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The author:(作者)hpmailerpublished in(发表于) 2013/12/5 11:12:04 Celebrate 4G licensing， move the third reduction in 4G subscription，
Record number of 4G licensing, moving downward 4G subscription -4G,4G licence for the third time, the 4G package-IT information Record number of 4G licensing, moves third reduction 4G subscription
On December 4, have been longing for 4G licences issued today, scoop from the relevant sources noted that Guangdong Mobile also happens to be the downward 4G subscription today, 4G to bring your own machine, contract new packages. Every year when marketing this year, China's three major carriers, "Chinese new year" for the users the biggest difference with previous years is: firstly, due to "Send call" send "traffic"; the second 4G war, moving early. Most active for Guangdong Mobile.
(Figure: bring your own network package)
(Diagram: contract Internet package)
From the perspective of Guangdong Mobile is the effect, either bring your own mobile network, also is handling the contract purchase, new package than the original package voice, flow and diminished, "seduction".
Took original global pass 128 Yuan Internet package user handle 4G for, if on flow more has requires, since purchased machine network package pan to 4G, months fee not changed containing 2.4G flow, also continuous 12 months monthly gift package outside 15 Yuan calls; if hopes months fee threshold reduced, also can contract purchased machine, package contains 1.4G flow, also can was of calls returned, actual months fee dropped 64 Yuan.
Guangdong Mobile in 4G 2 has been adjusted before licensing fees for licensing on that day, the 3rd down, why the move frequently cut 4G package rates? It's logic behind it?
1, traffic Exchange users, left-right hand
What 4G the early stages for customers? These two:
Firstly, flying speed. By Internet users in as many tests show that as long as there is where the 4G signal, 4G Express download beyond doubt, while raising the speeds you'll need through the 4G base station construction, increase signal coverage to achieve. This requires a long process. Move CEO Li said 2015 network coverage in order to mature.
Two almost equal rates, and 3G networks. If the 4G value will be higher than 3G, average unit costs of traffic should be less than 3G, if more monthly traffic, and its average unit prices will be cheaper. Former China Mobile Chairman Wang Jianzhou said in an interview, 4G future tariff will only be less than 3G.
At present, the mainstream international carriers currently offer 4G packages, short message and voice is not the income structure norm. China Mobile Research Institute if Huang had said that carriers future growth, must be from the data. Mr Wang believes that 4G times, voice and text messaging services does not exist, the data flow will become the principal.
We know that moving currently has more than 700 million users, 2 of which has more than 500 million users. China Mobile's strategy has two: one of which is 2G/.3G owned converts users 4G users; Secondly, competition for telecommunications, Unicom's high-end users. Move around and that some users are part of the lot is the original GSM users.
Move if using lower flow rates in Exchange for the number of users grew, two birds with one stone. On one hand, spreading 4G high-speed Internet, 2G user is successfully transferred to 4G. The other hand, in terms of high-end users competing for, Unicom's in terms of traffic and telecommunications to face to face.
2, playing "tianji horse" tactic
I was informed that China Mobile is planning in the early 4G, full flow "strikes back", specific measures for the mass reduced 3G subscription. Move the internal documents have been issued, in order to improve 3G network usage, and lead a large number of "data silence" user package next month data fee from outside the package 1/m, rounded down to 0.1 Yuan/m, charges just before one-tenth.
Insiders said China Mobile 3G tariff cut, the 4G package "follow-up" or move a part of your overall traffic management plan. Two big to do so:
First, move 4G the user, improve 3G package fee, let more than 100 million 3G users transition to 4G users, this is a good approach, but the move had not been used, there is no "sacrifice" 3G user, but rather reduce the 3G package fee description moves still leave room for;
Second, in competition with Telecom and Unicom, move to reduce 3G tariffs, in fact, playing "tianji horse" tactic. Mobile 3G network connections does not give in because, 3G shocks best WCDMA Unicom telecommunications network, 4G network rapidly expanding to win time.
3 g tariff why frequent price cuts, rather than in place?
One of which is moving 4G subscription adjustments are invisible rules in telecommunications. 4G before a licence is not issued, in just 2 months, China Mobile 4G tariff adjustments 3 times. Although little change in voice services, only lower traffic package fee tariff. We know that the telecom industry has a "hidden rules", is the tariff can only reduce, not rising. If a charge is very low, prices very difficult, and the traffic flow management is the 4G of the "rice bowls" and, therefore, only in the light of market changes, slowly downward.
