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The author:(作者)delv
published in(发表于) 2014/1/10 8:16:43
Catch up with Apple， Microsoft’s brand power United States lead，

Catch up with Apple, Microsoft brand United States lead-Microsoft, Apple, Samsung, Sony-IT information Catch up with Apple, Microsoft brand United States topped

Microsoft's "Microsoft" brand strategy seems to be a great success. Forrester Research has investigated, including Apple, Microsoft, Samsung and Sony brand strength of the top ten technology companies to find Microsoft over Apple and Sony, as the brand's biggest companies.

Forrester analyst Tracy Stokes said: "time is a decisive factor. If one or 1.5 years ago, the results will not be the case. "Tracy Stokes also explained that Microsoft's brand has been everywhere, than any other opponent, more widely known.

Microsoft scores very high on the dependence and trust. Microsoft has been is as an essential part of life, there are a few people to leave the Office and Windows. In addition, in all age groups, Microsoft has a very high degree of trust.

Apple in the heart, a different location. Microsoft is the functional necessities, but Apple is emotionally dependent objects.

赶超苹果，微软品牌影响力美国居首 - 微软,苹果,三星,索尼 - IT资讯
赶超苹果，微软品牌影响力美国居首

微软“一个微软”的品牌策略似乎很成功。Forrester Research调查了包括苹果、微软、三星和索尼在内的前十名科技公司的品牌实力，结果发现微软超过苹果和索尼，成为品牌影响力最大的公司。

Forrester分析师Tracy Stokes表示：“时间是一个决定性因素。设若在一年或一年半以前，这个结果肯定不会是这样。”Tracy Stokes还解释道，微软品牌已无处不在，比其他对手，更加家喻户晓。

微软在依赖度和信任度上得分也非常高。微软已被是为生活当中不可或缺的一部分，有几人可以离开Office和Windows。此外，微软在各个年龄阶段的群体中都有非常高的信任度。

苹果在用户心中占据不同的位置。微软是功能性的必需品，但苹果则是情感上的依赖对象。

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