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The author:(作者)hpmailerpublished in(发表于) 2013/12/1 20:40:49 Local tyrant ruin the family history of Microsoft，
Local tyrant defeated family history of Microsoft-Microsoft-IT news Local despot Microsoft lost family history
Scientific community does not believe in tears.
No matter how amazing you were large companies, no matter how many times have you ever changed the world, no matter how much you have for the user valuable memories full of tears and laughter; if you fail, you die.
"Every moment" is the Kodak case, "Iridium satellite fall from the" AT&T so, "intelligent interpretation of" Motorola did so, even that is full of "magic" God teach Apple has also ended up in the mid 90 to be fully defeated its rival gold payment hanging life, tragic situation.
However, it also has a technology company in the world, in the past a dozen years, almost can be said to be from one failure to another fails just blundered into now.
Japanese praise hard man has described language is called: "the effort of genius." Which kept failing at on top of the wave of technological revolution are getting bigger and bigger companies can be said to be "failure of genius."
The company is Microsoft.
Over the past ten years, Microsoft seemed to use it to show everyone, in this world there is a talent, it insisted was the name of it.
Next, let us look at the product of Microsoft over the years failed, go down this one company is how can we rely on the bit of the spirit of perseverance, failed to remove certain products from drag to victory.
I. user attempts to contact surface is friendly
Windows is started because of an error, when Apple's user interface developers misunderstood rival Xerox developed operating system interface information, create complex and powerful interface to Windows.
In the last century 80 's, computer science and academia to the interface of Windows ever so well has been controversial, but with graphical interface features and complications of the operation, and the wide range of consumer groups, Microsoft chose for the last Windows system in order "to reach every household a computer" this great goal-oriented, they began a friendly interface attempts to reform.
Exposure age series--Microsoft Bob
In 1995, Microsoft in order to create a more friendly user interface for ordinary computer users--at least that's what they think – and start an operation, "Utopia" software research, and finally came up with a software called Microsoft Bob.
Believe that from the last century started to play computer players are eyes able to recognize, this old legend Bob is the year that happy home software on your computer.
This shaped desktop constantly design repeatedly, run Caton, more will every now and then of inexplicable failure, left jaw-of user on with blowing and to of plane of Win95 traditional desktop daze, to knows this thing but to improved computer UI friendly degree for target and development of, got into this let user caught mad of things can said is downright of failed, Bob was has from user to industry of consistent criticized, not only repeatedly listed IT industry worst products directory, CNet product names such as Coca Cola and new century greatest failure of products on the list above.
Microsoft CEO Steve Ballmer said: "we (find Bob) is supposed to do well, just let it go. ”
Well, a wise choice.
At a Technology Conference in 2013, Microsoft, Microsoft founder Bill Gates believes that intelligent application should restart Microsoft Bob, because smart Assistant has become a technology commonly used in daily life.
As a pet is a failure of--Office desktop Assistant
MicrosoftBob was sentenced to death while another Microsoft Guinea pig, this little thing called Office Assistant, its operations became more populist the task of Office software (Bob Butler in dogs is also a member of little helper). At the height of the digital pets and the Pokemon swept the world series in 1998, so when users run Office software often find baffling cartoon figures suddenly jump out of corners, to provide you with various tips on software use.
A wide variety of "pig" one of the most famous was the Clippy
While Office software in this when has quite mature complex, most user also fundamental not knows has good variety method can let they in using this software Shi easily times, but small Assistant were also is didn't can caused user of interest, because they fundamental not knows user needs what, just himself of play various tips, and this also will led to some configuration lower of computer panic......
Assistant image appears to be, no special to hit the heart has its adorable
In a sense, little helper is untimely, if you put it up to now, they might be able to become pretty Elf image acts as a desktop, and worse to be like the Cubs have been rising out separately as desktop pets, but they did not wait until that time. In 2004, Microsoft finally decided in future Office products is no longer configured fail-Assistant software.
Success belongs to the persevering--Office Ribbon
Although Bob suffered a shameful defeat and Assistant, but Microsoft is still passionate about, trying to solve a software professional level is strong, not friendly to the user problems.
And so, as Office 2007 's release, Microsoft has made a difficult decision – would have completely changed the Office toolbar, to function as the default grouping criteria grouping function key again to reach makes it easier for users to be able to use the effects of various features of the software.
