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The author:(作者)delvpublished in(发表于) 2013/12/29 5:14:19 ZTE talk about “core“： the Apple company can do， we have to do，
ZTE talk about "core": the Apple company line, we have to do-ZTE-IT information ZTE talk about "core": the Apple company line, we have to do
Coming in 2013, the global mobile phone industry has undergone tremendous change, used to lead the market of companies such as Nokia, HTC, BlackBerry, faces its own challenges.
Shipments of mobile phone the camp had endured on the heels, but existence remains precarious. Has been referenced by the industry's argument is that Apple and Samsung joined hands and took 90% per cent of profits in the market, other manufacturers can only be hovering between profit and loss.
For Chinese mobile phone firms, after bigger and on a scale, how do top is a core task in 2014. Executive Vice President of ZTE, charge mobile phones businesses he Shiyou end with the 21st century business Herald reporter on the topic discussed.
It seems to he Shiyou, businesses have to do strong, ecology chain of support is essential. In other words, Chinese mobile phone manufacturers should start around their building "biosphere", including investment in upstream and downstream industry chain and maintenance. This context, Apple and Samsung models, they all have their own core eco-system.
Investment of own chip logic
Of the 21st century: in mobile phone chips, domestic manufacturers has no advantage, why ZTE also decided to make their own chips?
He Shiyou: chips in this field, Qualcomm is still very powerful, and Broadcom, Intel. Two years in China, Taiwan's mediatek has accumulated a lot of technology. Has its own characteristic Zhangjiang chip makers on the continent, but its once-Spreadtrum is "play", including founders are also gone.
Chinese chip makers, like many cell phone manufacturers, the vast majority were very difficult. In this case, and now we see that the NDRC in Qualcomm's antitrust investigation. From the macro-policy level, this smaller chip makers to China means more opportunities.
ZTE mobile phone chip, is ZTE's very important strategy. Our rivals from chip to do parts, Apple, Samsung, including Huawei can do. For key core technologies, especially those affecting mobile phone development strategy of key inputs, we must persevere. Zhiqian, ZTE's equipment will have a great deal in their own chip.
In addition, not only on the chip, in fact, operating systems, and other critical areas, we have a number of important inputs.
Of the 21st century: ZTE's mobile phone chips will at any moment be introduced? Used mainly on what products?
He Shiyou: ZTE TDD pioneered the homemade chips will be launched next year China Mobile Smartphones, as well as TDD of the appropriate data type. At the same time, we are going to chain a number of other partners, includes chip vendor to maintain close cooperation.
Its own chip has several functions, enhance core competitiveness of ZTE handset on the one hand, on the other hand would also improve the industrial chain, particularly in support of 4G business development in China. I believe that China's ownership of key technologies and national strategies. We will launch early next year.
Of the 21st century: ZTE to make chips, how to avoid their upstream chip manufacturers have an impact? How to maintain their ecosystem?
He Shiyou: actually, we have been high profile on the chip is not foreign talk about this. ZTE phones keeping to healthy development with industrial chain, like Qualcomm, mediatek, Spreadtrum, Intel and other vendors.
ZTE's first 3-chip products will be introduced. In the data product, household data router, and Smartphone and it will be there, we hope to achieve mega-scale. Now, one goal is to reach about 3 million of internal development, we can also make some adjustments based on capacity and changes in the market. However, the percentage of ZTE handset than small scale, primarily taking into account the healthy development of the industry chain.
To be highlighted is that we have not closed the door to do things myself, which is ZTE's pursuit of the style. We are developing chips, like the global development of nuclear technology, must have its own core capabilities. However, as well as peaceful uses of nuclear energy, we are peaceful use of chips, did not wish the world a single world, hope and common development. If we do all peers or rivals, ZTE, also have to plan these things, otherwise difficult to compete in the future.
Build a strong ecological chain
Of the 21st century: past ZTE phone in "soft power" has been featured is "safe" function, in this regard, we will continue to invest it?
He Shiyou: we will keep on doing it. Prism gate after the incident, network security has been outstanding. ZTE hopes to build in the future is the chips and operating systems to the security of the whole process.
ZTE handset, the future will further refine the safety work. Security levels, adapt to different groups, like the general public, business people, civil servants and so on. There are many directions you can dig. Our in-house laboratory.
Of the 21st century: when they entered the 4G era, apart from safety what are the new ideas?
