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The author:(作者)delvpublished in(发表于) 2014/1/10 8:16:51 Game lifted what price is the key，
Game release, price is the key-the Microsoft Xbox, Sony PSP, Nintendo Wii, game consoles, free trade zone, Shanghai-IT information Game release, price is the key
Experience for more than 13 years after the ban on overseas video game product will be officially released in the Chinese market. Are about to get a "pass" video game makers overseas, future smooth "poinsettia" ignited thousands of Chinese players, "the living room entertainment" enthusiasm?
Home video game market opening
To Microsoft's Xbox, Sony PSP, Nintendo Wii, and other game products, led by popular around the world over the years, attracted numerous players on the other side. But at the national level, in order to prevent young people addicted to computer games, the relevant authorities in June 2000 and the publication of notices, requests for domestic electronic game equipment and its zero and the annex shall stop production and sales, and strictly limits imports of electronic gaming equipment and zero, attachment, thus closing the door to China's game market.
The past more than 10 years, while prohibiting the sale of video games, home video game market in China still has a huge space. According to the Institute of China industry research agency released statistics, there are currently over 2 million users, PS2, Xbox, Wii, and other game products users ranging from 500,000, as many millions of, calculated in per capita consumption of 200 Yuan a year, around game consumer market size nearly 4 billion yuan a year.
Because there is no way for purchase on regular channels, only by overseas residents before the domestic players, or buy games from gray market products. Reporter recently saw in a Taobao shop, within 30 days of the shop sold nearly 3,000 Sony PSP game console. And another specializing in Microsoft's Xbox game is Taobao shop, 658 pieces have been sold within 30 days.
Shanghai free trade brings opportunities to overseas gaming machines to enter the Chinese market. State Council recently issued a circular allowing foreign-funded enterprises engaged in gaming entertainment equipment production and sales through culture Department review game entertainment device for the domestic market. This means that in our country for more than 13 years of video game ban formally lifted.
In the industry's view, free trade zone, Shanghai to try for national reform, opened a window not only to the introduction of games, home video game market, which closed 13 years open to the public. In future, the domestic players can through legal channels in shopping malls and buy PSP, Xbox, Wii and other imported games.
AI vector consulting CEO Chang said the policy once let go, Microsoft, Sony, and Nintendo all three host Giants will have a huge profit, or home game console market will boom again.
Interactive entertainment return to the living room
Different from the booming online games in recent years, also from the recent emergence of a year or two, mobile games, gamers, game console's largest attraction is "living room entertainment."
Analysys analyst Gu Haoyi believes that, because the domestic sales of gaming consoles have no barriers in policies, coupled with the current outbreak of smart TV, these are the "living room entertainment" return offers an opportunity. Interactive entertainment return to the living room is the most likely "tour started" after the next outbreak areas.
Video game market opportunities, manufacturers started active preparations. September 2013, bestv Announces trade zone in Shanghai to form a joint venture with Microsoft. Joint venture company will be committed to rebuilding with the television set as the center of your home entertainment center, to entice people back to the living room, as well as game terminals into the Chinese market. At present, bestv both with Microsoft technologies, content, and many other teams have discussed for docking product details. As the ban is lifted, break-in is expected to further accelerate the process.
In addition to bestv cooperation with Microsoft, Sony Computer Entertainment Asia 2013 has established a branch in Guangdong Province, is responsible for game software and the Playstation game business. Company official said that until the market allows, will actively plan for Chinese consumers with new products.
Home appliance stores the same product has high hopes of the game. Suning has now set in some of its stores such as Xbox 360, PS3, Wii game experience area, and as it comes standard with suning EXPO super store, used to attract popular and satisfying customer experience. Expected soon, domestic players will be in the suning stores and suning Tesco site to buy PS2, Xbox, Wii and other licensed products.
High cost or restriction "Chuck" pace
Overseas game in China after the doors open if you can easily "happen to" rekindle the domestic players, "living room entertainment" enthusiasm? Or will face a number of challenges in this area.
For many players, as the country has lifted to the console market, through formal channels have a machine to play games with my family, it seems not far away. But the game is relatively high price, and the price of authentic game software than hundreds of, or affects the purchasing power of some of the country's players.
Shanghai Netizen Shen spent several years ago 1700 Yuan to buy a parallel Wii game machine. He told reporters, has previously raised concerns about the PS2, Xbox and other game products, such as domestic markets after the lift that they might be looking to buy. But the price of thousands of dollars does seem a bit "high".
Gamer, Mr Tung said in an interview, the overseas game is currently just a lifting of the ban, not tax exemption, if the price is too high, some consumers may still choose to buy parallel imports.
In response, Gu Haoyi believes that current host's high-end games remains the core gamer market, pricing in a game with hundreds of dollars in the country is still only a fraction of the population to afford, early users is still a long cultivation journey. Therefore, the domestic game hosting the road ahead is still very rough.
In addition, the insiders also pointed out that, although the free trade zone, Shanghai thaw "game bans", but from a "notification" into a final can be executed in a specific "rules", there is still a long way to go, eventually landing remains uncertain.
