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The author:(作者)delv
published in(发表于) 2014/1/2 7:52:57
What is the virtual network operator？ It does that to you，

What is virtual network operator?
What it means to you-virtual operators, Jingdong, Tencent-IT information What is virtual network operator? Impact for you

Qian days, Ministry official grant 11 Home Enterprise virtual operators licence, they respectively is: days sound communications, and Zhejiang repeatedly technology, and music language, and China Cheung joint letter, and Beijing East, and latitude communications, and million network Chi into, and Andy letter through, and share online network technology, and phone world digital chain group, and bus online holding limited (and zhiqian was widely watch of suning and GOME and no appeared in first batch list of).

Virtual network operator is one that everyone can understand, but most people are not aware of a noun, then it settles for the market and average users, what's the point of it? This will work on most discussion about several points of concern:

What is a virtual network operator?

Virtual network operator should actually be called "virtual network operator", the virtual operator is different from the greatest difference between the value-added service is, it provides services in its own brand for end-users, with their own billing systems, customer service, marketing, and management systems.

As imagined by users as Tencent, for example. If Tencent obtained has virtual operators licence words, so user in using QQ and micro-letter, business Shi, will no longer needs like once upon a as overlook operators package tariff, but completely by Tencent led tariff pricing, further,, Tencent can launched independent of phone card, provides based voice and SMS, business--in short, while you with of also is mobile or Unicom of network, but actually you has is Tencent of customer has.

Limited impact

But this does not representative Tencent has opportunities can formed himself of physical network, regardless of Tencent launched more by user welcomes service, it nature still by with traditional operators network provides of controlling, Tencent need to based operators pay based network rental costs, this relationship order decided has virtual operators almost impossible to based operators formed threat, and in more big of level Shang, this also means with based operators to private enterprise and Internet company words right and influence of increased. Even if open early virtual operator, micro can shake up the traditional operators, or Tencent can this confrontation has established a positive and carriers, it's hard to say.

But, Tencent on currently, also not has obtained virtual operators licence of qualification, because as Hong Kong funding listed company of Tencent, does not meet virtual operators "in the funding private enterprise" of conditions, also was limit of also has Baidu, a all industry digital carriers, but in has put communications industry competition upgrade to more high-level of capacity of now, even no this policy, traditional operators also is bound to will together boycott Tencent, enterprise of intervention.

Virtual network operator what profit?

From this stage, virtual network operator's main revenue is the sale of value-added services, profitability for consumed communication services is very limited, and operators at about 70 percent price SMS, flow rate "wholesale" virtual operator, the settlement price is 7 cents/SMS, the flow is 120 Yuan/g, the voice is 0.1 Yuan per minute rates. With existing carrier rates are about the same. If the virtual network operator isn't going to, not only hard money to make, and there may be more money.

So the routine is very necessary, Su Ning, for example, can be combined with mobile Internet and cloud, after the user has launched a wide range of business segments and personalized packages, even the future can also add their own real estate in the SIM card and banking services, so that the overall marketing more precisely, experience even better.

Break the monopoly?

Virtual licence issued means that private capital was finally able to legally participate in monopolistic competition in the telecommunications industry, not only helped to inspire industries vitality, prosperity communications market and can also stimulate telecommunications reform, with landmark significance.

While, it of meaning and not only limited to telecommunications industry, this is private capital towards market fair status of great progress, private enterprise obtained virtual operators licence belonging to "non-public 36 article" broken ice of part, is "allows non-public capital entered monopoly industry and area", and "encourages civil capital to shares way entered based telecommunications operations market", and "support civil capital carried out value-added telecommunications business" articles of specific practice line,

But this does not mean that monopolies will be broken in the communications industry, because under the tilt of the policy, traditional operators put the cooperation posture, but it is also in the height advantage only on the basis of the choices made. And China Mobile has not submitted or published partner components, shows has been to take the head of mobile for this policy is not enough and needs contrast thin and weak China Unicom telecommunications is much more energetic, this also illustrates the influence of the virtual network operator "virtual".

Worth pondering is, China Mobile has launched Jego service itself belongs to the virtual network operator systems are open or competition, mobile apparently has its own considerations.

You can bring benefits to consumers?

Although many people counted on the virtual network operator interventions can effectively reduce telecommunication tariff, but for now, it seems, it is not realistic.

A concept needs to be corrected is that while traditional carriers ' charges, plagued by consumer complaints about high, but the complaining user principals more aiming blame the monopolistic nature of the telecommunications industry. Virtual operators and cannot substantive of break monopoly, according to agreement and cannot hit price war, even aiming proceeds lower, and more focused on price of students and young market, its advantage also almost stealth, because almost national each by College are has operators long-term stationed, this is directly and school led and performance hooks of, virtual operators to wanted to descends to General market up, short time within also is not reality.

Summary

While virtual operators in foreign countries did not boom (approximately 7%--10% share), but I still have a lot of successful cases for our reference, the most typical is the Virgin Atlantic and Skype. But carrying out a virtual operator is too late, many opportunities have been reduced or lost, like the titular local broadband providers owned by telecom carriers, provided by the service does not create the basis of competitiveness, it will promote more consumer choice genuine operators. Is a very pragmatic modes of the telecommunications industry, and so far, compared to the bright future of virtual operator licensing terms, far too distant and trivial.