Secondly, Telecom China Unicom rivals cut prices. We know that the advantages of 4G to 3G, the user is the most painful place: threshold and flow of charges. According to Guangdong Mobile launched 4G package for the first time, MIFI 50 Pack 600M,130 Pack 3G in the flow, that only 4G traffic charges for this item, per capita consumption of more than 130 Yuan per month.
On October 1, the author move the 4G articles of the package 138 Yuan a month, invite Dick sidelined! analysis, 138 minimum monthly consumption is still a bit expensive. We have found that through a new round of adjustment, 128 can be used 2.4G, 128 Yuan monthly packages sent with the link 3G network 400M than exceeds 6 times more than doubled.
Third, move 4G package is "the stones". It can be inferred that as the 4G network matures, charges, there is room for a further decline in voice services. Move this to adjust the frequency of observation, 4th 4G subscription downturn.
4, why the price always starts with Guangdong Mobile?
At present, China Mobile Jiangsu, Zhejiang, Guangdong and Shandong (China) began the 4G trial. Viewed from the tariff, tariff was not bad, but Guangdong Mobile 4G price cuts more quickly.
While, Guangdong first in airport, and Metro hit has "4G future has to of slogan", and move user Guangdong occupy 10% strong (conservative estimated 4G user over 50,000), mobile Internet most developed, first open has user since with machine into 4G network, 4G application most has comes in, a items policy let Guangdong first "try water", from more easy found its pros and cons, be improved.
The other hand, the local "competition" needs. Unicom and Telecom 4G trial network without exception, chose Canton, is where the country's most intense market competition. On top of that, China Unicom Guangdong UNICOM 3G of plots and upgrade in Guangdong 3G network, Internet speeds comparable to 4G, play a g flow free upgrade action.
5, what is the value of Chinese 4G to promote?
On one hand, users with a 4G mobile phone network, reduce the 4G package, reducing the barriers of 4G, ordinary people can also use the 4G network, on the other, 4G price reduction forced flow 3G price. For micro-blogging, Micro-Mobile Internet users, this is a lot of good, free lunch who don't like to eat?
Maybe someone will worry, eat move depends on the 4G network traffic, reducing rates, would slump in profits? The author believes that traditional telecom industry margins it is inevitable, voice, text messaging, flow is unreliable, only the user and the mobile Internet applications, is the only resort.
