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The author:(作者)delvpublished in(发表于) 2014/1/6 10:12:51 Online shopping craziness： the cottage front BLK， flagship also a rip-off
Online shopping Blues: cottage near the big brands, flagships are also a rip-off-online shopping, online shopping information-IT Online shopping Blues: cottage near the big brands, flagships are also a rip-off
Last year's "double 11" cat and breaking of Taobao's total turnover of 35 billion yuan, China daily average retail 50%. Today, online shopping has become a part of public life is an absence.
Over the past decade, online shopping because of its convenient and affordable supported by consumers, but has gradually begun to highlight the problem of damaging the interests of consumers. Day after day the reporter found, is currently in the online sales of many brand-name products were substandard commodities, sold in the course of the fraud, fake, fake online stores like seriously.
"Wrong laws, market supervision mode in the past has been unable to effectively regulate Internet businesses. "China's e-business research center, researchers said, Web merchants frequent fraud was mainly because the cost of the law is too low, electricity sector up as punishment is usually close shop. Managers said the Beijing industry and commerce sector, compared with the physical stores, online consumers ' complaints, which involve consumers, stores, distributors, manufacturers, resulting in fraud, fraud costs are high.
Case 1
Cottage front BLK
"Taking Macedonia" camouflage "Thomas"
On November 6, 2013, Zhang Yongbing Jingdong Mall orders a Thomas train toy for his son, "and the store packaging, online selling 86, sells more than 200 stores, the more. ”
Zhang Yongbing, receiving the little plastic (11,050, 10%), soft and thin, rough workmanship, packaging quality certification mark; authentic Thomas plastic shell thick and stocky, fell not lousy, packaging quality certification.
Contact him 5 times Jingdong, complaints against the store, Mall, all in East Beijing to set up shop are all businesses holding a formal legal procedures, no evidence to prove that the toy is a fake, appeals were dismissed.
During which he the 12,315 hotline, the trade and Industry Department, said. But results in sight. "Thomas" in Jingdong Mall sale.
He also through search engines, trying to find the authorized domestic manufacturers, but was unable to find the manufacturer information.
Rights to the 37th day, Zhang wanted to give up. Then he got a phone call.
Call of Kunshan, Jiangsu Province industry and Commerce Bureau investigators Mr Qu, Qu said, Jingdong Mall has been sold by the "Thomas" the seller (Kunshan) withhold over more than 500 boxes of toys, the allegedly infringing famous brand toys Thomas the trademark.
Mr Qu said, Zhang Bing shopping toy registered trademarks for "taking Macedonia" package "Palma de Mallorca" character simplification, outside and inside and "Thomas" highly similar. Because of a production factory in Shantou, Kunshan Shantou commerce case transmitted to the Commerce and industry.
Messages in response to the Beijing News reporter, sold by the store "Thomas" is false, why is customer complaints were rejected more than once? East side did not comment, saying "there will strengthen the supervision of platform vendors, standardizing processes".
Thomas toy brand trademark domestic Deputy head Liu said there are many pretended MAS toy, non-regular factory production, "after the industrial and commercial sectors, such as to determine, we have rights, let East off the shelves. ”
But until now, no one told Zhang his activist, what do we get concrete results.
Case 2
Authentic flagship store?
Designer shoes a Logo dregs
Qingdao Dong Menglou is willing to hang online flagship store "brand and quality assurance".
Last year, 11, Dong Menglou-cat-day destiny flagship store bought retail 1198 RMB, discount $ 378 worth of casual boots.
"Shoe packaging simple, shoe size blurry, touched Logo,Logo dregs of the sole, a touch, Logo off. "Dong Menglou contact destiny's flagship store, the response I got was" authentic. " Dong Menglou complaints for cat management, management advised her to "refunds".
Last December 14, destiny's flagship store to explain to Beijing News reporter, the authentic running shoe is destiny's flagship store, and problems are due to different production batches, "does not affect the wearing and beautiful."
"Authentic shoe sizes can be blurry? Soles Logo why hands can wipe out? "The flagship store after sales personnel for questioning did not comment.
Jia also on the same day in Beijing, "flagship store". Last year, 11, her cat spent 800 dollars for the old price $ 1600 worth of UGG snow boots.