虚拟运营商是什么？它对你有什么影响 - 虚拟运营商,京东,腾讯 - IT资讯
虚拟运营商是什么？它对你有什么影响

前几天，工信部正式授予十一家企业虚拟运营商牌照，它们分别是：天音通信、浙江连连科技、乐语、华翔联信、京东、北纬通信、万网志成、迪信通、分享在线网络技术、话机世界数码连锁集团、巴士在线控股有限公司（而之前被广泛看好的苏宁和国美并没有出现在第一批名单当中）。

虚拟运营商是一个人人都能听懂，但多数人却并不了解的名词，那么它的尘埃落定究竟对于市场和普通用户来说，有什么意义呢？本文将就用户最为关心的几点进行一番探讨：

什么是虚拟运营商？

虚拟运营商其实更应该被称作“虚拟网络运营商”，虚拟运营商不同于增值服务商的最大区别是，它以自己的品牌面向最终用户提供服务，拥有自己的计费系统、客服号、营销和管理体系。

以最受用户臆想的腾讯为例。如果腾讯获得了虚拟运营商牌照的话，那么用户在使用QQ和微信等业务时，将不再需要像从前那样计较运营商套餐资费，而是完全由腾讯主导资费定价，更进一步而言，腾讯可以推出独立的手机卡，提供基础语音与短信等业务——简而言之，虽然你用的还是移动或联通的网络，但实际上你已经是腾讯的客户了。

影响力有限

但是这并不代表腾讯有机会可以组建自己的物理网络，无论腾讯推出多受用户欢迎服务，它本质仍旧受着传统运营商网络提供的钳制，腾讯需要向基础运营商缴纳基础网络租赁费用，这种关系顺序决定了虚拟运营商几乎不可能对基础运营商形成威胁，况且在更大的程度上，这也意味着基础运营商对民营企业和互联网公司话语权和影响力的增加。甚至如果早些开放虚拟运营商的话，那么微信能否撼动传统运营商、或者腾讯还能否这么有底气的正面与运营商对峙，都很难说。

但是，腾讯就目前而言还不具备获得虚拟运营商牌照的资格，因为作为港资上市公司的腾讯，并不符合虚拟运营商“中资民营企业”的条件，同样受到限制的还有百度等一众业界大拿，不过在具备把通信行业竞争提升到更高层次的能力的当下，即便没有这个政策，传统运营商也势必会一同抵制腾讯等企业的介入。

虚拟运营商靠什么盈利？

从现阶段来看，虚拟运营商主要的盈利方式就是增值服务的售卖，因为转卖通信业务盈利能力十分有限，目前运营商按7折左右价格将短信、流量资费“批发”给虚拟运营商，短信结算价格是7分钱/条，流量是120元/G，语音资费是0.1元/分钟。这与现行运营商资费大致相同。如果虚拟运营商玩不转，不仅辛苦钱赚不到，还可能会倒贴钱。

所以另辟蹊径就显得十分有必要了，以苏宁为例，可以通过与移动互联网和云商结合，细分用户后推出多元化的业务和个性化套餐，甚至未来还可以在手机卡中添加自家的地产和银行等服务，使整体营销更精准，消费体验更完善。

突破垄断？

虚拟牌照的发放意味着民营资本终于能够合法参与一直处于垄断下的电信行业间的竞争，不仅有助于激发行业活力，还可以繁荣通信市场和刺激电信改革，具有里程碑式的意义。

同时，它的意义并不仅限于电信行业，这也是民营资本争取市场公平地位的极大进步，民营企业获得虚拟运营商牌照属于“非公36条”破冰的一部分，是“允许非公有资本进入垄断行业和领域”、“鼓励民间资本以参股方式进入基础电信运营市场”、“支持民间资本开展增值电信业务”条款的具体践行，

但是这并不意味着通信行业的垄断就此会被打破，因为在政策的倾斜下，传统运营商虽然放下了姿态展开合作，但这也是在高度优势的基础上才做出的选择。而目前中国移动也并未递交或公布合作伙伴的成分，就显示了一直占据行业大头的移动对这项政策并不足够热衷和需要，而相比较之下单薄和弱小的联通电信则明显更有干劲一些，这也说明了虚拟运营商影响力的“虚拟”。

值得玩味的是，中国移动曾经推出的Jego服务，本身也属于虚拟运营商的体系，是开放还是竞争，移动显然有它自己的考量。

能给消费者带来实惠吗？

虽然很多人寄希望于虚拟运营商的介入能有效降低电信资费，但就目前看来，这并不现实。

需要纠正的一个概念是，虽然传统运营商的高资费饱受消费者诟病，但抱怨的用户主体更多瞄准归咎的是电信行业的垄断性质。虚拟运营商并不能实质性的破除垄断，根据协议又不能打价格战，即便瞄准收益较低、更注重性价比的学生和年轻人市场，其优势也几乎隐形，因为几乎全国每一所高校都有运营商长期驻扎，这是直接与学校领导和业绩挂钩的，虚拟运营商要想下凡到普通市场上来，短时间内也很不现实。

总结

虽然虚拟运营商在国外也并不景气（约占行业比重7%——10%），但仍然有很多成功的案例供我们参考，最典型的就是维珍航空和Skype。不过我国推行虚拟运营商的时间已经太晚，很多机会已经缩小或者失去了，就好比那些挂名在电信运营商旗下的地方宽带服务商一样，所提供的基础服务并不能产生竞争力，反而会推动更多的消费者选择正牌运营商。电信行业是个非常讲究务实的行业，而就目前来看，虚拟运营商的美好前景相比起发牌的意义而言，还太过遥远和微不足道。

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