喜迎4G牌照发放，中移动第三次下调4G资费 - 4G,4G牌照,4G套餐 - IT资讯喜迎4G牌照发放，中移动第三次下调4G资费
12月4日下午，渴望已久的4G牌照今天正式发放，从相关渠道独家获悉，广东移动也正好是今天下调4G资费，推出4G自带机、合约机新套餐。时逢年关营销，今年，中国三大运营商“年关”争夺用户与往年最大的区别是：其一、由于“送话费”，变成了送“流量”；其二、中移动提前打起4G流量战。表现最为活跃为广东移动。
（图：自带机入网套餐）
（图：合约机上网套餐）
从广东移动调整的结果看，不论是自带手机入网，还是办理合约购机，新套餐比原套餐语音、流量只加不减，很具“诱惑”。
拿原全球通128元上网套餐用户办理4G来说，如果对流量更有要求，自购机入网套餐平移至4G，月费不变含2.4G流量，还连续12个月每月赠送套餐外15元话费；如果希望月费门槛降低，也可合约购机，套餐内含1.4G流量，也可获的话费返还，实际月费降至64元。
广东移动在4G发牌之前的已调整过2次资费，发牌当天更是第3次下调，中移动为何频频下调4G流量套餐资费呢？这背后又有着怎样的逻辑呢？
1、流量换用户，左手倒右手
在4G初级阶段靠什么争取客户？不外乎这两个：
其一、飞一般的网速。通过网民在多地的测试显示，只要有4G信号的地方，4G高速的下载毋庸置疑，而提高网速则需要通过4G基站建设，增加信号覆盖来实现。这需要一个漫长的过程。中移动CEO李跃表示，到2015年4G网络覆盖才能走向成熟。
其二、和3G网络几乎相当的资费。如果4G的性价比会高于3G，平均单位流量的费用都要低于3G，如果包月流量越多的话，它的平均单价也会越便宜。原中移动董事长王建宙在接受采访时表示，4G未来的资费只会低于3G。
目前，国际主流运营商目前提供的4G套餐中，短信和语音已经不是收入构成的主流。中国移动研究院院长黄晓庆曾表示，运营商未来的增长，一定是来自于数据。而王建宙则认为，到了4G时代，将不存在语音和短信业务，数据流量将成为主体。
我们知道，中移动目前有7亿多用户，其中2用户超过5亿。中移动的策略有两个：其一、将自有2G/.3G用户转化为4G用户；其二、争夺电信、联通的中高端用户。而这部分用户很多一部分是原来中移动的全球通用户。
中移动如果采用降低流量资费换取用户数量增长，可谓一箭双雕。一方面，传播4G高速网络，将2G用户成功转移到4G。另一方面，在高端用户争夺方面，和电信联通在流量方面直面交锋。
2、玩“田忌赛马”战术
笔者获悉，中国移动正计划在4G初期，展开全面的流量“反击战”，具体措施为，大规模降低3G资费。中移动内部文件已下发，为提高3G网络使用率，同时引导大量“数据沉默”用户，下月起套餐包外数据资费从1元/M，下调至0.1元/M，资费仅为之前的1/10。
内部人士称，中移动3G资费下调，4G套餐“跟进”，也在中移动整体的流量经营计划的一部分。这样做的效果有两个：
第一、中移动发展4G用户，提高3G套餐资费，让1亿多3G用户过渡到4G用户，这是一个很好的办法，但是，中移动未曾采用，没有“牺牲”3G用户，而是降低3G套餐资费，说明中移动仍留有余地；
第二，在与中电信和联通的竞争中，中移动降低3G资费，其实就是玩的“田忌赛马”战术。因为中移动3G网络网速不给力，用3G冲击联通电信最好的WCDMA网络，给4G网络迅速壮大赢得时间。
3、4G资费为何要频繁降价，而不是一次到位？
其一、中移动调整4G资费是电信业隐形规则。4G牌照没有发放前，短短2个月，中移动4G资费3次大调整。尽管话音业务变化不大，仅降低是流量套餐费资费。我们知道，电信业有一个“潜规则”，就是资费只能降低，而不能上涨。如果一上来资费就很低，想涨价就非常难了，而流量经营是4G的“饭碗”，因此，只能根据市场变化，慢慢下调。
其二、电信联通竞争对手在降价。我们知道，4G对3G的诸多优势中，用户最最具痛感的地方是：资费门槛、流量。如果按照广东移动第一次推出的4G流量套餐看，MIFI流量50元可以包600M，130元可以包3G，那仅4G流量费这一项，人均月消费将超过130元。
10月1日，笔者文章《中移动4G套餐每月138元，请屌丝们靠边站!》分析认为，138月最低消费还是有点贵。我们发现，通过新一轮调整后，128元可以使用2.4G流量，与中联通3G网络128元包月套餐送400M流量相比，超出了6倍多。
其三、中移动4G流量套餐也是“摸着石头过河”。可以推断，随着4G网络的成熟，话音业务资费还有进一步下调的空间。以中移动这种调整的频率观察，第4次4G资费下调，可期可待。
4、为何降价总是从广东移动开始？
目前，中移动江苏、浙江、广东、山东（青岛）都开始了4G试商用。从资费情况看，资费不差上下，不过，广东移动4G降价的速度更快一点。
一方面，广东最早在机场、地铁打出了“4G未来已来的口号”，而中移动用户广东占据10%强（保守估计4G用户超过5万），移动互联网最为发达，最早开放了用户自带机入4G网，4G应用最有用武之地，一项政策让广东先“试水”，从中较为容易发现其优缺点，加以改进。
另一方面，局部“竞争”需要。中联通、中电信4G试验网无一例外地选择了广东，市场竞争也是全国最为激烈的地方。更要命的是，广东联通是中国联通3G的试验田，在广东升级3G网络，网速堪比4G，玩起了G流量免费升级行动。
5、对中国4G推动有何价值？
一方面，用户拿着4G手机可以入网，降低4G流量套餐，降低了4G的准入门槛，普通百姓也可以使用4G网络；另一方面，4G流量降价倒逼3G流量降价。对于微博、微信等移动互联网用户，这是极大的利好，免费的午餐谁不乐意吃？
也许，有人会这样担忧，中移动就靠4G网络流量吃饭，一味降低资费，会不会利润锐减？笔者认为，传统电信业利润降低这是大势所趋，语音、短信、流量均靠不住，只有用户和移动互联网应用，才是唯一救命稻草。
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