OfficeRibbon was facing unprecedented pressure from the start, its design principles are highly abstract, and ran counter to the principles to be materialized interface design, was introduced from the beginning was opposed by the user crazy, but this time Microsoft got, they held Ribbon design, and in the Office 2010 and Office efforts to improve speed and operational in 2013, opposing voices finally is less and less. Today, after three generations of products to persevere, Office Ribbon has become a Microsoft product design in the 21st century one of the successful examples.
But this is, after all, is one of the few.
King of the patch Windows XP
May be surprised at the Microsoft (may also be the world) why is by far the most successful operating system listed, what it says is better than WinMe, Vista is much better! But please remember how we need to do after installing this great piece of software: the update patch, update patches, if you installed version is older, then you may need to download a patch that day. No need so much of the operating system patches, and it lasted for so many years, nearly every month, you'll find that Microsoft has come out with new XP patches, even Microsoft's own specially patched SP of its latest edition, you install it also needs to be close to 200 patches.
This is Microsoft, for other any a company of system wonderful into such, early died Alice has, but XP is can new three years, old three years, sew up and three years, was feeling said "lazy people promoting technology progress" this sentence words in XP body reflected have incisively: they what employment has more lazy of Group engineers, only will development compatibility so high of software, fundamental not needs launched new system, only by patch on can last a a dozen years......
XP introduced 12 years later, Microsoft has finally announced that it would stop technical support for this system in 2014--at the same time they also updated a few XP patch was gone.
XP classic desktop, in fact, good for eye protection, but the user turn on first thing must have been eager to replace it
II. bells portable mobile devices
If not bought Nokia, can no one remember Microsoft also have a portable mobile device sector, but in fact they really worked in this area, and not through acquisitions--though we may see it.
Positioning awkward Mini PC--Handheld PC (HPCs)
First of all, we come to know a system: Windows CE, which in the past has been all over the world for more than 20 years many cash registers, ATM and other implant systems and equipment support systems, Microsoft is also to serve as a framework, and developed a variety of specially designed operating system for portable/mobile devices, such as the HPCs.
In the 90 's of the last century, there is no such a thing as smart phones mobile computing market is called PDA (we call it business pass) occupied by the Kings, while Microsoft was clearly intended to challenge the King, in 1996 with the HPCs based on DOS operating system.
Compared to emphasize digital pen-PDA,HPCs offers a bigger screen and QWERTY physical keyboard, you can think of it as a mini laptop, but as a "portable" as a selling point of the system, this thing is still too inconvenient, in 2000, supporting Windows Mobile version of Office after the Pocket PC operating system software, HPCs fade the market Now only some avid waitress in bars and cafes along side type writers still use it.
Larger NEC HPCs Pro900 (one-third larger than the contemporaries of HPCs HP) and laptops with screen 14, HPCs can be seen the advantage of portability.
Unfortunately, it encountered iPhone--Pocket PC/Windows Mobile
Also based on WinCE (3), and support touch controlled entered of operating system, development concept is to than HPCs more portable simple, a began Pocket PC 2000 only support PDA and with phone features of PDA, but Microsoft soon found, market more favored keyboard and not touch screen, so put gravity steering no touch controlled of smart phone, and in a years Hou with Windows Mobile (WM) 2003 (also based on WinCE development) official instead of Pocket PC, adds various features supported, was broadly welcomed by 2007 WM6 release, Microsoft has four of the world's five largest smartphone maker with WM5 system authorized United States market share grew to 42%, the news is favorable.
However on in all are thought Microsoft in mobile area also to ushered in dawn of Shi, touch screen smart phone in 2008 suddenly changed being super game Asia people, to amazing of speed heavy took market, WM of share lurched declined, in iPhone led of, to vertical integration, and digital release channel control for core of new generation before, WM6 has lost has competition capacity, WM7 of development and repeatedly extension, Microsoft looks like eventually is to fall short has.
Lang died on the beach before--Kin
But Microsoft has always been Microsoft, they continue to work until a punch punch landed on their head.
Hammer punch from named Kin phones, developed by Microsoft under manufacturers DangerIncorporated, Microsoft to takeover the company spent US $ 500 million that year, and then ... ... They would come up with such a thing.
This phone looks beautiful should not be born in the world at the outset: develop the way could not be determined since WM7 is not product sale strategy, pricing is the same kind of service in the highest, locate the wireless network-building does not meet the requirements of the market ... ... Together various objective and subjective factors, was introduced a Kin will be punched to death, only on sale for 48 days, Microsoft announced the suspension of the mobile phone, grabbed the cell phone must be true love.