游戏机解禁又如何，售价才是关键 - 微软Xbox,索尼PSP,任天堂Wii,游戏主机,上海自贸区 - IT资讯游戏机解禁又如何，售价才是关键
经历长达13年多的禁售后，海外游戏机产品将在中国市场获得正式放行。对即将拿到“通行证”的海外游戏机厂商来说，今后是否能顺利“登堂入室”，引燃无数中国玩家的“客厅娱乐”热情？
国内游戏机市场迎来开放
以微软的Xbox、索尼的PSP、任天堂的Wii等为首的游戏机产品多年来风靡全球，吸引无数玩家追捧。不过在国内，为防止青少年沉迷于游戏，相关主管部门于2000年6月发布通知，要求面向国内的电子游戏设备及其零、附件生产、销售即行停止，并严格限制进口电子游戏设备及其零、附件，从而关闭了中国游戏机市场的大门。
过去十多年，虽然中国禁止售卖游戏机，但中国的家用游戏机市场依然具有巨大空间。据中研普华行业研究机构发布数据显示，目前国内掌机用户有200万，PS2、Xbox、Wii等游戏机产品用户少则50万，多则数百万，以人均一年消费两百元计算，游戏机周边消费一年的市场规模接近40亿元。
由于无法从正规渠道购买，国内玩家之前只能通过海外代购，或者从水货市场购买游戏机产品。记者近日在一家淘宝店铺看到，该店铺在30天内售出近3000件索尼PSP游戏机。而另一家主营微软xbox游戏机的淘宝店铺，30天内已售出658件。
上海自贸区为海外游戏机进入中国市场带来契机。国务院办公厅日前发布通知，允许外资企业从事游戏游艺设备的生产和销售，通过文化主管部门内容审查的游戏游艺设备可面向国内市场销售。这意味着我国长达13年多的游戏机禁售规定正式解除。
在业内人士看来，上海自贸区为全国改革进行先行先试，不仅为引进游戏终端打开了一个窗口，也令封闭13年多的国内游戏机市场迎来开放。今后，国内玩家可以通过合法渠道，在商场内购买到PSP、Xbox、Wii等进口游戏机。
艾媒咨询CEO张毅表示，政策一旦放开，微软、索尼和任天堂这三家主机巨头将有巨大获利，国内游戏主机市场或将会再次繁荣。
互动娱乐回归客厅
不同于近年来蓬勃发展的网络游戏，也有别于最近一两年内异军突起的移动游戏，对游戏玩家来说，游戏机产品的最大魅力在于“客厅娱乐”。
易观国际资深分析师顾浩一认为，由于国内销售游戏主机在政策上已经没有障碍，加上当前智能电视的爆发，这些都为“客厅娱乐”的回归提供了契机。互动娱乐回归客厅很有可能是继“手游”之后下一个爆发领域。
针对游戏机市场蕴含的无限商机，相关厂商已开始积极筹备。2013年9月，百视通宣布与微软在上海自贸区成立合资公司。合资公司将致力于重建以电视机为中心的家庭娱乐中心，把人们重新吸引回客厅，同时也将游戏机终端引入中国市场。目前，百视通与微软两方面的技术、内容等多个团队已进行对接商讨产品细节。随着禁令解除，磨合过程有望进一步加快。
除了百视通与微软的合作外，索尼电脑娱乐亚洲分部2013年曾在广东省设立分公司，负责游戏软件和Playstation游戏机业务。公司相关负责人表示，等到市场允许，将会积极计划为中国消费者提供新产品。
家电卖场同样对游戏机产品寄予厚望。目前苏宁已经在其部分门店设置Xbox 360、PS3、Wii等游戏机体验专区，并将其作为苏宁EXPO超级店的标配，用来吸引人气和满足顾客体验。预计不久后，国内玩家便可以在苏宁门店和苏宁易购网站购买PS2、Xbox、Wii等行货产品。
高售价或制约“登堂入室”步伐
海外游戏机入华大门打开后是否能轻松地“登堂入室”，重新点燃国内玩家的“客厅娱乐”热情？在这方面或将面临一些挑战。
对国内许多玩家来说，随着国家对游戏机市场的解禁，通过正规渠道拥有一台可以和家人一起玩耍的游戏机，看上去变得不再遥远。但游戏机相对较高的售价，以及正版游戏软件动辄数百元的价格，或将影响到一些国内玩家的购买力。
上海网友沈先生几年前曾花费1700元买了台水货的Wii游戏机。他向记者表示，此前曾经关注过PS2、Xbox等游戏机产品，等国内市场正式解禁后，自己或许会去购买一台。但数千元的价格确实显得有些“高高在上”。
游戏玩家董先生在接受采访时则表示，目前国家只是对海外游戏机解禁，又不是免税，如果价格太贵，一些消费者或许还是会选择购买水货。
对此，顾浩一认为，目前主机游戏仍旧是面向高端核心玩家的市场，一款游戏数百元的定价在国内仍然只有小部分人群才能消费得起，前期用户培育的路程还很漫长。因此，国内游戏主机未来的道路仍相当坎坷。
除此之外，还有业内人士指出，虽然上海自贸区解冻“游戏机禁令”，但从一份“通知”变为最后可以具体执行的“细则”，仍有很长一段路要走，最终如何落地还是个未知数。
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