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The author:(作者)delvpublished in(发表于) 2013/12/29 7:38:00 National Palace Museum be introduced a real-name system for years
Palace Museum be launched real name year | | | real name _ the National Palace Museum the Palace Museum News
The Palace Museum be introduced a real-name system for years, likes to visit the National Palace Museum visitors to swipe into the Palace several times a year. At present, annual ticket prices and specific proposals are under development. It was held yesterday at the National Palace Museum "fell in love with the city-Palace and friends party" network members in a series of activities, Shan jixiang, Director for the Imperial Palace fan club members to ask questions of the messages.
Anti-fake tickets Museum will study the machine recount
Current Palace every season and the price is 40 dollars and 60 dollars, forbidden city fares against the fans, Dean's vision is, "for example, spend 150 or 200 dollars, tourists can have a real-name-year ticket, swipe several times into the Palace. "Shan jixiang said the Palace is currently commissioned a professional team designed a more scientific fare," creative ticket does not mean rising fares, instead of through the multiple vote system meet the needs of different groups of visitors. "The introduction of annual programme in the first place, Dean says is increasing while pursuing fare concessions to vulnerable low-income groups, designed to be a more reasonable ticket. "Our year designed not as a park ticket in order to facilitate visitors to the doing morning exercises every day, more often requires a round trip is considered the National Palace Museum to visit the exhibition visitors, in particular the increase in the future as the National Palace Museum exhibition, this year will be more practical. ”
Meanwhile, in order to prevent incidents of fake tickets of the Louvre, the Museum will also examine the machine recount. But current annual launch and implementation of specific programmes, Dean said he still can't be sure. "The reform programme in a range of ticket fares will also be reported to higher authorities for approval to be finalized. ”
Micro letter public, "micro-Museum" new year's day online
Use of social media such as Twitter, micro-strengthening publicity and promotion, has gradually become the trend of the development of museums. National Palace Museum in cooperation with Tencent, developed micro-letters of the Imperial Palace to the public service – "micro-Museum". National Palace Museum Deputy Director Feng Naien introduced micro-letter from the official beginning of construction on "micro-Museum" concept gradually spread to micro-blogging, micro-and a series of online social media, will continue to build in the future, "micro-forbidden city" platform, building micro-portals of the Palace Museum. "Micro-Museum" will use the micro-language with the features of the Palace Museum, organic micro-topics, launch micro-exhibition for visitors to appreciate ancient architecture, cultural relics collection, special exhibitions, providing a comprehensive, three-dimensional, and convenient service. Refined through compact handheld "micro-Palace", viewers can feel free to take a look at the National Palace Museum, strolling around, forbidden city cultural heritage, experience tour "Digital Museum" wonderful.
"Purple micro-galaxies" named Fan Club
Official website of the National Palace Museum as the "Digital Museum" first line of items, just a few years, fans with more than 4 million people. Forbidden City yesterday set up a "Purple micro-galaxies" fan club. Understanding of the universe according to the ancients, purple-msi is located in the middle of the sky, forever moving, the forbidden city is to follow the "Palace of the Emperor"--Purple Forbidden enclosure construction. Palace fan club named the "Purple micro-galaxies", they will focus on the "Purple MSI perch", has continued to play its own light and heat, for efforts to protect the culture and promoting cultural heritage, the National Palace Museum the Palace Museum. As the Museum's "number one fan", Shan jixiang, the President is duty-bound to be "Purple micro-galaxies" 1th of stars, and for the presence of the Member was given the "stars".
"Beauty" then I will have a number of APP released
In May this year, produced by the National Palace Museum of the Prince Yinzhen beauty's first iPad application in Apple's app store release. Online downloads of up to 150,000 times a week, to get the full five-star evaluation and multiple app stores officially recommended, selected App Store December honor 2013 highlights China annual best App. This time, Galaxy members ahead of the forthcoming launch of the auspicious sign in the forbidden city, under the Han banquet plans, the Emperor of the day ' and ' Qing Imperial costumes ' App videos and pictures. These existing groups focused exclusively on children's edutainment App game application, there is also which is auspicious themes, and highlights to be shown in rendering of Palace costumes to appreciate, there are single calligraphy and rich media interactions.
