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The author:(作者)hpmailerpublished in(发表于) 2013/12/5 11:06:50 Hunan “v“ spontaneous build-up， strive to improve network ecosystem
In the era of total media, even as I am, can also contribute to the passing beauty of a meager strength
False information, negative information is clumped together, a false low advertising ... ... National Internet Information Office Director Lu Wei had used "nine" to sum up the current problems in the network environment. How to sing the main theme, and build healthy, active, progressive networks ecology? Internet celebrities, many fans of the "v" is a force to be reckoned with.
In Hunan province, a group of influential bloggers, media edit corporate microblogging, the Chief heads of micro-blogging, spontaneously formed the "sanxiang boshalong" sounded "collect positive energy, dissemination of music" Assembly call. Province of Hunan provincial party Committee Deputy Secretary-General, Internet communication Office qinglixin evaluation, "provided they explore a new mode of transmission network is energy, becoming an important force to build ecological health network".
Interactive
The "@" is trust, forward is the responsibility
"Micro-the life of common people, and community voices". On August 27, in Hunan province, more than 60 employees are gathered more well known micro-Bobo, the establishment of sanxiang boshalong, broadcasts for the network drums. Behind them, it's more than 67 million fans.
Though only a networking platform for voluntary, loosely but more than more than 60 bloggers, in the vast "network of sea", became acquainted with because of the love and responsibility, for positive energy brings together networks, hand in hand.
In September this year, Xinhua County, loudi, 43 years old, rural teachers Ou Nanbao, sudden Hemorrhagic strokes, left side paralyzed, can't manage themselves. He longed to stand on stage, but were unable to raise medical costs.
As a Government civil servant day @ six feet to understand this information, sent from a "for rural teachers in dream and go" graphic help-Twitter. Members Salon @ Hunan daily, join the ranks of forwarding relay. Among them, @ xiaoxiang in Wolong nature reserve, the main Bo Tang Jian, Director of Hunan TV branding even more use of their working relationship, for applications to the Fund of 10,000 mango. Eventually, Ou Nanbao teacher to help the parties, the podium again.
On August 16, an ordinary public Twitter said in Changsha, xingsha on 205 bus, a 5 years old girl ask drivers the way it got off at the wrong station. Teachers worry about children lost, turn with the agreement of the passenger to pick her up, "the kids, uncle was wrong, let you down a site! ”
Editing the first time Chu Pingchuan xiaoxiang morning news corporate microblogging microblogging forwards this content through the media, and the "@" digital Salon members. Within 5 days of the microblog was forwarded more than 12,000 times. "Changsha good drivers" topic immediately prior to entering the Twitter buzz words in ten, Hunan's newspaper, television and other media follow up reports.
Spreading force of positive energy, Zhang Yejun also has a deep sense of Zhuzhou radio work, he has been successfully initiated for sanitation workers to send lunch activities. His account @ MCC 0003 often choose life, people aren't easy to find, but there is little warmth, such as "China's most expensive medical bills" and "18 years of fare" can lead to thermal transfer and thermal assessment on Twitter.
"@ Trust and the forwarding responsibility. "Has 850,000 followers of Zhuzhou city administration and administrative law enforcement Bureau Deputy Director Liu Jian said that the" big v "in the hands of the mouse should have found more, passing more beauty in life. This represents the common aspiration of Salon members.
Rational
Online and offline interaction, restoring the truth
"Hunan yiyang City killed! "On September 29, one uncle and selling sugar cane in yiyang city administration message of unexplained deaths in clashes went viral on Twitter.
When users of all kinds of accusations, abusive one-sided points when in yiyang city, Hunan daily news @ reporter Yu Zhenhua, Director of new media, maintaining a journalist accustomed calm. His contact with the local authorities in yiyang, and colleague reporters visiting the scene of the station to verify, predominating the central fact: the question is not a city, guy is a fruit shopkeeper father what had happened, both without physical contact, is the unexpected sudden death due to illness of the deceased.
Once you understand clearly, Yu Zhenhua to Sharon in the first members had informed the concurrency in your unit legal person of the Hunan daily on Twitter. Within a short time, Salon members across the forwarding, Internet chatter turned the event being reversed.
Easily on a network "network, network", air-to-air, virtual to virtual, forming potential of the Urals. "At this salon, various large v through its own resources, the implementation of online interaction, role in interdiction of rumors. "Yu Zhenhua said.
Treat networks negative public sentiment, maintaining a rational, hold a confirmation, but this does not mean giving up public opinion supervision sword.
On September 3, the Hunan police discovered the Jade Dragon snow mountain scenic area. "The sanxiang boshalong" blogger after 5 hours of verifying, through Microblogs would the police car brands all in one county in Hunan Province Public Security Bureau news release, causing netizens continued rolling track. Local police emergency investigation and treatment, as well as relevant parties ' results were released the next day at 2 o'clock in the morning.
Netizens on the verdict from the County's Public Security Bureau, vigorous and resolute against "the four winds" commends the practice of, online reviews to reach more than 30,000 articles.
