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The author:(作者)delvpublished in(发表于) 2014/1/6 10:13:13 Within an hour， people switch between electronic devices up to 21 times
Within an hour, people in the electronic device to switch between up to 21-tablet, smartphones, laptops, television advertising-IT information Within an hour, up to 21 people switch between electronic devices
According to media buying firm OMD (Optimum Media Direction, known as OMD) 's OMD United Kingdom "the United Kingdom's future" research project findings show that at home, and switches between the people in the use of electronic devices, averaging 21 per hour.
200 respondents were asked to report the research projects within one hour in the evening were used in which electronic devices and cell phone recordings. Results showed that respondents were within one hour, including mobile phones, Tablet PCs and laptops and other electronic devices to switch between the average number of 21 times. In addition, there are 95% of respondents also with the TV.
OMD kelisi·woruier, Research Director (Chris Worrell), said, "with the result, we are very surprised, I think the respondents were equally surprised. We are surprised, they not only in processing multiple tasks simultaneously, and they frequently in transitions between devices. Where, in an hour's time, most of us got the TV, while they are also using a mobile phone, and then use a laptop, then I got back on the phone and so on. ”
The survey said, mobile phones and tablet computers are "21st century versions of the teapot". The survey indicated that, in a variety of electronic devices prior to people in the television commercial break a cup of tea or coffee, but now, her head turned to other electronic devices.
One the respondents of the survey of women aged over 45, she says, too, when he was watching television on a mobile phone, because her "when watching TV is not to focus on." Another 30-34 years old male respondents said, "when I was watching television, often using my Smartphone or laptop. If nothing appealing or television content is kind of boring, and I play games or Internet access. ”
The survey stressed that while "always distract our attention." Therefore, if advertisers want to attract the attention of consumers, it may be necessary to consider another mode of TV commercials, such as the TV ads in less than 30 seconds in length. Rizhao kaixun said, "we believe that advertisers need to try a new advertising model, in order to adapt to new consumption patterns. ”
一小时内，人们在电子设备间切换高达21次 - 平板电脑,智能手机,笔记本电脑,电视广告 - IT资讯一小时内，人们在电子设备间切换高达21次
据媒体购买公司浩腾媒体(Optimum Media Direction,简称OMD)旗下OMD英国“英国的未来”研究项目调查结果显示，在家里，人们在所使用电子设备之间的切换次数，每小时平均达到21次。
该研究项目要求200名受访者报告他们在晚间一小时内共使用了哪些电子设备，并用手机录音记录下来。结果显示，受访者们一小时内在包括移动电话、平板电脑和笔记本电脑等电子设备之间切换地平均次数为21次。此外，还有95%的受访者同时还开着电视。
OMD研究部门总监克里斯·沃瑞尔（Chris Worrell）表示，“对这个结果，我们非常惊讶，我觉得受访者们同样也感到意外。令我们感到惊讶地是，他们不止在同时处理多项任务，还有他们在设备之间转换的高频率。在那一小时的时间里，大多数人都开着电视，同时他们还在使用手机、然后使用笔记本电脑、之后又回到手机上，如此反复着。”
该调查称，移动手机和平板电脑是“茶壶的21世纪版本”。该调查表示，在多种多样的电子设备出现之前，人们会在电视广告插播时间泡杯茶或者咖啡，但现在，人们却把头转向了其他的电子设备。
该调查的受访者中有一位年龄超过45的女性，她表示，他在看电视的时候也在使用手机，因为她“看电视的时候并不专注”。另外一名年龄在30至34岁的男性受访者表示，“我在看电视时，经常使用我的智能手机或者笔记本电脑。如果电视内容没什么吸引力或者有点无聊的话，我就会玩游戏或者上网。”
该调查强调，在家时，人们的“注意力总是会分散”。因此，广告商们若想吸引到消费者的眼球，或许需要考虑一下其他的电视广告模式，比如长度在30秒以内的电视广告。沃瑞尔表示，“我们认为，广告商们需要尝试一下新的广告模式，以此来适应新的消费形式。”
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