"The shoe is very hard, and hair is particularly thin. "Jia says Ms, uggs wearing only five times, soles worn very badly," sole letters are polished, and earlier in the same section of the store UGG boots I wore 2, sole's wear is not too great. ”
UGG store staff replies the Beijing News reporter, the shoe is authentic, shipment batch, material is not entirely the same.
Cat management staff said all cats registered flagship stores are going through relevant procedures, are authentic flagship store. "Save as shoddy, consumers can go to the store or manufacturing validation and complaint handling. ”
Associate Analyst Yao Jianfen of China e-Business Research Center said the online flagship store of merchandise priced at much less than the store, "some production batches are only fixed in the online channel. "Yao Jianfen said from the flagship line of goods, does not exclude Black OEM factories, foundries violations.
Case study 3
"Official website" trap
"Li Kui" unannounced visits to sell fake "ghost"
Dongguan Liu Yang had a habit, whenever there is desired, when net purchases goods, m searched this product under the official website to see if the commodity prices, reminders, and so on. As everyone knows, the "official trap" was waiting for her.
In early November last year, Liu Yang search "my beauty diary" mask, log a "official website", ordered 1003 all kinds of facial mask products. "After receipt, the packaging of illegible, mask very thin, a tear that is broken. "When a refund is required, the" official website "service no longer ignores her.
Journalists search for "my beauty diary", there are 10 sites claiming to be "official website", all customer service is known as the Taiwan authorized Continental's only official website.
"My beauty diary" authorized companies in mainland legal Affairs said, "my beauty diary" on the continent changed its name to "my beauty diary", including Liu Yang logged nearly 10 "official website" is a lie, "we as consumers purchased this site offers brand mask, found to be fakes. ”
In recent years, used for breast enlargement, "Bedi Rene red papaya soup" brand shops became popular.
But according to media reports, Liang by this brand, "official website" spend 37,000 dollars to buy breast enhancement product, "not only didn't work, it also hurts the body. ”
It is understood that around 2010, appeared online on "Bedi Rene papaya soup red wine scam" exposed, after complaints from more and more, larger sums, ranging from thousands of or tens of thousands of dollars.
Reporter search found that self-proclaimed "Bedi Rene papaya soup red wine's official website," up to 9. 9 official website said they were foreign brands, is the only authorized website.
Through "the State food and drug administration" website found under food, medicines and health foods, enter "Bedi Rene papaya soup red wine", "Bedi Lena", "red wine, papaya soup" and other words, the query results are displayed as "zero".
Guangzhou City industry and Commerce Bureau announced the "third quarter of 2013 dishonest Web sites", "Bedi Rene red papaya soup" of five Web sites in the column.
Readme
Internet 2 years sold 2 million profit
Online sale of fake brand-name, owner of "thinking" eyes, money, hidden strong, nobody cares, "trying not to get a refund after the sell."
High imitation goods serve as the real one to sell
On December 11 last year, Taobao, think online shop called "double 12 promo" labels, labels, Nike shoes 10 percent-20 percent of the original price 500-1500 sale. Dauth told customers that all Nike shoes are authentic, and total counter, identical. Beijing News reporter in the name of trying to open shop, added a Nike shop QQ, "Please teach" think more truth.
"Nike online store sell are counterfeit. "Think all high copy, stock of about 110 Yuan, about 200 sales, compared with the regular Nike brand shop, as low as 10 percent-20 percent.
Dauth said, half a month, more than she has already sold more than 100 pairs, except for courier fees, brush the credit charges, has earned five thousand or six thousand dollars.
Business and Zhang Yuwen Dauth (a pseudonym) than the left.
In 2008, Hebei Baoding junior Zhang Yuwen in a luxury boutique opened in Taobao, specialises in LV, GUCCI and other designer goods. Zhang Yuwen said about him in Hebei baigou to 300 dollars into LV, GUCCI bags, online price of 2000-3000 Yuan, profit of 10 times. "Don't delay classes a month to make a hundred thousand of. ”
Zhang Yuwen admitted that network in the process of selling fake brand-name, he and his store did not have was investigated or punished. Junior year senior year, Taobao his Polish counterfeit sales earned more than 2 million.
Selling fake shopkeepers set up counterfeiting factory
After graduation, fake brand-name of Zhang Yuwen had made his fortune "upgrading", no more net selling fake brand-name, Hebei baigou, just opened up an area of 4,000 square meters of the factory, with the exception of production of own-brand goods, and hire people to forge such as LV, GUCCI fake brand-name. As a fake brand-name suppliers.