"Before saying a word often was inundated with a large number of words. "@ Xiao Qiang, Changsha, police trumpeters blogger traffic police detachment said," it is getting better and better. When the incident occurred, as long as the policy makes clear that, understand, reason or the majority of the netizens. And then leveraging Salon blogger to ' multiplier ' effect spread out, pressure plummeted. ”
"These large v gathered together in close communication, each information source can verify each other behind, flattening promote functional departments. "Qinglixin said.
Innovation
Bo go grass roots, action action
"Good things don't go out, bad Trinidad", is a reflection of the current network environment. @ A little seed of working in State-owned enterprises talk about their experiences: had encountered a "blogger", often sends personal letter selfish he forwarded some very extreme, extreme micro-blogging. One day, he could not help finally asking why you want to go. Other words: positive someone look?
In the "sanxiang boshalong" does not.
The morning of November 3, over more than 20 Salon blogger, spontaneous action, sent to Yueyang linxiang city "national honesty and exemplary" Li Guowu, yuelu district, Changsha, and "the national filial piety is always exemplary," Liao Yuee visits to grass-roots dialogue moral exemplars, Bo's perspective.
Along the way, Lu Qun, Deputy Director of Hunan provincial Commission for discipline inspection to prevent corruption @ the censors ' @ interpreter Chen yan and Liu Shaoqi Memorial Hall in transit via mobile phone "live" one moral exemplars, and the introduction of a bit of sentiment. Zhuzhou, Hunan University @ Zhou Jingping visit employees later wrote a long essay on the moral education.
According to columnist @ Cheng Ke selected statistics, certification called the "sanxiang boshalong" issued a first visit to Twitter, for example, participation in the total number of 1145, covering fans of 16.69 million, geographically limited to Hunan, Guangdong, Beijing, Jiangsu and other places.
As transmission with a high public confidence, self-motivated, audience attention and quick advantage, they make the "moral energy" always attract a network hot, also attracted a large number of traditional media follow up reports, eventually form public resonance.
"' Name Bo ' as more has influence of individual has gradually has led social topic of capacity", red network editor-in-Chief Assistant, and public opinion Center Director Hu Jiangchun think, in common of social values led Xia, "poly is a mission fire", will "name Bo" effective gathered, on can positive effects mass, and effects social; "bulk is stars", on can with love action effects more people of action.
"The sanxiang boshalong" the grass-roots level, dissemination of innovative practices. Linxiang city people's Court was evaluated as national top ten judges influence @ Yuan Shuo Wang weibo said bloggers walk into a moral role models, for the fans to feel moral exemplars, behind its quality and spirit, "said with a fan favorite means of expression out of talking without walking the show, side shelf, netizens naturally being touched."
