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The author:(作者)delvpublished in(发表于) 2014/1/8 7:48:30 SINA Microblogs through PayPal， micro-Bo Ali paid on-line，
SINA Microblogs through PayPal, Twitter payments on-line Ali-Ali, microblogging to pay Sina weibo, PayPal, micro-payment-IT information SINA Microblogs through PayPal, microblogging to pay Ali on-line
Twitter, after Taobao, "Ali" cooperation and the next town. Yesterday, SINA weibo account with Alipay to achieve fully opened up, users can complete closed loop transaction within Twitter. Analysts believe this is owned by Alibaba and Tencent, SINA micro-pay competition.
Not involved into
On January 7, SINA announced through Twitter with Alipay and PayPal account, launch Twitter payment, in future both the online micro-blogging platform deals and the line of businesses under consumer direct payments are available Twitter clients.
General Manager, Senior Vice President, microblogging Sina group Wang Gaofei said Sina weibo users to over 500 million, Alipay payment instrument is the most influential, through this partnership, the two sides will further enhance the micro-blog "comments-interest-orders-payment-sharing" socialization of closed-loop marketing advantage.
According to reports, the brush when Twitter users, after discovering products are available over the counter, Twitter use PayPal transactions. When ordering for the first time, pays the valuable account and password is bound to be accomplished. The second time, just enter the PayPal paid 6-bit passwords.
In addition to account system to get through, SINA weibo will also interchange with Alipay QR codes, whether they use a Twitter client or PayPal wallet, can scan a QR code issued by the parties.
On August 5, 2013, Twitter launched Taobao, but when users purchase products, pay action is not resolved within the Sina micro-blog, go to Taobao pages. This experience is not smooth in "Twitter payments" will improve after the launch.
According to press reports, the above payment process of cooperation do not directly affect the commercialization of micro-blogging. Currently merchants settled in temporarily does not involve Sina weibo into, the future scenario, increased provision of value added services may charge a fee.
The third quarter of last year, and Ali advertising and pay growth begin to emerge, more and more electricity supplier began marketing campaign on Twitter. SINA released Q3 earnings report, said that Twitter is close to the breakeven line, are expected to be profitable for the first time in the fourth quarter.
Beijing news graphics/Chen Dong
In response to micro-payments competition
Its micro version 5 online micro-payment function, the proclaimed dominate into the PayPal payment, and has achieved the recharge mobile phone bills, featured items, movie tickets and other purchases.
With seamless shopping experience, these feature a low profile on the line, quickly build a group of loyal users.
Ali clearly being micro-movements "alarmed". In August last year, Ali Sina microblog launches "weibo Taobao version" before Ali, blocks micro-marketing data interfaces, which led to the adoption of micro-marketing online applications not running correctly. Following the shield outside the chain of the QR code picture, Ali gave the reason: fraud prevention. But lifting this ban is widely interpreted as a blocking tiny letters.
The industry believes that whether micro or Ali, the aim is a line of commercial tenants "Blue Ocean". Micro-has line of sight to include membership functions, to coupon sites, the mass comment expand the merchant market.
Alipay this QR code through Sina weibo, is focusing on leveraging the mobile-terminal large user populations and QR codes the entry value. Ali Fan Zhiming, President of little micro-financial services group domestic business puts it: "the mobile Internet age everyone has their Sina Microblogs APP, but not everyone has a PayPal wallet? Well worth the effort. ”
Related
"Weibo wallet does not waste away"
Late last year, SINA launched a "microblog wallet", met with Mercedes-Benz, selling products such as millet, TV plus.
Reporters found that current microblogging purses are mainly used in mobile phone charging, fee more marginalized, such as paying for electricity and gas. Then, hand in hand with Alipay, the "microblogging wallet" go from here?
"Weibo wallet does not waste away in the future. "Sina, the responsible person, to consider lots of merchants to Alipay resources and sophisticated payments system, and working with Ali. It is reported that "Twitter payment" is not limited to Taobao goods, will be open to third-party merchants.
新浪微博打通支付宝，微博支付阿里浪上线 - 阿里浪,微博支付,新浪微博,支付宝,微信支付 - IT资讯新浪微博打通支付宝，微博支付阿里浪上线
在微博淘宝版之后，“阿里浪”合作再下一城。昨日，新浪微博与支付宝账户实现全面打通，用户可在微博内完成闭环交易。分析认为这是阿里巴巴与新浪合作应对腾讯旗下微信支付的竞争。
暂不涉及分成
1月7日，新浪与支付宝宣布全面打通微博与支付宝账号，联手推出微博支付，今后无论是微博平台上的在线交易还是线下商家的日常消费均可用微博客户端直接付款。
新浪高级副总裁、微博事业部总经理王高飞表示，新浪微博用户规模超过5亿，支付宝则是国内最具影响力的支付工具，通过此次合作，双方将进一步强化微博“浏览—兴趣—下单—支付—分享”的社会化营销闭环优势。
据介绍，用户刷微博时，发现商品后可直接购买，在微博内使用支付宝交易。首次下单时，需完成支付宝账户和密码绑定。第二次，只需要输入支付宝的6位支付密码。
除了账号体系打通，新浪微博与支付宝还将互通二维码，无论使用微博客户端还是支付宝钱包，均可扫描出双方发布的二维码。
2013年8月5日，微博淘宝版推出，不过当用户购买产品时，支付动作并不是在新浪微博站内解决，而采取跳转至淘宝网页的方式。这一不顺畅的体验在“微博支付”推出后将改善。
据记者了解，上述支付合作尚不直接影响微博商业化进程。目前商户入驻暂不涉及与新浪微博分成，未来如增加应用场景、提供增值服务等可能收取一定费用。
去年第三季度，与阿里合作带来的电商广告增长开始显现，越来越多的电商开始在微博上进行营销活动。新浪发布Q3财报时称，微博已接近盈亏平衡线，有望在第四季度首次实现盈利。
新京报制图/陈冬
为应对微信支付竞争
此前腾讯旗下微信5.0版本上线微信支付功能，宣告杀入支付宝占据优势的支付领域，并已先后实现了手机话费充值、精选商品、电影票等购买。
凭借顺畅的购物体验，上述功能虽低调上线，仍迅速积累了一批忠实用户。
阿里显然被微信的动作“惊动”。在去年8月阿里与新浪微博推出“微博淘宝版”之前，阿里就屏蔽了微信营销应用数据接口，导致通过微信营销的淘宝类应用无法正常运行。之后，又屏蔽外链二维码图片，阿里给出的理由是：预防诈骗。不过外界普遍将此封杀之举解读为阻击微信。
业内认为，无论微信还是阿里，此次瞄准的都是线下商户的“蓝海”。微信已经瞄准线下推出会员卡功能，向团购网站、大众点评拓展的商户市场进军。
支付宝这次与新浪微博二维码打通，是重在借助后者移动端巨大用户量及二维码的入口价值。如阿里小微金融服务集团国内事业部总裁樊治铭所言：“移动互联时代每个人都有新浪微博APP，但是不是每个人都有支付宝钱包？还值得努力。”
■相关
“微博钱包不会废掉”
去年年底，新浪推出了“微博钱包”，先后与奔驰、小米、乐视等合作销售产品。
记者发现，目前微博钱包主要应用在手机充值、水电煤缴费等较为边缘化的支付场景。那么，与支付宝携手后，“微博钱包”将何去何从？
“微博钱包未来不会废掉。”新浪相关负责人称，现阶段考虑到支付宝的大量商户资源和成熟的支付体系，于是与阿里合作。据悉，“微博支付”不限于淘宝商品，也会向第三方商户开放。
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