Zhang Yuwen said he produced fake LV, GUCCI bags cost more than more than 200 Yuan. "Some shop owners getting goods from me, or micro-sells about 800 Yuan on Taobao, and some of them just when the real thing sells, sells nearly million. Absolute profits. ”
This reporter learned that, in Taobao shop, you only need an identity card and 1000 dollar bond (some stores do not require margin).
Dauth said, before you open a shop selling fake Nike, already ready for shop is closed, store even after 1000 Yuan deposit will be deducted out also profits. In addition, the use of someone's identity, still in Taobao shop selling fake brand-name. "I'm not alone in the fight." Dauth said, she and her friends are in fact one person opened several shops, a reopening of a closure, are selling fake brand-name.
Chase
Behind the shoddy regulatory loopholes
In July last year, Taobao's latest management rules regarding the sale of counterfeit goods. Bad businessmen selling counterfeit and pirated goods will be severely punished violations of, and take into account their grave nature, such as selling fake bad businesses or face a one-time 48 points, directly related to store closures and strict penalties.
In reply to Beijing News reporter's message, Taobao, Taobao against fakes is proactive. So far, Taobao, has built a team of more than 2000 professionals, built from infringing goods information discovery, evidence, confirm to delete, a protection system of punishment, and by actively combating, product sampling, joint police efforts to strengthen the management of product information in various ways, such as against the making and selling of counterfeit goods.
But if shopowners Dauth, one using other people's identities to open store at Taobao do effective oversight?
On December 20, 2013, the Beijing News reporter would like to Taobao shop in the name of customer service advice.
Reporter: for example, I sell fake brand-name, if no consumer complaints ... ...
Taobao cloud service: parents, if no buyer complaints is generally no problem.
Reporter: in other words, buyers don't complaint, Taobao does not hold in General.
Taobao cloud service: right.
Consulting, customer service said that an identification card can open a shop. "I found a few more friends ID, use their (open). "When reporters ask, customer service staff answer was," Hmm ", and says that" generally OK. ”
Cloud service called Taobao, borrowed identities one opened more stores, although illegal, but Taobao regulators are hard to monitor, it was Taobao's vulnerability.
Supervises, lax management, illegal low cost shop, are important causes of fake brand-name goods flooding the network. Associate Analyst Yao Jianfen of China e-Business Research Center said the cat, Taobao, large number of sellers, eligibility for sellers moved in and sold goods for Taiwan investors whether the source is a formal channel cannot do good regulation and control.
Suggestions
Shop for industrial and commercial registration;
Kunshan CIB investigators Mr Qu said, after receiving complaints online, very often business don't know the shop behind the address, the owner, cause, verified, against difficulties of proof. A fake brand, shop in Beijing in may, sellers may in Yunnan, factories in Guangdong.
Investigate network selling fake off-site handling difficult
Haidian District who declined to be named Director of trade and industry said more complaints on Taobao, online sale of fake and shoddy, forensics and other reasons, the business sector to combat fake online sale is difficult. Consumer complaints to the business sector, case referred to, investigate, respond, likely to take six months or even longer. Net sales, producers, brokers, shop owners, consumers and many a city, which required multiple departments in different cities (or transmitted) case. During the process of investigation, some manufacturers do not register, suspected black mill, required police to solve the case. But the police will not target a consumer complaint case, involving fake greater, to go to the police.
The Director says, are different cases, handling difficult, some consumers will give up complaints or human rights defenders.
Online registration will reduce the proportion sold fake
Meng Xiangbin, Deputy Secretary General of the China Electronic Commerce Association told the media, is a big trend, on e-commerce sites such as Taobao online shop for industrial and commercial registration. E-commerce is currently developing rapidly, but legislative and governance urgently needs to improve in this area.
Meng Xiangbin said that online transactions accounted for 10% of the country's GDP. The registration registration of individual sellers, business development are in fact binding.
Kunshan business sector, Mr Qu said, if the shop is the result of industrial and commercial registration, the business sector will have a clear law enforcement powers, consumer reports, complaints are more powerful, by owner information queries, direct contact to the owner and, second, left businesses as industrial and commercial registration files, also sued for industry and Commerce investigated and dealt with, consumers and even the police involved investigations, bring great convenience. Online shop if you generally go through industrial and commercial registration, will reduce the proportion of online sales of fake and shoddy products, and enhance the integrity of the e-commerce industry.