In Kin hematemesis back Xia Hou WM7 (has renamed Windows Phone 7 has) finally play, it of task has only left for Microsoft in portable market of business corpse, but even such also didn't do, last it also into has a with body, causes is simple, it came too late has, Apple and Android has put market carved up out, and WP7 in performance Shang does not has more of highlights let consumers back, failed fate also on inevitable.
Certainly we knows Microsoft has no towel, they just and acquisition has phone community in the of tough guy Nokia, next to do what we can seen, but everyone on this combination does not how watch, network Shang spread of a jokes is, future this two home joint launched of phone can so Division: Microsoft of operating system is responsible for blue screen, Nokia of technology is responsible for anti-fell, then user on can in phone blue screen Hou enjoy vent themselves of anger has......
III. when the Giants entered the game industry
We loved finally entered the unit. In the Microsoft prior to the intervention, has been the video game sector is dominated by the Japanese, Nintendo and Sony had been severely beaten, Sega brush occasionally. But Microsoft came, everything was different, stunned the Japanese look at Microsoft to "American-style" development, and then try to understand exactly what they are going to do.
Shadaheicu "hard case"--XBOX
Microsoft's launch of the first generation of home game consoles all dumbfounded, it's the perfect interpretation "shadaheicu" defines the product, and there are all kinds of problems, such as early technology does not pass led to a disc is scratched, power line design result in endangering player safety, handle operation is not intimate enough, the host is too heavy, and so on. Old-fashioned psychological serious Japan market, the XBOX has been widely resisted, players called it a "tough case" and mocked, Gran Canaria, it looks like Microsoft is pit.
But Bill Gates has come out, he said "the first generation was for a familiar opportunity, if we do our jobs well, you can finally play it again"--so to understand this sentence: "never mind, have plenty of money. ”
XBOX starts a crazy low price dumping, each for only $ 299, even as low as $ 149 each sold one was losing money, losses on more than $ 1 billion a year, if Japan manufacturers have somebody Seppuku apology, but Microsoft couldn't care less, lose, as long as you are willing to buy my stuff, price is not a problem!
In this money game, finally have a lot of players hesitated, blinked, finally chose to be friends with local tyrant, favorite host XBOX may still not players, may not be able to make Microsoft Money, but it has to do with, this thing finally has sold 24 million units and laid the Foundation on sale as the follow-up host. Until the players with "second host must be better" look forward to buy the XBOX 360, are following the pit had been for three red, XBOX objective being achieved.
Poach gold producer is useless! --The lost moustache
Hironobu Sakaguchi, of course, is not a Microsoft product, but as a phenomenon Microsoft is pit, Hironobu Sakaguchi dad, of course, more than Osaka, but his reputation most?
Osaka port master's contribution to the game industry, of course, is no more than that, but ever since entering the 21st century, he was like a Bugaboo, is responsible for the final fantasy movie, FF11 and other projects in addition to losing money or losing money, lose and SQUARE ENIX merger alive, not much people can do such a thing.
But Sakamoto as veteran producer Hironobu Sakaguchi's fame remains, in the SE after the disposition of the consolidated, Sakamoto Hironobu Sakaguchi in fact stepped aside, also gives Microsoft a chance. To open Japan market, Microsoft did not hesitate and took notes: "come on Daddy, give us a final fantasy cattle! "Yushibankouboxin pick up the slack, and began to develop new works, but the new money could not dispel his bad luck, only 860,000 copies sold of the Blue Dragon XBOX exclusive games, seemed to be acceptable, but if you think of the game comes from" Sakamoto Hironobu Sakaguchi + Uematsu stretch + Akira Toriyama "super luxury lineup, the sale, immediately will not be accepted.
Hironobu Sakaguchi is not discouraged, Microsoft has also not given up in the second year they unveiled another game lost Odyssey, but this time even worse, Japan and North America combined company are selling less than 500,000. Microsoft also wants to try again, Hironobu Sakaguchi first quit, he went to the Nintendo game ... ... Microsoft see in order to dig this big price and feel like I got ripped off ... ...
In addition to Sakamoto Hironobu Sakaguchi, the same throw money by Microsoft's well-known producer Yoshiki Okamoto, water wise, too, are there people, this is not the full game does not do is go to the other hosts in the game, feeling everyone is come to Microsoft to make money, you do not need the money anyway.
