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The author:(作者)delvpublished in(发表于) 2013/12/30 5:06:52 Mobile virtual network operator without the licence back side
Insider-the mobile virtual network operator without the licence, China Mobile, virtual network operator-it news Mobile virtual network operator has not been licensed insider
Ministry recently issued the first virtual network operator licence, apart from the absence of several giant retail channels, and another focus is mobile virtual network operator partners have not been licensing, while informed sources, primarily from China mobile virtual network operator changes to worry about, fearing that vicious price wars, resulting in the results of the virtual network operator partner arrives too late, missed the first Ministry licence processing time.
China Mobile's embarrassing
On December 26, the drive before the advent of the new year, miit virtual network operator licences were issued, the first acquisition of the licence include tianyin telecommunications, Zhejiang Province science and technology, languages, Hua Xiang, Jing dong, latitude communications, a weblog, Dickson Road, sharing online network technology, phone world digital chain, bus-line Holdings Limited.
However, the 11 companies for cooperation with China Telecom and China Unicom, and China Telecom at 9, but without a partner of China Mobile.
As to why one of the first pilot did not partner of China Mobile, the Ministry also made it clear that in a written answer to a related question, "mobile resale business since the launching of pilot, received wide attention from all sectors of society, private enterprises responded positively based enterprises attach great importance to, and launched a more intensive round of exchanges between enterprises and negotiations. Due to the work progress, China Telecom, China Unicom, respectively, at the end of October and early November with 16, 14 private businesses reached cooperation intentions and signed commercial contracts. China Mobile has also identified a partner entered the contract phase. I received no private enterprises in cooperation with China Mobile applied for pilot ".
Informed sources, facts, indeed. Ministry early developed plans, to in this year end of zhiqian issued virtual operators pilot licence, has been in urged three big operators speed process, but not material China Mobile to virtual operators implemented of is cooperation partners tender system, determines cooperation partners of list introduced too late, Ministry simply regardless of China Mobile how get has, simply according to China Unicom and China Telecom of recruitment results, issued has first virtual operators licence, actually caused has China Mobile of embarrassed, will China Mobile of attitude set to has desktop Shang.
Unicom Telecom change strategies open recruitment
Ministry was announced earlier this year that mobile resale business pilot, reveals virtual network operator systems launches from the entire process difficult.
Pursuant to Ministry of industry and information technology, mobile resale business pilot requirements, three operators are almost always released in May on mobile resale business pilot cooperation in related matters of notice, namely recruitment notice virtual network operator partners.
However, the earliest partners results has also been in October, China Unicom, followed by China Telecom in late October announced results, and the Ministry has repeatedly urged China to speed up the process.
Ministry News Conference in the third quarter, held on October 24, at the time, said Zhu Jun, Deputy Director of the Ministry of communication development Division, "mobile resale issues we are concerned about, which is promoting private capital entering the sector's important initiatives. Currently all goes smoothly. Recently we have also specifically about the situation, several businesses progress does not. " It is actually a reminder to China Mobile.
It is learnt that initially none of the three carriers are interested in, and think it's going to eat into the market of private enterprise, want a piece of.
Sector for the Procurement Division such as China mobile virtual network operator interface, interface for public sector clients of China Telecom, China Unicom interface Department initially for regulatory Department, and later changed to marketing and sales. Therefore, it was described, China mobile virtual network operator as the str, Unicom started as a virtual network operator monitoring objects, and later changed to a channel partner, China Telecom sector customers based in the public interface, a virtual network operator directly from the very beginning when the channel. ”
But, later China Unicom and Telecom of attitude occurred has shift, thought this two home operators understand "arm twist but thigh", and they of market share more small, by by of loss more small, so simply put virtual operators cooperation partners of cut put have is opened, as long as meet hardware conditions, who original to joined are can, results is Ministry originally provides pilot enterprise over 2 home, but Telecom recruitment has 16 home cooperation partners, China Unicom recruitment has 14 home.
Worried about virtual network operator provoked vicious price wars
Virtual network operator is the hardest on the issue of China Mobile. Earlier it was revealed that this is because China Mobile accounted for the lion's share of the market for mobile communications, it doesn't even need virtual operators to help them open up channels, that is, no matter how virtual network operator, is in fact forced its shares.
This is different from China Unicom, China Telecom, was developed, a virtual network operator, China Mobile is equivalent to part of its income to the others. Virtual operators tend to price or for group accounts, the former is APRU values dragged down China Mobile, China Mobile, which is a virtual operator is fighting for customers.
It is clear that although China Mobile officially launched mobile resale business pilot said, "sincerely welcomes the Ministry of industry and information technology of the mobile resale business requirements of the pilot program, and have the cooperation intention and our mobile resale business pilot enterprises to negotiate. We will provide the enterprises to negotiate the resale of mobile communication business needs ". But in fact, China mobile virtual network operator very clearly on what it means.
Primary prices means, especially competition from virtual network operator may, would force China Mobile price, thus eating away at China Mobile's profit margins. For example, Jing dong has acquired virtual network operator licence this home appliance business has always been cheap gimmicks, although East of Beijing and China Mobile will be sharing model, but in the end he was out a lot of money and the price impact on China Mobile's market.
Particularly at OTT business has tremendous impact on China Mobile's SMS, MMS, coupled with virtual network operator systems, three carriers will be more difficult, especially China Mobile. Industry expects three carriers also will take measures to curb impulse virtual network operator price wars, because we all understand that, once the price war is too intense, this market's going to blow towards the edge of your.