网购烦心事：山寨傍大牌、旗舰也坑人 - 网购,网络购物 - IT资讯网购烦心事：山寨傍大牌、旗舰也坑人
去年“双11”，天猫及淘宝的总成交额破350亿元，占我国日均零售5成。如今，网购已成为公众生活中不可缺失的部分。
近十年来，网购因其便捷和廉价受到消费者追捧，但损害消费者利益的问题也逐渐突出。连日来记者调查发现，目前在网上销售的名牌产品很多是不合格商品，其间造假、售假、假冒网店等乱象严重。
“法制不健全，以往的市场监督模式已无法有效监管互联网商家。”中国电子商务研究中心研究人员说，网络商家频繁造假主要是因为违法成本太低，电商部门通常的处罚是关闭网店了事。北京工商部门一管理人员称，与实体店相比，消费者网购投诉中，因涉及的消费者、店家、销售商、厂家分处多地，导致打假难，打假成本高。
案例1
山寨傍大牌
“托馬斯”伪装“托马斯”
2013年11月6日，张勇兵在京东商城为儿子订购一款托马斯小火车玩具，“与实体店包装一样，网上卖86元，实体店得卖200多。”
张勇兵称，收到的小火车塑料(11050, 10.00, 0.09%)壳又软又薄，做工毛糙，包装无质量认证标志；正品托马斯塑料壳厚且敦实，摔不烂，包装上有质量认证。
他5次联系京东商城，投诉店家，商城方面均称，所有在京东开店的都是持有正规合法手续的商户，无证据证明该玩具是假货，诉求被驳回。
其间他致电12315热线，工商部门称将会处理。但处理结果遥遥无期。“托马斯”依然在京东商城售卖。
他又通过搜索引擎，试图找到国内的授权生产厂家，但没能查到该厂家信息。
维权到第37天时，张勇兵想放弃了。这时，他接到一个电话。
打电话的是江苏昆山工商局办案人员瞿先生，瞿称，已将京东商城所售“托马斯”的销售商（在昆山）的500多盒玩具暂扣，该玩具涉嫌侵权国外知名品牌托马斯商标。
瞿先生称，张勇兵网购的玩具注册商标为“托馬斯”，但产品包装将“馬”字简化，外包装及内部与“托马斯”高度相似。因生产厂家在汕头，昆山工商局把案情转交给汕头工商。
在回复新京报记者的邮件中，针对店家所售“托马斯”是否有假，为何客户多次投诉被驳回？京东方面未予置评，称“未来将加强对平台卖家的监管，规范运营流程”。
托马斯品牌玩具商标国内代理方负责人刘先生称，市面上有很多假托马斯玩具，都非正规厂家生产，“等工商部门判定后，我们也将维权，让京东等下架处理。”
但直到现在，没人告诉张勇兵他的维权，会得到什么具体结果。
案例2
旗舰店正品？
名牌鞋一抹Logo掉渣
青岛的董梦露愿意在网上逛旗舰店，“品牌和品质有保证”。
去年双十一，董梦露在天猫的天美意旗舰店买了款市场价1198元、折后378元的休闲骑士靴。
“鞋子包装简陋，鞋码模糊不清，摸了摸鞋底的Logo，Logo居然掉渣，再一抹，Logo掉了。”董梦露联系天美意旗舰店，得到的回复是“正品”。董梦露投诉给天猫管理方，管理方建议她“退货退款”。
去年12月14日，天美意旗舰店向新京报记者解释，该款鞋子确为天美意旗舰店正品，鞋底问题是由于生产批次不同，“不影响穿着和美观”。
“正品的鞋码能模糊不清？鞋底Logo为何用手就能抹掉？”旗舰店售后人员对追问未予置评。
北京的贾女士也在同一天“被旗舰店坑了”。去年双十一，她在天猫花800元买了款原价为1600元的UGG雪地靴。
“鞋底很硬，鞋底的毛也特别薄。”贾女士称，雪地靴只穿了五次，鞋底就磨损得很厉害，“鞋底字母几乎被磨光，而此前在专卖店买的同一款UGG鞋子，穿了2年，鞋底磨损并不大。”
UGG旗舰店工作人员答复新京报记者，鞋子是正品，因到货批次不同，材质也不完全一样。
