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The author:(作者)hpmailerpublished in(发表于) 2013/12/1 20:41:34 Why speed peerless levels of online shopping in Hong Kong global countdown，
Why global countdown-speed peerless levels of online shopping in Hong Kong shopping Hong Kong shopping-IT information Why speed is best in last in the global level of online shopping in Hong Kong
Dual 11-reviving the online shopping boom in the mainland this year, "singles day" has become a national shopping spree. Just when mainland Internet users buy in full swing, Hong Kong also passionately into a shopping spree – department store anniversary big price cuts. Unlike the Mainland's Hong Kong people prefer to go to the grocery store early in the morning "row group" grab promotional also doesn't like to sit at home online shopping. Why is online shopping increasingly popular in the Mainland, in Hong Kong, is a tepid?
Hong Kong online shopping levels of sophistication in the world belong to backward, although in recent years, the steady growth of Internet users in Hong Kong, but online shopping is not widespread. Survey shows that Hong Kong's participation in net purchases of Internet users from 2002 of the increase per cent in 2012, mainly for "booking", "clothing and footwear purchased", "arrangements", and so on. Ratio is much lower than the Mainland of China, Japan, and Korea. Hong Kong consumer satisfaction with online shopping experiences are in the midst of all the survey areas ranked in final, 38%, significantly down from the United States 83%, 60% than the Mainland, even lower than the Asian average of $ 50%.
Lack of local online shopping platform
Compared with the Mainland, the Mall outlet is still the mainstream of retailing in Hong Kong, and to date no successful local online shopping platform. In terms of maternal and infant products, cosmetics, clothing, furniture, there are many online store, but the Basic is only physical store online sales channels. Early years, Yahoo Hong Kong was once trying to build online shopping platform "Yahoo auction", but since the market was not mature, shelved a few years later maintained, resources to switch to other business.
Currently, Taobao or, most Hong Kong people are used to the mainland United States of eBay and Amazon to experience online shopping, although it also will set up a shopping spot for Hong Kong people, but operating across borders lack of "sexual" design, shopping preferences and habits do not understand Hong Kong people, and how inadequate "tailor-made". Hong Kong belongs to Taobao's overseas market segments, network interface, payment method and delivery method of shopping with online shopping in the Mainland are very different.
Payment method "good trouble"
Due to overseas credit card payment online shopping platform is generally not on the Mainland, Hong Kong the most convenient way of payment cannot be used, only the first step, "" walking a lot of guests. First Hong Kong shop in Taobao, unless the Mainland Bank's online banking service, you must remit account through bank cards to PayPal, or purchase mainland phone prepaid card recharging consumption.
Now, when net purchases from the Mainland are already using "balance treasure" to earn high interest rates when Taobao payment platform open to the Hong Kong market remains limited, purchased prepaid card to pay a transaction fee of 2% for a long time and high exchange rates.
Hong Kong Internet users experienced Taobao Winnie says, "really trouble Taobao express and payments, fees and delivery fees higher than the prices of goods, calculating net purchases may not be cost-effective. "Net guest Ben blunt Alipay fees high:" it would also like to take the difference in exchange rates between the Yuan and Hong Kong dollars. When she first started shopping to 7-11 convenience stores to recharge, but goods prices is difficult to estimate, regular recharging problems. ”
Shipping time is long and expensive
Apart from the cumbersome payment link, Hong Kong online shopping experience the worst of two points, is the movement of goods and returned. Because the goods sent abroad, usually takes a few days or even a week, compared to online shopping in the Mainland can "once served" is not sufficient to meet consumer psychology. And shopping is no kind, it is easy to "advertised" mainland Taobao may return a negotiable, but commodities to Hong Kong generally has more than returned the time, of course, very few people are willing to pay the high cost of cross-border express delivery fee, to handle the return transfer.
