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The author:(作者)delvpublished in(发表于) 2014/1/8 7:48:48 Yu Chengdong： do not 1080p， Huawei Mate2 720p better，
Yu Chengdong: do not 1080p, Huawei Mate2 720p better-Ascend Mate 2, Huawei Mate2,Mate 2, Yu Chengdong, Huawei-IT information Yu Chengdong: do not 1080p, Huawei Mate2 720p better
CES2014 Las Vegas reported the day before, Huawei unveiled a new giant-screen Mate 2 new standby, this machine uses the 6.1-inch screens He Xiaolong 4,004 quad processor, is expected to be after the Spring Festival in the United States market. Huawei consumer BG CEO Yu Chengdong and reporters after the press conference ended in a dialogue for Mate 2 answers some of the questions. While Yu Chengdong also against the current Chinese mobile phone in a "price war" provides his views, arguing that sell cheap mobile phones there is no future.
Mate 2 720p resolution was introduced to the user experience
Huawei Mate 2 boasts a 6.1-inch large screen size, however it still continued the previous generation Mate 720p standard, is not in the current mainstream of 1080p resolution. Yu Chengdong explanation for this: "absence of high-resolution screen Mate 2 mainly because its power consumption and long battery life is one of the Mate products are important indicators. ”
Yu Chengdong said manufacturers are promoting a 2k screen cell phones are "electricity guzzler" is not focused on the user experience. According to reports, compared to Mate, Mate 2 uses a better screen material, has a clearer display. Yu Chengdong recommend 720p resolution rendering will look to meet consumer demand.
This Huawei Mate 2 versions in the domestic market in the United States listed versions differ slightly, 28nm Hass processor with the latest domestic version, this version only for the United States market, valiant dragons 4,004 quad processor. United States launched version adopted Gao Tongxiao Dragon series Yu Chengdong admits "is primarily in order to catch up with the listing progress."
It is understood that Hass domestic version is equipped with new processors using HPM technology package, code-named 70,600, at up to 1.6GHz-2.0GHz. New sea Si chip power consumption reduced by half than the previous generation, with long standby capacities.
Huawei 2013 profit far behind Apple Samsung
After news that in 2013, the company profit of 1 billion dollars for the year, media in the interview to confirm this, said Yu Chengdong financial report has not been made public, it is not convenient to disclose.
Meanwhile Yu Chengdong said: "compared to Apple, Samsung's high profits, our profit margin is very low. ”
It is understood the company will this year on the large amounts of money into research and development and branding, brand awareness compared to last year, twice to four times times the growth. Huawei has invested heavily in November 2013 sponsoring the Spanish Football League, in the 2013 season, Huawei will have the right to use the La Liga players a collective portrait of publicity, logos, mascots and other special symbols, Huawei also preinstalled in the phone up the official App.
Although last year invested heavily in brand promotion, but Yu Chengdong think not hit brand mass marketing costs alone, also developed the ability to keep up. According to the introduction, in 2013, the company introduced new production processes, supply chain, product failure rate, only Apple and Samsung one-tenth. However, when asked how to achieve such a low failure rate, said Yu Chengdong involving business secrets are not revealed.
2014 mobile phones businesses will continue to shuffle the deck and sell cheap mobile phones have no future
Third quarter of 2013, Huawei shipments accounted for more than 4.8%, ranking third behind cent of Samsung and accounted for more than 31.4% per cent of the apples. As for the future, Yu Chengdong said Huawei will surpass the number one manufacturer (Samsung). He say: "it (Samsung) is a huge marketing costs out, our research and development capacity than it strong."
In the face of Apple, Yu Chengdong admits: "we will not go beyond the second company, its ecosystem is excellent. ”
While Yu Chengdong also predict that by 2014 Chinese companies will continue to shuffle the deck and eventually survived only 3 to 4 (global) to think of low price competition in the domestic companies will not succeed in the end. He also cited China's motorcycle market share in Southeast Asia Japan occupied examples to prove his point.