Uncertain XBO Xone
When you see this article XBOXone should have been listed, I'd be happy to put it on the Microsoft product list standby--at least in advance of the endless black and black looks like this. Said it was offering the least promising of host may be a bit too much, but the words "one of", there should be no problem, starting from its debut, scream constantly: "Microsoft's head is what kicked it? ”
Even regardless of whether its performance with the PS4 and addresses, Microsoft for the host of a series of restrictive measures is definitely a product of taking revenge on society, first of all, this stuff is actually more expensive than the PS4 $ 100! Hey, Hey, you're the Microsoft local tyrant, then lose money and have to sell the XBOX drive to where? Everyone was poor, okay!
And this corresponds to of is this hosts actually also not compatible XBOX360 game, in other words players to using this hosts must buy new game, good, is a pen must of expenditures, but this also not is finished, players Zhijian also cannot free exchange second-hand game, even meet Exchange conditions, also cannot again transfer third times, that is a game up showed two a players of machine using, third a players wanted to playing do? To buy--Microsoft developers probably think players are as rich as Microsoft Chief Executive. (Released through Sony PS4 is rhetoric no limit secondhand statement, Microsoft at E3 and hurriedly changed to removing restrictions on second-hand city, Big Ben)
Except was annoyed of extra expenditures, XBOXone also has other somehow of set, such as all game are to networking to run, you of hosts each across 24 hours will check once networking State, if you out playing has two days, or busy work learning has two days didn't boot, so congratulations you, it on into a Taiwan simple of Blu-ray play players has...... This is the typical fuss to die! In one wave higher than the wave player outcry, Microsoft is hurriedly dropped the nausea set that won't ...