He Shiyou: we also keeps track of new technologies, such as voice-activated technology, voice interaction, and so on. I hope that in the future a variety of populations, such as whether some special people can interact through cell phone voice? The speech further down the road, is the hand gesture, like so many blind people rely on hand gestures.
In fact, the trend is, text interactions in the past, is now the voice interaction, then gestures to interact, and then rise to emotional interaction. Such as brain waves, emotional interaction, this complex inside.
Voice interaction is, we focus on creating technology. Most simple voice interaction is starting from driving, smart phones can become an important helper. Underlying technology of voice interaction, we cooperate with third parties.
Of the 21st century: ZTE's partners, you think they can focus on what opportunities? ZTE's how to build your own biosphere to gather them up?
He Shiyou: Judging from the hard environment, we see that upstream include chip makers Qualcomm, Spreadtrum, and phone screens the BoE has been formed on the hardware ecosystem. Downstream is the telecom operator, also has a stable cooperative relationship.
We focus on is concerned, in respect of the software how to form a complete ecosystem. Like Apple's iOS has formed its own ecosystem, Google's Android also has developed the ecological chain. ZTE also wanted to form the ecological chain, we want to gradually build from security, gradually form a precursor in the Android.
In addition, the ZTE mobile phones, many third-party applications to work with ZTE handset, like Baidu, Tencent, Ali is ZTE's important partner. These businesses apart from Tencent in China, access to overseas, can have more cooperation in the future.
Ecological chain upstream and downstream to form a team, rather than a single play. Most important is, ZTE handset own brand grew and grew, and ZTE cooperation partner is more and more in popularity, so called ecological chain. Whose ecological chain who say bigger and bigger.
Of the 21st century: around the upstream and downstream industry chain, Sunrise would have done some investments to buy?
He Shiyou: for related industries, we will consider including key companies or subsidiaries, do some strategic third-party investment. ZTE also has a fund investment company, is in fact do some layouts. Next upstream and downstream, I formed you, I have you in my position.
For example, ZTE games for mobile Internet services subsidiary, nine songs, in addition to wearable device also has a subsidiary. This is build ZTE's mobile ecosystem as a whole, make it more flexible.
