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The author:(作者)delvpublished in(发表于) 2014/1/16 12:20:50 Beijing United rumor site platform punches _ Sina news
Original title: the rumor of "United Front" punch
Ecological restoration and sustainable Internet health, need to work together to generate. Authorities, Internet station, traditional media, the public and other parties, should build up governance and protect yourself from online rumors of "United Front"
"Foreigners Street raised China's aunt is correct", "throwing eggs smashing cars to Rob", "haze of fresh lung 6 days black lung" ... ... On January 16, after ten days of Internet voting and peer, Beijing joint District website top ten rumor rumor platform released in 2013-classic case.
Beijing information office the relevant person in charge of the Internet, 5 kinds of rumors on the Internet is quite common, is also the main target of the poll, including: broad misreading of common sense type of rumor-prone; easy to cause public panic rumors; disposal of social events and rumors that appear in the results, and rumors misreading policy class; rumors involving public figures.
Next, the rumor platform units will bring such high public awareness, social influence, top ten rumor significant case, "Kwong told" to arouse public awareness of discrimination and the "immunity".
In fact, which was set up less than half of the Beijing area rumor a platform and a joint exploration of the Web site. How to condense the competent departments, Internet station, traditional media, the public and other parties, to build governance and protect yourself from online rumors of "a United Front"?
Integration platforms
Since its August 1, 2013 launch, Beijing United rumor website platform to eliminate barriers to Web portal, through new media and traditional media, integration of information publishing and educational functions, a step toward maturity. Currently the platform has more than more than more than 20 members, more than 30 sections.
For rumor information resource sharing platform-run information base. Rumor platform by SINA, Sohu, NetEase, Baidu, husks, and other website includes information on the rumor. These information through "rumor exposure", "phishing exposed" section showcasing to the public. As of now, the platform has been integrated collection data exchanges of more than 100,000, and gradually added a key word search, history photo retrieval, harassing telephone screening capabilities.
Joint denial in this area, the home business website achieve the very good cooperation. In order to accommodate more denial of professional Web information, sogou company as a platform for data integration for has failed to meet the standards for data company is working to provide technical guidance, achieve interoperability.
Traditional media and new media efforts, dispelled rumors, authoritative way to prove the platform provides a strong support. Especially traditional media joined the rumor platform "emboldened the full." On August 22, 2013, the Beijing Youth daily became the first rumor a platform to join the traditional media, rumor distinguished performance research in Jixian County fire. Platform initiative for people's daily, "clarification" column, the Xinhua News Agency "network sniff verify" set up columns. On November 22 of that year, rumor platform and the Beijing TV station building "each other the authenticity of" column. New media and traditional media work together.
In this regard, the Deputy Yu Lu, editor-in-Chief of beiqing network said: "the network of rapid response mechanism can dispell the relatively lower cost, new media and traditional media can provide the lack of professional editing capabilities, in-depth investigative capacity. ”
Pure rumor information integration from the original release to the present focus on media literacy of the public to improve, the Platform continues to expand. On November 20, 2013, rumor Qianlong built the platform, set up column "new media literacy institutes", inviting experts to give users, public lecture, universal media literacy knowledge. At the same time, "Academy" and signed a dozen primary and secondary schools in Beijing, media literacy for young people on a regular basis, training in Internet news report. Qianlong said that rumors are difficult to beat. Hope that by enhancing the identification of the population and media literacy, so that we do not give credence to rumors.
Form a complete "closed loop"
At present, the rumor a platform collecting rumors, confirm the rumor, rumor and public "immune" four steps form a complete "closed loop".
How do I ring fastened four links, and function effectively? For now, rumor data integration technology platform has matured, and confirm, refute rumors through the media convergence has achieved good results. How to dispell the more authoritative and effective and at the same time improve the ability of public identification of the rumours, dispell the platform where the space for further development.
Referring to the future vision of the platform, rumor platform official says, expect the Government to build stronger steering mechanisms, enhancing platform specialized in the construction of power. At the same time, denial of various commercial Web sites and traditional media data has been basically "free up", the next step, massive authority in government information, data, how to provide more effective support for the denial, they need to continue to explore.
Sogou Vice editor-in-Chief of Qi Shan believes that different network platforms can play to our strengths. "Such as Sohu star can take advantage of its rich resources and micro-video production advantage, making denial-related videos, believe and get good information. Our aim is to mobilize public enthusiasm for participating in denial. ”
Sogou products marketing director Wang tiejun said: "a big blind spot of the elderly is a network denial, denial of information is not easy to effectively arrive. Through a combination of online and offline approach, in-depth community information, helping them identify rumors. Mobile APP can also develop, verify rumors of discriminating, and entertaining. ”
Rumor a platform, people's daily online directors of monitoring public opinion analyst Pang Hurui evaluation: "rumor a platform to inspire the public played a model leading role in rational thinking. Hope that sufficient integration platform to more authoritative voice, playing a greater radiation. And should attract more Internet users to participate actively in the rational expression, improve Internet rumor in the sense of presence, participation and sense of honor. ”
Condensed together
Beijing's new exploration of Internet rumor, benefiting national background of online rumors.
