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The author:(作者)delv
published in(发表于) 2013/12/28 6:05:19
Since but around millet， inferior to do well Meizu yourself

Since around millet than practical Meizu itself-Meizu MX3, millet 3, millet phone, Meizu-IT information Since around millet, than steadfast Meizu itself

Meizu MX3 again quietly without a warning on prices, 16GB MX3 from early release of 2,499 down to 2,399, recently fell to 2,199 dollars. Or take a price range above $ 2000 worth of cables, but don't forget the Meizu several days ago in m $ 200 worth of coupons distributed in the various activities, that is, as long as the 1999,MX3 away.

1999, once millet has been famous the trick, this time in millet 3 when Qualcomm was offered for sale but will be available for sale, sudden punches of Meizu, resorted to millet's cheap shot, made 2000 Yuan price war carnage again.

Meizu price how this understanding is good, say Meizu aggressive interdiction of millet or were driven only by millet prices one way, anyway, you can always find a lot of reasons to support, two groups of fans can also spit out. Invoking the Meizu employee knows the answer:

1 at the end of the. Year-end awards. We have plenty on hand. Prices good. With new mobile home. Saying literary: dream home on new year's Eve, student party, pulled out a cell phone, frozen moments, 30 continuous-"Ouch, Oh, this cock." Fame factory raised.

2 in late December, shipments in what you know. Boss smoking a cigarette and sipping tea, listening to music, grind wood, pushed up their sleeves ready to kick.

3, ever feel like December, domestic manufacturers are high? So high, short of the Meizu's never fun.

I do not deny that such an answer, let consumers, active and millet and domestic brands compete on the grounds that can be described in the past.

And we also have such a cognitive, that is in competition with millet, Meizu is always on the losing side, punched can't find North by millet, and interspersed with Huang Zhang and Lei June a vendetta story, this rendering will increasingly become the subject of media and spectators enduring.

It is true that millet grow extremely fast in the saliva, valuation of just a few years has exceeded 10 billion US dollars, sales is the rise, alerting the foreign media on several occasions, exclaimed a few minutes lasts for "Chinese miracle". Millet in this case, low strike prices, rapid iteration, followed by hot MIUI event marketing, culture, fan groups, and more places are worth studying and learning, it can be said, not to discuss their products on the company's level of overall planning, millet is very good.

On the overall planning, personally think Meizu's lags, of course this temperament and head as well as enterprise-related. Whether by Meizu and millet cell phone comparison, or corporate level, too heavily, but what we have seen is, people rendering is more of a cut-throat, climate of resentment, as if Chinese cell phone will be left with only these brands.

Meizu is privately owned, few published data such as sales profit, is only in the previously questioned Yong-Hao Luo modest Meizu sales low, Huang Zhang said the Forum Meizu phone monthly sales of around 300,000 to 400,000, while Lei June millet is expected mobile phone sales of about 15 million vehicles (including red rice cell phones). Through my personal observation of the weekday, Remy probability of cell phones is much higher than the Meizu (current probabilities than millet MX3 3), but it does not estimate cannot be exactly measured millet and Meizu gap in sales. In the Smartphone market in China is so great, Remy cell phone not in the leading position.

Choose from the consumer's point of view, in addition to millet Meizu, species, there are many to choose from, what's more, there are many die-hard fan and phones the pricing gap between two manufacturers and their competitive relationship is reflected in people's saliva, rather than on the market.

Until the big Meizu on sale this year, both products direct confrontation is more in price.

In many of the population under render, Meizu price reductions are becoming millet oppression forced rebellion. In fact, leaving aside and millet, Meizu product evolution is one step at a time, from M8 to MX3 a total of five generations of upgrades can easily be seen, cell phone iteration on the custom designs and systems are sound and are linked, and millet three generations of mobile phones are completely different design style has difference.

This is reflected in a steadily developing on Meizu brand awareness, from the M8 and M9 age of niche products, Meizu to now become more well-known brands of phones, the trajectory is also very good. Even in the first few months on SINA's brand awareness survey, Meizu was fourth and second to Lenovo, Huawei and millet.

Company development we find it difficult to get accurate data to support, but can peek out from the side, and spent tens of millions of cubic opened the press conference two years in a row, North to recruit expand the scale of business also explains the business enterprise is the development, there is a certain accumulation of funds. Meizu has announced that its stores recently broke through the 600, most intuitive impressions should be on the Meizu MX3 launches this year, Bai Yongxiang fuzzy Meizu said the last two years has developed rapidly.

So, from a perceptual knowledge, development of Meizu itself is normal and healthy. Regardless of Meizu, intentionally or unintentionally, still others deliberately, millet with Meizu to always compare.

In short, deliberately set so you think you can talk of ethnic antagonism and millet hell with. and development of Meizu itself is worthy of recognition, not millet got no way out had to cut prices for survival of the rhythm. I prefer to think of them as a competitor rather than battling enemies.