Also, freight of expensive is Hong Kong local network purchased of a big obstacles, with City Express 1 kg day served of price up to 30 Hong Kong dollar above, next day also at least to 25 Hong Kong dollar, and this also just is business district of courier price, residential even on in commercial district beside several km, also to plus 15 Yuan "remote area" costs, online purchased electric, and baby diapers, more large goods, General to paid 50 Yuan to 150 Yuan ranged of freight, greatly reduced has Hong Kong of network purchased interest. Hong Kong Internet users also complained that "often seen on Taobao many activities full of hundreds of postage, postage area excluding Hong Kong. ”
Therefore, Hong Kong people are accustomed to the concentration of goods sent to multiple shipping points in places like Shenzhen, Zhuhai, and then returned to Hong Kong. But even the seller timely delivery, from buy to receive up to two weeks or more, if there are one or two things in the get shipment delays in shipping, buyers may be sentenced to pay higher storage costs. Also has some businesses near all big gateway net purchases of private courier collection point, although of relatively cheap, but also the long shopping time, maybe three or four weeks to receive your desired goods.
Shopping malls-intensive shopping convenience
Due to the intensive consumer sites, friendly shopping environment in Hong Kong, there is little that cannot be bought at the Mall. Apart from the familiar, such as Causeway Bay, Tsim Sha Tsui area, in a residential area almost every underground station near the Mall, and has a tendency to the building the more. In recent years, whether it is even borders a residential area in Shau Kei Wan on Hong Kong Island, is near Shenzhen crossing, Sheung Shui, Tuen Mun, New Territories, have built large landmark shopping malls, in addition to essential household supplies, and even some level of high-end cosmetics, electrical appliances, clothing, you name it.
So Hong Kong people prefer to personally take to the streets to buy and enjoy could shop around "shopping" fun ". Hong Kong Jeff, "said 7-11 snacks and the daily commute downstairs, OK convenience stores will be able to buy online instead of trouble. If your clothes, bags, mobile phones and the like, definitely went to the store to get more discounts, promotions are sometimes a gift, have to offer credit card points. ”
Recently, the Hong Kong Sogo twice a year "to thank" set off a buying spree. In Causeway Bay, Tsim Sha Tsui, the two stores open at 9 o'clock in the morning on the first day, long lines have been out onto the sidewalk outside the shop, also depends on the flow control to control access. "Limited 100", "limited edition of 300 sets of" the notices is most common in the cosmetics counter on the first floor, swept away in less than an hour, these consumer goods.
Market price advantage discounts to attract
As the world's largest free trade area, Hong Kong imported goods prices are mostly reasonable. Especially those of internationally renowned luxury brand, or price of imported goods in Hong Kong, is well below the Mainland, even buying cheap can hardly compete with Hong Kong's malls. And there are shopping malls, "anniversary", the brand their own sale and Christmas season at a discount when discount enough to attract residents and visitors to buy in person.
Meanwhile, Hong Kong people's level of savvy shopping also tend to shop "low price" advantage cannot display. Except daily free newspaper of promotions information outside, Hong Kong also has manifestations of "late" website and phone application, help Hong Kong found entity shop in the of "most flat of selected", as Hong Kong famous of sold electronic products, and electric of "Hong Kong lattice price network", full Hong Kong hundreds of home electric commercial respective reported how many price, extra sent how many gift at a glance; also famous for "compact fluorescent lamps more d" of phone application, even is Sha tea sauce, also guarantee can help you buy to full city most cheap of a bottle.
Local group buys on its own pickup map
Hong Kong online shopping platform is relatively backward, group buying sites in recent years have made wind, mobile applications in parallel. Although most trades require buyers to pick up on their own, but people still have enjoyed. The biggest coupon site Groupon pickup station on Hong Kong Island, hire expensive golden belt across the times square in Causeway Bay in Hong Kong. On Christmas Eve, came to pick up troops formerly placed in line out in the lobby. Predecessor of Groupon ubuyibuy is Hong Kong's first GroupOn, group buying product variety, yet long-term launch of travel deals.
Hong Kong group buying websites a few giants, respectively the main routes all meet the needs of Hong Kong. Buy network focused into a brand-name sales network, Hermes, Fendi, Valentino, Gucci, Prada etc product feature page. Buy net mass buyers course, sell a variety of accessories, furniture and other everyday life. Catering, massage and hair cut service products, sells hot in large group buys online.