In 2013, then the relevant functional departments to do more, to create secure network environment eliminate the impure from the pure. In August of that year the closing of China Internet Conference initiatives totally Internet "seven-line" for flexible governance enhanced self-regulation of Internet users. Focus on combat networks organized by public security organs nationwide campaign to manufacture illegal crimes such as spreading rumors, a group of "Internet rumours" were arrested. The Supreme Court, the Supreme People's Procuratorate issued on go through the use of information networks, the implementation of several issues concerning the application of law in criminal cases such as libel, provided for the punishment of using the Internet to commit acts of crimes such as defamation conviction and sentencing standards.
The initiative "sterilization", the Internet health and ecological restoration and sustainable, you also need to work together to generate.
Internet rumors to cope with complicated, how can the Government improve governance capacity? Pang Hurui from denial of timeliness and has put forward a proposal: "public opinion hot events, emergencies, the Government should be ' first mover ', authorities released official information, clarify false information in a timely manner. In addition, cut to the point of denial is also important, to express it in close to the Internet, more ' doing ' in order to achieve good results. ”
Traditional media to purify the Internet environment should also play a greater role in the process. ATJ Executive Vice President of Beijing Zong Chunqi appreciates rumor a platform to fight online rumors, actively involved in the investigation to clarify the practice in traditional media. "The Web as a public opinion that traditional media cannot fail to concern, but can't run, but to be proactive to identify authenticity."
In addition to traditional media, commercial Web sites should also unite for their common home network environment dust. "Public good can give Internet companies a more frank discussion and cooperation. Commercial sites should abandon the ' partisan ', ' public data ' share, demonstrate social responsibility. "Qi Shan said.
Pure and safe online environment, public expectations, and without public participation. Market and Media Research Center of Peking University Director Xie Xinzhou said: "public is the recipient of online rumors also spread. Information environment should cherish the Web equally accessible to the public, with a rational approach to publish and reprint information. Only when each public shouldering the responsibility of maintaining social stability, online rumors will lose their foothold. ”