天猫管理方工作人员称，所有在天猫注册的旗舰店均办理过相关手续，均为正品旗舰店。“如存粗制滥造，消费者可去专卖店或质检机构验证，然后投诉处理。”
中国电子商务研究中心助理分析师姚建芬称，网上旗舰店的商品售价比实体店低很多，“有些生产批次只固定在网上渠道销售。”姚建芬称，从旗舰店网购的货品，不排除黑工厂、代工厂违规贴牌的可能。
案例3
“官网”设陷阱
“李逵”暗访售假“李鬼”
东莞的刘杨有个习惯，网购时但凡有中意的商品，会顺便搜下该商品官网，看看该商品价格、提醒等情况。殊不知，“官网陷阱”在等她。
去年11月初，刘杨搜索“我的美丽日记”面膜，登录一家“官网”，订购了1003元各类面膜产品。“收货后，包装上字迹模糊，面膜极薄，一撕即破。”要求退钱时，“官网”客服不再理她。
记者搜索“我的美丽日记”，有10个网站自称“官网”，所有客服均称是台湾授权大陆的唯一官网。
“我的美丽日志”大陆授权企业法务张先生称，“我的美丽日记”在大陆更名为“我的美丽日志”，包括刘杨登录的近10家“官网”都是假的，“我们曾以消费者身份购买了该网站提供的品牌面膜，发现所买到的是假货。”
近年来，用于丰胸的“拜迪蕾娜红酒木瓜靓汤”品牌网店悄然走红。
但据媒体报道，梁小姐通过此品牌“官网”花3.7万元购买丰胸产品，“不但没效果，还伤了身体。”
据了解，2010年前后，网上就出现有关“拜迪蕾娜红酒木瓜靓汤骗局”的曝光，之后投诉越来越多，涉及金额也越来越大，从几千到几万元不等。
记者搜索发现，自称“拜迪蕾娜红酒木瓜靓汤官网”的多达9个。9个官网均称是国外知名品牌，为中国唯一授权官网。
通过“国家食品药品监督管理总局”网站查询发现，在食品、药品和保健食品栏目下，输入“拜迪蕾娜红酒木瓜靓汤”、“拜迪蕾娜”、“红酒木瓜靓汤”等字样，查询结果均显示为“零”。
广州市工商局公布的“2013年第三季度不诚信网站”中，“拜迪蕾娜红酒木瓜靓汤”的五个网站在列。
■自述
大学生网络售假2年获利200万
网上售假名牌，在店主“多思”眼里，来钱快，隐蔽性强，没人管，“卖出后尽量不退钱”。
高仿货充当真品卖
去年12月11日，淘宝网，多思的网店打着“双十二促销”的标签，标签显示，原价500-1500元的耐克鞋1-2折甩卖。多思跟客户保证，所有耐克鞋都是正品，和专柜货一模一样。新京报记者以想开网店为名，加了耐克店店主QQ“求指教”，多思吐了真言。
“网店卖的耐克都是假名牌。”多思称，都是高仿的，进货价约110元，200元左右销售，与正规耐克品牌店的同款相比，低至1-2折。
多思说，半个月来，她已卖出100多双，除去快递费、刷信誉费等，已赚五六千元。
多思的生意和张煜文（化名）比起来，简直不值一提。
2008年，在河北保定上大三的张煜文在淘宝网开了一家奢侈品专卖店，专门销售LV、GUCCI等假名牌。张煜文称，他在河北白沟以300元左右进的LV、GUCCI包包，网上售价为2000-3000元，利润达十倍。“不耽误上课，一个月能赚十几万。”
张煜文坦言，网售假名牌的过程中，他和他的店没有受过一次查处或惩罚。大三大四两年内，他在淘宝上光销售假名牌就赚了200多万。
售假店主开设制假工厂
毕业后，靠假名牌发家的张煜文想到了“产业升级”，不再网售假名牌，干脆在河北白沟开了家面积达4000平米的工厂，除生产自主品牌物品外，还雇人仿造LV、GUCCI等假名牌。当起了假名牌的供货商。
张煜文透露，他所生产的假LV、GUCCI等包包成本价在200多元。“一些网店店主从我这拿货，淘宝上或微信上卖800元左右，有的直接当真品卖，一个能卖近万元。绝对的暴利。”
记者了解到，在淘宝开店，只需要一张身份证和1000元保证金（部分商品店面不需要保证金）即可。