Qinglixin believes that "the sanxiang boshalong" appears, indicating that users desire for singing loudly of the melody, to promote positive energy. Want Salon members continue to carry forward the spirit of charity, dare to play, sunshine and four rivers contribute more to the dissemination of positive energy.
在全媒体时代，即使平凡如我，也可以为传递真善美贡献自己的一份微薄之力
虚假信息、负面信息扎堆、虚假低俗广告……国家互联网信息办公室主任鲁炜曾用“九大乱象”来总结当前网络环境存在的问题。如何唱响主旋律，构建健康、积极、向上的网络生态？网络名人、粉丝众多的“大V”是一支不可忽视的力量。
在湖南，一批较有影响力的博主、媒体法人微博编辑、政务微博负责人，自发组建了“三湘名博沙龙”，吹响“网聚正能量、传播真善美”的集结号。湖南省委副秘书长、省互联网宣传办公室主任卿立新评价，“他们的探索提供了一种传递网络正能量的新模式，成为构建健康网络生态的一支重要力量”。
互动
“@”是信任，转发是责任
“微观百姓生活，博采社会呼声”。8月27日，湖南省60余名比较知名微博博主欢聚一堂，成立三湘名博沙龙，为网络传播真善美鼓与呼。在他们身后，是6700多万粉丝。
尽管只是一个自愿、松散的联谊平台，但60多位博主，在茫茫“网海”，因爱心和责任而相识，为汇聚网络正能量而携手。
今年9月，娄底新化县43岁的乡村教师欧南宝，突发脑溢血中风，左半身瘫痪，生活无法自理。他渴望重新站上讲台，却无法筹集医药费用。
身为政府公务员的@六丈日子了解这个信息后，发出一条“请为乡村教师圆梦而转”的图文求助微博。沙龙成员@湖南日报等纷纷加入转发接力行列。其中，@潇湘卧龙博主湖南卫视品牌推广部主任汤集安更是利用自身工作关系，为其申请到1万元芒果基金。最终，欧南宝老师在各方帮助之下，再次站上讲台。
8月16日，长沙一位普通市民发微博说，星沙205路公交车上，一名5岁女童向司机问路却下错了站。师傅担心孩子走丢，在取得全车乘客同意的情况下掉头去接她，“小朋友，叔叔错了，让你早下了一站！”
潇湘晨报法人微博编辑褚平川第一时间通过媒体微博转发了这条内容，并“@”数位沙龙成员。5天内该微博被转发1.2万多次。“长沙好司机”话题随即进入微博热门词汇前十，湖南的报纸、电视等媒体跟进报道。
对于正能量的传播力，在株洲广播电台工作的张冶军也有着深切感受，他曾成功发起过为环卫工送午餐活动。他的账号@张冶0003常选取生活里人们不轻易发现却又存在的小温暖，如“中国最便宜的药费”、“18年不变的票价”等发在微博上总能引来热转和热评。
“@是信任，转发是责任。”有着85万粉丝的株洲城市管理和行政执法局副局长刘坚说，“大V”手里的鼠标就应该多发现、多传递生活里的真善美。这代表了沙龙成员的共同心声。
理性
线上线下联动，还原真相
“湖南益阳城管打死人了！”今年9月29日，关于益阳一位卖甘蔗的大爷与城管发生冲突离奇死亡的消息在微博上疯传。
当网友的各种指责、谩骂一边倒地指向了益阳城管时，湖南日报新媒体部主任@记者禹振华，保持了记者职业惯有的冷静。他与益阳当地有关部门联系，又请驻地同事记者前往现场核实，初步掌握了核心事实：涉事方不是城管，出事的大爷是水果店主的父亲，双方也没有肢体接触，死者是因病突发猝死。
了解清楚后，禹振华第一时间向沙龙成员做了通报，并发在自己所在单位湖南日报的法人微博上。短时间内，沙龙成员纷纷转发，该事件网络舆论矛头被扭转。
网络上很容易“网络来，网络去”，空对空、虚对虚，形成以讹传讹之势。“在这个沙龙里，各路大V可以通过各自的资源，实行线上线下联动，对于阻击谣言有重要作用。”禹振华说。
对待网络负面舆情，保持一份理性，抱着一种求证心态，但并非意味着放弃舆论监督这把利剑。
9月3日，湘籍警车惊现玉龙雪山景区。“三湘名博沙龙”博主经过5个多小时核实，通过微博将该警车牌号为湖南某县公安局所有的消息发布，引发网友持续滚动追踪。当地公安部门紧急调查处理，并在次日凌晨2点发布了相关当事人的处理结果。
网友们对该县公安局动真格、雷厉风行反“四风”的做法表示称赞，网络评论达到3万余条。
“以前说一句话往往就被大量口水淹没。”@交警号手博主长沙交警支队肖强说，“现在情况越来越好了。突发事件出现时，只要把政策讲清楚、说明白，理智的网友还是多数。然后借力沙龙博友以‘乘数’效应传播出去，压力骤减。”
“这些大V集结在一起密切交流，各自背后的信息源可以相互求证，推动职能部门沟通扁平化。”卿立新说。
创新
名博走基层，用行动影响行动
“好事不出门，坏事出千里”，是当下网络环境生态的一个写照。在国企工作的@一粒小种子谈起自己的经历：曾遇到一个“博友”，经常发私信让他转发一些非常极端、偏激的微博。有一天他忍不住终于问为什么要转。对方来一句：发正面的有人看吗？
在“三湘名博沙龙”这里却不然。
11月3日上午，20余名沙龙博主自发行动，分赴岳阳临湘市“全国诚实守信模范”李国武和长沙岳麓区“全国孝老爱亲模范”廖月娥家走访，以草根名博的视角对话道德模范。
一路上，湖南省纪委预防腐败室副主任陆群@御史在途和刘少奇纪念馆@讲解员陈艳通过手机“直播”一条条对于道德模范的介绍以及点滴感悟。湖南株洲职工大学副校长@周京平走访后写了一篇长长的德育随笔。
据专栏作家@盛克选统计，以认证名为“三湘名博沙龙”发出的第一条走访微博为例，参与总人数1145人次，覆盖粉丝数1669万，地域上不限于湖南，还有广东、北京、江苏等地。
由于具有公众信任度高、传播主动性强、受众关注快捷等优势，他们发出的“道德正能量”总能引来网络热议，又吸引了大量传统媒体跟进报道，最终形成舆论共鸣。
“‘名博’作为较有影响力的个体已经逐渐具备引领社会话题的能力”，红网总编辑助理、舆情中心主任胡江春认为，在共同的社会价值观引领下，“聚是一团火”，将“名博”有效聚集，就能正面影响大众、影响社会；“散是满天星”，就能用爱心行动影响更多人的行动。
“三湘名博沙龙”走基层，成为一次传播创新实践。临湘市人民法院曾被评为全国十佳法官影响力微博的@袁硕望说，博主们走进道德模范，替背后的粉丝去感知道德模范身上的品质与精神，“用一种粉丝喜欢的表达方式说出来，不板着脸孔示人、端着架子说话，网友们自然被感动了”。
卿立新认为“三湘名博沙龙”的出现，表明了网友对于唱响主旋律、弘扬正能量的渴望。希望沙龙成员继续发扬热心公益、敢于担当的精神，为三湘四水的正能量传播作出更大贡献。
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