原标题：辟谣“联合战线”发力
互联网健康生态的修复和持续，需要多方合力才能生成。主管部门、互联网站、传统媒体、社会公众等各方力量，应构筑起治理和防范网络谣言的“联合战线”
“老外街头扶起中国大妈被讹”、“扔鸡蛋砸车抢劫”、“雾霾使鲜肺6天变黑肺”……1月16日，经过十天网络投票和专家评议，北京地区网站联合辟谣平台公布2013年度十大辟谣经典案例。
北京市互联网信息办公室相关负责人介绍，5种谣言在网络上十分常见，也是此次评选的主要对象，包括：易引起广泛误读的生活常识类谣言；易造成公众恐慌的谣言；社会热点事件的发生处置和结果公布中出现的谣言；政策误读类谣言；涉及社会名人的谣言。
下一步，辟谣平台各单位将让这些公众关注度高、社会影响力大、辟谣效果明显的十大案例“广而告知”，增强公众的鉴别力、“免疫力”。
事实上，这也是成立不到半年的北京地区网站联合辟谣平台的又一次探索。如何凝聚主管部门、互联网站、传统媒体、社会公众等各方力量，构筑起治理和防范网络谣言的“联合战线”？
融合式平台
自2013年8月1日上线以来，北京地区网站联合辟谣平台消除门户网站壁垒，打通新兴媒体和传统媒体，融合信息发布功能和宣传教育功能，一步步走向成熟。目前该平台已拥有20余个成员单位、30余个栏目。
实现辟谣信息的资源共享是平台运行的信息基础。辟谣平台由新浪、搜狐、网易、百度、果壳等众多网站提供辟谣信息。这些信息通过“谣言曝光台”、“钓鱼网站曝光台”等栏目集中展示给公众。截至目前，平台已累计整合汇集数据10万余条，并逐步新增了关键词搜索、历史图片检索比对、骚扰电话甄别等功能。
在联合辟谣这一领域，各家商业网站实现了很好的合作。为了容纳更多专业型网站的辟谣信息，作为平台数据整合方的搜狗公司正致力于为未达到数据标准的公司提供技术辅导，实现互联互通。
传统媒体和新媒体的合力，为平台破除谣言、权威求证提供了强大支撑。尤其是传统媒体的加盟，让辟谣平台“底气十足”。2013年8月22日，北京青年报成为首家加盟辟谣平台的传统媒体，在蓟县大火事件的谣言考证中表现突出。平台还主动为人民日报“求证”栏目、新华社“网闻求证”等开设专栏。当年11月22日，辟谣平台又与北京电视台共建“一辨真伪”栏目。新媒体与传统媒体实现了通力合作。
对此，北青网副总编辑于路说：“网络的快速反应机制可以使得辟谣成本相对降低，而传统媒体能提供新媒体所缺乏的专业采编能力、深入调查能力。”
从原来单纯的辟谣信息整合发布到现在注重公众媒介素养的提高，平台不断拓展。2013年11月20日，负责辟谣平台内容搭建的千龙网，开设专栏“新媒介素养学院”，邀请专家给网友、市民做讲座，普及媒介素养知识。同时，“学院”与北京十几家中小学签约，定期为青少年做媒介素养、互联网新闻采写等方面的培训。千龙网负责人表示，谣言难以打尽。希望不断通过提高民众的鉴别能力和媒介素养，使大家不会轻信谣言。
形成完整“闭环”
目前，辟谣平台在收集谣言、求证谣言、辟谣和提高公众“免疫力”四个环节已形成一个完整的“闭环”。
四个环节如何实现环环紧扣，有效运转？目前来看，辟谣平台的数据整合技术已经逐步成熟；在求证、辟谣方面也通过媒介融合取得了不错成效。如何更加权威而有效地辟谣并同时提高公众对谣言的鉴别能力，是辟谣平台进一步发展的空间所在。
谈及平台今后的设想，辟谣平台相关负责人表示，期待政府建立起更加有力的指导机制，增强平台建设的专业化力量。同时，各家商业网站和传统媒体的辟谣数据现已基本“打通”，下一步，政府部门的海量权威信息、数据如何为辟谣提供更有效支撑，还需要继续探索。
搜狗公司副总编辑齐珊认为，不同的网络平台可以发挥各自所长。“比如搜狐可以利用其丰富的明星资源和微视频制作优势，制作与辟谣相关的视频，相信能取得良好的传播效果。我们的宗旨还是为了把公众参与辟谣的热情调动起来。”
搜狗公司产品市场部总监王铁军说：“老年人其实是网络辟谣的一大盲区，辟谣信息不易有效抵达。可以通过线上、线下相结合的方式，深入小区进行宣传，帮助他们识别谣言。还可以开发相关的移动APP，检验用户的谣言鉴别能力，寓教于乐。”
对于辟谣平台，人民网舆情监测室主任分析师庞胡瑞这样评价：“辟谣平台在启发公众理性思考方面发挥了示范引领作用。希望平台能够用足够的胸怀集成更多的权威声音，发挥更大的辐射力。同时应吸引更多网民积极参与到理性表达中来，提高网民在辟谣过程中的存在感、参与感和荣誉感。”
凝聚多方合力
北京的网络辟谣新探索，获益于全国打击网络谣言的大背景。
2013年，相关职能部门重拳出击，为塑造安全的网络环境激浊扬清。当年8月闭幕的中国互联网大会倡议共守互联网“七条底线”，以柔性治理思路增强网民自律意识。全国公安机关集中开展打击网络有组织制造传播谣言等违法犯罪专项行动，一批“网络大谣”先后落网。最高法院、最高检察院出台的《关于办理利用信息网络实施诽谤等刑事案件适用法律若干问题的解释》，为惩治利用网络实施诽谤等犯罪行为提供了定罪量刑标准。
主动出击“消毒”后，互联网的健康生态如何修复和持续，还需要多方合力才能生成。
应对错综复杂的网络谣言，政府如何提高治理能力？庞胡瑞从辟谣的时效性和方式两方面提出了建议：“政府在舆情热点事件、突发事件中应‘一马当先’，权威发布官方信息，及时澄清不实信息。另外，辟谣的切入角度也很重要，要用贴近互联网的表达，更接‘地气’才能取得良好的效果。”
传统媒体在净化互联网环境的过程中也应发挥更大作用。北京市记协常务副主席宗春启十分赞赏辟谣平台打击网络谣言、传统媒体积极参与调查澄清的做法。“对于网络这个舆论场，传统媒体不能不关注，但不能跟着跑，而是要主动出击，辨识真伪”。
除了传统媒体，商业网站也应联合起来，为其所共同栖息的网络环境除尘。“公益事业能让互联网企业有更多坦诚的探讨、合作。商业网站应摒弃‘门户之见’，实现‘公益数据’共享，彰显社会责任。”齐珊说。
纯净安全的网络环境是公众所期待的，同时也离不开公众参与。北京大学市场与媒介研究中心主任谢新洲说：“公众既是网络谣言的接收者也是传播者。公众应该珍惜网络平等开放的信息环境，以理性的态度去发布和转载信息。只有当每个公众都承担起维护社会稳定的责任，网络谣言才会丧失立足之地。”
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