土豪微软的败家史 - 微软 - IT资讯土豪微软的败家史
科技界不相信眼泪。
不论你曾是多么牛逼的大公司，不论你曾经改变过多少次世界，也不论你为用户带来了多少充满泪水和欢笑的宝贵记忆；只要你失败了，面对你的就是死亡。
“串起每一刻”的柯达是如此，“铱星陨落”的AT&T是如此，“智慧演绎”的摩托罗拉也如此，就连那个充满“魔法”的神教苹果也曾在九十年代中期沦落到要靠全面击败它的竞争对手金援吊命的悲惨局面。
然而，这世界上也有这样一个科技公司，在过去的十几年里几乎可以说是从一个失败走向另一个失败，就这样跌跌撞撞地走到如今。
日本人夸赞勤奋的人有形容语叫做：“努力的天才”。而这家在科技革命的浪潮之巅不断失败却越做越大的公司简直可以说是“失败的天才”。
这家公司就是微软。
在过去的十数年中，微软似乎默默地用它的行动告诉所有人，在这个世界上还有一种才能，它的名字叫坚持。
下面，就让我们来看看微软这些年来失败的产物，这个富有一条道走到黑精神的公司是如何依靠钻头一样的毅力，将某些产品从失败硬撑着走向胜利吧。
一.用户界面友善化的各种尝试
Windows是因为一个错误而开始的，当年苹果的用户界面开发人员因误读竞争对手Xerox开发的操作系统界面资料，才创造出复杂而强大的视窗化界面。
在上世纪80年代，计算机应用学术界对视窗化界面到底有没有那么好一直存在争议，但是随着图形界面功能和操作的复杂化，以及消费者群体的广泛化，微软最终还是选择了视窗系统，以“将计算机普及到每个家庭”这个伟大目标为方向，他们开始了界面友善改造的各种尝试。
暴露年龄系列的——Microsoft Bob
1995年，微软为了打造对普通电脑使用者更为友善的用户界面——至少他们是这么认为——而开始了一项代号“乌托邦”的软件项目的研究，最后搞出了一个叫Microsoft Bob的软件。
相信从上个世纪就开始玩电脑的老鸟们一眼能够认出，这老Bob就是当年联想电脑上的那个幸福之家软件。
这个异形桌面不断设计反复，运行卡顿，更会时不时的莫名失效，留下瞠目结舌的用户对着扑面而来的平面化Win95传统桌面发呆，要知道这玩意可是以改善电脑UI友善程度为目标而开发的，搞成这种让用户抓狂的东西可以说是彻头彻尾的失败，Bob遭到了从用户到业界的一致批评，不但多次上榜IT业界最差产品名录，更和新可口可乐等产品一起名列CNet世纪最大失败产品榜单之上。
微软CEO鲍尔默回忆说：“我们（发现Bob）是怎么也做不好了，干脆就此放手吧。”
嗯，明智的选择。
在2013年微软的一次技术会议上，微软创始人Bill Gates认为应重启智能应用Microsoft Bob，因为智能助手已经成为日常生活中常用的技术。
作为桌面宠物很失败的——Office小助手
MicrosoftBob被判处死刑的时候，另一个微软的试验品出现了，这个东西叫做Office小助手，它的任务是将Office软件操作变得更亲民（Bob中的管家狗也是小助手的一员）。当时正值数码宠物和《口袋妖怪》系列风靡全球的1998年，于是用户们在运行Office软件的时候经常发现一些莫名其妙的卡通形象忽然从角落跳出来，向你提供各种关于软件使用的小贴士。
繁多的“小猪手”中最有名的，就是这个大眼夹了
虽然Office软件在这个时候已经相当成熟复杂，多数用户也根本不知道有好多种方法能让他们在使用这软件时轻松百倍，但小助手们还是没能引起用户的兴趣，因为它们根本不知道用户需要什么，只是自顾自的弹各种提示，而且这还会导致一些配置较低的电脑死机……
小助手形象似乎都比较土，没有特别能直击人心的萌物
从某种意义上来说，小助手算是生不逢时，如果放到现在，它们或许就能变成美少女形象充当桌面精灵，最不济也能像瑞星的小狮子那样被人单独拿出来当做桌面宠物，但是它们没能等到那个时候。2004年，微软终于决定在未来的Office产品中不再配置这个失败的助理型软件。
坚持就是胜利——Office Ribbon
虽然Bob和小助手都遭到了可耻的失败，但是微软依然满怀热情，想要解决软件专业程度强，对用户不亲善的问题。
于是，随着Office 2007的发售，微软做出了一项艰难的决定——将原本的Office工具栏彻底大改，以功能为默认分组条件重新编组功能按键，以达到使用户能够更方便的使用软件的各种功能的效果。
OfficeRibbon一开始就面对空前压力，它的设计原则高度抽象，和拟物化界面设计原则背道而驰，从问世伊始就遭到了用户疯狂的反对，然而这一次微软挺住了，他们坚持Ribbon设计，并在Office 2010和Office 2013里大力改进速度和操作性，反对的声音终于是越来越少。时至今日，在经过了三代产品坚持努力之后，Office Ribbon已经成为21世纪里微软产品设计成功的范例之一。
