力的iPhone5c，以及“土豪金”的iPhone5s，手机彩壳的“鼻祖”诺基亚甚至公开嘲讽，苹果“山寨”了自己的多彩色理念。
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