既然绕不过小米，不如踏实做好魅族自己 - 魅族MX3,小米3,小米手机,魅族 - IT资讯
既然绕不过小米，不如踏实做好魅族自己

魅族MX3又一次悄无声息没有预兆地就降价了，16GB版MX3从发布之初的2499降为2399，再到近日降到了2199元。虽然还是高于2000元的一个心理价位线，但是别忘了魅族前几日在各种活动中派发价值200元的M券，也就是说，只要1999，MX3便拿走。

1999，曾经是小米一直拿手的绝招，这一次在小米3高通版还未发售但将要发售的时候，魅族突然发力，祭出和小米一样的低价杀招，让2000元价位上的战争再次血雨腥风。

魅族降价这事怎么理解都好，说是魅族主动出击阻截小米也好，被小米逼得仅剩降价一条路也行，反正总可以找到一大堆理由可以支撑，两派粉丝也可口水一把。这里援引一下魅族员工在知乎上的回答：

1，年底了。快发年终奖了。大家手头也宽裕了。降价多好。带台新手机回家。说的文艺点：带梦想回家；年夜饭、同学聚会，掏出手机，定格瞬间，30张连拍——「哎唷，不错哦，这个屌」。我厂美名扬。

2，12月底了，那啥要出货了你们懂的。老板抽着烟，喝着茶，听着音乐，磨着木板，捋起袖子准备大干一场了。

3，有没有觉得12月份国产厂商都很high？这么high，缺了魅族不好玩啊。

我不否认这样的回答，让利消费者，主动和小米和国产品牌竞争的理由是可以说得过去的。

而我们一直也有这样的一个认知，即在与小米的竞争之中，魅族始终落于下风，被小米打得找不到北，然后再穿插着黄章和雷军的一个恩怨故事，这样的渲染就越发成为媒体和看客长盛不衰的话题。

诚然，小米在口水中成长极快，短短几年估值已经超过了100亿美元，销量更是节节高升，数次惊动外媒，几次几分钟售罄也被惊呼为“中国奇迹”。在小米这个个案中，低价出击、MIUI快速迭代、紧跟热点事件营销、培养粉丝群体等等都是值得研究和学习的地方，可以说，不讨论其产品，在公司层面的谋篇布局上，小米是非常优秀的。

这种谋篇布局上，个人认为魅族是有所不及的，当然这也和掌门人以及企业气质有关。不管是魅族和小米手机的比较也好，还是公司层面的比较，都无可厚非，但是我们看到的是，更多的人渲染的是一种你死我活，恩怨情仇的气氛，仿佛中国手机就只剩下这两个品牌而已。

因为魅族是私有企业，很少公布销量盈利等数据，仅是在先前罗永浩在微薄质疑魅族销量很少时，黄章在论坛表示魅族手机月销量在30万到40万左右，而雷军此前预计小米手机年销量约为1500万部（包括红米手机）。通过我个人平日的观察，小米手机出现的概率还是要比魅族高出不少（目前MX3出现的概率要多于小米3），但是这并些不精确的估算不能确切衡量小米和魅族在销量上的差距。而且在中国如此巨大的智能手机市场中，小米手机也不是处在领军位置。

从消费者选择的角度来看，除了小米魅族，可供选择的种类还有很多，更何况还有许多死忠粉存在以及两家厂商手机在定价上的差距，其竞争关系更体现在人们的口水之中，而非市场上。

直到今年魅族在降价上的大动作，两家产品在价格上的直接交锋显得更多。

在许多人口中的渲染下，魅族降价则是成为在小米压迫下的不得已反抗。事实上，抛开和小米的比较，魅族产品上的进化是一步一个脚印的，从M8到MX3共五代明显的升级可以看到，手机外观设计和系统定制上的迭代是稳健而一脉相承的，这一点和小米三代手机截然不同的设计风格有着差异。

这种稳健发展也体现在魅族品牌知名度上，从M8和M9时代的小众产品，到现在魅族成为国产手机中知名度较高的品牌，这个发展轨迹也是很良性的。甚至在前几个月新浪进行的品牌认知度调查上，魅族名列第四，次于联想、华为和小米。

公司发展情况我们难以得到确切数据来支撑，但是从一些侧面可以窥出端倪，连续两年花费数千万在水立方开发布会，北上招聘扩大企业规模也说明了其企业是在发展，有一定资金积累的。近日魅族也宣布其专卖店突破了600家，最直观的印象应该是在今年魅族MX3发布会上，白永祥模糊的表示魅族这两年发展迅速。

所以，从一个感性的认识来看，魅族本身的发展还是正常且良性的。而不管是魅族有意无意，还是他人刻意安排，小米始终要和魅族拿来一起比较。

简言之，刻意树立魅族和小米对立情绪的论调可以休矣，而魅族本身的发展也值得肯定，并非被小米逼得无路可走非得降价求生的节奏。我更愿意把他们定为成竞争对手的关系，而不是你死我活的仇人关系。

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