Retail benefit from increased annually, in recent years, many retailers have opened online shop go with the tide, reducing rental costs, while expanding customer base. But behind it also faced issues of logistics, publicity and upfront investment, but capital expenditure pressure on retailers. The situation now is that "buyers worry that deterred businessmen." Therefore, even though Hong Kong is a shopping paradise, if net purchases also wants a piece, you may also take some time ... ...
为何网速天下第一的香港网购水平全球倒数 - 网购,香港网购 - IT资讯为何网速天下第一的香港网购水平全球倒数
今年双十一内地再掀网购热潮，“光棍节”早已成为一场全民购物狂欢。正当内地网民买得热火朝天时，香港也充满激情地投入了一场购物狂欢——百货店周年庆大降价。与内地不同的是，香港人宁愿一大早去百货店“排大队”抢促销也不喜欢坐在家里从网上购物。缘何网购在内地越来越流行，在香港却是不温不火？
香港网购的发达程度在全球都属于落后水平，虽然近年来，香港网民稳步增长，但网上购物的情况并不普遍。有调查显示，香港参与网购的网民从2002的4.9%，增加到2012年的24.4%，主要为“订票”、“购买衣服鞋袜”、“安排旅游事宜”等。比率远低于内地、日本、韩国等。而香港消费者对于网购经验的满意度也在所有调查地区之中排在最后，只有38%，远逊于美国的83%，也不及内地的60%，更低于亚洲的平均水平50%。
缺乏本地网购平台
与内地相比，商场直销仍是香港零售业的主流，而且香港至今为止没有一个成功的本地网购平台。虽然在母婴产品、化妆品、服装、家具方面都有不少网上商城，但基本仅是实体店的网上销售渠道。早年间，Yahoo香港曾一度尝试建立网购平台“雅虎拍卖”，但由于市场未成熟，几年后便搁置维持，将资源转投其他业务。
目前，港人大多数都是用内地的淘宝网或美国的eBay和Amazon体验网购，虽然淘宝也会为港人设置购物专页，但跨境经营缺乏“在地性”的设计，不了解港人购物喜好和习惯，怎样都不够“量身定做”。由于香港属于淘宝网的海外市场板块，网络购物的界面、支付方式及送货方式都与在内地网购有很大差别。
支付方式“好麻烦”
由于内地网购平台一般不接受海外信用卡付款，不能用港人最便利的方式付款，仅这第一步就“赶”走了不少客人。最初港人在淘宝购物，除非开通了内地银行的网上银行服务，否则必须通过银行卡划账至支付宝，或是购买内地电话充值卡进行充值消费。
现在，当内地网购族已经在用“余额宝”赚取高息的时候，淘宝对香港市场开放的支付平台依然有限，购买充值卡充值长期以来要支付2%的交易手续费和高昂的汇率。
有体验过淘宝的香港网民Winnie表示，“在淘宝速递和付款真的好麻烦，手续费与速递费比商品的价格还高，计算下来网购也未必合算。”亦有网客Ben直言支付宝手续费高昂：“这中间还要算上人民币与港币之间的汇率差异。刚开始购物的时候会到7-11便利店去充值，但买的物品价格难以估计，经常充值也麻烦。”
货运时间长、成本高
除了繁琐的支付环节，令港人网购经验最糟糕的两点，是货物的运送和退换。因为境外寄来的货品，通常需要几日甚至一星期，比起在内地网购能够“一日送达”，不足以满足消费者心理。而且网购没有实物，很容易“货不对板”，内地的淘宝族可退货可转让，但是商品到了香港一般已超过退换时间，当然很少有人愿意支付高昂的跨境速递费，去处理退货转让。