中兴谈“芯”：苹果华为行，我们也得做 - 中兴 - IT资讯中兴谈“芯”：苹果华为行，我们也得做
在即将过去的2013年，全球手机行业发生了巨大的变化，曾经引领过市场的企业如诺基亚、HTC、黑莓都面临着各自难题。
国产手机阵营在出货量上已经站住了脚跟，但是，生存状态依然堪忧。一直以来被业界引用的一个说法是，苹果和三星联手拿走了市场90%以上的利润，其他厂商只能在微利和亏损间徘徊。
对于中国手机厂商来说，规模上做大之后，如何真正做强将是2014年的核心任务。中兴通讯执行副总裁，执掌手机业务的何士友年末与21世纪经济报道记者就这一话题进行了交流。
在何士友看来，企业要做强，生态链的支持必不可少。换句话说，中国的手机厂商们应该开始围绕自己打造“生态圈”，包括对产业链上下游的投资和维护。这一方面，苹果和三星是榜样，他们都有自己核心的生态体系。
投资自有芯片的逻辑
《21世纪》：在手机芯片上，国产厂商一直没什么优势，为什么中兴还要决定做自己的芯片？
何士友：在芯片这个领域，高通还是非常强大的，还有博通、英特尔。中国这两年，台湾的联发科积累了很多的技术。大陆的芯片厂商展讯有自己的特色，但是曾经一度展讯也是“玩不下去”的，包括创始人也走了。
其实中国的芯片厂商，像众多手机厂商一样，绝大部分过得很艰难。这种情况下，现在大家看到发改委在对高通进行反垄断调查。其实从宏观政策层面上，这对中国小的芯片厂商意味着更多的机会。
中兴手机芯片，是中兴非常重要的战略。我们的竞争对手从芯片到部件都在做，苹果三星在做，包括华为也能够做。对于关键核心的技术，特别是影响手机发展战略的关键投入，我们必然是持之以恒。之前，中兴的系统设备就已经大量采用自己的芯片。
另外，不光在芯片，其实在操作系统以及其他关键领域，我们都有一些重要投入。
《21世纪》：中兴的手机芯片会在什么时候推出？主要用在哪些产品上？
何士友：中兴会在明年中国移动TDD率先推出自制芯片的智能手机，以及TDD一些相应数据类的产品。同时，我们也会跟产业链其他一些合作伙伴，包含芯片供应商保持密切的合作。
推出自有芯片有几个作用，一方面提升中兴手机核心竞争力，另一方面也会改善这个产业链，特别是支持中国的4G业务发展。我相信，对于中国自主掌握关键技术也是国家战略。我们会在明年初正式推出。
《21世纪》：中兴自己做芯片，如何避免自己跟上游芯片厂商关系产生影响？怎么维护自己的生态链？
何士友：其实我们在芯片上面并不是对外一直高调谈这个事。因为中兴手机保持要跟产业链一起健康发展，跟高通、联发科、展讯、英特尔等厂商合作。
中兴首批会推出3模的芯片产品。在数据类产品、家庭数据路由器，以及智能手机上面都会有，我们希望达到百万级的规模。现在内部制定的一个目标是达到三百万左右，我们也会根据产能以及市场变化做出一些调整。但是，这个规模在中兴手机占比其实比较小的，主要是照顾到产业链的健康发展。
需要强调的是，我们并不是关上门自己做事情，这不是中兴追求的风格。我们之所以发展芯片，就像全球发展核技术一样，必须要有自己核心的能力。但是，就像和平利用核能一样，我们也是和平利用芯片能力，并不希望世界变成一个单体世界，希望大家共同发展。如果我们同行或者竞争对手都在这样做，中兴通讯也必须谋划这些事情，否则未来难以竞争。
打造强势生态链
《21世纪》：过去中兴手机在“软实力”方面一直主打的是“安全”功能，这方面我们还会继续投入吗？
何士友：我们在安全方面还会持之以恒做下去。棱镜门事件过后，网络安全已经非常突出。中兴未来希望打造的是从芯片、操作系统到应用的全过程安全。
从中兴手机来讲，未来会把安全工作进一步细化。安全分不同的等级，适应不同的人群，比如普通大众、商务人群、政府公务员等。这里面有很多方向可以挖掘。我们内部有研究室。
《21世纪》：进入4G时代后，我们除了安全还会有哪些新的想法？
何士友：我们还会跟踪一些新的技术，比如声控技术，语音交互等。未来我希望不同的人群，比如有些特殊人群是否能够通过手机语音来形成互动？语音再往下，就是手势，像很多盲人只能靠手势。
其实，趋势是这样的，过去文字交互，现在是语音交互，接下来是手势交互，再上升到情感型交互。比如脑电波，感情上的交互，这个里面还非常复杂。
语音交互是我们现在着力打造的技术。语音交互里面最简单的是从驾驶开始，智能手机的确能成为一个很重要的帮手。语音交互的底层技术方面，我们在跟第三方合作。
《21世纪》：对中兴的合作伙伴们来说，您认为他们未来可以关注哪些机会？中兴如何把他们聚集起来构建自己的生态圈？
何士友：从硬环境来看，大家看到上游包含芯片厂商高通、展讯等，以及提供手机屏幕的京东方等已经形成在硬件上的生态圈。下游是电信运营商等也有稳定的合作关系。
我们着重要关注的是，在软件方面如何形成完备的生态环境。像苹果iOS已经形成了自己生态链，谷歌的安卓也已经形成生态链。中兴也想形成生态链，我们是想从安全方面逐步打造，逐步在安卓中形成中兴特色。
另外，在中兴手机里面，很多第三方应用要跟中兴手机合作，像百度、腾讯、阿里都是中兴很重要的合作伙伴。比如腾讯这些业务除了在中国发展，也进入海外，未来可以有更多合作。
生态链上下游要形成一个团队，而不是一家独玩。最重要的是，中兴手机自身品牌越做越大，与中兴合作的伙伴人气也会越来越旺，这样才叫生态链。谁的生态链越大谁的话语权越大。
《21世纪》：围绕产业链上下游，中兴会不会做一些投资收购？
何士友：对于相关产业，我们会考虑让关键公司或者子公司，做一些战略性的第三方投资。中兴也有一个基金投资公司，其实也在做一些布局。未来上下游里面，形成你中有我，我中有你的局面。
比如，中兴有针对游戏等移动互联网服务子公司九歌，另外，穿戴式设备也有一个子公司。这都是在打造中兴手机整个生态链，让它变得更加灵活一些。
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