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The author:(作者)delvpublished in(发表于) 2014/1/8 8:48:40 2014 network Spring Festival evening show preparation， heat network elements into the party theme
As the horse Spring Festival is approaching 2014 network Spring Festival evening in the preparatory work being carried out, as a new year celebration of the horse Spring Festival evening show go hand in hand, same network Spring Festival evening program arrangements concerned. It is understood that the 2014 network Spring Festival evening show is not only going to be a fun event, will be a rich depth, highlighting the universal network characteristics of the party.
Network Spring Festival evening audience is the majority of Internet users and Internet users even more young. Therefore, network Spring Festival evening and CCTV Spring Festival evening show the biggest difference is that "network" the words, how to "network" element is perfectly integrated into the network Spring Festival evening show, is to direct network Spring Festival evening the objectives pursued by the group. This year, the group prior to the network Spring Festival evening show "2013 networks hot list" contest, and the show will be divided into "hot words, hot man, hot videos, hot sounds, hot spots and hot spots of innovation ads" six plates, each plate according to the results of the final judging is set to the appropriate content.
Networks hot list-the "vocabulary" of "figures"
"Hot words" appear frequently in the news, and appears on the social issues, behind every word, represented in the year 2013, the most closely watched events. They are keywords for 2013, but also social thermometer. "China dream", "duck rhubarb", "CD program", "China Lady", "on the big" and so is 2013, popular in the network, widely known vocabulary.
China has a large population, all the successful people in the area are too numerous, including stars, grass-roots, there are elites. As a man of the 2013 network, they work together to pass a net positive energy. Tennis players Li Na created history, "teacher in space" Wang Yaping, Vice President of millet, Mo Yan Lei June, Nobel Prize for literature winner ... ... Them through their own efforts, leading the China Times down.
Networks hot list – "voices", "film and television"
Music and movie left users with auditory and Visual memory is the most intuitive, annual music and film to create a large number of works with different themes, but really to impress friends are thin on the ground. Movie we eventually lost youth has triggered netizens memories of youth, youth caused by its theme song by virtue of exquisite pain, triggering a strong resonance of the 70hou after the crowd. There is drama we'll get married ' and ' old age ', songs of the father where, the brightest star in the night sky, and the warlord was also due to its unique nature, winning a preference of the user.
Networks hot list – "innovation", "public service announcements"
"Innovation" represents a new way of life, they're creating a new network or financial, or opening a new paradigm for interpersonal, or leads us to explore the world in a new way, sketched a picture of the future for mankind an unprecedented picture of life. "4G", "balance of Bao", "4D", "Beidou navigation" emerging technologies such as the emergence of subversive changes have really brought to life.
Advertisements present social inclusiveness and not too broad, but "public service announcements" except that they contain is the conscience of society, it also represents the positive energy of the community. 2013 network commercials there are many scenic, friendly--father of lies review ' and ' catering waste savings-review ', the elder-friendly packaged has helped friends such as articles stop pondering and self-reflection.
(Edit: SN091)January 07, 2014 CCTV network(2014网络春晚筹备 网络热度元素融入晚会主题|网络|春晚|晚会_新闻资讯
随着马年春节愈来愈接近，2014年网络春晚的筹备工作正紧张进行中，作为与马年春晚并行不悖的新年盛会，网络春晚节目安排同样备受关注。据了解，2014年网络春晚不仅会是一场娱乐晚会，更会是一场富有深度、凸显网络特征的全民联欢会。
网络春晚的受众对象是广大网民，而网民则更显年轻化。因此，网络春晚与央视春晚最大的区别就在于“网络”二字，如何将“网络”元素完美的融入到网络春晚，一直是网络春晚导演组所追求的目标。今年，网络春晚节目组预先进行了“2013年网络热度榜”评选，并将整场晚会将分为“热点词汇、热点人物、热点影视、热点声音、热点创新以及热点公益广告”六个板块，每个板块将根据最后评选的结果设置相应的节目内容。
网络热度榜——“词汇”“人物”
“热点词汇”频繁的出现在新闻中，出现在社会话题中，每个词汇背后，都代表着发生在2013年中，最备受关注的大事件。它们既是2013年的关键词，也是社会体温计。比如“中国梦”、“大黄鸭”、“光盘计划”、“中国大妈”、“高大上”等都是2013年流行于网络、广为熟知的词汇。
中国人口众多，各个领域内的成功人士更是不胜枚举，其中有明星，有草根，也有行业精英。作为2013年网络风云人物，他们共同传递着网络正能量。不断创造历史的网球名将李娜、“太空教师”王亚平、小米总裁雷军、诺贝尔文学奖得主莫言……他们通过自身的努力，引领了中国时代前进的脚步。
网络热度榜——“声音”“影视”
音乐和影视留给网友的是最直观的听觉和视觉记忆，每年乐坛和影视圈都会创造出大量题材各异的作品，但是真正能够给网友留下深刻印象的却寥寥无几。电影《致我们终将逝去的青春》触发了网友对青春的回忆，其主题曲《致青春》凭借细腻的伤痛感，引发了70后80后人群的强烈共鸣。还有电视剧《咱们结婚吧》、《老有所依》，歌曲《爸爸去哪儿》、《夜空中最亮的星》、《金箍棒》也都因其独特性，博得网友的一份偏爱。
网络热度榜——“创新”“公益广告”
“创新”代表了新的生活方式，它们或是创造了新的网络金融，或是开辟了人际交往的新模式，或是引领我们用新的方法去探知这个世界，为人类的未来勾勒出一幅前所未有的生活图景。“4G网络”、“余额宝”、“4D打印”、“北斗导航”等新兴技术的出现，确实给生活带来了颠覆性的变化。
当下社会对广告并没有太宽厚的包容性，但是“公益广告”除外，它们包含的是整个社会的良心，也代表着社会的正能量。2013年感动网络的公益广告有很多，《关爱老人——爸爸的谎言篇》、《节约——餐饮浪费篇》、《关爱老人——打包篇》等都推动了网友停下来深思、自省。
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