多思说，开店售假耐克之前，已经做好店子被封的准备，封店后哪怕将1000元保证金全扣完，也照样盈利。另外，利用别人的身份，依然能在淘宝网开店卖假名牌。“我不是一个人在战斗”。多思说，她和朋友们多是实际上一人开好几个店，封一个再开一个，均售假名牌。
■追因
假冒伪劣背后的监管漏洞
去年7月，淘宝公布最新的关于出售假冒商品管理规则。将严厉处罚不良商家出售假冒、盗版商品的违规行为，并视其情节严重性，如售假行为特别恶劣的商家或将面临一次性被扣48分，直接关封店铺的最严处罚。
在给新京报记者回复的邮件中，淘宝方面表示，淘宝对假货的打击是主动积极的。截至目前，淘宝网已打造一支超过2000名专业人员的团队，建立从侵权商品信息的发现、取证、确认到删除、处罚的一整套维权体系，且通过主动打击、商品抽检、联手公安等多种方式加强对商品信息的管理力度，打击制售假冒商品的行为。
但如店主多思一样，利用他人身份一人开多店的行为，淘宝方是否做有效监管了呢？
2013年12月20日，新京报记者以想开店为名向淘宝网客服咨询。
记者：比如，我卖一些假名牌，如果没消费者投诉……
淘宝云客服：亲，若是没有买家投诉的话一般是不会有问题的。
记者：也就是说，买家不投诉，淘宝一般不追究。
淘宝云客服：对的。
咨询中，客服人员说，一个身份证只能开一个店铺。“我多找几个朋友的身份证，用他们的（开）。”记者这样问时，客服人员的回复是：“嗯嗯”，同时称，“一般没事的。”
淘宝云客服称，借用他人身份一人开多店，虽然违规，但淘宝监管方很难监控，这是淘宝的漏洞。
监管方管理不严，店方违法违规成本低，是假冒名牌商品充斥网络的重要原因。中国电子商务研究中心助理分析师姚建芬称，天猫、淘宝，卖家数量庞大，平台商对卖家进驻资格和销售商品的来源是否为正规渠道，不能做到很好的监管和把控。
■建言
应对网店进行工商注册登记
昆山工商局办案人员瞿先生称，接到网购的投诉后，很多时候工商不知道网店背后的具体地址，店主情况，导致举证、查实、打击困难。一个假名牌，网店可能在北京，销售商可能在云南，厂家可能在广东。
查处网络售假异地办案难度大
海淀一不愿具名的工商所所长称，网上关于淘宝售卖假冒伪劣的投诉较多，因取证难等原因，工商部门打击网上售假行为较为困难。消费者一个投诉，落实到工商部门，案情转交、查处、回复中，可能需要半年甚至更长时间。网售中，生产方、中间商、网店店主、消费者等多不在一个城市，这需要不同城市多个部门联合（或转交）办案。在查处过程中，一些生产厂家没有注册，涉嫌黑作坊，又需要警方破案。但警方不会针对一个消费者投诉立案，涉及假冒伪劣金额较大的才能转交给警方。
该所长称，往往因异地办案，办案难度大，部分消费者会放弃投诉或维权。
对网店工商登记将降低售假比例
中国电子商务协会副秘书长孟祥斌对媒体表示，一个大趋势是，对淘宝网等电子商务网站上的网店进行工商注册登记。电子商务目前发展迅速，但这方面的立法和监管急需完善。
孟祥斌说，线上交易额占到了全国GDP的10%。对个人卖家进行工商注册登记，对电商的发展其实是有制约性的。
昆山工商部门瞿先生表示，如果网店是经过工商注册登记的，工商部门就有了明确的执法权限，消费者的举报、投诉更有力度，通过对店主信息的查询，直接联系到店主；其次，工商登记时留下的商家档案，也给工商查处、消费者起诉甚至警方介入侦查，带来很大便利性。网店如果普遍经过工商注册登记，将会降低网店销售假冒伪劣产品的比例，提升电子商务行业的诚信度。
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