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The author:(作者)delvpublished in(发表于) 2013/12/30 5:06:26 HTC，One，2， released in March next year， the Chinese market is crucial，
HTC One 2 released in March next year, the Chinese market is crucial-HTC One 2,HTC-IT information HTC One 2 released in March next year, the Chinese market is crucial
Recently, Taiwan, analysts say, HTC phone will launch in early 2014 HTC One 2 series, in an attempt to win back the previous to seize market share. HTC One 2 can be considered after One series, HTC's newest high end equipment. However, HTC now only 3% per cent of market share, could help HTC HTC One alone 2 really save the market? United States Forbes Magazine December 26 wrote that, in addition to the research and development of new cell phones, HTC, more importantly look for marketing.
First of all, and One 2 One of these two series mobile phone configuration difference is not significant. Market research firm DRAMeXchange, Taipei (TrendForce), WilsonMiao, an analyst says HTC One 2 on the basis of the original camera designed with separate cameras to improve image quality under low light and glare, but also will have fingerprint recognition capabilities. However, it wanted to occupy the market for high-end Western hands compete for share of HTC and Samsung, Apple is clearly not enough. Smartphone market, wants to stand out in the fierce competition is really difficult.
According to reports, while HTC publicist said it is too early to talk about 2014 will launch cell phone. But analysts speculated that HTC One 2 will be launched around March 2014. WilsonMiao open Edition models will be equipped with a 4.9-inch screen and is equipped with Gao Tongxiao Dragon processor, running Android OS, price may be $ 600 (about RMB 3,643) judging from the above configuration, the phone and there's nothing strange about it.
Though HTC has been hard this year to publicize its One series phones, however the results are not so good, its global market share from per cent in 2011 all the way down, and decreased in the third quarter of 2013 6.3%. While HTC's marketing and supply chain issues has improved, but still not to the Galaxy, as well as for its iPhone does not pose any threat. HTC's market share is now also came after Lenovo and Huawei, however, although both of these producers are from China, but HTC's developments in China are still relatively well.
It is learnt that the HTC 35% business from the Chinese market, and HTC's sales in China are mainly from the midrange phone. If HTC can talk due to 760 million users, China's biggest mobile operator China Mobile to cooperate, its smartphone sales will increase rapidly. For Chinese consumers, who are more inclined to buy high-end products, and HTC also in this market segment, have been very good. However, yuanta securities (Yuanta Securities) mobile phone said Dennis Chan, research analyst, now part of Chinese consumers do not mind to spend more money to buy cell phones, they can afford more expensive phones, and many people have already purchased Apple's iPhone.
By contrast, United States market is saturated, and the emerging markets in Southeast Asia and a lack of size and purchasing power of the Chinese market. United States consulting firm Gartner (Gartner), Smartphone, analysts say, is the market share is concerned, China is vital to HTC. Need to know the needs of Chinese consumers, to create products to boost Chinese consumers ' desire to buy.
HTC One 2 明年3月发布，中国市场至关重要 - HTC One 2,HTC - IT资讯HTC One 2 明年3月发布，中国市场至关重要
近日，台湾分析人士称，HTC将于2014年初推出HTC One 2系列手机，来试图赢回被先前抢占的市场份额。HTC One 2可以被看做是继One系列后，HTC最新推出的高端产品设备。然而，在HTC如今仅3%-4%的市场份额下，仅凭HTC One 2真的能帮助HTC挽回市场吗？美国《福布斯》杂志12月26日撰文表示，除了研发新的手机，对于HTC来说更加重要的是找准营销市场。
首先，One和One 2这两个系列的手机的配置差别并不大。台北市场研究机构集邦科技(TrendForce)的分析师WilsonMiao称HTC One 2将在原有摄像头的基础上专配有独立的摄像头改善弱光及强光下的画质，同时也将具备指纹识别功能。然而，这对于想要从霸占西方高端市场的苹果和三星手中争抢份额的HTC来说显然是不够的。对于智能手机市场来说，想要在激烈的竞争中脱颖而出真的是难上加难。
据报道，虽然HTC公关人员表示现在谈论2014年将要推出的手机有些为时尚早。不过分析人士推测，HTC One 2将会在2014年3月份左右推出。WilsonMiao表示公开版的机型将配备4.9英寸屏幕并搭载高通骁龙的处理器，运行Android操作系统，售价可能为600美元(约合人民币3643元)从以上配置来看，这款手机并没有什么新奇之处。
虽然，HTC今年一直卖力宣传其One系列手机，然而收效却不尽人意，其全球市场份额从2011年的10.7%一路下滑，而在2013年第三季度又减少了6.3%。尽管HTC的营销和供应链问题已经有所改善，但是其却仍然对Galaxy系列以及iPhone不能造成任何威胁。而HTC的市场份额现在也位列联想和华为之后，不过，虽然这两个生产商都分别来自中国，但HTC在中国的发展情况还算相对不错。
据悉，HTC有35%的业务来自于中国市场，而HTC在中国的销量主要来自于中端手机。如果HTC能与由于7.6亿用户的中国第一大移动运营商中国移动达成合作的话，那么其智能手机的销量还会迅速增加。对于中国消费者来说，他们更加倾向于购买中端产品，且HTC在这一细分市场的成绩也一直很好。不过元大证券(Yuanta Securities)手机研究分析师Dennis Chan表示，现在，部分的中国消费者其实并不介意花费更多的钱来够买手机，他们负担得起更加昂贵的手机，而且许多人都已经购买了苹果的iPhone。
而相比之下，美国市场已经处于饱和状态，而新兴的东南亚市场又缺乏中国的市场规模和购买能力。因此美国咨询公司高德纳( Gartner)的智能手机分析师称，就是市场份额而言，中国对于HTC来说至关重要。其需要了解中国消费者的需求，以创造出更多的产品来刺激中国消费者的购买欲望。
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