但这种情况毕竟是少数。
补丁之王——Windows XP
可能有人惊讶于这个微软（也可能是全世界）迄今为止最成功的操作系统为什么会上榜，它怎么说也比WinMe和Vista好多了！但是请回忆一下我们安装完这款伟大软件后需要做的事情：更新补丁，更新好多的补丁，如果你安装的版本比较古老，那么你可能需要下载一整天的补丁。从来没有一个操作系统需要这么多的补丁，而且持续了这么多年，几乎每个月你都会发现微软又出了新的XP补丁，即使是微软自己推出的专门打补丁的SP最新版，你安装它也需要再下接近200个补丁。
这也就是微软，换其他任何一个公司的系统奇葩成这样，早就死翘了，但是XP却能新三年，旧三年，缝缝补补又三年，有人感慨说“懒人推动科技进步”这句话在XP身上体现得淋漓尽致：他们到底雇佣了多懒的一群工程师，才会开发兼容性这么高的软件，根本不需要推出新系统，只靠补丁就能撑个十几年……
在XP推出12年后，微软终于宣布将在2014年停止对这款系统的技术支持——与此同时他们又更新了几个XP补丁，真是没救了。
XP经典桌面，其实对保护眼睛很有好处，但用户开机第一件事一定是迫不及待的换掉它
二.屡败屡战的便携移动设备
如果不是收购了诺基亚，可能根本没人记得起微软还有便携移动设备方面的部门，但其实他们在这个领域真的成功过，而且不是靠收购——尽管现在我们可能看不出来了。
定位尴尬的迷你电脑——Handheld PC（HPCs）
首先我们来认识一个系统：Windows CE，这东西在过去的二十多年里一直是世界各地无数台收银机、ATM以及其它植入系统设备的支持系统，微软也以此为框架，开发了各种为便携/移动设备特制的操作系统，比如这款HPCs。
在上世纪九十年代，还没有智能手机这种东西，移动计算市场被名为PDA（我们管它叫商务通）的王者所霸占，而微软显然是打算挑战这些王者，在1996年更新了这个以dos为基础的HPCs操作系统。
相较强调数码笔输入的PDA，HPCs提供了更大的屏幕和QWERTY物理键盘，可以把它看做是一个迷你笔记本电脑，但是作为以“便携”为卖点的系统，这东西始终还是太不方便了，2000年，微软发布支持移动版本Office软件的Pocket PC操作系统之后，HPCs便逐渐淡出了市场，现在只有一些酷爱在酒吧和咖啡馆边看女招待员边打字的作家还在用它。
HPCs较大的NEC Pro900（比同时代HP的HPCs大1/3）和14寸4：3屏幕笔电，可以看出HPCs在便携方面的优势。
可惜它遇到了iPhone——Pocket PC/Windows Mobile
同样基于WinCE（3.0），并支持触控输入的操作系统，开发理念就是要比HPCs更便携简单，一开始Pocket PC 2000仅支持PDA和带手机功能的PDA，但微软很快发现，市场更青睐键盘而不是触摸屏，于是把重心转向无触控的智能手机，并在一年后用Windows Mobile（WM）2003（同样基于WinCE开发）正式代替Pocket PC，增加了各种功能支持，受到广泛欢迎，到2007年WM6发布时，微软已经为当时世界五大智能手机生产商中的四家提供WM5系统授权，美国市场占有率增长至42%，形势一片大好。
然而就在所有人都以为微软在移动领域也要迎来曙光之时，触摸屏智能手机在2008年突然变身为超级赛亚人，以惊人的速度重夺市场，WM的占有率节节下降，在iPhone引领的，以垂直整合、数字发行渠道控制为核心的新世代面前，WM6已经失去了竞争能力，WM7的开发又一再延期，微软看样子最终是要功亏一篑了。
前浪死在沙滩上——Kin
但微软始终是微软，他们继续努力，直到又一击重拳落到他们头上。
这击重拳来自名为Kin的手机，由微软旗下厂商DangerIncorporated开发，微软当年为了收购这家公司花了五亿美元，然后……他们就拿出了这么个玩意儿。
这款看上去很美的手机简直一开始就不该出生在世界上：开发途中居然因为WM7迟迟交不出产品而无法确定发售的策略，定价是同等服务中的最高，定位市场的无线网络建设达不到要求……种种主客观因素加在一起，让Kin刚刚问世便被乱拳打死，仅仅发售48天，微软就宣布中止该手机的生产，能抢到这台手机的必定都是真爱。
在Kin吐血退下后WM7（已经改名Windows Phone 7了）终于上场，它的任务已经只剩下为微软在便携市场的业务收尸，但即使这样也没做到，最后它也变成了一具尸体，原因很简单，它来得太晚了，苹果和安卓已经把市场瓜分殆尽，而WP7在表现上并未有更多的亮点让消费者回心转意，失败命运也就在所难免。
当然我们知道微软至今没有认输，他们刚刚又收购了手机界中的硬汉诺基亚，接下来要做什么我们可以拭目以待，不过大家对这个组合并不怎么看好，网络上流传的一个笑话是，将来这两家联合推出的手机可以这么分工：微软的操作系统负责蓝屏，诺基亚的工艺负责防摔，然后用户就可以在手机蓝屏后尽情发泄自己的愤怒了……