中移动虚拟运营商未获牌照内幕 - 中国移动,虚拟运营商 - IT资讯中移动虚拟运营商未获牌照内幕
在近日工信部发放首批虚拟运营商牌照时，除了几个零售渠道巨头缺席外，另一个焦点就是中国移动的虚拟运营商合作伙伴也均未获牌照，而知情人士透露，主要源于中国移动对虚拟运营商改革顾虑重重，担心恶性价格战，导致对虚拟运营商合作伙伴的审批结果出炉太晚，错过了工信部的首批牌照审批时间。
中国移动的尴尬
此前12月26日，赶在新年到来前，工信部发放了虚拟运营商牌照，首批获得牌照的企业包括天音通信、浙江连连科技、乐语、华翔联信、京东、北纬通信、万网志成、迪信通、分享在线网络技术、话机世界数码连锁集团、巴士在线控股有限公司。
不过，这11家企业均为与中国电信或联通合作，其中与中国电信的为9家，但就是没有中国移动的合作伙伴。
对于为何首批试点没有中国移动的合作伙伴，工信部在对相关问题的书面解答中也明确指出，“移动通信转售业务试点启动以来，得到了社会各界的广泛关注，民营企业积极响应，基础企业非常重视，企业间紧锣密鼓的展开了多轮交流和谈判。由于各企业工作进度不同，中国电信、中国联通分别于10月底和11月初与16家、14家民营企业达成合作意向并签署商业合同。中国移动目前也确定了合作伙伴，进入合同签署阶段。目前我部暂未收到与中国移动合作的民营企业提出试点申请”。
知情人士透露，事实也的确如此。工信部早就制定计划，要在今年年底之前发放虚拟运营商试点牌照，一直在催促三大运营商加快进程，但未料中国移动对虚拟运营商实行的是合作伙伴招标制度，确定合作伙伴的名单出台太晚，工信部索性不管中国移动怎么弄了，干脆根据中国联通和中国电信的招募结果，发放了首批虚拟运营商牌照，事实上造成了中国移动的难堪，将中国移动的态度摆到了桌面上。
联通电信改变策略敞开招募
工信部是今年年初即宣布移动通信转售业务试点工作的，从整个过程即可看出虚拟运营商制度推出的艰难。
依据工业和信息化部移动通信转售业务试点工作要求，三大运营商几乎都是5月份发布《关于移动通信转售业务试点合作相关事项的公告》，即招募虚拟运营商合作伙伴的公告。
但是，最早出合作伙伴结果的也已到了10月份，即中国联通，随后中国电信于10月底出台结果，而工信部也一再督促中国移动加快进程。
在10月24日举行的工信部第三季度新闻发布会上，当时，工信部通信发展司副司长祝军也表示，“移动转售问题确实大家很关注，这也是推进民间资本进入电信业很重要的举措。目前看来一切进展比较顺利。最近我们也专门了解了相关的情况，几家企业的进度不一样”。这实际上也是在提醒中国移动。
据悉，最初三大运营商没有一家对此感兴趣，都觉得是民营企业要来蚕食市场，要分一杯羹。
比如中国移动的虚拟运营商接口部门为采购部，中国电信的接口部门为公众客户部，中国联通的接口部门起初为监管部，后来改为市场销售部。因此，有人形容称，中国移动把虚拟运营商当作了乙方，联通一开始把虚拟运营商貌似作为了监管对象，后来改为当作渠道伙伴，中国电信则把接口部门设在了公众客户部，一开始就直接把虚拟运营商当渠道。”
但是，后来中国联通和中国电信的态度发生了转变，以为这两家运营商明白“胳膊扭不过大腿”，且它们的市场份额更小，所受的损失更小，因此索性把虚拟运营商合作伙伴的口子放得很开，只要符合硬件条件，谁原来来加入都可以，结果就是工信部原本规定试点企业超过2家，但中国电信招募了16家合作伙伴，中国联通招募了14家。
担心虚拟运营商挑起恶性价格战
在虚拟运营商问题上最难受的是中国移动。早先就有人透露，这是因为中国移动占据了移动通信市场的大部分份额，它根本不需要虚拟运营商去帮其开拓渠道，也就是说，不管怎么发展虚拟运营商，其实都是在撬它的份额。
这与中国联通、中国电信不一样，如果虚拟运营商真的发展起来了，中国移动相当于把它的收入的一部分让给了别人。而且虚拟运营商往往打价格战或针对集团客户，前者是拉低中国移动的APRU值，后者是虚拟运营商在抢中国移动的客户。
显然，虽然中国移动在正式启动移动通信转售业务试点工作时曾表示，“诚挚欢迎符合工业和信息化部《移动通信转售业务试点方案》条件要求、并有意向和我司合作开展移动通信转售业务试点的企业前来洽谈。我司将为前来洽谈的企业提供《移动通信转售业务合作需求书》”。但其实，中国移动很清楚虚拟运营商对它意味着什么。
尤其是虚拟运营商的竞争可能主要采取价格手段，将会逼迫中国移动也降价，从而蚕食中国移动的利润空间。例如京东已获得虚拟运营商牌照，这家电商企业从来就是以低价为噱头，尽管京东与中国移动将来是分成模式，但毕竟还是要分掉不少钱，且对中国移动的市场形成价格冲击。
尤其是目前OTT业务已经对中国移动的短信、彩信形成巨大冲击，再加上虚拟运营商制度，三大运营商的日子将更加难过，尤其是中国移动。业内预计，三大运营商还是会采取措施遏制虚拟运营商的价格战冲动，因为大家都明白，一旦价格战过于惨烈，这个市场也就会朝崩贵的边缘迈进。
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