Huawei recently launched Internet brand "glory", main performance, Yu Chengdong said: "consumers need good value, good quality, good service of mobile phones businesses, Huawei will insist on quality courses. ”
At the same time, he said: "currently are capable of saving cost of 25% per cent, 80% per cent of Huawei's products are sold through traditional channels, although the cost was expensive, but Huawei will not abandon traditional retail channels in the future. ”
余承东：不要1080p，华为Mate2用720p更好 - Ascend Mate 2,华为Mate2,Mate 2,余承东,华为 - IT资讯余承东：不要1080p，华为Mate2用720p更好
拉斯维加斯报道CES2014开展前一天，华为发布了全新巨屏长待机新品Mate 2，该机采用6.1吋屏幕和骁龙400四核处理器，预计将于春节后在美国地区上市。发布会结束后华为消费者BG CEO余承东与记者进行了对话，针对Mate 2的一些疑问进行了解答。同时余承东还针对目前国产手机陷入“价格战”提供了自己的观点，认为卖低价手机是没有前途的。
Mate 2采用720p分辨率是为了用户体验
华为Mate 2虽然拥有6.1英寸大尺寸屏幕，但分辨率依旧延续了上一代Mate的720p水准，并未采用目前主流的1080p分辨率。对此余承东解释称：“Mate 2之所以没有采用高分辨率屏幕主要是因为其功耗大，而长续航是Mate产品很重要的一个指标。”
余承东还表示目前厂商推出的2k屏手机都是“电老虎”，是不注重用户体验。据介绍，相比于Mate一代，Mate 2采用了更好的屏幕材质，拥有更清晰的显示效果。余承东认为720p的分辨率所呈现的显示效果可以满足消费者需求。
本次发布的华为Mate 2在国内上市版本跟在美国上市版本略有区别，国内版本采用最新的28nm海思处理器，而本次发布的版本只针对美国市场推出，采用骁龙400四核处理器。之所以在美国推出的版本采用高通骁龙系列处理器余承东坦承“主要是为了赶上上市进度”。
据了解，在国内版本中搭载的新款海思处理器采用HPM技术封装，内部代号为70600，主频为1.6GHz-2.0GHz。新的海思芯片比上一代产品功耗降低一半，拥有长时间待机能力。
华为2013年利润远不及苹果三星
此前有消息称华为2013年全年利润为十亿美金，有媒体在专访中对此进行了求证，余承东表示财务报告尚未公布，目前还不太方便透露。
同时余承东表示：“相比于苹果、三星的高利润，我们的利润很低。”
据了解华为今年将大笔资金投入到研发和品牌推广上，品牌认知程度相比去年有两倍到四倍的增长。其中在2013年11月份华为曾投入巨资赞助西甲足球联赛，在2013年至2014年赛季，华为将有权使用西甲球员集体肖像、商标、吉祥物及其他特有符号进行宣传，华为还可在手机中预装西甲官方App。
虽然去年全年投入大量资金进行品牌推广，但余承东认为光靠大量营销费用砸品牌不行，同时研发能力也要跟上。据介绍，华为2013年开始采用全新的生产、供应链流程，使产品故障率只有苹果和三星的十分之一。但当被问到如何实现如此低的故障率，余承东表示涉及企业机密不方便透露。
2014年手机企业将继续洗牌，卖低价手机没有前途
2013年第三季度，华为出货量占比4.8%，排名全球第三名，落后于占比31.4%的三星和占比13.1%的苹果。对于未来，余承东称华为将会超越排名第一位的厂商（三星）。他直言：“它（三星）是靠大量营销费用砸出来的，我们的研发能力比它强”。
而在面对苹果时，余承东坦言：“我们不见得会超越第二的那家公司，它的生态系统非常完善。”
同时余承东还预测到2014年中国企业将继续洗牌，最终能活下来的企业只有3到4家（全球），认为目前在国内搞低价竞争的企业最终都不会成功。他还列举了中国摩托车在东南亚市场份额被日本强占的例子以证明自己的观点。
而对于近期华为推出互联网品牌“荣耀”，主打性价比，余承东讲到：“中国消费者需要性价比高、质量好、服务好的手机企业，华为将坚持精品路线。”
同时他表示：“目前电商可节省25%到30%的成本，但华为80%到90%的产品都是通过传统渠道售出的，虽然费用很贵，但华为未来不会放弃传统零售渠道。”
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