Youth version of the National Palace Museum official website will launch in late 2014. Forbidden city hospital said, in youth development in the future, using role play and story mode to rich interactive experiences to enhance ease of use and readability.
Text/reporter Wang
Photographer/reporter Wang Xiaoxi
(Original title: Palace Museum to be launched prepaid annual votes)
故宫博物院拟推出实名制年票|故宫|故宫博物院|实名制_新闻资讯
故宫博物院拟推出实名制年票，方便喜欢参观故宫的游客一年多次刷卡入宫。目前，年票价格和具体方案正在制定中。这是昨天在故宫举办“爱上这座城—故宫和小伙伴们的聚会” 网络会员系列活动中，单霁翔院长针对故宫粉丝团成员的提问透露的消息。
防假票故宫将研究机器验票
目前故宫淡旺季的价格分别是40元和60元，针对粉丝们提出的故宫票价问题，单院长的设想是，“比如花上150或者200块钱，游客就能拥有一张实名制年票，一刷卡就能多次入宫。”单霁翔透露，目前故宫正在委托专业团队设计更加科学的票务，“创新票务并不意味着涨票价，而是希望通过多样的票制满足不同游客群体的需求。” 实行年票方案的初衷，院长表示是在加大低收入群体弱势群体票价优惠政策的同时，把票务设计得更合理。“故宫年票在设计上不是像公园年票为了方便游客每天来此晨练，更多的是考虑经常需要往返故宫参观展览的游客，特别是今后随着故宫展览的增加，这种年票将更加实用。”
与此同时，为了防止卢浮宫假票事件，故宫还将研究机器验票。但目前年票具体的推出时间和推行方案，院长表示还不能确定。“一系列涉及票务票价的改革方案，还将上报上级部门审批才能最后确定。”
微信公众号“微故宫”元旦上线
利用微博、微信等社交媒体加强宣传推广，已渐渐成为博物馆界发展的趋势。故宫博物院与腾讯合作，开发了故宫的微信公众服务号——“微故宫”。故宫博物院副院长冯乃恩介绍，从官方微信建设之初提出“微故宫”概念，逐渐推广到微博、微信等一系列在线社交媒体，今后还将不断建设“微故宫”平台，建设故宫的微门户。“微故宫”将使用具有故宫特色的微语言，组织微话题，推出微展览，为观众参观欣赏古代建筑、文物藏品、特色展览等提供全面、立体、便捷的服务。通过小巧而精致的掌上“微故宫”，观众可以随时到故宫博物院看一看、逛一逛，感受故宫文化的底蕴，体验漫游“数字故宫”的奇妙。
“紫微星系”命名粉丝团
故宫博物院官方网站作为“数字故宫”最早上线的项目，短短几年，粉丝数量超过400万人。故宫昨天成立了“紫微星系”粉丝团。按照古人对宇宙的认识，紫微星位于天空正中，位置永恒不移，紫禁城就是效仿“天帝的宫殿”——紫微垣修建。故宫粉丝团因此命名为“紫微星系”，他们将围绕着“紫微星垣”，持续发挥自身的光芒和热量，为保护故宫文化遗产、宣传故宫文化而努力。作为故宫的“头号粉丝”，单霁翔院长责无旁贷地成为“紫微星系”的1号星星，并为在场的会员颁发了“星星册”。
“美人”之后又将有一批APP应用发布
今年5月，故宫博物院出品的首个iPad应用《胤禛美人图》在苹果应用商店正式发布。应用上线一周即达到15万次的下载量，获得全五星评价和多次应用商店官方推荐，12月荣幸入选App Store 2013年度精选中国区年度优秀App。此次，星系成员们抢先看到即将上线的《紫禁城祥瑞》、《韩熙载夜宴图》、《皇帝的一天》、《清代皇家服饰》App应用的视频和图片。这些App既有完全针对少儿群体寓教于乐的游戏类应用，也有雅俗共赏的祥瑞题材，还有以3D渲染为亮点的清宫服饰欣赏，还有单幅书画作品的富媒体交互。
故宫博物院官方网站的青少版也将于2014年底推出。故宫院方表示，在今后青少版的开发中，用角色扮演和故事模式的方式来丰富交互体验，提升易用性和趣味性。
文/本报记者王岩
摄影/本报记者 王晓溪
(原标题：故宫博物院拟推出实名制年票)
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