此外，运费的昂贵也是香港本地网购的一大障碍，同城快递1公斤当日送达的价格高达30港元以上，次日也至少要25港元，而且这还仅仅是工商业区的速递价格，住宅区即便就在商业区旁边几公里，也要加15元“偏远地区”费用，网上购买电器、婴儿尿片等较大件货物，普遍要支付50元至150元不等的运费，大大缩减了港人的网购兴趣。亦有香港网民抱怨，“经常在淘宝上看到很多满百包邮的活动，但包邮地区都不包括香港。”
所以，有香港人惯于将货物集中送到深圳、珠海等地的多个集运点，再一起运回香港。但是即便卖家发货及时，从买下到收到也往往长达两星期以上，如果碰上一批货中有一两样迟迟不发货，买家则随时可能被罚支付更高存储费用。在各大关口附近亦有一些商家私营的网购快递代收点，虽然费用相对便宜，但是亦拉长了购物的时间，可能三四个星期才能收到想要的货品。
购物天堂商场密集购物便利
由于消费场所密集，购物环境便利，在香港，几乎没有什么是不能在商场买到的。除了大家熟悉的铜锣湾、尖沙咀等商区外，在住宅区的几乎每个地铁站附近都有商场，而且有越建越多的趋势。近年来，无论是连港岛边界住宅区筲箕湾，还是新界接近深圳关口的屯门、上水，都兴建起大型的地标商场，除了生活必需的日用杂货外，甚至一些中高档水平的化妆品、电器、服饰等，都应有尽有。
所以港人宁愿亲自上街选购，享受可以货比三家的“shopping”乐趣。港人Jeff表示，“零食、日用品上下班在楼下7-11、OK便利店就能买到，网上反而麻烦。如果是贵的衣服、包、手机之类的，肯定是去店里能得到比较多折扣，有时促销活动还有礼物送，还能给信用卡积分。”
最近，香港崇光百货一年两度的“感谢周”掀起了抢购热潮。铜锣湾、尖沙咀两家商场第一天早上9点开门起，长龙已经排到了店外的人行道，还要靠人流管制来控制进出。“限量100套”、“限量300套”是一楼化妆品柜台上最常见的告示，不到一小时这些紧俏商品就一扫而空。
商场价格有优势折扣更吸引
作为全球最大自由贸易区，香港的进口商品价格大都实惠。尤其是那些国际知名的奢侈品牌，或是进口商品在港的售价，也远低于内地，即便是网购的低价都难以与香港的商场竞争。而且还有商场“周年庆”、各品牌自己的特卖会及圣诞打折季，那时的折扣足够吸引市民及各地游客前来亲自购买。
与此同时，港人购物的精明程度也往往让网店的“低价”优势无从显示。除了每日免费报纸的促销信息外，香港还有形形色色的“比价”网站和手机应用，帮港人找到实体商店中的“最平之选”，如香港著名的卖电子产品、电器的“香港格价网”，全港几百家电器商各自报多少价，额外送多少礼物一目了然；还有名为“悭多D”的手机应用，就算是沙茶酱，也保证能帮你买到全城最物美价廉的一瓶。
本地团购兴起自行取货图便利
香港网购平台相对落后，团购网站近年来却做得风生水起，手机应用程序并行。虽然大部分交易都需买家自行取货，但港人依旧玩得乐此不疲。本地最大团购网站Groupon的港岛取货站，租在香港昂贵的黄金地带铜锣湾时代广场对面。圣诞前夕，前来取货的队伍在大堂外排得密密麻麻。Groupon前身ubuyibuy是香港建立的首个团购网，团购产品的种类众多，目前还长期推出旅游优惠。
香港团购网站几大巨头，分别主打不同路线产品，全方位满足港人需要。蜂买网专注打造成名牌销售网，Hermes、Fendi、Valentino、Gucci、Prada等产品都设有专页。而够买网则走大众化买家路线，售卖各式日常生活配件、家具产品等。而餐饮、按摩和剪发等服务性产品，在各大团购网上也是售卖热点。
零售获益年年增高，近年来有不少零售商顺应潮流开设网店，降低租金成本，同时扩大客户群。但其背后也面对物流、宣传及前期投入等问题，反而给零售商带来资本开支压力。所以现在的局面就是，“买家担心，商家却步”。所以香港虽是购物天堂，若网购也想分一杯羹，可能还需要一段时间……
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