三.当巨头进驻游戏产业
我们终于进入了这个喜闻乐见的单元。在微软介入之前，电视游戏界一直是日本人的天下，任天堂和索尼打得头破血流，世嘉偶尔刷点存在感。但是微软来了，一切都不一样了，日本人目瞪口呆的看着微软以“美国人的风格”进行开发，然后试图搞懂他们到底要干什么。
傻大黑粗的“凶箱”——XBOX
微软推出的第一代家用游戏机就让所有人目瞪口呆，这是完美诠释“傻大黑粗”定义的产品，并且有各种各样的毛病，比如初期技术不过关导致光盘被划伤，电源线设计问题导致危及玩家安全，手柄操作不够贴心，主机过于笨重等等。在守旧心理严重的日本市场，XBOX遭到广泛抵制，玩家称它为“凶箱”并大加嘲笑，看上去微软这次是被坑了。
但是比尔盖茨站了出来，他表示“第一代是给我们一个熟悉的机会，如果我们做得好，就可以到最后再玩一遍”——这句话可以这么理解：“没关系，哥有的是钱。”
XBOX开始了疯狂的低价倾销，每台仅售299美元，最后甚至低到149美元，每卖一台都是亏钱，一年亏损就超过十亿美元，换做日本厂商已经有人需要切腹谢罪，但微软根本不在乎，哥亏得起，只要你肯买我的东西，价格不是问题！
在这场砸钱比赛中，终于有不少玩家犹豫了，动摇了，最后选择了和土豪做朋友，XBOX也许依然不是玩家最喜欢的主机，也许不能让微软赚钱，但是这有什么关系，这东西最后卖出去了2400万台，为后续主机的发售打下了基础。直到玩家们怀着“第二台主机肯定更棒”的期待买下XBOX 360，被三红问题坑得死去活来后，XBOX的目的才算是真正达到了。
挖角金牌制作人也没用！——失落的小胡子
坂口博信当然不是微软的产品，但是可以当做微软被坑的一个现象，坑爹的当然也不止坂口博信，但谁叫他名气最大呢？
坂口大爷在游戏界上的贡献当然是不用再多说了，但是自从进入21世纪后他老人家就像被衰神附体，负责的最终幻想电影版、FF11等项目除了亏钱还是亏钱，活活的把SQUARE亏得和ENIX合并，能做到这种事的人真是不多。
但是坂口博信作为老牌制作人的名气尚存，在被合并后的SE处分之后，坂口博信事实上退居二线，也给了微软以机会。为打开日本市场，微软毫不犹豫掏出了钞票：“来吧大爷，给我们做个最终幻想那么牛的！”于是坂口博信重振旗鼓，开始开发新作，但是新金主也无法驱散他的霉运，XBOX独占游戏《蓝龙》只卖出86万套，看上去还能接受，但如果你想起游戏是出自“坂口博信+植松伸夫+鸟山明”这样的超豪华阵容，这个销量顿时就无法接受了。
坂口博信没有气馁，微软也没有放弃，第二年他们又推出了另一款游戏《失落的奥德赛》，但是这次更惨，日本加北美加起来连50万销量都不到。微软还想再试试，坂口博信自己先不干了，他跑去给任天堂开发游戏了……微软看看为了挖这大腕花的价格，觉得自己好像被宰了……
除了坂口博信，同样被微软用钱砸过来的知名制作人还有冈本吉起、水口哲也等人，现在不是完全不做游戏了就是跑去给其他主机做游戏了，感觉大家就是来微软这儿捞笔钱的，反正你不缺这点儿钱嘛。
前途未卜的XBO Xone
在您看到这篇文章的时候XBOXone应该已经上市了，我很乐意先把它列入微软产品黑名单候补里去——至少从发售前层出不穷的自黑和被黑的表现来看是这样。说它是发售时最不被看好的主机可能有点过分，但加上“之一”应该就没有问题了，从它亮相开始，各界就惊呼不断：“微软的脑袋被什么踢了吗？”
即使先不考虑它的性能能否与PS4并论，微软针对该主机进行的一系列限制措施也绝对是报复社会的产物，首先这东西居然比PS4贵100美元！喂喂你是微软土豪，当年亏本也要卖XBOX的魄力去哪里了？大家都很穷的好不好！
与此对应的是这主机居然还不兼容XBOX360游戏，换言之玩家要使用这个主机必须买新游戏，好吧又是一笔必须的支出，但这还不算完，玩家之间还不能自由交换二手游戏，即使满足交换条件，也不能再转让第三次，也就是说一个游戏最多拿给两个玩家的机器使用，第三个玩家想玩怎么办？去买呗——微软的开发人员大概认为玩家都和微软总裁一样有钱吧。（在索尼PS4义正言辞发表不限制二手声明后，微软在E3又连忙改口表示取消二手限制，普大喜奔）
除了令人恼火的额外支出，XBOXone还有其他莫名其妙的设定，例如所有游戏都要联网才能运行，你的主机每隔24小时会检查一次联网状态，如果你出去玩了两天，或者忙于工作学习有两天没开机，那么恭喜你，它就变成一台单纯的蓝光播放器了……这就是典型没事找事自作死呀！在一浪高过一浪的玩家声讨声中，微软又是连忙取消了这个恶心设定，表示再也不敢了…
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